7 Effective Email Marketing Campaign Tips For Service Businesses

7 Effective Email Marketing Campaign Tips For Service Businesses KVN Mail – Email Marketing Service

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1. A Warm Welcome Email • Once you gather a lead, you should always send a welcome email. This is easy to set up with your email management service (check out kvnmail.com). Just create an email once and set the automation tool to send the email to every new subscriber.

• Many service companies do this exceptionally well by personalizing and introducing their services with clever calls to action (CTAs). It’s good to also add some sort of personal touch if possible to start off with good practices.

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2. Personalize • The personalization of your emails and your offers based on the user’s preferences is one of the best practices you can employ. Upon subscription, ask a few questions that would help you understand the user better and occasionally send a survey while monitoring their behavior on your site and what their habits are. This will provide you with enough information to create personalized emails.

• For one, use their name in your emails and sign them with a name of someone from the company instead of sending an email from the company itself. “Next, use the data you have to target your messages. Segment your mailing list and craft specific and relevant emails for each segment.

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3. Provide Social Proof • If anything, people love the social proof. It helps them make decisions based on someone else’s experience. They will believe you more if you provide them with a good social proof. Other than the obvious which is beyond your control – online review sites – you can also email them testimonials shaped like a story. It will help your customers picture what their experience with your service will be like.

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4. Create Reader-Friendly Email Copy • Poorly-written email copy will get you nowhere. It will give your users the impression that you are trying to sell too hard. However, quality email copy will dramatically increase your chances of conversion without you sounding like you want to sell at all.

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5. Offer Limited Time Deals • Urgency always entices people to act. If they don’t purchase now, will it still be there later? You can even promote this sense of urgency and elevate it by adding a countdown to the bottom of your email offering, letting them know when it expires. The tight deadline will encourage people to act fast.

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6. Promote Experiences People like to know what kind of experience they will have with your service. This is why you should focus on providing them enough information about that experience rather than the features of your service. Offer stories and videos of how that service will improve their lives.

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7. Promote Loyalty Programs and Benefits • Users rarely enter a loyalty program right away. They wait to see what it really offers.

This is why you should send them emails which explain in great detail all of the benefits they will receive once they become a member.

• "A great strategy is to offer free discounts on your services on their birthdays, says Dai Carillo of PureB2B". “You can set up an automated campaign for this at the start of the year. You may also try creating a referral program that could earn them points or free sessions for every person that shows the unique referral code you sent your customer.

• Most importantly, if your service is something that your customers should attend to on a regular/seasonal basis like chimney cleaning before the winter, you should send an email to remind them to set an appointment.

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Get in Touch KVN Mail is an exclusive platform providing email marketing solutions. Irrespective of the size of the organization it enables them to power data driven campaigns and real time communications.

The Office: Address: 7A, Dheena Tower, 3rd Floor, Thillaiyadi Valliammai St, Saligramam, Chennai, Tamil Nadu-600093, India.

Phone: +91 44 42666645/26 Mobile: +91 8760 4444 55 Email: info@kvnmail.com Website: https://kvnmail.com/