- The largest independent real estate franchise
- A network of over 191,000 real estate consultants with a projected growth of 300,000
- Named ?Most Innovative Real Estate Company?by Inman News W H Y K E L L E R W I L L I A M S ?
- 820 offices in the United States and Canada (55+) major markets
- Excellence in cutting-edge real estate training, real estate coaching and real estate education
PRINCIPAL 10 BEST COMPANIES FOR EMPLOYEEFINANCIAL SECURITY
Keller William s featured in Inc. Magazine for com m itm ent to financial and physical wellness
COMPUTERWORLD DATA+ EDITORS? CHOICEAWARD
Keller William s recognized for its business intelligence system
THEWORLD'S MOST INNOVATIVE COMPANIES UNDER URBAN DEVELOPMENT/ REAL ESTATE SECTOR
Keller William s recognized for em powering buyers and sellers with real-tim e neighborhood data
INMAN 100 MOST INFLUENTIAL REAL ESTATES LEADERS REPORT
6 Keller William s Representatives
CNATIONAL ASSOCIATION OFREALTORS DISTINGUISHED SERVICE AWARD
Both award recipients (Mike Brodie and Jim Helsel) are Keller William s associates
FRANCHISETIMES | THELARGEST FRANCHISESYSTEMS BASED IN THE US ACCORDING TO GLOBAL SYSTEMWIDESALES
Keller William s landed at # 15
FRANCHISEBUSINESS REVIEW AWARDS
Keller William s collected a total of eight (8) awards in the Franchise Business Review Awards (Most Innovative Franchise, Top Franchise For Veterans, Most Profitable Franchise, Top Franchise Culture, Top Franchise Recession-Proof, Top Franchise for Wom en, Top Franchises )
NATIONAL ASSOCIATION OFHISPANIC REAL ESTATEPROFESSIONALS 250
Estate Professionals 250: Keller William s had 25 representatives on NAHREP?s list of top-producing Latino agents
REAL TRENDS CANADA'S BEST REAL ESTATEAGENTS
Keller William s is hom e to # 1agent by transactions (Marvin Alexander)
REALTRENDS 500
191Keller William s offices entered in the 500 largest real estate brokerage firm s in the United States ranked by closed transaction sides
NAR 30 UNDER 30
5 Young Real Estate Practitioners from Keller William s entered the NAR 30 under 30
REAL TRENDS/ WALL STREET JOURNAL "THETHOUSAND"
Keller William s had 147 associates and team s on the list of top real estate professionals in Am erica
AMERICA'S MOST INNOVATIVE COMPANIES
Keller William s honored as one of the 300 com panies transform ing industries from inside out
SWANEPOEL POWER 200 MOST POWERFUL LEADERS IN THE RESIDENTIAL REAL ESTATE BROKERAGEINDUSTRY
Gary Keller rem ained as The Top 2 Most Powerful Leader SP 200
Keller Williams offices stretch across the globe This brings an extensive network of agents and connections. Having access and connections to thousands of international brokers through the power of Keller Williams Luxury Homes International and KW Global Property Specialists, you can feel confident your home will have an unmatched level of exposure.
Keller William s is t he largest real est ate franchise in t he world ? hom e to m ore real est ate professionals t han any ot her com pany. As of 2023, m aster franchise agreem ent s have been awarded across 55+ regions out side of t he United St ates and Canada
Argentina
Aruba
Belgium
Belize
Bermuda
Cambodia
Canada
Chile
Colombia
Costa Rica
Cyprus
Czech Republic - Dominican Republic - Dubai, UAE - France - Greater Shanghai, China
Greece
Honduras
Indonesia
Ireland
Israel
Italy
Jamaica
Japan
Luxembourg
Malaysia
Mexico
Monaco
Morocco
Nicaragua
Northern Cyprus
Panama
Paraguay
Peru - Philippines
Poland
Portugal - Puerto Rico - Romania - Serbia - Slovenia
- Southern Africa - Spain - Thailand - Trinidad and Tobago
- Turkey - Turks and Caicos
- United Kingdom
- Uruguay - Vietnam
159,000
KELLER WILLIAMS
$400,000,000
$300,000,000
$200,000,000
$100,000,000
Our listings have sold at an average of 103.5% of the original price
Selling a hom e for the highest possible price requires a cohesive strategy, deliberate process and a talented team .
We follow a strategic plan to get your hom e sold for top dollar, as quickly as possible.
First, we analyze both m arket conditions and the property to determ ine how best to position it in the current m arket.
Based on our analysis, we develop a m arketing plan and execute it with the intention of generating quality offers from qualified buyers
Prep your hom e, bring it to the m arket and show your property
Then, we negotiate fiercely on your behalf and when both parties agree on price and term s, we proceed to the closing process.
Let?s look at each of these steps in greater detail.
PHASE 1 ANALYZE & POSITION
Market fluctuations, tim e of year and inventory will all have a direct im pact on pricing your hom e. For a fast, efficient and profitable sale, I will provide you with a detailed report outlining the latest m arket trends, a full m arket valuation of your hom e and a Com parative Market Analysis.
No m atter how hot the m arket m ight be, sim ply placing your hom e on the MLS (Multiple Listing Service) is not enough I will consult with you on how to best position your hom e for sale and attract the right prospects to your doorstep
Should you price your hom e at or below m arket? It depends. Pricing your hom e in a m anner that will attract m ultiple buyers who will com pete with each other, and not you, requires experience and a thorough understanding of the m arket I will advise you on the m ost appropriate pricing strategy.
