Kelly Turbeville Real Estate Marketing Consultation
Selecting the right realtor to represent you in the sale of your home can significantly impact the profit you receive
My commitment to you is to maximize your profit by obtaining the highest market value for your home within a timeframe that meets or exceeds your expectations
With my unmatched expertise, exceptional service, and aggressive marketing strategies, I consistently achieve this goal for my clients Focusing on your profit, I strive to ensure you get the best possible outcome from your home sale
26240 Enterprise Ct, Lake Forest Office: 949-636-9296
The presentation and preparation of your home are crucial aspects to consider before listing it on the market Here are some simple tips to follow, but as we preview your home for listing, we will provide you with a comprehensive list of recommendations to ensure you receive top dollar
Question: What Sets Me Apart from Other Realtors®
Answer
The KT “Easy Exit Plan”
We are Partners with KW
Experience & Respect
Business by Referral
Kelly & Keller Williams Spectrum Properties
Ethics & Trust
We are “Client Centered”
Escrow Expertise
Premium Home and Support Services
What this means to you
No more worrying about: (1) if you chose the right Realtor to market your home: (2) if the promises made at the listing presentation will be kept: (3) what to do if your plans change and you decide not to move at all
We make our own decisions We do not have to ask anyone for approval on a negotiation, listing change, etc
Over 20 years as active Realtors® in South Orange County = Negotiations expertise; market knowledge based on present and historical data, facts, and a “ nose for the market” We are well known in the real estate community Realtors like to sell our listings
80% of our business is by Referral This provides us more time to spend with our clients and in the marketing of their properties Our goal is for you to become a referral partner We do not spend our time dropping tablets, fliers, etc looking for new business
Keller Williams Spectrum is a leading office South Orange County and is the only full-service office in Lake Forest with In-house Escrow, Title and Transaction Management
As a leader in the local community, experience and ethics are at the forefront of all our transactions We actively attend local zoning and industry meetings to ensure our clients are covered
Our goal is the top dollar for your home in the time frame which fits your needs Our priority is not getting a “sold” sign up on your home in the shortest possible time because it may get us other listings in the area
Spectrum Escrow staff and transaction coordinator are experienced top-notch professionals Their priorities are accuracy, timeliness, and excellent customer service
Our listings are ready to be sold when they become active We work with seller to complete, a PreSale Inspection, Complete all Seller Disclosures, Complete any repairs, so we take away any inspection obstacles with the buyer This also provides the buyer peace of mind, that the home they are purchasing is in good condition
We maintain a list (which is constantly monitored & tested) of professionals to help you in the sale of your home – A/C expert, termite, painting, plumber, handyman, etc
How long have you been selling real estate?
KT: Our team has been successfully selling real estate for 20 years
We understand that finding the right agent to sell your home can be challenging.
While many agents will try to convince you they're the best choice, our team stands out by welcoming all your questions and providing transparent answers.
How many homes have you sold?
KT: We have had over 75 real estate transactions
How many Expired Listings did you have in 2023
KT: I have 0 Expired Listing
What was your final sales price as a % against the original list price
KT: 108 33%
OC Agents: 99 2%
What is one thing you do that is unique that helps find qualified Buyers for your listings?
KT: Our team believes in Massive Action = Massive Results We launch your home like a new product, employing an extensive marketing plan
Do you do open houses and how do you recommend doing them?
KT: We are huge believers in conducting open houses and will do them as often our clients will allow Getting as many qualified buyers as possible to see your home is our top priority
How will you prioritize my listing if you are working with multiple customers
KT: The benefit of working with a full-service agent and office is the process and team set up behind the agent to ensure our clients needs are always looked after
What do you do to maximize the sellers net-proceeds from the sale of their home
KT: To maximize the seller s net proceeds from the sale of their home, we employ several strategic approaches First, we conduct a thorough market analysis to price the home competitively yet attractively Our extensive marketing plan ensures maximum exposure, targeting both local and online audiences We utilize professional staging and high-quality photography to showcase the home s best features, making it stand out to potential buyers
Additionally, our team excels in negotiation skills, ensuring we secure the best possible offers for your home We handle all negotiations with precision and transparency, aiming to meet and exceed your financial goals
The Premium Home program ensures your home is presented as a Premier Listing, with every detail verified. This comprehensive verification process provides buyers with peace of mind, knowing the home's condition is fully disclosed. By offering complete transparency, we help you add value to your home and instill confidence in potential buyers.
