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ISSUE 1,061 February 18th, 2016

TIA ready to tackle smorgasbord of issues this year, says Roberts INFRASTRUCTURE investment, workforce needs, RMA changes, seasonal and regional dispersal, engagement with TLAs, “social license” and DoC funding are among many issues TIA needs to tackle in 2016. “This will be a good year. All the challenges are ‘nice’ ones. We’d rather deal with challenges of growth than with issues such as market decline and low profitability,” CEO Chris Roberts tells IT. For New Zealand to reach the Tourism 2025 target of $41,000 million in annual foreign exchange earnings ,the country needs to make sure the necessary infrastructure will be in place in time. This covers everything from utility services, to roading, airline capacity and ensuring enough accommodation will be available.

INSIDE NZ clients want action - pg4 Police warn vigilantes - pg5 Bruce is back - pg6 Export Market Matters - by Lesley Immink - pg8 Two helped stranded pax - pg9 Coach touring booming - pg11 TNZ denies racial discrimination - pg13 Most councillors in favour of a movie museum - pg14 New hotel awards - pg15 NZ’s only “wow factor” building? - pg16 Virtuoso opens office - pg17 Profit “no cause for celebration” - pg18

“We need to plan for the next decade as to where and when new accommodation needs to be built, as well as transport requirements, utility services in certain parts of the country, facilities on conservation land and managing visitor flows. “One of the areas where we need co-ordination is between TLAs and the private sector so councils understand our needs and to ensure tourism is not left out of their calculations. Road transport is a classic where tourism is often forgotten when people start looking at where road investment needs to be.” TIA is assisting NZTE, which is conducting research to identify New Zealand’s current and future accommodation needs. “They are interested in what overseas investment they may be able to attract and to do that they must know what the needs are. “Also, with RMA changes this year, we are looking at what might benefit tourism investment with those changes. Infrastructure is the key to having a successful industry. Everything we do has a T2025 lens because when we achieve the goals we have set we will need the right infrastructure in place to deliver on that.” Another continuing task will be ensuring the industry has a qualified and experienced workforce able to handle an increasing number of visitors whether from overseas or from within New Zealand. “Like infrastructure, a lack of adequate people and skills can stop us in our tracks when it comes to growth. We simply will not maximise our potential.” There is also general agreement the industry needs seasonal and regional dispersal to succeed. We do not want visitors to all go to the same places at the same time. As a relatively big country, people can be spread around, Mr Roberts says. “One area with a lot of potential is domestic tourism, which can lead the way in dispersing visitors. It is easier for Kiwis to try different places and go at different times.” TIA is leading a domestic tourism working group that is coming up with

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IT1,061 - February 18th 2016

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