Kathy Torvick's "Seller's Edge Marketing Plan" Realty Executives

I am excited to have the opportunity to introduce myself and my marketing services to you. My name is Kathy Torvick and I am a real estate agent with Realty Executives Arizona Territory in Tucson, AZ. If you are considering selling your property, and I would love to help you achieve your goals.

I take the time to research the area and the local market trends. I have an understanding of the real estate market and have helped many clients sell their properties successfully. I am confident that I can provide you with the same level of service and expertise.

My marketing strategies are designed to showcase your property in the best possible light. I use a combination of traditional and digital marketing techniques to ensure that your property is seen by as many potential buyers as possible. From professional photography to targeted social media campaigns and networking I will work tirelessly to get your property sold quickly and for top dollar.

I would love the opportunity to discuss your real estate needs and goals further and answer any questions you may have. Please feel free to contact me at your earliest convenience to schedule a meeting.

I enjoy my work and am blessed to have wonderful clients. I appreciate your time and welcome the opportunity to work with. I look forward to speaking with you soon.

Sincerely,

Kathy Torvick

REALTOR, SENIORS REAL ESTATE SPECIALIST

Local Leaders Realty Executives Arizona Territory

At Realty Executives Arizona Territory, we are your local experts. Our over 650 agents provide friendly and professional service. Our brokerage serves all Arizona communities from Tucson to northern towns of Prescott, Pinetop, Sedona and south to Green Valley and surrounding areas. We also work to give back to the communities that provide our livelihood. We support Ronald McDonald House. Working with Realty Executives gives you the best of both worlds: hometown feel and service backed by resources and expertise of a stable, international brand.

The Support Team

Realty Executives Arizona Territory with over 650 agents in over 11 locations in AZ

Realty Executives Arizona Territory

Office Manager of Tanque Verde Office

Title Security

Has served as an escrow officer with Title Security for over 19 years

Resa Kaiser Senior Loan Officer

VIP Mortgage, Tucson

30 years experience in the real estate and mortgage business

Jeff Murtaugh Broker/CEO

John Dwyer President

Stacy Meyer

Senior Escrow Officer

About Kathy Torvick

Senior Real Estate Solutions –

With 30 years of experience in residential real estate, Kathy, an SRES, (Seniors Real Estate Specialist designation) brings a seasoned perspective to working with seniors and their families. She provides her clients with customized real estate services backed by a team of trusted professionals to assist with the many aspects of resizing and relocating. Kathy's goal is to make the transition as smooth and stress-free as possible and have fun along the way. She is a problem solver, team player, responsive, and available. Kathy is committed to working in the best interest of her clients. Known for her patience, sensitivity, and respectfulness, she takes joy in helping her clients achieve their goals for the next state in their lives.

Career Highlights

30+

Years Experience in Residential Real Estate Sales

Achievement Awards

RE/MAX Executive Club

COLDWELL BANKER President’s Club Award

CENTURY 21 Pacesetter Gold Award, and more

Certifications

Senior Real Estate Specialist

Luxury Home Marketing

Real Estate Staging Professional

DMX Certified (Digital Marketing Executive)

Affiliations

National Association of REALTORS

Arizona Association of REALTORS

Tucson Association of Realtors

Multiple Listing Service of Southern Arizona

Former Broker/Owner RE/MAX Leading Edge in CA

What is a SRES?

Kathy Torvick obtained an SRES designation in 2008. An SRES agent is a real estate agent who has completed specialized training in working with clients over the age of 50. The SRES designation stands for Senior Real Estate Specialist, and it is awarded by the National Association of Realtors to agents who have completed the necessary coursework and have demonstrated a proven track record of working with older adults.

As we age, our housing needs change, and an SRES agent can help seniors navigate those changes. Whether you are looking to downsize, move closer to family, or explore assisted living options, an SRES agent can provide valuable guidance and support. They can help you assess your current living situation, identify your goals and priorities, and develop a personalized plan to achieve them.

One of the biggest benefits of working with an SRES agent is their understanding of the unique challenges and opportunities facing seniors in the real estate market. They can recommend:

v reverse mortgage specialist

v aging in place

v estate planning

v move managers

v moving companies

v elder and estate attorneys

v financial planners

v home health care providers

v senior, independent, and assisted living communities

Overall, working with an SRES agent can be a smart choice for seniors who are looking to make a move. Kathy can provide expert guidance and support throughout the process and help ensure that your housing needs are met in a way that is comfortable, safe, and financially sustainable.

Stories of Success

I have the privilege of helping people start a new adventure everyday... here are a few success stories from my clients

“Kathy worked tirelessly in finding the right home for us. She listened carefully to our likes and dislikes and what we could afford. We couldn't be more pleased with the outcome! We found Kathy to be honest, professional, knowledgeable, and willing to work hard to help us in our real estate transaction. We highly recommend Kathy for buying and selling your home.”

