KW Empower

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2023 BY THE NUMBERS IN PHILADELPHIA

KWEmpower KWGreaterPACulturalIcon:AlisonSimon

KWEmpowerRookieoftheYear:RadaRannandJoeStacey

KWEmpowerRisingStar:TeonnaMcCurry

KWGreaterPARegionProCoachoftheYear: BillKelly,KWEmpower

KWGreaterPATopRealEstateTeams:

#1:MikeMcCannTeam,KWEmpower

#2:TCSGroupPhilly,KWEmpower

#3:CenterCityListings,KWEmpower

#4:JimRocheRealEstateTeam,KWEmpo

#5:TheSomersTeam,KWEmpower KWGreaterPATopSoloAgents: AlisonSimon StephenKennedy MonKramer MartinRodriguez

Weareatrainingandconsultingcompanythatempowersourassociatesandstafftogrowtheir businessesthroughspecializedtraining,high-levelleadership,teamsynergy, individualaccountability, profitsharingandcommunityamongstPhiladelphia’stoprealestateprofessionals.

Astheregionsmostpowerfulandinfluentialrealestatebrokerage-weareprofessionalsandleaders thatprovideclarityandguidanceduringuncertaintimes.Fromouragentstoourstaff-weassistour clientswithunparalleledsupport,knowledge,andresourcestobuild wealththroughowningreal estate.

Wearepioneersintherealestateindustry,settingstandardsofexcellence. Weareleadersinourcommunities,helpingourneighborsbuildgenerationalwealth.

Wehaveapowerfulvoice,influencingthefutureoftherealestateindustry.

Win-Win:OrNoDeal

Integrity:DotheRightThing

Customers:AlwaysComeFirst Commitment:InAllThings

Communication:SeekFirsttoUnderstand

Creativity:IdeasBeforeResults

Teamwork:TogetherEveryoneAchievesMore

Equity:OpportunitiesforAll

Success:ResultsThroughPeople

ToBuildCareersWorthHaving BusinessesWorthOwning LiveWorthLiving ExperiencesWorthGiving LegaciesWorthLeaving

We recognize that each agent’s business is unique. KW Empower is a strategies and solutions focused brokerage that wants to make sure our agent’s have a business that fuels their life by design. To achieve where we want to go, we must first start where we currently are. That is why the first step for all agent’s onboarding with KW Empower is to create a plan of action with a member of our leadership team. Our PERSONALIZED GROWTH PLAN is designed to help you identify your strengths, overcome your challenges, and achieve your career goals.

Why this is important: Our Leadership Team collaborates with each other to make sure we are delivering the right support for each agent The goals and needs for our agents onboarding with KW Empower will be used to design your:

Marketing Plan

Tech and Lead Gen Plan

Leverage Plan

Plan

Where is your business currently?

Sales Volume

YTD Units Sold

Neighborhoods and Markets

Price Points

Lead Generation methods and sources

Business Strengths

Current Market

Where do you want to be?

12 month and 36 month Business Goals

Desired Income Personal Goals

Schedule and Calendar

Bridging the Gap

Economic Model: Units / Volume Needed, Appointment Goals

Skillsets and Resource Enhancement

Articulating Value

Marketing: Update Branding and Messaging

Tech: Get more from your Database

Leverage: More time back to you

KW Empower has created a partnership - exclusively locally, with Clarity NOW, a centralized platform where agents create profit-first business plans, track financials, and analyze business data.

Keep a Pulse on Your Business

Never miss a quarterly sales goal again –Know your important business metrics and KPIs at all times, with customized dashboards and at-a-glance insights, like:

Profit and Loss: Specific to real estate, it breaks down your income, your cost of sale and all of your expenses! View your P&L through the numbers or through charts & graphs! Add vendor income, profit/revenue share and more. Complete with a Quickbooks integration. Finally, every real estate agent can have a P&L and take control of their business!

Goal/Gap: This report breaks your goals down with seasonality and lets you know how many days you have left to take listings and to sell homes to hit your next milestone goal.

