Retail Buying Plan

Page 53

Bunch

53

Promotion Plan To maximize sales and customer loyalty, we have created a promotion plan for each month that shows sales, marketing, training, and promotion objectives.

August 2013 Sunday 28

Monday 29 "Get Into Fall" Training

4

5

Tuesday 30 "Get Into Fall" Training

6

Wednesday 31 "Get Into Fall" Training

7

Thursday 1 "Get Into Fall" Training

8

Friday 2

Saturday 3

"Get Into Fall" Training

9

10

15

16

17

22

23

24

Fall Window Launch

11

12

13

14 Send FNO Invitations

18

19

20

21

Get Into Fall – Sales floor training sessions with each associate to discuss upcoming collections, trends, and ideas; employees must try on new pieces to determine fits and create “go-to outfits” through role-playing

Fall Window Launch – New collection placed on mannequins in front window

Send FNO Invitations –Associates contact clients to invite them to upcoming Fashion’s Night Out event; press and media invited as well


Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.