Mr. Brown creations - portfolio 2018 by Artur Augustyniak

creations

I was born in 1982, same year nike introduced the Air Force One model and Michael Jackson released „Thriller”.

and illustration, but I also have a rich background in advertising and creating digital content.

I’m a creative director with over 5 years of experience in managing creative teams of 5-10 people and 15 years of multidisciplinary experience in art direction, graphic design, illustration and UX design.

I would like to become a mix of Michael Bierut and Stefan Sagmeister one day, but my main aim for today is simply getting better and gaining more experience as a creative manager. I go by the name Mr. Brown, but my name is Artur Augustyniak – music lover, journalist, graphic designer and art director.

Graduated with honours from the graphic design department at Bilkent University in Ankara. I then worked in editorial, advertising and as a freelance designer. My main focuses are on branding communication

Our job is to communicate so why not have a chat and find out if we have more in common?

agencies

brands

work experience Creative Director December 2016 – now Dubai, UAE

PEPPERMINT

Bilkent University Ankara

Senior Art Director / Team Leader July 2015 – July 2016 Warsaw, Poland

• Managing a brand communication team • Guiding and directing team members • Developing concepts and big ideas for ad campaigns • Designing key visuals for print, digital and instore • Pitching for new clients • Presenting ideas to clients

Creative Director / Contract October 2013 – June 2015 Warsaw, Poland

• Designing the brand’s corporate identity • Developing a brand marketing strategy • Complete rebranding of a chain of pharmacies • Design and production of exposition shelves and kiosks

Senior Art Director November 2012 – February 2014 Warsaw, Poland

• Creating campaign concepts and designs for clients • Art direction of photo shoots for various clients • Creating a new communication language for BPH Bank

Co-founder / Creative Director May 2011 – October 2012 Warsaw, Poland / Perugia, Italy

• Team of designers and producers, experienced in the film industry and advertising • Flixed offers a range of film marketing tools, caters to film producers, distributors, sales agents, Film festivals

Senior Designer / Art Director November 2010 – April 2011 Warsaw, Poland

• ATL campaigns for Agora and Allegro • Taking part in pitches for new clients • Designing the agency’s brand identity

Art Director September 2007 – August 2008 Warsaw, Poland

SURF IT! / SNOW IT!

Art director / Journalist July 2005 – August 2006 Warsaw, Poland

education

• Managing the creative team and recruiting candidates • Developing concepts for campaigns, events, animation • Agency rebranding & restructuring • Leading conceptualization and execution of client work based on strategic insights • UX & UI design for technology products developed by the technology team • Leading hollistic rebranding projects for major clients

Graphic design department 2000 – 2004

magazines

Art director / Editor in chief September 2006 – August 2007 Warsaw, Poland

Intern June 2003 – August 2003

• Graduated as bachelor of fine arts • Graduated as first in the department with a 4.0 GPA • Honour student with a scholarship

letters of reccomendation I’m working with Artur for a year now. During this period he took all the responsibilities related to managing the creative and marketing jobs at Grupa Moja Farmacja. He is the author of the whole corporate identity and creator of printed materials (flyers, businesscards, brochures, posters), website, car livery and the visual side of our pharmacies (billboards, branding, interiors). Artur is a professional in every aspect. An extremely creative person with a very good sense of taste. He is able to listen attentively to the needs of his clients, at the same time maintaining his unique, authentic style in each project. A responsible person who always keeps the deadlines. I would recommend him to anyone without hesitation.

I had a pleasure working with Artur at GMF collaborating on several projects. He was always dedicated, enthusiastic and pro-active. No matter how tense was the situation, Artur made sure everyone left with a smile. He is extremely creative person, therefore his projects are special and tailor-made for client’s needs. Artur is a brilliant networker, capable to manage various projects simultaneously. He would be an added value for any team because he always delivers on top.

I’m having a pleasure to work with Artur since few years. The best thing from my perspective about Artur is that his “quality creativity” approach never changes:) great in illustrations, enourmous potential in art direction as well as visual identity etc.,Years of expierience on very diverse projects is a great advantage when it comes to work with Artur!

Artur is very detail oriented and creative designer. We have worked together on a very demanding account and he always delivered great quality work. Artur is a great team member with very positive attitude, which makes working with him a real pleasure. Przemek Kotowski

Creative Account Manager Saatchi&Saatchi

Tomek Dziemidowicz

General Manager Xcommunica

Working with Artur is always a great experience. I was always very happy with final results. Absolutely recommend!