Profit Based Business Plan:

ClarityNOW is the only tool in real estate where you type in your NET PROFIT GOAL and our algorithm will tell you how many homes you need to sell.

Daily Tracking/Conversion Reports: Generate conversion reports on all aspects of your business. With our custom tracking to track! Limitless tracking and reporting at your fingertips

FREE FOR ALL KW EMPOWER

We recognize that g q Empower is a strategies and solutions focused brokerage that wants to make sure our agent’s have a business that fuels their life by design. To achieve where we want to go, we must first start where we currently are. That is why the first step for all agent’s onboarding with KW Empower is to create a plan of action with a member of our leadership team.

Our personalized growth plan is designed to help you identify your strengths, overcome your challenges, and achieve your career goals.

LogoDesign

SquarespaceWebsiteRevamp

CommercialPDFs

MonthlyNewsletters

SocialMediaManagement

BusinessCardDesigns

FlyerDesigns

EmailTemplateDesigns

LandingPageDesign

EmailCampaigns

DoorKnockers

LinkTreeLandingPages

BillboardDesigns

SocialGraphicDesign

BiographyCopywriting

EmailSignatures

YardSignDesign

BrochureDesign

PostcardDesign

2024BuyersGuides

2024SellersGuides

EnvelopeDesigns

StickerDesigns

KW Empower has created a strategic partnership with PLUSH Media for all of our agents videography and photography needs. Our media team does more than just take photos of listings - we will create a media strategy plan to scale your brand and message. From social media content to drone footage, we can accommodate everything to broadcast your brand.

PHOTOGRAPHY

Basic Photos

HDR Photos

Aerial Photos

LISTING VIDEOS

Social Media Videos

Walkthrough Videos

Cinematic Videos

Neighborhood Videos

Aerial and Drone Exteriors

Matterport 3D

VIRTUAL STAGING

360 Staging

AGENT

BRANDING

Headshots

Video Features

Lifestyle Photoshoot

pportour agentsinmarketingoff-marketofficeexclusivepropertiesto theirclients.Agentscanoffertheirclientsdirectaccessto desirablepropertiesbeforetheyhittheopenmarket,giving themasignificantedgeinacompetitivemarket

FORLISTINGAGENTS

TesttheMarket:PriortogoingliveontheMLStoget pricingfeedbackwithoutaccruingDOM

TargetedExposure:Thepropertywillbemarketeddirectly toqualifiedbuyerswithinthebrokeragesnetwork, potentiallyleadingtofasterandmorerelevantinterest

FORBUYERAGENTS

StandoutfromtheCrowd:Offeryourclientsearlyaccess touniqueanddesirablepropertiesbeforetheyhitthe openmarket,givingthemasignificantedgeina competitivemarket.This“secretweapon”enhancesthe valuepropositionforouragentstodifferentiatethemselves fromotheragents

TapintoUnmetNeeds:Byunderstandingtheirclients specificdesiresandbudgets,agentscanleverageOffice Exclusivestofindoff-marketpropertiesthatperfectly matchtheircriteria

BecomeaTrustedAdvisor:Bysharinginsightsand informationaboutoff-marketpropertiesthatwouldn'tbe availablepublicly,agentscanpositionthemselvesas knowledgeableandresourcefulexperts

RepeatBusinessandReferrals:Satisfiedbuyerswho experiencethebenefitsofPrivateExclusivesaremorelikely tobecomerepeatclientsandrefertheirfriendsandfamily totheagent.Thiscansignificantlyexpandtheagent's clientbaseandgenerateconsistentbusinessinthelong

At KW Empower, we have one of the best technology minds in the industry as a member of our leadership staff to help agent leverage their business through technology and automation.

We believe technology exists to simplify everyday life, making room for what truly matters and giving you the freedom to be more human, more present, more everything. JP sits down with all agents that move their business over to KW Empower to analyze their tech tools and create more efficiency. To see how we can help you create more leverage in your business through tech, reach out to JP@kwempower.com today.