There are many factors involved in selling a home, but getting the most money for your home really boils down to five things
Preparation
Presentation
Pricing
Promotion
Negotiation
First Week:
Put up “For Sale” yard sign Coming soon
Install lock box
Review house prep and staging suggestions
Schedule Termite inspection/pre-inspection (optional) – Premium Home Guarantee
Complete Home Disclosures
Schedule Photography
Review showing procedures
Create coming soon marketing
Target buyer demographic
Create marketing calendar and advertising strategy
Prepare marketing materials
Syndicate listing to real estate websites/social media
Marketing and Transaction Management are key to the success of any real estate transaction
To the right is a sampling of the services we offer under our full-service program
Each seller receives a customized marketing plan specifically for their property
Email 30,000 local agents
Set up Buyer Home Feedback system for the seller
Schedule open house
Second Week:
Hold Broker Open
Hold Neighborhood Open
Present home to Orange County Association of Realtors
Present homes to Keller Williams Agents (Local & National)
Begin Agent to Agent marketing
Review and update status
Syndicate to International Network
Ongoing Activities:
Schedule showings to potential buyers
Follow up on internet leads
Monitor market conditions and pricing
Monitor marketing activities
Preview competition physically
Weekly communicate with Owner on status
Repeat activities if necessary
Offer Accepted:
Present Offers to Sellers
Negotiate Terms
Verify Buyer Financials
Order Title Documents
Manage Buyer Disclosures
Prepare/Schedule/Attend Inspections
Attend Appraisal, provide market comparables, manage appraisal review if needed
Review moving needs
Manage timeline
Before & After
Home buyers love photos! We take full advantage of current photo trends, including High Definition, 3D, Drone, and Virtual Tours to visually impact your home
Our goal is for you to receive Top Dollar! Staged homes spends 73% less time on the market and on average increases the sale price from 5-15%.
We accomplish this by creating a warm and inviting environment focusing on the best architectural features and selling points of your home.
Like any product for sale, a house that is well “packaged” will sell ahead of the competition
Our strength in marketing is a key aspect in our clients receiving top dollar for their home
It’s no longer a home, it’s a product and we launch it as such!
Our professional Property Flyers and Just Listed Post Cards are designed with a consistent message and targeted toward the buyer who is going to buy your home
Your home will have a unique marketing plan designed towards your targeted buyer.
We take full advantage of mail campaigns, social media, and open house opportunities.
Extended Market Reach
When you list with us, we’ll have access to California Reginal Multiple Listing Service. This proprietary, exclusive system ensures your property is marketed online 24/7 through more than 350+ of the most popular search Websites and Social Media.
Proper exposure on the internet is key to getting your home in front of the right buyer
We don’t just list your property on the MLS; we market it to it’s full potential with strong search engine marketing and social media tieins
All properties listed on Individual Agent
Sites and Keller Williams Spectrum and Keller Williams and then syndicated worldwide
We take full advantage of Social Media marketing for your home That includes paid advertising that is geotargeted to your buying demographic.
Social Media Marketing Campaigns include: Just Listed Open House Invites
Targeted Ads
Photo Capture You Tube Video And much more
Social Media & Real Estate is a perfect match!
For the sale of your home to be successful.. It must be priced right, marketed well and available!
Pricing your property competitively will generate the most activity from agents and buyers
Pricing your property too high may make it necessary to drop the price below market value to compete with new, well priced listings
The value of your property is determined by what a buyer is willing to pay, and a seller is willing to accept in today’s market
Buyers make their pricing decision based on comparing your property to other properties SOLD in your area Historically, your first offer is usually your best
To get your home sold for the most money in the least amount of time, we have to price it “in the market” .
THE RIGHT PRICE IS IMPORTANT
A property generates the most interest when it first hits the market
The number of showings is the greatest during this time if the home is priced right
Starting too high and droping the price later misses this important timing and fails to generate strong activity
Historically, homes that start high end up selling below market value
We like numbers! Because numbers don’t lie Numbers are the window into what is happening in the market
When we look at values, we don’t simply look at the the last sold comp.
We understand the Entire Market, Plus the Hyper Local Area and what is impacting Seller’s and Buyers, to develop a plan for Success
The top 5 reason ’ s Why hire me as your Agent!..
