“ Details matter. They create depth , and depth creates authenticity .”
Neil Blumenthal
My name is Ksenia Aseeva, and I am a Multidisciplinary Creative, Interior Designer & Stylist.
After more than a decade in the UAE’s Events & Entertainment industry, spanning executive management to set and costume design and creative direction, I founded a design studio that embraces the power of a multilayered approach to design and experimentation.
My design philosophy is deeply rooted in exploration, curiosity, authenticity, and the relentless pursuit of innovation, that pushes me to evolve professionally and personally.
Working by hand in a variety of mediums, my projects and materials are ever changing while staying true to the sense of wonder for natural elements, decorative patterns and obsessive handicraft.
Drawing inspiration from the diverse landscapes of the world and the myriad experiences it offers, including the bizarre and unique, I blend refined elegance with raw elements to craft immersive and captivating environments that feel authentic and engaging to the senses.
SKILL SET
EDUCATION
creative direction
art direction
conceptualization
theme development
storyline
set design
spatial design
s ketch up
v -ray for sketch up
auto CAD
midjourney
promeAI
photoshop
tablescape design
interior design
scenic design
window design
analytical thinking
aesthetic intelligence
cross-functional collaboration
project management construction
attention to details
prop design prop -building
prop styling
f urniture design
installations design research
event decor
event styling
etiquette tablesetting
accessories design
centerpiece design
costume design
Diploma: Interior Design
The Designers Studio - UAE, Dubai, 2024
Certification: The Art of Tablesetting Tablesetting School of A. Eremenko - Online, 07/2023
Certification: Prop Making Essentials Creative Media Skills - Pinewood Studios, UK, 2019
Master of Science (M.S.): Mechanical Engineering Tyumen State Oils & Gas University (TSOGU) - Russia, Tyumen, 06/2004
CASE STUDY
Rêves Olympique: Studio Project
RÊVES OLYMPIQUE: For the love of sport, abstract connections and juxtapositions. Exploring unlikely connections and links between objects, disciplines and nature.
To celebrate the start of the Summer Olympics 2024 I’ve created a series of sets that blend the energy of athletic disciplines with the beauty of nature.
I’ve further developed this concept into a series of curated home decor selections, inspired by each set. These selections emphasize the emotions and vibes evoked by each discipline, translating the unique spirit of the sport through distinctive and evocative decor.
Check the Reel
CASE STUDY
Rêves Olympique: Studio Project
client : Fushigi House
p roject : Series of Sets inspired by Sport Disciplines location: Dubai, UAE
'Disturbing Grace' was a set design created for an editorial shoot of Victor Magazine, aimed to push the boundaries of elegance to ethereal heights.
Envisioned amidst a surreal island with unseen nature, inspired by Bosch's 'Garden of Earthly Delights,' this narrative unfolds with the graceful interplay of the human form wrapped in luxurious silk and brocade.
CONCEPT development
art direction tableware curation
SELECTION of textiles and linens
setup and on-site STYLING
CENTERPIECE & floral design buffet set design
ETIQUETTE table setting
Grey Goose Altius: VIP Dinner
client : JWI for Grey Goose
project : Grey Goose Altius Launch - VIP Dinner
location : Atlantis The Royal, Milos Dubai, UAE
aesthetics : I mmersion into the wonder of Glacial Smoothness. Bringing forward the natural ebbs and flows of water and ice.
scope : Creative & Aesthetic Direction, Sourcing & Curation, Centerpiece Design, Production of crystal flowers, Styling. Consulting on the design of other elements.
rationale : each element, colour, texture, pattern was chosen to reflect the origin of the spirit and the story of its creation.
CONCEPT development
seasonal theme design art direction
seasonal AESTHETICS & styling
EVENT decor & styling
SCENIC design
setup and on-site STYLING
CUSTOMIZED decor elements
sourcing &curating
CASE STUDY
The "Frozen Garden" theme draws its inspiration from the magical moment when the first snow blankets the garden, transforming it into an enchanting winter wonderland.
dressing& styling
The color palette of frosty pinks, muted greens, gold, and light lavender enhances this magical scene, weaving a tapestry of soft, whimsical hues. The gentle glow of white fairy lights and the occasional glint of gold create a warm, inviting ambiance, while the addition of apple branches introduces a hint of the garden’s hidden bounty, even in the depth of winter.
Crystal ornaments and handmade baubles from “The Garden” collection add a personal, handcrafted touch, their reflective surfaces capturing and scattering light like sparkling frost. mood board & concept
location: Dubai, UAE theme : cool and funky scope :
1. Decorating 10 tricycles based on the references created with AI. Colour palette should match existing costumes for the talent. There should be a hidden space for the speaker
2. Create small giveaways for the visitors. Set up a Dress Your Bike Station where visitors could get their bikes decorated production time: 5 days
s ketch
on site set up . video & photo
CASE STUDY
passion project: Dinner at Moth’s 04
The whimsical concept of Dinner at Moth's emerged from a journey that weaves together elements of nature, design, performance, storytelling, tablescaping, fashion, and a dash of fairytale magic.
