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VISITOR AND TOURISM SNAPSHOT Year to September 2018 visitor snapshot

665,427 GUEST NIGHTS YE SEPT 2018

Stratford District 41,028 South Taranaki District 99,513

71% Increase in guest nights in 2018 compared with 2002.

700000 650000 600000 550000 500000 450000 400000 350000

0 20 2 0 20 3 0 20 4 0 20 5 0 20 6 0 20 7 0 20 8 0 20 9 1 20 0 1 20 1 1 20 2 1 20 3 1 20 4 1 20 5 1 20 6 1 20 7 18

300000 20

New Plymouth District 524,888

Guest Nights YE Sept

made with

BACKPACKERS AND HOLIDAY PARKS ARE INCREASING IN POPULARITY 10

GROWTH – YE SEPT 2018 FROM PREVIOUS 12 MONTHS

COMPOSITION OF GUEST NIGHTS BY ACCOMMODATION TYPE

9 8 7 6

Motels 40.95%

5 4 3 2

Hotels 24.70%

1 0

Backpackers 6.12% Holiday Parks 28.23%

-1 -2 Hotels

Motels

Backpackers

Taranaki

Holiday Parks

YE SEPT 2018

NZ

made with

% CHANGE IN GUEST NIGHTS - 12 months

8.4%

4.2%

3.6%

2.7%

% CHANGE IN AVERAGE LENGTH OF STAY

11.6

1.9

1.2

-0.2

% CHANGE IN VISITOR ARRIVALS

2.3%

South Taranaki

-2.8%

Stratford

2.4%

New Plymouth

2.9%

Guest nights increased more in the Taranaki region relative to New Zealand because visitors stayed longer, even though regional growth in visitor numbers was less than the national average.

New Zealand

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% CHANGE FOR YEAR ENDING SEPTEMBER 2018

INTERNATIONAL VISITORS COMPRISE A SMALL BUT GROWING MARKET FOR TARANAKI 8

18%

7 6

International

5 4 3

82%

2

Domestic

1 0

2.1

3.7

Domestic

3.3

7.5

International

% of Taranaki guest nights by visitor origin

GROWTH IN GUEST NIGHTS BY ORIGIN New Zealand

Taranaki

made with

$407m Estimated visitor expenditure for 12 months ending October 2018:

‌and its growing

$330m

$56m

$21m

New Plymouth District

South Taranaki

Stratford

400

VISITOR SPEND UP 11% from previous year

300 200 100 0

291

283

285

297

299

312

325

333

365

407

2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

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WHERE DO VISITORS SPEND THEIR MONEY? $m SPEND BY PRODUCT BY TOURISM VISITORS 12 MONTHS ENDING OCT 2018

Retail sales – other

Food & beverage serving

Accommodation

Retail – alcohol, f&B

$105m

$62m

$51m

$46m

Retail – fuel and auto

Other tourism products

Other passenger transport

Cultural, recreation

$45m

$44m

$44m

$11m made with

WHERE DO OUR DOMESTIC VISITORS COME FROM? MAIN ORIGIN OF TARANAKI'S DOMESTIC VISITORS: Most domestic visitors came from: Auckland Waikato Manawatu/Whanganui Wellington

   

79.5% Domestic visitors

20.5% International visitors

$324m DOMESTIC VISITOR SPEND IN TARANAKI YE OCTOBER 2018

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AUSTRALIA AND THE UK ARE OUR KEY INTERNATIONAL VISITOR MARKETS

$29m Visitors from Australia spent in Taranaki for 12 months ending October 2018

China Canada 3.61% 3.61%

Remainder – all others 6.02%

Australia 34.94%

Germany 7.23%

Rest of Asia 8.43%

INTERNATIONAL SPEND IN TARANAKI BY COUNTRY ORIGIN

USA 9.64%

Rest of Europe 10.84%

UK 15.66%

$83m INTERNATIONAL VISITOR SPEND IN TARANAKI 12 months ending October 2018

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WHAT VISITORS DO IN THE NEW PLYMOUTH DISTRICT? Coastal Walkway 21%

Mt Taranaki 14%

Pukekura Park 17%

Puke Ariki 12%

Govett-Brewster Art Gallery/Len Lye Centre 11%

Walking/biking 11%

Pukekura Park Fernery 8%

Pukeiti 4%

Other 2%

Source: Venture Taranaki commissioned survey of visitors July 2018

made with

WHAT VISITORS DO IN STRATFORD AND SOUTH TARANAKI? Mt Taranaki 27%

Surf Highway 45 12%

Forgotten World Highway 11%

Hollard Gardens 6%

Stratford Glockenspiel Clock Tower 6%

Tawhiti Museum 5%

Rotokare Reserve 3%

Hawera Water Tower 13%

Percy Thomson Gallery 2%

Source: Venture Taranaki commissioned survey of visitors July 2018

made with

Aotea Utanganui Museum 1%

Other 2%

Pioneers Village 1%

Walking/biking 7%