A
bit about Me
My career success stems from a robust corporate background, where I adeptly transitioned from operations to marketing and then into sales This journey allowed me to build invaluable skills such as project management, marketing/branding, and negotiating multi-million dollar contracts, while also forging strong customer relationships
In 2004, I leveraged this corporate experience to launch my real estate business, which has been instrumental in helping my clients buy, sell, and invest in properties across Southern California My commitment to coaching, accountability, growth, and sales has propelled me to be part of the Top 10 Team at Keller Williams Spectrum Properties, producing multi-million-dollar sales volumes in the competitive South Orange County market
My clients choose to work with me repeatedly for their real estate needs due to my unwavering commitment to their success and satisfaction The personalized approach I take ensures that each client's unique goals and aspirations are met with precision and care
This dedication has earned me a strong reputation, resulting in 80% of my business coming from referred clients My clients trust me to navigate the complexities of the real estate market, and they value my expertise, tenacity, and the strong relationships I build This trust and satisfaction lead them to refer me to their friends and family, knowing they will receive the same exceptional service and results
When working with my clients, I take a comprehensive approach to their goals I recognize that each sale is connected to another purchase and each purchase to an eventual sale My commitment is to ensure my clients' goals, both short-term and long-term, are part of a larger plan that navigates them towards success My clients describe me as tenacious, committed, a strong negotiator, successful, and caring
PROFESSIONAL HIGHLIGHTS:
Top 10 Realtor at KW Spectrum Properties
Personally Sold 70+ homes in Southern California
Mentored 100’s of Real Estate Contracts for new agents
Multi-Million Dollar Sales Producer
Consistently brings Sellers more profit, with an average 110% list to sale price
Consistently saves Buyers purchasing dollars with an average 92% buy from list price
Recognized as a Top Real Estate Blogger
Founder of SoCal Marketing Possibilities
Only National Brokerage East Saddleback Valley
Member of National Association of Realtors, California Association of Realtors and the Orange County Association of Realtors
Keller Williams Productivity Director
Keller Williams Agent Leadership Council
Keller Williams Region Culture Ambassador
I takes a big-picture approach to make sure all your goals, both short and long term are part of a larger plan that’s guiding you towards success
We understand you have many choices when it comes to real estate professionals and brokerages.
But we are certain once you work with the Keller Williams Spectrum Properties team, you will know why we are the leading brokerage in South Orange County.
KW is the #1 Brokerage in the US
#1 Total Sales
#1 Total Listings
#1 Total Transactions
Why Keller Williams Spectrum Properties
The professionals at KW Spectrum Properties have taken ownership of the challenge to provide you with the best real estate service possible
The only National Brokerage with an Full-Service Office in Lake Forest
50+ Licensed Realtors®
Top 1% Real Estate Group at Keller Williams
Consistently one of the top offices in sales volume in South Orange County
Regular sales meetings for home previews Weekly education meetings to ensure agents compliance standards are always up to date State of the art office, centrally located in South Orange County
Owned escrow for one-stop professional service
Established International Buyer Systems
Keller Williams has an incomparable reputation with the local real estate community When you work with our team, you work with a professional team that has the backing of the world’s largest real estate company, consisting of 180,000+ associates around the globe. That puts your listing within the largest real estate network with the furthest reach
Keller Williams was built on a simple yet revolutionary principle: people are what matter most To help cement this understanding, we ’ ve formalized a belief system that guides how we treat each other and how we do business
What Our Clients say….. What Our Clients say…..
We place immense importance on ensuring our clients are completely satisfied with our real estate services With 80% of our clients coming from repeat and referrals, we are proud to have built a strong foundation of trust and satisfaction
We deeply value our clients and are delighted to have assisted so many people with their real estate needs Our approach is simple: we treat our clients the way we would want to be treated Our long-term goal is to become your trusted advisor for all things real estate, understanding that each transaction is connected to the next and treating it with the utmost care and seriousness
We are sincerely grateful for your business and appreciate your trust in us
For more details, visit KellyTurbeville com, Google, or LinkedIn to see what our clients have to say
We are always happy to provide you a reference list
THE BOTTOM LINE
Real estate is complicated!
That’s where we come in
At the closing table, our goal is for you to feel that the experience of selling your home exceeded all your expectations, so throughout all our interactions – from listing to closing – we will work hard to achieve that goal
When you choose me and Keller Williams Spectrum Properties as your partner, you are not just getting a trusted, respected agent – you are getting a local expert team who is passionate about serving our community and those who call it home.