I can recommend Artur to anyone looking for a highly skilled and professional graphic designer. He understands clients needs and fulfils them in a time frame given. His work is creative and his ideas are fresh. Artur is able to guide a client into the best possible solution using his experience and professional skills.

I had a great pleasure of working with Artur on many projects for Bank BPH. He is extremely professional - always calm, thinking about good solutions and not concentrating on the problems. His creativity and amazing skills were much appreciated by the Client and the account management team. He’s always thinking about intriguing and out of the box ideas but at the same time he never looses sight of the brief. His work has always been spot on and he is an extremely kind and friendly person. I couldn’t wish for a better Art Director to work with on everyday basis!

Great designer – one of the best, whom our agency had the occasion to collaborate with. Exceptionally creative. Without hesitation seeks for non-standard solutions and his own paths. Doesn’t create borders to his imagination. Always works on his own progress. Doesn’t only care that his works are aesthetic and eye-catching – always encloses an intelligent „twist” or hidden meaning. Has an ability to create „pictures worth a thousand words”. Anyone, who entrusts him a design task, can be 100% sure, that what he gets are a couple on-point, surprising and intelligent answers for the given brief. Highly reccomended.

Łukasz Szczechowicz

Karolina Ballard

Aleksandra Górka

Hubert Stadnicki

Rafał Myrta

General Manager Grupa Moja Farmacja

Project Director Finishizer

Magdalena Pękala

Business Communication Coordinator Grupa Moja Farmacja

Owner Cotton&Co.

Account Executive Saatchi&Saatchi

CEO / Creative director Bardzo

Artur Augustyniak

+971 55 9525924

Date of birth: 22.04.1982 Marital status: married

vimeo.com/user56829884

mrbrown.pl

Personality:

Software skills:

Language skills:

perseverance

excellent knowledge

curious

Ps ID

unhesitating

C4D

creative leader

Personal areas of interest:

The prose of Haruki Murakami

The music of Run the Jewels

Calisthenics

The movies of Quentin Tarantino

Gastro-Tourism

Japanese culture

team player

professional working proficiency

professional working proficiency PL native DE elementary proficiency TR elementary proficiency

excellent knowledge

basic knowledge basic knowledge

ÂŠ2018

creations

Case studies

“Creativity is intelligence having fun” Albert Einstein

After I joined Benchmark one of my main creative challenges was the full rebranding and strategic restructuring of the company. From the business perspective we decided to take the decision on separating each compeany into a different legal entity and establish a holding company on top on all of them called Benchmark Labs.

stationeries, customized typeface for internal use, inbound content including a couple of ebooks, self-promotion campaign in social media. The big idea for the campaign was based on creating 16 dedicated pharma products for creatives, animators, coders and clients to promote the benefits of the company.

The big idea of chemistry which binds the mixture of different individuals and cultures gave birth to this new identity.Scope of work included building two new websites for the holding company and creative agency,

Breathe, exhale, create. The brand claim created for the agency gives a breathe of fresh air to clients thriving for the best outcome in their business challenges. ÂŠ2018

Creative Director: Artur Augustyniak Art Director: Artur Augustyniak / Karim Alchahabi Copywriters: Artur Augustyniak / Gilliane Cowie / Menna Twfik Account Manager: Clementine Jacquet / Samia Abouzahr Location: UAE / Egypt www.benchmarklabs.me ÂŠ2018

Can’t you see how to fit all the elements elegantly into your layout? (especially the additional two that have just been demanded)

Recommended for Art Directors whose vision has been impaired by gazing at computer screens for more than 8 hours daily... When kerning is impossible, because the copy makes no sense to you anymore as words have lost their meaning. If you can no longer tell the difference between turquoise and ultramarine... These drops clarify your aesthetic vision instantly!

Are you a concept artist who relies on Pinterest as your only reference? (in fact, you’re a talented rip off artist)

If you live in your artsy-fantasy bohemian bubble and your masterpieces are semi-copied. If you’re thrilled with your illustrative style, but actually you stole most frames in your storyboard from someone else’s portfolio! You need help!

Are you a copywriter who has trouble communicating? (you can’t find the right words to get your message across)

If you have serious problems with narrative flow or can’t come up with a simple slogan that really means something to people. If the prospect of giving a presentation brings on the kind of panic that makes you lose your voice... Language Lozenges effectively soothe your vocal chords, stimulate your narrative skill, improve your vocabulary and ensure your eloquence instantly!

Do you have any animator friends who are on the verge of a nervous breakdown? (Hand them this remarkable remedy and they’ll thank you forever!)