It is a psychological advantage for prospective buyers to see them selves living in your uncluttered hom e. For this reason, painting, deep cleaning and depersonalizing are crucial elem ents to a quick sale I will m anage the preparation of your hom e in a m anner that suits your com fort level Key cosm etic fixes are also im portant Should you refinish your cabinets, change out the sink in the guest bathroom or invest in a new front door? I will advise you on changes that yield the greatest ROI.
Staging can be crucial to obtaining the highest price and fastest sale of your hom e According to a survey by the Real Estate Staging Associa-tion, hom es spend 78% less tim e on the m arket after being staged. I will advise you on how to stage your hom e or provide a professional who can do it for you We have a broad repertoire of interior designers and stagers to m eet just about any budget
M A R K E T I N G P L A N
Market fluctuations, tim e of year and inventory will all have a direct im pact on pricing your hom e For a fast, efficient and profitable sale, I will provide you with a detailed report outlining the latest m arket trends, a full m arket valuation of your hom e and a Com parative Market Analysis.
No m atter how hot the m arket m ight be, sim ply placing your hom e on the MLS (Multiple Listing Service) is not enough I will consult with you on how to best position your hom e for sale and attract the right prospects to your doorstep
We Proudly offer our sellers the follow ing a la carte services
1
2
Individual property website that is both m obile and desktop friendly Cross-platform social m edia exposure on both Keller William s sites and my personal sites hom e
3
Print m arketingbeautifully crafted postcards, brochures, and property statem ents to showcase your hom e
It has been studied and shown that both the length of tim e on the m arket and sales price are positively im pacted by a beautifully staged and photographed hom e. These are powerful tools not to be overlooked or underestim ated.
Selling a hom e is part science, part art. Beyond analytics and m arket conditions, there is the hum an elem ent to consider Every buyer is trying to im agine them selves living in the hom e they are viewing
Through the m agic of staging and photography, you can ignite the flam e of desire in a potential client to want to own and live in the space you are selling, and now call hom e.
An inform ational sum m ary of the factual data and m etrics regarding your hom e Along with a narrative and story behind the history, features, and am enities that will intrigue buyers to com e to see for them selves
Sent to the surrounding com m unity with the understand? ing that m any buyers can com e directly from contacts living right in the neighborhood.
An inform ational sum m ary of the factual data and m etrics regarding your hom e. Along with a narrative and story behind the history, features, and am enities that will intrigue buyers to com e to see for them selves.
WE BELIEVE EACH AND EVERY HOME NEEDS ITS OWN INDIVIDUAL MARKETING PLAN TO ACHIEVE THE MAXIMUM EXPOSURE
There is no denying the power of positioning your hom e in the m idst of a strong social m edia cam paign to create interest Your property will be included in a well-crafted and consistent program
A dedicated web page specific to your hom e is useful for m arketing your hom e online to generate interest and foot traffic.
The Keller William s Listing Service is a powerful search engine that will further propel your property into the reaches of the internet and gain additional exposure to serious and qualified buyers
Listing appointm ents provide potential buyer with the opportunity to be in your hom e and im agine them selves living in the space It is one of the best ways for buyers to discover and explore your hom e
We will design an open house program convenient for you that m ay include weekend events, broker and twilight tours, private showings, and agent-only lockbox access.
Additionally, every open house will be prom oted on the MLS which syndicates to m ajor portals such as Zillow, Trulia, and RedFin.
To capture local traffic, each event will be well-m arked with directional signs on key street corners.
Should you accept, counter, or reject the offer? Negotiating the terms for the sale of what may be your biggest asset requires a professional team that has your best interests in mind. Do you need a short or long escrow? Will you need to rent the property back? Are you buying another home on a contingency or moving out of state? As an experienced negotiator, I ensure that your best interests are represented and that you get the best terms and price for the sale of your home.
Congratulations! You?ve accepted an offer and now the countdown begins The closing of your home is urgent and time-sensitive It requires organization, experience and expertise As your agent and project manager, I will help you navigate the seller?s disclosures, and make sure your interests are sufficiently protected and the net proceeds are accurately deposited into your bank account
- Transfer Taxes
- Broker Com m issions
- Any judgm ents or tax liens
- Any unpaid hom eowner's dues
- Delinquent property taxes
- Escrow fee from the title com pany
- Loan Fees required by your lender
- Title insurance prem ium
- Fire and hazard insurance prem ium
Transfer tax is a transaction fee im posed on the transfer of land real property from one person (or entity) to another The transfer tax rate is variable, depending on the purchase price OR the fair m arket value, as shown in the chart
We are passionate about delivering exceptional client experiences By offering a com plete suite of real estate services, we ensure that we m eet our client's every need. From sales and rentals, and m ortgages, to new developm ents and title insurance, we have experts in every field to guide you skillfully from the beginning to the end of your real estate journey.
With our extensive knowledge in every aspect of the field, and fueled by consumer research and insights, we are the go-to source for information and education Founded on the principles of trust and honesty, We emphasize the importance of having the integrity to do the right thing and always putting your needs first Determination and commitment to an unrelenting pursuit of your goals and a commitment to excellence will enable you to attain the results you seek.
We put this booklet together to help you understand the scope of our services
You have m any options when choosing an agent to represent you in one of the m ost im portant transactions of your life It is im portant that you select an agent with whom you are com fortable discussing potentially sensitive issues, and som eone you trust will represent your interests above their own We would be honored to represent you in the sale of your hom e
You will have the full support, enthusiasm , and passion of our team to deliver the exceptional results you expect and deserve
That's really the question you should be asking yourself.
Our m arket is incredibly diverse, and rapidly changing Values vary not just by neighborhood, but by street Your hom e isn't necessarily worth what your neighbors?hom e is. At the end of the day, it?s the current m arket that sets the value of your hom e.
So, do you know what your hom e is worth in today's m arket?
