WELCOME
Hello, Laura Chafin! Your final visual identity for your Amira brand has arrived. Here are all the versions of the logo, along with the brand positioning, color palette and typography, rules of use and links to access the materials, hope you like it ;)
design by: Fernanda Kuntz 2023 | São Paulo
SUMMARY
brandessence
moodboard
visualidentity
•creativeprocess
•logofinal
•logoversions
•colorpalette
•typographypalette
•pattern+supportelements
•monochromaticversions
•constructiongrid
•protectionarea
branddevelopments
•mockups
•completestationery
•deliverykit
•jewelrycatalog
•website
NAMING
AMIRA
naming means "commander","princess"or"topofthetree" thisnameisthefeminineversionofAmir,which means "commander","prince",inArabicor"topofthe tree","topofthetree",inHebrew itisapopularnameincountriessuchasEngland andtheUnitedStates.
concept
Elegance AMIRA jewelry is created with a refined sense of aesthetics. Each piece is carefully designed to convey timeless sophistication, combining contemporary design with classic details. The brand believes that true elegance lies in simplicity, balance and harmony of shapes creating jewels that transcend passing trends.
Elegance: AMIRA jewelry is created with a refined se of aesthetics. Each piece is carefully designed to con timeless sophistication, combining contemporary des with classic details The brand believes that t elegance lies in simplicity, balance and harmony shapes, creating jewels that transcend passing trends
Exclusivity AMIRA seeks to offer a unique and exclusive experience to its customers Each jewel is conceived as a unique work of art, using precious materials and high quality gemstones. The brand values the individuality and personality of each woman providing exclusive pieces that make them stand out and feel unique.
Authenticity: AMIRA celebrates the authenticity of its customers. She believes that each piece of jewelry should tell a story and reflect the essence of the woman who wears it. The brand values personal expression and encourages its customers to find pieces that resonate with their own identity and style. AMIRA jewelry is a symbol of authenticity self-love and celebration of femininity.
TONEOFVOICE
ThetoneofvoiceofthejewelrybrandAMIRAiselegant,sophisticated andauthentic.Herjewelryiscreatedwitharefinedaestheticsense, combiningcontemporarydesignwithclassicdetailstoconveya timelesssophistication.Thebrandvaluesexclusivity,conceivingeach jewelasauniqueworkofart,usingpreciousmaterialsandhigh qualitygems.Authenticityiscelebrated,encouragingcustomersto expresstheirownidentityandstylethroughthepieces,which symbolizeself-loveandthecelebrationoffemininity.
MOODBOARD
jewelry embodies elegance through carefully designed pieces that combine contemporary flair with timeless sophistication transcending trends
it offers exclusivity with unique, high-quality gemstone creations that celebrate individuality, helping women stand out
the brand's authenticity shines as it encourages personal expression, enabling each piece to reflect the wearers essence symbolizing selflove and femininity celebration
MOODBOARDAMIRA
CREATIVEPROCESS
AMIRA
LOGOFINAL
LOGOVERSIONS
COLORPALETTE
Platinum®
C=25%
M=20%
Y=20%
K=0%
R=195
G=195
B=195
#C4C4C4
Hazy Elegance®
C=50%
M=45%
Y=45%
K=5%
R=132
G=130
B=128 #848181
C=65%
M=55%
Y=55%
K=35%
R=80
G=80
B=80
#505050
C=70% M=65% Y=65% K=70%
R=34
G=34
B=34 #222222
C=10%
M=10%
Y=10%
K=0%
R=234
G=228
B=221
#E9E4DE
C=20%
M=30%
Y=50%
K=0%
R=211
G=174
B=137
#D2AF88
C=10%
M=35%
Y=100%
K=0%
R=229
G=165
B=32
#E6A51E
C=30%
M=50%
Y=70%
K=10%
R=168
G=122
B=90
#A87A59
Velvet Sand®
Golden Ash®
Silver Mist®
Gold Piece®
Dark Infinity®
Antique Gold®
TYPOGRAPHYPALETTE
abcdefghijklmnopqrstuvwyxz
ABCDEFGHIJKLMNOPQRSTUVWYXZ Gallient 1234567890!@#$%ˆ&*() fortitles
secondaryfontfortitles
ABCDEFGHIJKLMNOPQRSTUVWYXZ ALTA 1234567890!@#$%ˆ&*()
fortexts
PoppinsRegularandMedium
abcdefghijklmnopqrstuvwyxz
ABCDEFGHIJKLMNOPQRSTUVWYXZ 1234567890!@#$%ˆ&*()
secondaryfontfortexts
UbuntuRegularandBold
abcdefghijklmnopqrstuvwyxz
ABCDEFGHIJKLMNOPQRSTUVWYXZ 1234567890!@#$%ˆ&*()
PATTERN
MONOCHROMATICVERSIONS
PBPOSITIVE
MONOCHROMATICVERSIONS
PBNEGATIVE
BRANDDEVELOPMENTS
STOREFRONT
COMPLETESTATIONERY
FERNANDA KUNTZ
GRAPHIC DESIGNER
instagram: @kuntz.jpg
e-mail: contato@fernandakuntz.com
phone: +55 (11) 98257-6745
THANK YOU
links: drivewithallfiles notionwiththedates brandbook:Amira(visualizationissuu)
design by: Fernanda Kuntz
2023 | São Paulo