Post Types Original Post (Text, Images or Videos) Sharing content (Sharing Links or YoutTube Videos, with or without Text) Targeting is possible (Location, Interest, Demographics) Image Sizes Image-Size is very flexible Videos 1920x1080 or square Important after latest FACEBOOK Updates When sharing a post ONLY 1 LINK is possible (original Post-Link or a Read more Link) DON’TS Combination of Videos and Images is not possible No slideshows possible
Post Types One or multiple Images Video up to 60 seconds Stories (Image or Video) Long videos of 60 seconds and longer as IGTV Post Hints Not too much text Add relevant Hashtags (5 is a good amount) Image Sizes Landscape: 1080 x 566 pixels Portrait: 1080 x 1350 pixels Square: 1080 x 1080 pixels Story: 1080 x 1920 pixels / Image or Video in 15 second blocks DON’TS No Links possible No targeting possible! Storys can’t be scheduled No GIFs possible / must be converted to mp4
TWEETS 280 characters including URL Optional 1-4 Images (1 full size, 2 square, 1 square and 2 16:9 or 4 square Images) Shorten URL with bitly, if it is too long Only one link (e.g. YouTube or Link to a product page) No targeting possible Image Sizes Twitter Cover photo 1500px X 500px size ideal image size and aspect ratio are 1200px X 675px and 16:9
Kverneland Group 2021 | Group Marketing and Communication | Björn Dargel