TECH AUDIT

How can save you money on tech products that you ’ re currently using?

UPDATING YOUR CRM

Importing and cleaning your current database

Who should be in your database? What data do we have on those people? What is my goal for the next twelve months?

SEGMENT AND ORGANIZE

Creating a new system for handling new leads

Creating a system for tagging your contacts

Create a system for tracking lead source

ONLINE LEAD SYSTEMS

Utilizing KW Empower’s partnership with Meta and Google for online leads for a fraction of the cost many Realtors are paying currently

THROUGH COMMAND YOU CAN:

Manage Your Database

Market Yourself

Be Hyperlocal

Manage Your Team

Get Leads From Listings

Manage Referrals

Optimize Local Insights

Manage Deals & Transactions

Collaborate, Connect & Manage Goals with your Team

LEADGENERATEFORLESS

Create impactful marketing materials, capture topnotch leads, and convert them into lifelong clients for less. Whereas most real estate professionals pay upward of $50* per lead, Command users get real estate leads for just a fraction of that cost.

AUTOMATE CLIENTCOMMUNICATION

Maintain a human touch as you automate listing checklists, marketing touchpoints, drip campaigns, and more. With Command's elevated workflow management capabilities, you can take the guesswork out of client communications and convert contacts into commissions

SUPERCHARGEPRODUCTIVITY

Run your business whenever and wherever you wish with the Command App. This mobile pair to Command ensures you ’ re able to keep up with daily tasks, manage your pipeline, and more while on the go. Also, stay connected to your clients through Command's integrated consumer app experience. Together, you have an unbeatable combination in your hands.

Builtbyagents,foragents:

urture ace. swith d our simple goals, your and ven talent ess. NS osition ation t.

Our tech team has developed technology platforms for our agents to support their business and make accessibilitymoreefficient

ListingsonlyavailabletoKWEmpower agents.Providemorevalueandinventory toyourclientsthroughourplatform.

ThefundamentalphilosophyforallofourConciergeServicesatKW Empoweristogiveourassociatesbacktheirtime.Whenyouhavemore timetodowhatyoudobest,itmeansmoremoneyinyourpocketand moretimeforwhat’strulyimportantinlife.

OurdedicatedteamofTransactionManagementandConveyancing specialistsatTakeMetoClosingprovidethehighestlevelofsupport withmanyopportunitiesforresourceswhileprovidingasingularcontact tostreamlinecommunicationandpromoteefficiency.

TMTCwasoriginallybornattheendof2019tobeanin-house transactionserviceforabrokerageinPhiladelphia.Afterasuccessful launchandafewmonthsofincreasedbusiness,werealizedthatwe hadanopportunitytoexpandourservicestoservemorethanone brokerage.Weworkedtocreateamodelthatcouldeffectivelyserve agentsfromanybrokeragewithonlygentletweakstoaccountfor specificbrokerageandagentidiosyncrasies.

LAUREN HARGROVE TAKE ME TO CLOSING

Every training we host in the office is also streamed virtually for our agents

Recording are stored to rewatch later

THE MILLIONAIRE REAL ESTATE AGENT

The Millionaire Real Estate Agent explains the three concepts that drive production Economic, organizational, and lead generation models that are the foundations of any high-achiever's business How to "Earn a Million," "Net a Million," and "Receive a Million" in annual income

THE MILLIONAIRE REAL ESTATE INVESTOR

The Millionaire Real Estate Investor represents the collected wisdom and experience of over 100 millionaire investors from all walks of life who pursued financial wealth and achieved the life-changing freedom it delivers This book--in straightforward, no nonsense, easy-to-read style--reveals their proven strategies

SHIFT: HOW TOP AGENTS TACKLE TOUGH TIMES

Learn how to obtain financial freedom through real estate The final book in Gary Keller’s national best-selling Millionaire Real Estate Investor trilogy teaches the proven, reliable real estate investing process to achieve financial wealth.

