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YOU CAN BECOME A USA SPECIALIST

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THE USA

DISCOVERY PROGRAM Brand USA’s Official Online Agent Training Tool

PROGRAM BENEFITS

Created and managed by Brand USA, this innovative and interactive online training course will provide you with the knowledge and skills needed to sell trips to the USA more effectively to your customers.

Agents earn badges as they learn about the diverse destinations and experiences available in the USA. The program incorporates live events, webinars and peer-to-peer learning to help the travel industry get accredited as USA Specialists.

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Brand USA promotes the USA Discovery Program through market-specific incentives throughout the year.

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Brand USA integrates completion of USA Discovery Program badges for fams and MegaFams.

Program participation includes translation of content in all available languages — no need to select target markets.

JOIN THE USA DISCOVERY PROGRAM TODAY Learn More at TheBrandUSA.com

PACKAGE DETAILS BUILD A BADGE

BUILD A CUSTOM BADGE:

n Six brand new pages • 1 overview page; 4 content pages detailing product with up to 5 facts per page; 1 quiz page resulting in bespoke specialist badge n Partner social media links n Promotion in monthly member newsletter n Support in advertising on USA Discovery Program n Option to run bespoke incentive program n Site hosting fee n Access to Google n Analytics via Brand USA Reporting Portal n Translations included

REQUIRED ANNUAL RENEWAL

PARTNER TO SELECT ONE OF THE OPTIONS BELOW:

n Updates to Extra Learning Badge/Content would include: • Update up to 150 words; 5 photos (1 per page); Factually incorrect copy; Site hosting fee; Translations included n Updates to Location State Page* Content would include: • Update up to 150 words; 1 photo; Factually incorrect copy; Translations included n Promotional Offer Options include: • Site hosting fee; Up to four promotional posts (1 per quarter) in a market of your choosing. Posts do not have to be in the same market each quarter; OR, Run a completion incentive for one month in one selected market *For state partners only

CONTENT REFRESH

REPORTING:

Update up to 250 words per page including quiz 5 photos (1 per page) n Option to run bespoke incentive program n Site hosting fee n Access to Google Analytics via Brand USA Reporting Portal n Translations included n n

37,662

Total Active Users

141,231 Badges Passed

MARKETS:

Australia

Brazil

China

France

Germany

India

Ireland Italy Mexico

New Zealand

South Korea

United Kingdom

DISCOVERY PROGRAM TheBrandUSA.com