Kimberly Springsteen-Abbott on the Importance of Valentine's Day for Small Businesses

Importance of Valentines Day for Small Businesses Kimberly Springsteen-Abbott

February 14th is a special day that provides an excellent opportunity for small businesses to gain new customers and increase their revenue.

Of course, many people will be making plans with their loved ones, but in the days leading up to it will be eager to purchase gifts and supplies. Many choose to celebrate Valentine’s Day by treating themselves or others to gifts they may not ordinarily buy. Small businesses can benefit from this by providing extra services which would otherwise be unavailable at such short notice and marketing intentionally. Here are five ways small businesses can benefit from Valentine’s Day.

1) CATERING TO WALK-IN CUSTOMERS While looking for unique gifts, customers may wander into your business who may not have considered you for their purchase before.

Ensure to greet each customer and help them find that special something–personalized service can make an excellent first impression, so they come back again in the future. These customers can then be encouraged to look at your other products and services.

2) PROMOTING SALES ON SOCIAL MEDIA Many people choose to go out and celebrate Valentine’s Day with their loved ones.

Even if they don’t, however, there are still likely to be a lot of pedestrians around shopping areas enjoying the festivities, which may stop at any store that looks attractive or inviting. By ensuring their premises look tidy and welcoming, small businesses can attract more visitors on February 14th than on other days. This will generate more revenue and help them gain new customers, which they can retain throughout the year.

Social media is a great outlet to advertise sales to potential local customers.

3) SE L L I N G UNIQ U E PROD U C T S In addition to just being open for business on this day, many small businesses find it helpful to sell specially created items for Valentine’s Day. This could include a wide variety of things, such as cupcakes, chocolates, or even flowers. Everyone wants to give unique gifts on February 14th – and small businesses can make an extra profit by selling these items in their stores.

4) PROVIDING SPECIAL SERVICES Valentine’s day is not only about giving presents; it is also about showing someone how much they are loved.

Many people will want to express this sentiment through thoughtful acts – which could include anything from sharing a meal with their lover to simply making time for them in their hectic schedules. Small business owners can benefit from the increased demand for these particular services throughout the day by hiring additional staff during this time or offering longer hours. This way, they can catch the wave of increased demand and make more money than on an average day.

5) ADDRESSING THE MEDIA There is one final way in which small businesses can benefit from Valentine’s Day – and that is by publicizing their services.

The media tend to focus heavily on Valentine’s Day each year, with special features appearing on television, radio, and magazines. By contacting a journalist and offering an exclusive story about their business, owners can ensure they get the press coverage they deserve without investing a vast amount of money.

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