KUMA Design Lookbook 2019/20

Page 1

2019/2020

HANDMADE LEATHER ACCESSORIES getkuma.com



HANDMADE BY NORDIC CRAFTSMEN. INSPIRED BY NATURE. CRUELTY FREE AND ANIMAL FRIENDLY.


Story . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

The Colours of Autumn Collection . . . 19

Values . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

Energy Necklace . . . . . . . . . . . . . . . . . . . 20

Materials. . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

Energy Necklaces Collection . . . . . . . . 23

Butterflies . . . . . . . . . . . . . . . . . . . . . . . . . . 8

Mini Collection . . . . . . . . . . . . . . . . . . . . 24

Classic Collection. . . . . . . . . . . . . . . . . . . 11

Earrings . . . . . . . . . . . . . . . . . . . . . . . . . . 26

Best Sellers . . . . . . . . . . . . . . . . . . . . . . . . . 12

Earrings Collection . . . . . . . . . . . . . . . . . 28

Wings of Change Collection. . . . . . . . . 15

The Fields of Silver Collection . . . . . . 30

Evolve Collection. . . . . . . . . . . . . . . . . . . 16

Vegan Leather Wristband . . . . . . . . . . . 32


Story My name is Mari Ojasaar, designer of KUMA accessories. My life is my art as much as art is my life. I found my creative passion as a child watching my mother make handmade leather crafts to make the ends meet. Having been bitten by the creative bug, I started experimenting with all things artsy. As my mind and heart filled up with ideas, I looked for ways to share my art. I wanted to be a voice, not an echo. And that’s how KUMA boutique was born. KUMA butterfly brooches became popular almost overnight and worked their way into the hearts of Nordic women. Today, in addition to our best-selling butterfly bow-ties, KUMA product selection consists of different accessories, all inspired by mother nature. Shop with confidence and welcome to the KUMA family! Yours artfully,

ar Mari Ojasa KUMA / 5


Values Positivity - With every KUMA gift we want to bring more positivity into the world. A heartwarming smile, a giggle or a kiss is what you will receive, when your loved one opens a KUMA Gift. Together we are changing the world, one smile at a time!

Community - We know that together we are stronger and can fly higher! Therefore, we help out whenever we can. We give back to the community by donating 5% of all our web sales to different charities each quarter. Since giving back is a vital part of our brand strategy, we are always open to new collaboration opportunities.

Energy - We believe that everything has energy and therefore we put a lot of effort into how, where and by whom our products are made. In addition to beauty we want our products to be charged with positive energy that will bring good vibes to the possessor. Our team of craftsmen value quality and precision just like we do, but most importantly they love what they do and that is the positive energy that all KUMA products carry.

Environment - We aspire to help modern day women to reconnect with mother nature by bringing nature to their everyday wardrobe in an environmentally friendly way. From materials to producing process, we make sure that we minimize the cost for the nature and invest in keeping our home planet safe and clean. We are animal lovers and all KUMA team members have a pet at home, so it goes without saying that all our products are cruelty free.

We stand for PEACE

Authenticity – We value authenticity in ourselves and in our customers. Therefore, we are always truthful to our customers, own all our designs and ideas and believe that by being authentic our gifts inspire you to be who you truly are! 6 / KUMA


Materials We believe that materials are one of the key elements, when it comes to creating quality handmade jewelry. From choosing the right materials to adding the final touches - everything has to be done with care. All KUMA accessories are made of vegan leather or other sustainable materials (wood, silver etc.), which gives a natural feel to the accessories but is also a strong and durable base for the decorative elements. No chemistry is used to colour the vegan leather, only waterborne coating. When it comes to production, our main goal is to preserve both the flora and fauna around us. Therefore, we make sure not to use any animal products or by-products in

the production process or packaging. Vegan leather will not only make you look good, but you will also feel good, since no animal was hurt in the manufacturing of the leather! All KUMA products are cruelty free to spread the love for our furry friends. Our products are produced following STANDARD 100 by OEKO-TEXÂŽ certification criteria, which means that our products are also safe to use for babies and small children.

KUMA / 7


Butterflies KUMA Butterfly brooches change boring white collars for good, now instead of wearing masculine neckwear, women can wear something delicate and feminine yet stylish and unique! All brooches are made of vegan leather and covered with water resistant lacquer to guarantee a long life for the butterfly brooch. Thanks to a brooch-needle attachment, there are endless ways to style your KUMA butterfly - be it on your clothes, hair or scarfs. Be original, be fashionably bold and experiment!

8 / KUMA

Materials used: vegan leather, Swarovski crystals and brooch needle. The product comes in a classy gift box.


