Wellness Forever - Rebranding

Wellness Forever Lifestyle, Chemist, Supermarket

Brand Manual

Index Brand Introduction Swot Analysis Design Statement Competitor Study Mood Board Mind Mapping Concept Development The Concept The Identity Sizes Graphics with San serif type Graphics with Serif type Final font used Logo with and without grid Exploring various compositions Color Combinations Positive, negative, grey values Exclusive Zone Don't’s Collaterals Medical envelope 2 Business card 2 Letterhead Envelope 2 Billboard Advertisement

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32

Exhisting Logo

Wellness Forever Lifestyle, Chemist, Supermarket

]

]

Tagline

Logotype

] Bi-line

1

Introduction Wellness Forever is a chain of lifestyle chemist supermarket which provides all health care products from medicines to fmcg products.

Their main motive is to provide customers value aided services and also to lower the health care costs.

Brand Attributes Friendly Healthy Motivating Assuring Semi bold Simple Balanced

2

Swot Analysis Strenght Strong presence in Indian generic market.

Launching new products.

Bulk drugs Strong financial status

Weakness No strong presence in international market.

Fall in profit margin.

No presence around rural areas.

Opportunity Exploring new market in rural areas.

R&D developments.

Capturing off patented products.

Threats Competition from MNC’s.

Competition from region specific firms.

Price control.

3

Problem Statement The identity is messy because there is a lot of text around the logotype.

And there are so many unwanted elements like the boxes and the circles.

Design Statement The identity could be really simple and clean that is direct and to the point.

4

Competitor Study

5

Moodboard

6

Mind Mapping

7

Concept Development

8

î ˘e Concept The curved red cross depicts health and human services, hence used because the brand is a medicinal ďŹ rm.

This symbol indicates assurance, it is a vector representa on of a human body mainly showing head and hands. The hands depicts protec on. The blue color is used to depict that it is an established and corporate brand.

Wellness Forever Lifestyle Chemist Supermarket

The fonts used are clean simple and friendly hence has the a ributes of the brand.

9

î ˘e Identity

] Wellness Forever Lifestyle Chemist Supermarket

Symbol

]

Logotype

]

Bi-line

C7

M 38

Y8

K 19

C0

M 100

Y 100 K 00

10

40 mm

75 mm

Sizes

Wellness Forever Lifestyle Chemist Supermarket

Wellness Forever Lifestyle Chemist Supermarket 58 mm

93 mm

52 mm

Wellness Forever Lifestyle Chemist Supermarket 65 mm

11

Graphics with San serif type

Font : Hotel Oriental

Wellness Forever

Font : Blue Highway

Wellness Forever

Font : Arimo

Wellness Forever

Font : Amerika Sans

Wellness Forever

Font : Eras demi ITC

Wellness Forever

Font : Aubrey

Wellness Forever

12

Graphics with Serif type Font : High Tower Text

Font : Kozuka Minchu

Wellness Forever

Wellness Forever

Font : Minion Pro Cnd

Wellness Forever

Font : News706BT

Wellness Forever

Font : Trajan Pro

Wellness Forever

Font : Schadow BT

Wellness Forever

13

Final Font

Wellness Forever Lifestyle Chemist Supermarket

ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 ./;’{}[]()@#$%^&*_+

ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 ./;’{}[]()@#$%^&*_+

Wellness Forever

Amerika Sans

Lifestyle Chemist Supermarket

Futura BK BT 14

Logo with and without grid

15

Exploring various compositions

Wellness Forever Lifestyle Chemist Supermarket

Wellness Forever Lifestyle Chemist Supermarket

Wellness Forever Lifestyle Chemist Supermarket

Wellness Forever Lifestyle Chemist Supermarket

Wellness Forever Lifestyle Chemist Supermarket

Wellness Forever Lifestyle Chemist Supermarket

16

Color combinations

17

Positive,Negative and Grey values

Wellness Forever Lifestyle Chemist Supermarket

Wellness Forever Lifestyle Chemist Supermarket

Wellness Forever Lifestyle Chemist Supermarket

18

Exclusive Zone

25.4 mm

25.4 mm

25.4 mm

Wellness Forever Lifestyle Chemist Supermarket 25.4 mm

19

Don'ts

Wellness Forever Lifestyle Chemist Supermarket

Do not change the color

Wellness Forever Lifestyle Chemist Supermarket

Do not change the opacity

Wellness Forever Lifestyle Chemist Supermarket

Do not stretch the logo

Wellness Forever Lifestyle Chemist Supermarket

Wellness Forever

Lifestyle Chemist Supermarket Do not change the propor on

Wellness Forever Lifestyle Chemist Supermarket

Do not change the font

Do not change the posi on

20

Logo Explorations

Wellness orever

WELLNESS

WELLNESS

FOREVER

FOREVER 26

Collaterals

27

Medicine Envelope

Wellness Forever Lifestyle Chemist Supermarket

12-Sai Apex,dutta mandir, Viman Nagar,Pune,Maharashtra Ph.no-5679136897 Mob-9876142354

28

Medicine Envelope

Wellness Forever Lifestyle Chemist Supermarket

12-Sai Apex,dutta mandir, Viman Nagar,Pune,Maharashtra Ph.no-5679136897 Mob-9876142354

29

Visiting Card

Wellness Forever Lifestyle Chemist Supermarket

12-Sai Apex,near dutta mandir,Viman Nagar,Pune,Maharashtra Ph.no-5679136897 Mob-9876142354

30

Visiting Card

Wellness Forever Lifestyle Chemist Supermarket

12-Sai Apex,near dutta mandir,Viman Nagar,Pune,Maharashtra Ph.no-5679136897 Mob-9876142354

31

Letterhead

Wellness Forever Lifestyle Chemist Supermarket

12-Sai Apex,near dutta mandir,Viman Nagar,Pune,Maharashtra Ph.no-5679136897 Mob-9876142354

31

Envelope

Wellness Forever Lifestyle Chemist Supermarket

12-Sai Apex,near dutta mandir, Viman Nagar,Pune,Maharashtra Ph.no-5679136897 Mob-9876142354

32

Envelope

Wellness Forever Lifestyle Chemist Supermarket

12-Sai Apex,near dutta mandir, Viman Nagar,Pune,Maharashtra Ph.no-5679136897 Mob-9876142354

34

Stelization Pouch

35

Billboards Advertisement

36

A project by Kritika Singh