The Millionaire Real Estate Agent Podcast delves into the strategies and success stories of top industry professionals, demystifying the path to big profits. With insightful interviews, actionable tips, and market insights, it empowers entrepreneurs at all stages to elevate their real estate game

Think Like A CEO weaves a narrative of the business and life lessons Gary learned along the way, from developing business strategies, to hiring the right people, to developing a celebrated culture that truly puts people first

The Color of Money features engaging and mindset-shifting conversations on a wide range of topics, including the racial wealth gap, homeownership, investing, entrepreneurship, and financial planning

Empire Building brings together four influential women who are unapologetic in their goals to build big businesses and live big lives Another common goal? Helping others do the same. Tune in for authentic, unfiltered conversations with Wendy Papasan, Seychelle Van Poole, Vija Williams, and Sarah Reynolds, as they invite you to be a part of their journey.

KWEmpoweroffersnew g pp y

estatebusinessfrom Day1throughtraining,mentorshipandcoaching.Whetheryou’reafulltimeRealtororDual-Career,we haveaprogramandcoachthatwillfillyourneed.Ourcoacheswillhelpyou:

Launchyourbusiness

LeadGenerate:HowtosayandWhentosayitfornew business

SOI

OpenHouses

FSBOConversations

ExpiredConversations

SocialMedia

LeadConversion:Deliveringyouruniquevalueproposition

BuildaDatabase:BookofBusiness

WorkingwithBuyers:

BuyerStrategySessions

InterestRateObjections

SettingStandardsandExpectations

GettingBuyersofftheFence

BuyerAgency

FinancingSolutions

WorkingwithSellers

ListingsinAction:WintheListingPresentation

PricingCorrectly /CMA’s

DealingwithSellerObjections

ContacttoCloseProcess

ThinkinglikeaCEO

EconomicModel:KnowingYourNumbers

LeadGenerationModel:Makingyourbusiness

Predictable

BudgetModel:TrackingExpensesandROI

OrganizationalModel:GrowingthroughPeople andLeverage

Timeblocking/Organization

Accountability Vendors

DIVERSITY, EQUITY, INCLUSION

At Keller Williams, we celebrate our differences We believe that each of us has the right to be our authentic self, live our true life, and pursue the opportunities we have always believed were possible Our mission is to be the empowering community we all deserve, where everyone belongs and anyone can thrive.

KW LUXURY

KW COMMERCIAL

Agents and brokers at KW Commercial are supported with the most innovative and scalable technology that the commercial real estate industry has to offer Our commercial team consists of knowledgeable, results-driven individuals who aim to provide clients with one-of-a-kind experiences.

KW SPORTS AND ENTERTAINMENT

Join KW Luxury for a unique perspective and coveted networking opportunities with the most exclusive buyers, brand, and designers from all over the country Agents can earn into KW Luxury by meeting certain production standards that satisfy the luxury threshold in each region.

KW MILITARY

KW Military is a community established to recognize and support active duty, veteran military, as well as their family members and supporters Our mission is to honor your service and sacrifice by providing you with the tools, training, and camaraderie you need to grow a better real estate business and an even better life.

KW YOUNG PROFESSIONALS

The Keller Williams Young Professionals Division prepares the future leaders of Keller Williams to carry forth our company mission while preserving and strengthening our unique culture. KWYP provides unique growth opportunities – from training to networking to technology – that build on our members’ natural talent and propel them forward in their careers.