“Kathy was wonderful to work with - very knowledgeable, straight forward, and efficient. She handled all the logistics of our purchase very professionally. We would use her again and highly recommend her to anyone needing help with a real estate transaction.”

“Kathy did a fine job selling my home and was relatively unflappable during difficult negotiations. She works hard and has creative solutions to problems and is very ethical”.

Sally Watson

“Kathy Torvick provided super-excellent service. This is the third house we have sold over the years, and she far surpasses previous realtors Not only did she get us a contract, escrow and final payment in record time (just over 4 weeks), but she also provided help that saved us a great deal of time and energy as we were clearing out the house. To top it all, she is charming, gracious, and kind. She gets our highest recommendation.”

Lawrence Laban

I am so pleased that I chose Kathy Torvick to list my home. As a widow, selling my home and moving out of country, this was an extremely difficult move for me, but Kathy helped me through the entire process. She is a very hard-working agent who helps her clients through it all. I think of her as my friend for always. Thank you, Kathy, for seeing me through the sale of my beautiful Oro Valley home.

Ruth Hathaway

Keith and Beth Wise

Carol Ruth

YOUR HOME SELLING JOURNEY

Selling your home is likely the largest financial decision you’ll make in life; there are many things to consider while preparing for the home sale process. However, it’s also exciting new chapter. Now is the time dream big! What is important to you as you think about your next step and creating lifelong memories in a new home? Your home is your sanctuary, and through all the emotions of this process, I’m here as your guide. It’s important to know what to expect we go through each step and what you can expect of me. With proper preparation and strategy, I can transition your home from fresh on the market to SOLD!

Tell Me about Your Home

It’s important that I learn the features of your home and its unique character. This will help me prescribe the best marketing strategy as we aim to sell your home. We’ll review timelines and how I can make this process as streamlined as possible.

What do you love about your home?

Why did you decide to move?

If you could change something about your home, what would it be?

6

Is there a date you would like to move by? Are the dates flexible?

Have you done any recent upgrades or are there unique features that aren’t common in the neighborhood?

Is there anything that you think a buyer may dislike or use to alter their offer price?

Top Priorities In Marketing Your Home

Below is a list of factors that will contribute to the sale of your property. It is important that I understand your priorities, so I know how to customize and better manage that process. Please list your priorities in order of importance low to high.

Preparation

Broker Qualifications

Communications

Pricing

Escrow & Transaction Management

After Sales Follow-Up

Current Market Conditions

Time on the Market

Walk-Away Dollars

Open Houses

Target Marketing

Marketing & Advertising

Internet Exposure

Staging & Merchandising

Other: ___________________________

Other: ___________________________

HOME PREPARATION

It is important to put your best foot forward when it comes to preparing your home for sale. Common wear and tear, despite being an easy fix, can lessen its appeal and sales value. We will go through your home and determine what, if any, improvements each space could benefit from and then decide if it makes economic sense to update them. We’ll talk about which improvements are easy enough to handle on your own and which may require hiring a professional. Most importantly, I can help guide you on what home upgrades often have the best return on investment. As your Realtor, I have many contacts in the local community to help you tackle any project!

Curb appeal is always key for potential buyers... so make sure to give them a memorable first impression!

Presenting Your Home to Buyers

Is staging a good option for your home?

Staging is a great option for preparing your home for potential buyers. You’ve made this beautiful space your home, and now it’s time to show it off! By decluttering, deep cleaning and renovating items that may bring down profitability, you are putting your best foot forward. Staging your home can add that extra pizazz to help us sell your home faster and for more money. You want buyers to envision themselves in your home!

Make your home stand out with professional photos

Once your home is perfectly prepared, I will arrange for a photographer to capture your property. Using professional photography will allow us to show off what your home has to offer and allow me to create custom marketing pieces.

MARKETING YOUR PROPERTY

Now that we’ve gone over prepping, pricing and presenting your home, let’s discuss how we are going to market your property to the best buyers. As your agent, it’s my job to market through highly targeted messaging and various channels. Working with Realty Executives, we have access to a wide network of online marketing domains that increase home buyer views through search engines and social media.

Your listing will be featured on my Executive and Brokerage website. Our websites are designed to be easy-to-navigate and respond on any device on any platform.

The Marketing Plan Highlights

Each property is unique, therefore a customized marketing plan will be developed to best present the home to prospective buyers.