If your team leader says that quantity is far more important than quality, so you have a 1-week deadline for a task that should take A MONTH! When you haven’t saved for 3 hours and your cursor freezes... Don’t panic! Real-Pro Tranquilizer provides rapid relief.Double the dosage if your obsolete windows system restarts for update and rendering stops!

Are you overwhelmed by the responsibility which comes with recent promotion? (to a senior management position like Head of Production)

If most of your day is spent in meetings, so you can’t find any time to do your actual job, which is motivating your team to do their best work! If you suffer from blurred vision, tension headaches and just can’t plan ahead... The must-have injection of strategic talent for terrible delegators and poor communicators!

Are you overwhelmed by the responsibility which comes with recent promotion? (to a senior management position like Head of Production)

If you are a client, make sure to take this vaccine before dealing with the animation studio. If the storyboard corrections you request are never implemented, you can’t check the progress of your project and you’re fed up with chasing producers for updates. If low quality production values don’t meet your high expectations, deadlines aren’t respected, and the latest version still doesn’t impress... in fact, you HATE the music!

Have you ever had problems dealing with a crashed website? (or sophisticated / incomprehensible interface)

If you’re starting a career in the tech industry oryou’re a UI, UX or app developer who’s been responsible for at least 2 android apps full of bugs. If you embrace the waterfall model but haven’t been able to create agile systems... yet. This extraordinary elixir is the innovative solution you’ve been waiting for!

IsDeveloperInPain(developer)? true: new ParallelUniverse (); (but this shall come to an end with the Java Painkiller!)

If you’re suffering from nervous exhaustion, due to spending an excessive amount of time trapped in claustrophobic conference rooms debating the challenges of multi channel marketing. If reviewing boring presentations from agencies proposing mediocre creative ideas makes you extremely tense. If you’re sick of seeing the same old detail-aids but can no longer stand the stress of trying to keep up with new online trends...

The formula of motherâ&#x20AC;&#x2122;s love Creative Director: Artur Augustyniak Art Director: Artur Augustyniak / Karim Alchahabi Illustrators: Artur Augustyniak / Laila Kifayeh Account Director: Clementine Jacquet

Copywriters: Gilliane Cowie, Ameena Khanum, Artur Augustyniak Client: TPM / Bibena / Milulac Location: UAE / Saudi Arabia / GCC

TPM decided to launch a new brand of milk formula in the GCC region developed by a dutch producer.We created this brand named Bibena in Saudi and Milulac in other GCC countries. Our scope of work included a full branding, POS and launch strategy.

but a brand which understands mothers and gives them all kinds of relevant content and materials to raise their children.

Our insight led to proposing the brand claim: The formula of motherâ&#x20AC;&#x2122;s love. Our strategy was to give not only another formula on the market,

Hence besides designing packaging and POS materials, we created lullabies, bedtime stories and all sorts of useful content for the mothers. Furthermore we gave HCP materials than can be relevant for the mother and child: drop cards which can be used as photo frames, stickers with tips and tricks about raising your loved one, ballons and car stickers for the newly licensed mothers in Saudi Arabia. ÂŠ2018

Zgoda FC, which is the biggest football shop in Poland approached us to prepare some ideas to promote the speed of light Pack (shoes) of their partner adidas Poland. We ended up preparing a tournament for young soccer enthusiasts. We prepared a website, posters and all the online / offline communication. We also proposed to organize a football game with an attempt to beat two guiness world records at the same time: - for longest game in history - most players to ever play in one game Apart from that we gave additional creative ideas to promote the store before EURO 2012 including a customized football set of emojis and street game where an employee dressed as arbiter gives discount cards in reward for succeeding in a random soccer challenge.

Art Director: Artur Augustyniak Account Manager: Patryk Spinek Copywriter: MichaĹ&#x201A; Krzyszkowski Client: Zgoda FC X adidas

The brand claim which says; Itâ&#x20AC;&#x2122;s bananas! led us to creating a website full of monkey see, monkey do illustrations on the edge between, planet of the apes and the island of doctor moreau. Tons of time and fun were used to develop this project. ÂŠ2018

Creative Director: Suzan Giżyńska / Piotr Matecki Art Director: Artur Augustyniak Copywriters: Suzan Giżyńska / Paulina Gorzkowska / Artur Augustyniak Photographer: Robert Ceranowicz Stylists: Magda Bujas / Emilia Dadoń Client: Bed&Breakfast ad & film house Location: Poland ©2018

Educational project. Range of work included posters, banners, business cards, leaflets, website, FB posts all these designed for a new school of photography run by top commercial photographers.