The Keller Williams S+E division is a high-octane community of real estate agents offering immediate credibility, thought leadership, opportunities, and resources inside of the Keller Williams culture. KWSE has a niche, collective focus on a sports and entertainment client base which translates into thinking about our businesses in unique and creative ways

KW WEALTH

Are you a real estate entrepreneur who spends their entire lives serving their clients and their business while neglecting your own wealth? You have an unfair advantage to build wealth through real estate However, this asset can become your liability and can hold you back At some point, you must make the decision for yourself and your family; The Decision for wealth

KW CLARITY

KW Clarity is a networking and support community for agents that are in Recovery. Each office, including KW Empower, has a representative to answer all questions, has open office hours, and hosts support meetings

AGENTATTRACTIONBONUSES

We are looking to attract agents that would be a cultural fit for KW Empower. Agents that refer another agent to the brokerage will receive an additional cash bonus based on their level of production. This agentwillalsobeaddedtoyourmonthlyprofitshare.

No recruiting necessary, just refer agents you want to be in business with to any member of the growth teamandyouwillreceive:

$150:NewAgents

$500:$1.5Minvolume

$750:$3Minvolume

TITLEANDINSURANCEEQUITY

We also offer our agents equity into our Insurance and Title companies to ensure they have various streams of passiveincome.

Agents that hit a certain level of production have the benefit to invest in our title company (ONE TEAM ABSTRACT) and Insurance company (CUSTOMERSFIRSTINSURANCE)

AtKellerWilliams,ourcultureisnotonlyabouthowwetreateachotherintherealestatecommunity,but itisalsoaboutgivingwherewelive.Servingourcommunityisanessentialpartofourcompany’sculture andgoesbeyondjustbusiness.WedevelopedcharitableprogramslikeREDDay,KWCares,andKWKids Cantohelpmakeadifferenceinthelivesofothersandpromotepositivechangesinourenvironment. Builtonafoundationofcareandsharedabundance,KellerWilliamscontinuestostandoutasatop workplacewithaward-winningculture.

REDDayallowsouragentstorenew, energizeanddonatetothetownsandcities theyliveandworkin.

KWCareshelpssupportassociatesandtheir familieswithhardshipsasaresultofsudden emergency.

KWKidsCanisaprogramthatempowers youngadultsthroughself-development events,coachingandscholarships.

TOTAL ASSISTANCE: OVER $70,000,000

SinceMayof2009ourentirecompany–fromtheUS andCanadatoourfamilyabroad–setsasidethe secondThursdayofthemonthtoRenew,Energize,and Donatewithinthecommunitiesweserve.

AttheheartofKellerWilliams’cultureisourshared commitmenttocommunityservice.Theimmeasurable generosityofourteamenablesustocareforourown aswellasourneighborsnomatterthemagnitudeof whatisneeded.

May9,2024

Earlierthisyear,allKWEmpoweragentsvolunteeredat TheBethesdaProject-anonprofitfighting homelessnessandpovertyinthecityofPhiladelphia. Ouragentsworkedattheirvariouslocationsthroughout thecitytorebuildtheirhousingfacility,servefood,work clothingdrives,andcleantheareas.Ouragentshelped raiseover$40,000fortheorganization.

KWEmpower’sALC(AgentLeadershipCouncil) isagroupofagentsthatactasthebrokerages BoardofDirectors.AgentsintheALCareapart ofourTop20%andareagentleadersinthe office-allavaialbleforquestionsorsupportthat anyotheragentneeds.TheALCmeetsoncea monthtoplanourEducationCalendar, Brokerageeventsandtodiscusspertinenttopics impactingtheindustryorthebrokerage. Our ALCmeetingsareOpenDoorsoallagentscan comebeapartandjointhediscussion.

IanPerler HeadofALC ian@ianperlerteamcom

RobinMartin KWEmpowerEducation robinmartin@kwcom

AlisonSimon KWEmpowerEducation alisonsimon@kwcom

MartinRodriguez DiversityEquityInclusion martinro1911@gmail.com

FranciscoMichaud DiversityEquityInclusion fmichaud@kw.com

RadaRann NewAgentGrowth radarann@kwcom

DanRitter DiversityEquityInclusion danritter@kwcom

DanHoban NewAgentGrowth d.hoban@kw.com

VinceMancini KWEmpowerCulture vmancini26.2@me.com

ChristianaBarille KWEmpowerCulture christianab@kw.com

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