Brandbook Amira

WELCOME Hello, Laura Chafin! Your final visual identity for your Amira brand has arrived. Here are all the versions of the logo, along with the brand positioning, color palette and typography, rules of use and links to access the materials, hope you like it ;)

design by: Fernanda Kuntz 2023 | São Paulo

SUMMARY

_brand essence _moodboard _visual identity • creative process • logo final • logo versions • color palette • typography palette • pattern + support elements • monochromatic versions • construction grid • protection area _brand developments • mockups • complete stationery • delivery kit • jewelry catalog • website • instagram

BRANDBOOK | AMIRA

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BRAND ESSENCE

BRANDBOOK | AMIRA

NAMING

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BRANDBOOK | AMIRA

AMIRA

naming means "commander", "princess" or "top of the tree". this name is the feminine version of Amir, which means "commander", "prince", in Arabic or "top of the tree", "top of the tree", in Hebrew. it is a popular name in countries such as England and the United States.

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BRANDBOOK | AMIRA

concept Elegance: AMIRA jewelry is created with a refined sense of aesthetics. Each piece is carefully designed to convey timeless sophistication, combining contemporary design with classic details. The brand believes that true elegance lies in simplicity, balance and harmony of shapes, creating jewels that transcend passing trends.

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Exclusivity: AMIRA seeks to offer a unique and Elegance: AMIRA jewelry is created with a refined sense exclusive experience to its customers. Each jewel of aesthetics. Each piece is carefully designed to convey is conceived as a unique work of art, using timeless sophistication, combining contemporary design precious materials and high quality gemstones. with classic details. The brand believes that true The brand values the individuality and personality elegance lies in simplicity, balance and harmony of of each woman, providing exclusive pieces that shapes, creating jewels that transcend passing trends. make them stand out and feel unique.

Authenticity: AMIRA celebrates the authenticity of its customers. She believes that each piece of jewelry should tell a story and reflect the essence of the woman who wears it. The brand values personal expression and encourages its customers to find pieces that resonate with their own identity and style. AMIRA jewelry is a symbol of authenticity, self-love and celebration of femininity.

BRANDBOOK | AMIRA

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BRANDBOOK | AMIRA

TONE OF VOICE

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BRANDBOOK | AMIRA

The tone of voice of the jewelry brand AMIRA is elegant, sophisticated and authentic. Her jewelry is created with a refined aesthetic sense, combining contemporary design with classic details to convey a timeless sophistication. The brand values exclusivity, conceiving each jewel as a unique work of art, using precious materials and high quality gems. Authenticity is celebrated, encouraging customers to express their own identity and style through the pieces, which symbolize self-love and the celebration of femininity.

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BRANDBOOK | AMIRA

MOODBOARD

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RD A

M

O

IRA

DBOA

BRANDBOOK | AMIRA

MO jewelry embodies elegance through carefully designed pieces that combine contemporary flair with timeless sophistication, transcending trends. it offers exclusivity with unique, high-quality gemstone creations that celebrate individuality, helping women stand out. the brand's authenticity shines as it encourages personal expression, enabling each piece to reflect the wearer's essence, symbolizing selflove and femininity celebration.

MOODBOARD AMIRA

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BRANDBOOK | AMIRA

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VISUAL IDENTITY

BRANDBOOK | AMIRA

CREATIVE PROCESS

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BRANDBOOK | AMIRA

>

AMIRA >

>

AMIRA

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BRANDBOOK | AMIRA

LOGO FINAL

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BRANDBOOK | AMIRA

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BRANDBOOK | AMIRA

LOGO VERSIONS

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BRANDBOOK | AMIRA

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BRANDBOOK | AMIRA

COLOR PALETTE

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BRANDBOOK | AMIRA

Platinum®

Hazy Elegance®

Silver Mist®

Dark Infinity®

C = 25% M = 20% Y = 20% K = 0%

C = 50% M = 45% Y = 45% K = 5%

C = 65% M = 55% Y = 55% K = 35%

C = 70% M = 65% Y = 65% K = 70%

R = 195 G = 195 B =195

R = 132 G = 130 B =128

R = 80 G = 80 B =80

R = 34 G = 34 B =34

#C4C4C4

#848181

#505050

#222222

Velvet Sand®

Golden Ash®

Gold Piece®

Antique Gold®

C = 10% M = 10% Y = 10% K = 0%

C = 20% M = 30% Y = 50% K = 0%

C = 10% M = 35% Y = 100% K = 0%

C = 30% M = 50% Y = 70% K = 10%

R = 234 G = 228 B =221

R = 211 G = 174 B =137

R = 229 G = 165 B =32

R = 168 G = 122 B =90

#E9E4DE

#D2AF88

#E6A51E

#A87A59

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BRANDBOOK | AMIRA

TYPOGRAPHY PALETTE

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BRANDBOOK | AMIRA

Gallient for titles

abcdefghijklmnopqrstuvwyxz ABCDEFGHIJKLMNOPQRSTUVWYXZ 1234567890!@#$%ˆ&*()

secondary font for titles

ALTA ABCDEFGHIJKLMNOPQRSTUVWYXZ 1234567890!@#$%ˆ&*()

Poppins Regular and Medium

for texts

abcdefghijklmnopqrstuvwyxz ABCDEFGHIJKLMNOPQRSTUVWYXZ 1234567890!@#$%ˆ&*()

Ubuntu Regular and Bold

secondary font for texts

abcdefghijklmnopqrstuvwyxz ABCDEFGHIJKLMNOPQRSTUVWYXZ 1234567890!@#$%ˆ&*()

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BRANDBOOK | AMIRA

PATTERN

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BRANDBOOK | AMIRA

MONOCHROMATIC VERSIONS PB POSITIVE

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BRANDBOOK | AMIRA

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BRANDBOOK | AMIRA

MONOCHROMATIC VERSIONS PB NEGATIVE

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BRANDBOOK | AMIRA

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BRANDBOOK | AMIRA

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BRAND DEVELOPMENTS

BRANDBOOK | AMIRA

STORE FRONT

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BRANDBOOK | AMIRA

COMPLETE STATIONERY

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FERNANDA KUNTZ GRAPHIC DESIGNER

instagram: @kuntz.jpg e-mail: contato@fernandakuntz.com phone: +55 (11) 98257-6745

THANK YOU drive with all files

links:

notion with the dates brandbook: Amira (visualization issuu)

design by: Fernanda Kuntz 2023 | São Paulo