Creative Director: Artur Augustyniak Art Director: Artur Augustyniak Copywriter: Artur Augustyniak Photographer: Tomek Albin Client: Collegium artis school of photography Headline (left): Are you taking pictures? Learn photography Headline (right): Rule the light! Learn photography

Full brand identity system and illustrations designed for a digital film production company

Art Director: Artur Augustyniak Illustrator: Artur Augustyniak Client: TOFI film production Location: Poland

ÂŠ2018

creations

Campaign visual & posters

“Unless your advertising is built on a big idea it will pass like a ship in the night” David Ogilvy

Posters designed as part of the campaign to promote software designed to enhance the experience of your audience during presentations and events. It gives the customers multiple features including creating poll slides, Q&A sessions, sharing the content live with the audience.

Creative Director: Artur Augustyniak Art Director: Artur Augustyniak Copywriter: Gilliane Cowie Client: Beamkast / Benchmark Tech Lab Location: UAE / Egypt / GCC www.beamkast.com ÂŠ2018

Multiple illustrated visuals designed for the launch campaign of the “Books” magazine, caters to readers who want to know more about their favourite authors it features news in the world of literature, book fairs and interviews with writers. In this concept we show books as the source of knowledge which is the light of life.

Description: Tricovel is a pharma cosmetic used to prevent hair loss. Thw concept was built on the association of how instruments would sound after losing some of their strings. It just doesnâ&#x20AC;&#x2122;t feel right.

Creative Director: Artur Augustyniak Art Director: Artur Augustyniak Copywriter: Gilliane Cowie Client: TPM

ÂŠ2018

The brand manager asked us to prepare an adaptation of their global key visual for Coccolino Creations, but we ended up doing something totally different, which is in fact a pastiche of Dior’s commercial by Sofia Coppola and the client liked it more than the original idea.

Creative Director: Artur Augustyniak Art Director: Artur Augustyniak DTP: Jakub Gliński Location: Poland

Art Director: Artur Augustyniak Illustrator: Artur Augustyniak Client: FLIXED / RaBarBar Studio / Tomek Suwalski Description: Serie of posters for different short & feature films ÂŠ2018

creations

Packaging

“Packaging can be theater, it can create a story” Steve Jobs

Pharco pharmaceuticals is a pharmaceutical producer with multiple facilities located in Alexandria, Egypt. It has a portfolio of over 800 SKUs it exports its products to over 40 countries.

We were commisioned to redesign their logo, we proposed a new brand claim (Health Rules!) and prepared a packaging concept flexible enough to cover 5 different brands and be adaptable to a large product portfolio. Below you can see the concept for the mother brand Pharco.

ÂŠ2018

Creative Director: Artur Augustyniak Art Director: Artur Augustyniak Copywriter: Gilliane Cowie Client: Pharco Pharmaceuticals Location: Egypt ÂŠ2018

Creative Director: Artur Augustyniak Illustrator: Artur Augustyniak Client: Vmix ltd. Hong-Kong Location: China

This new brand of milk was created to be exported to China. Couple of milk brands produced in Poland are already present on the chinese market. The client asked for a design which will reflect some folk characteristics of the polish region of “Kujawy”. ©2018

Spain has a long tradition of brewing beer. GANADOR in Spanish means “winner”. It contributes to the long traditions of sports and leisure of the Catalonian region. GANADOR is the real taste of Spain, with an unmistakable local flavor. Logo & packaging design: Artur Augustyniak Client: Vmix t. Hong-Kong Location: China

creations

Illustrations & personal work

“Good artists copy, great artists steal” Pablo Picasso

Art Director: Artur Augustyniak Illustrator: Artur Augustyniak Client: polish snowboarding catalogue 2011

The key concept was to design a vintage issue according to the current trends in snowboard fashion. The range of work included designing a layout, style of typography for the whole catalogue, as well as preparing the cover illustration and additional 10 illustrations for different sections.

This illustrations where made as gifts for my wife and collegues at work for birthdays and as farewell gifts.

Illustrator: Artur Augustyniak Client: personal project ÂŠ2018

Personal project for Tomek Albin photography, designed as a Lurzer Archive advertising of the photographer himself

Graffiti Writer: Artur Augustyniak Tatoo Artist: Artur Augustyniak Photographer: Tomek Albin

Illustrator: Artur Augustyniak Client: personal project

+971 55 952 5924 would like to thank you for your time mrbrown.pl