Ashburn ale house brand guide

ASHBURN ALE HOUSE BRANDING GUIDE U P D AT E D M A R C H 2 0 1 8

C R E AT E D B Y:

MAIN LOGO

SECONDARY LOGO 2

A.

COLOR USAGE There are multiple ways the logo can be used. Logos A, B, and C can be used on a white background, color background or photo background (as long as it stands out). Logos D and E can be used on a colored background or photo background.

The 1-color logos are useful when placing a logo over a photo or when resources are limited. For example, if there’s a situation that only allows 1 color printing, you can use one of these logos instead of using the full color primary logo (logo A).

B.

COLOR PALETTE

AAH Maroon

AAH Ale

CMYK: 37, 84, 94, 55 RGB: 93, 34, 11 HEX #: 5d220b

CMYK: 2, 20, 71, 0 RGB: 250, 204, 102 HEX #: facc66

AAH Gray

AAH Cream

CMYK: 75, 68, 67, 90 RGB: 0, 0, 0 HEX #: 000000

CMYK: 5, 5, 12, 0 RGB: 241, 235, 222 HEX #: f1ebde

C.

D.

D.

B.

B.

E.

C.

LOGO USAGE DONTS In order to represent the Ashburn Ale House brand in the best way possible, please follow these guidelines.

1. Do not squash or stretch the logo.

2. Do not rotate the logo.

3. Do not add drop shadows or any other text styles to the logo.

4. Do not use off brand colors, reference the color usage section.

1.

X

3.

X

2.

X

4.

X

TYPOGRAPHY

H I G H V O LTA G E R O U G H

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FILE TYPE GLOSSARY

I L L U S T R AT O R F I L E ( . A I ) This is a vector based illustration file that can be scaled to any size without losing quality. This is the industry standard for graphic artwork.

.EPS This is a file in vector format that has been designed to produce high-resolution graphics for print. EPS should be used for large format printing, screen printing & other high quality print jobs.

PDF

This file type allows you to capture graphic artwork to view or print without any design software. It is typically high-resolution. This is the best universal tool for sharing graphics.

JPEG

A jpeg is a lossy file type, meaning the quality of the image decreases when the file size decreases. Jpegs are best used for web, word documents, or other small print projects. However, paying attention to the resolution and file size with jpegs is essential in order to produce high quality work.

PNG

A png file is not a lossy file type but is best used for web. This file type has a transparent background.