1 Prepare and explain all the necessary paperwork and assist you with filling out the forms.

2 Provide you with referrals for pest inspectors, property inspectors, and contractors, etc.

3 Arrange for a REALTY EXECUTIVES yard sign to be installed in the front of the property.

4 Acquire a sign rider for an “On-Demand” QR code providing instant photos and details about the listing.

5 Obtain a key to the house and install a digital lockbox for agent access.

6 Complete the Multiple Listing entry form with review and approval from Sellers.

7 After the staging is completed arrange for digital photos of home and grounds and to use in the marketing process.

8 Submit listing with photos to Tucson MLS system and includes the listing on TorvickRealEstate.com, RealtyExecutives.com , REALTOR.com, zillow.com, trulia.com, redfin.com, stately.com, and many more real estate and news websites.

9 Create postings on social media: FaceBook, Instagram, LinkedIn, YouTube, etc. I am a member of numerous real estate communities

10 Create a custom color flyer with photo and promote the listing to local area real estate agents and my data base of prospective buyers.

11 Send out Just Listed postcards neighboring homes (they know people who want to move to your neighborhood) and to my database.

12 Contact agents after showings to get feedback from them and their prospective buyers, find out if there is interest and communicate back to you.

13 Discuss feedback with you and make any necessary adjustments based on that feedback.

The Marketing Activity Schedule

The Whole Package

Our Realty Executives websites are just the beginning of where your property will be displayed. With our large network of industry sites and social platforms, we can ensure maximum global and network exposure.

The Whole Package: Social

Social media is becoming one of the best platforms to use to advertise your home. We will use photos, videos, virtual tours and floor-plans on several social media channels. Facebook and other social media platforms are invaluable mediums that encourage interaction with prospective buyers. By using eye-catching visuals, targeted demographics, property-related hashtags and keywords, your listing will be only seen by those seriously considering buying a home in your area.

The Whole Package: Print

Although the digital age is upon us, it is still important to recognize the impact well-designed and clearly written print advertising can have. We use several types of print materials to market locally and create awareness of your listing. These materials will address important details of your home including size, price and floor-plans, along with unique features your home has to offer.

The Whole Package: OnDemand Mobile Marketing

Our On-Demand Mobile Marketing system allows buyers to receive information on your home instantly, 24/7. The added benefit is that I capture their contact information and can immediately respond to discuss your home. All of this is possible with the ease of a simple text message- making it a highly desirable way for prospective buyers to learn more about your property. Consumers have instant access to listing photos, details, and virtual tours

The Whole Package: Email

Staying connected with past, current and potential consumers is another great way I can market your home and reach potential buyers. Our customizable and automated email campaigns allow me to showcase your listing to my sphere of influence quickly and efficiently. Landing directly in their inbox, through my email campaigns I can inform consumers of new listings, price reductions, upcoming open houses and more.

Through our in-house technology, I can track interest and monitor views by evaluating clicks and open rates of various viewers. By engaging the network, your listing can be seen by hundreds of potential buyers in the matter of seconds.

We receive an offer!

Review the Offer(s) with you highlighting the price, terms, and conditions.

1. Negotiate the highest possible price and most favorable terms for you.

2. Request a pre-qualification letter from the buyer’s agent and verify the buyer’s ability to qualify for a loan or in the case of a cash purchase, request proof of funds.

3. Attempt to coordinate the close of escrow with a corresponding purchase (contingency of sale of other real estate) or negotiate a rent-back position with the buyers.

After the Negotiations

1. Insure escrow has been open and the information the escrow officer has is correct.

2. Insure the deposit is made in accordance with the purchase contract terms.

3. Coordinate any inspections requested by buyer, obtain the reports and review them with you.

4. In the case of requested repairs, discuss the request with you and coordinate the repairs or negotiate credit in escrow.

5. Stay on top of all contractual deadlines to ensure escrow closes on time.

6. Request Estimated Closing Statement from the escrow officer to verify all dollar amounts are charged or credited properly.

7. Accompany you to the signing at the escrow company.

8. Arrange for the buyer’s agent to obtain the keys to the house once escrow is closed.

9. Confirm that the deed has been recorded and ESCROW IS CLOSED!!!

10. Confirm that you have received your proceeds check.

11. Follow-up with any issues that may remain.

Closing Escrow

The actual "close" of escrow occurs after funding has occurred and title recorded at the county recorder’s office. Once the loan documents has signed by the buyers, they are sent to the lender along with a funding request (release of funds). Depending upon the lender, this may take anywhere from one to three days to review the package and fund the loan. Once the lender has determined that funds can be released, they notify the Escrow Officer. The Escrow Officer then calls the Recorder’s Office to get the recording in the queue. At this time, most title firms will institute a last minute recheck of public county records to insure that no additional liens have been recorded. If a new lien should appear, the title recording is pulled and the close of escrow is delayed until the lien can be satisfied. Once final title check is complete, the title company calls the Escrow Company to confirm that all documents have been recorded and to provide the final title and lender payoff costs. The escrow company then balances your file, prepares a closing statement, and disburses the funds. Once the above is completeyour escrow has closed! Congratulations!!!