KUMA / 9


10 / KUMA


Classic Collection

RAHE

5,8 x 4,4 cm

PILV

IRIS

6,5 x 5,2 cm

ORANGE

6 x 4,9 cm

6,3 x 5,3 cm

MOONA

LILAC SUNSET

6,6 x 5 cm

TURQUOISE 5,3 x 4,5 cm

6,6 x 6 cm

SOOV

5,2 x 4,3 cm KUMA / 11


Best Sellers

DAY CATCHER

STARDUST

ÕRNUS

FROST FLOWER

PEEK-A-ROSY

SNOW WHITE

SEA SHELL

DREAMY MERMAID

6 x 5,6 cm

6 x 4,9 cm

7 x 4,7 cm

7 x 4,7 cm

12 / KUMA

7 x 4,7 cm

7 x 4,7 cm

7 x 4,7 cm

7 x 4,7 cm


KUMA / 13


14 / KUMA


Wings of Change Collection

DAY CATCHER

PIECE OF FREEDOM

AIRY FAIRY

SWEET DELIGHT

MOTHER’S LOVE

WINGS OF LOVE

6 x 5,6 cm

7 x 4,7 cm

7 x 4,7 cm

6,7 x 6 cm

7 x 4,7 cm

7 x 4,7 cm

KUMA / 15


Evolve Collection

STORYTELLER

TIMETRAVELER

LIFELOVER

STARGAZER

PLUMLICIOUS

CHERRY PICKER

6,8 x 8,3 cm

5 x 7,5 cm

6 x 4.9 cm

MINDFLIER 6 x 4.9 cm

16 / KUMA

6,8 x 8,3 cm

5 x 7,5 cm

6 x 4.9 cm


KUMA / 17


18 / KUMA


The Colours of Autumn Collection

TWILIGHT OF TALLINN

SUNSET OF BARCELONA

SUNRISE OF PARIS

RUSH HOUR OF LONDON

NIGHTS OF IBIZA

GOLDEN HOUR OF ROME

DAYBREAK OF STOCKHOLM

FULL MOON OF BERLIN

7 x 4,7 cm

7 x 4,7 cm

7 x 4,7 cm

7 x 4,7 cm

7 x 4,7 cm

7 x 4,7 cm

7 x 4,7 cm

7,4 x 3,5 cm

KUMA / 19


Energy Necklace

The elegantly minimalist energy necklaces add a touch of feminine mystery to every outfit - from simple everyday outfits to special occasion dresses. Our everyday life is filled with artificial materials and although we can’t see all the static electricity that artificial materials create, we can sure feel it. One way to ground static electricity is to simply touch something that is natural like a KUMA energy necklace. Whenever you feel tired, anxious or overwhelmed, simply hold the necklace and it will give you strength to carry on.

20 / KUMA

Materials used: Silk thread, silver wire, cotton lace, vegan leather, natural gemstone. Please note that the exact colour and shape of the stone may vary compared to the product images.


KUMA / 21


22 / KUMA


Energy Necklaces Collection

EARTH

MOON

VENUS

LUCKY CHARM

HARMONY

ÖÖ

LOVE

SELF-WORTH KUMA / 23


Mini Collection MINI AIRY FAIRY It has been said that children are like butterflies. Some fly higher than others, but each one flies the best it can. Each one is different, special and beautiful.

5,2 x 3,3 cm

MINI SEA SHELL 5,2 x 3,3 cm

MINI TURQUOISE 4,3 x 3 cm

Mini Butterfly Brooch collection is designed in response to popular demand by many mothers, whose mini versions wanted to be just like their mommies and wear KUMA butterflies. Mini Butterfly brooches are smaller in size, but equally charming. MINI BLUE

4,3 x 3,6 cm 24 / KUMA


MINI SASSY SUNBEAMER

MINI SUNRISE OF PARIS

MINI SWEET DELIGHT

MINI MORNING LULLABY

MINI RUSH HOUR OF LONDON

MINI BLUE LAGOON

MINI SUITSUPÄÄSUKE

MINI DREAMY MERMAID

5,2 x 3,3 cm

5,2 x 3,3 cm

5,2 x 3,3 cm

5,2 x 3,3 cm

5,2 x 3,3 cm

4,3 x 3,4 cm

5,2 x 3,3 cm

5,2 x 3,3 cm

KUMA / 25


Earrings Inspired by mother nature, our handcrafted vegan-friendly fashion earrings are influenced by the mesmerising beauty and energy provided by our two-winged friends. Each of our earrings uses vegan leather and 925 sterling silver backs to provide quality in design and quality in style. They are named after beautiful moments and memories we share in life and beyond. Materials used: vegan leather, 925 sterling silver, Swarovski crystals

26 / KUMA


KUMA / 27


Earrings Collection

28 / KUMA

WATER LILY

SUNSET LOVERS

SUNFLOWER

SWEET DELIGHTS

TWILIGHTERS

DAY CATCHERS

FIRST LOVERS

MOONWALKER

HEARTBREAKER

FORGET-ME-NOT

DAYBREAKERS

BUSY BEES


Earrings Collection

STORYTELLERS

TIMETRAVELERS

WINGS OF CHANGE

WINGS OF JOY

WINGS OF FREEDOM

WINGS OF PASSION

WINGS OF POWER

WINGS OF LUCK

WINGS OF GRATITUDE KUMA / 29


The Fields of Silver Collection Simple, elegant and chic - just like the modern day woman. Fields of Silver consists of three statement pieces that have no expiry date and will always be in season. The underlying element of the collection is silver - a metal so versatile, pure and modest, that it goes with everything.

The Butterfly Effect earrings can be worn in two different ways thanks to the removable silver attachment in the center of the earring. A little Swarovski stone in the center of White Space earrings adds a touch of femininity and glamour to the otherwise simple and straight-to-the point statement earrings. The Simple Chic earrings are bold and confident, yet modest and elegant at the same time as well as a real modern day power woman, who knows, what she’s after.

SIMPLE CHIC

BUTTERFLY EFFECT

30 / KUMA

WHITE SPACE


KUMA / 31


Vegan Leather Wristband Elegant handmade leather wristban specially designed for wearing your KUMA Butterfly Brooches or on its own. Attaching and removing brooches from the wristband is simply a breeze thanks to the special holes. The wristband comes in three color variations: pink-yellow, blue-white and greyblack combination. The clever design of the wristband enables it to be worn in two different ways.

32 / KUMA


KUMA / 33


store@getkuma.com +372 503 8551 kumadesign

www.getkuma.com


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