Like a masterpiece taking shape, this unique concept evolved from an initial sketch, blending a myriad of details together, into a cohesive reality.
I first made this sketch in 2022, a year before it all materialized, and initially it was called
“The Moth”. As everything in life, concepts do evolve as we acquire new experiences and skills. And that exactly what happened with The Moth evolving into Dinner at The Moth’s.
This is “a fall 2023 season” passion project that brings together everything that I love and passionate about: design, craft, performance, art of tablesetting, and most of all storytelling, as I strongly believe that everything should have a story as that’s how the design magic happens.
concept development
story line
"Dinner at Moth's" invites guests into an otherworldly experience where The Moth, a captivating and enigmatic host, dressed in a dusky lavender gown, orchestrates a dinner party deep within a whimsical forest.
The ambiance evokes a blend of Shakespeare’s "A Midsummer Night's Dream" with a gothic twist, reminiscent of Tim Burton's fantastical and darkly whimsical aesthetic.
Guests are transported into a surreal world where nature intertwines with intricate decor, creating an unforgettable experience that balances elegance and eerie charm.
BEHIND THE SCENES 04
concept DEVELOPMENT
art direction
DESIGN & planning prototyping construction customization
PRODUCTION
c oncept
midsummer night’s dream on steroids
client : The Fridge
event : Engagement Party
location: Mumbai, India
theme : Midsummer Night’s Dream on Steroids
scope : Create full looks for Violinist and Harpist that would have ability to be customized for each set
production time : 1.5 month
concept DEVELOPMENT
art direction
DESIGN & planning prototyping construction customization
PRODUCTION
setup and on-site STYLING
BEHIND THE SCENES
Nest: Showroom Styling
Urban Nest: Styling Main Stage
project : Main Display Styling
scope : Curated and styled the main display for the showroom, highlighting the new Kalager Design brand. The featured console quickly became a hit and sold out after just one reel.
Urban Nest: Showroom Styling
moodboard& concept
CASE STUDY
Nestled at the intersection of urban allure and the enigmatic charm of the desert, "BEDU" emerges as a beacon of culinary and cultural fusion. Step into a realm where the spirit of the Bedouins and the mesmerizing landscapes of the desert converge to create an unforgettable dining and entertainment experience.
At "BEDU," embark on a gastronomic journey infused with the flavors of modern Arabic and North African cuisine, meticulously crafted to tantalize the senses and awaken the palate. Carefully curated selection of sophisticated cocktails, inspired by desert expeditions and desert exploration, accompanies every bite, enhancing the immersive dining experience.
As the sun sets, "BEDU" transforms into a sanctuary of live jazz nights, where the rhythms of music mingle with the whispers of desert winds, creating an ambiance that lingers long after the night is over. Here, every visit is a voyage of discovery, a celebration of culture, and an invitation to savor the magic of the desert under the city lights.
location: Dubai, UAE
scope: Develop a full design concept for the restaurant & cocktail lounge: Story, potential name, USPs, number of covers : 70
age group: 40+
desired mood: casual chic, a sense of adventure in the elegant setting design dilemmas: allocate zones for both activities and ensure there’s enough seating spaces with the flow
ACTIVITY REQUIREMENTS
primary activity: Dining and Drinks
secondary+ activity: jazz nights and DJ sets with lounge music how compatible are the activities: complimentary to each other what time of the day is the room mainly used: Lounge 5pm to 2am, Restaurant - Noon to Midnight
the Sand
design rationale
As you step into BEDU, you're transported into the boundless embrace of the desert. The design ethos pays homage to the natural allure of the desert landscape, embracing earthy tones that echo its rugged beauty.
The entrance to the Cocktail Lounge echoes the iconic Bedouin tents, seamlessly blending tradition with modernity. Here, textures collide — glass juxtaposed against rammed earth — inviting guests on a journey through time and space.
Adorning the walls, intricate paintwork replicates the rugged texture of rammed earth, while embroidered wall art and mosaic accents crafted from pottery shards adorn the restaurant area. Each detail tells a story of heritage and resilience.
Underfoot, plush carpets in the lounge area evoke the soft sands of the desert, while palm veneer and travertine tiles emulate the fluid contours of dunes and the tranquility of an oasis.
Modern lighting fixtures, inspired by the desert's natural patina, cast a warm, inviting glow, creating an ambiance that enchants and envelops, inviting guests to linger and explore.
At BEDU, every corner, every texture, every hue is a testament to the enduring allure of the desert, beckoning guests to immerse themselves in its timeless beauty.
