Retail Buying Plan by Kris Bunch

Retail Buying Plan

Kris Bunch

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Table of Contents Com pany O verview .......................................................... 3 Custom er Profile - Lauren ................................................. 4 Store Profiles .................................................................. 5 Store Com parisons .......................................................... 8 Six-M onth Business Plan ................................................... 9 Stock Assortm ent Plan .................................................... 11 M arket Purchases – August .............................................. 12 M arket Purchases – October ............................................ 29 M arket Purchases – Novem ber ......................................... 35 M arket Purchases – January ............................................ 45 Prom otion Plan ............................................................... 53 Gross M argin and Contribution ........................................ 59

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Company Overview With our first store in New York’s Flatiron district in 1993, brothers Khajak and Haro Keledjian set out to change the world of women’s high-end retail.1 Today, there are 30 Intermix locations across the US and Canada, each carrying a welledited selection of designer apparel and accessories. With an eclectic mix of contemporary brands, our company has filled a niche for modern women looking for progressive, high-quality pieces. 2 To show off our high-quality, high fashion merchandise, each of our stores features a clean and modern design. All-white interiors, curved walls and shelving, and graphic pop images that change seasonally are signature design elements of Intermix stores. Each store also features large display windows with abstract mannequins that change often. We only show small size runs to reflect the exclusive nature of our product, and each brand is represented with its own sales area. Representing our brands is very important, so our trendy stylists and sales managers dress to impress by creatively mixing brands and styles. For the fall/winter 2013 season, we have selected three locations to test out the 3.1 Phillip Lim collection. These stores include: • •

New York – SoHo Los Angeles – Robertson

•

Dallas – North Park

•

New York Post - http://www.nypost.com/p/news/business/intermix_match_y53sOVjKIFbkNK8XFxf2lI

•

Intermix - http://www.intermixonline.com/category/customer+service/about+us

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Customer Profile - Lauren One customer that exemplifies the Intermix lifestyle is Lauren, a 28 year-old accessories editor at a major New York fashion magazine. She was born in Toronto, but moved to New York for college and never wanted to leave again. Lauren and her long-term boyfriend Daniel, who works in finance, live in a warehouse loft in the Meatpacking district. Lauren travels often, both for work and for vacation, and she prefers crowded cities over secluded country. In her free time, she makes her own jewelry and curates a street-style blog, allowing her to show off her photography and fashion interests. She loves to entertain friends at home, but knows the importance of a night out with girlfriends every once in a while too. Some of Laurenâ&#x20AC;&#x2122;s favorite designers include Rick Owens, Proenza Schouler, Marni, Derek Lam, and Rag & Bone. She mixes trendy items and timeless classics, especially with eccentric accessories.

Photograph by Scott Schuman â&#x20AC;&#x201C; www.thesartorialist.com

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Store Profiles New York City â&#x20AC;&#x201C; SoHo 98 Prince Street

At our Prince Street location, we cater to hip, downtown girls. This neighborhood is known for its trendy art scene, with many of New Yorkâ&#x20AC;&#x2122;s hottest galleries and boutiques nearby. These aspects make the area a popular location for tourists visiting New York City. Clients in this area are typically younger than other locations; between 25-35 years old. The majority ethnicity is Caucasian, but there is also a sizable Asian clientele. To cater to these customers, we buy more smaller sizes and fitted items. These clients are urban professionals, single or newly married, with no children. Many of our SoHo shoppers travel often for work and pleasure, so they look for a range of styles throughout the year. Dark-colored avant-garde and trendy eveningwear sell best, though sophisticated but cool career wear is also popular. This store experiences the coldest climate of the three selected, so heavier items sell better here than in Los Angeles or Dallas.

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Los Angeles â&#x20AC;&#x201C; Robertson 110 S. Robertson Blvd.

At our Robertson Boulevard location, many Los Angeles natives flock to the trendy shopping district nearby. Many LA favorites like Kitson and The Ivy attract locals and tourists alike, especially because it is an area known for spotting celebrities. Clients range from 30-45 years old for clothing, though younger for accessories. Most local customers are Caucasian, but there are also many international tourists from Asia and South America. These shoppers are urban professionals, and many are married but without children. Best sellers include trendy daywear in casual fabrics, relaxed silhouettes, and exciting colors. The weather in Los Angeles is temperate year-round, but can often change suddenly. Lightweight layers and items that can be dressed up or down work well here.

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Dallas â&#x20AC;&#x201C; North Park 8687 North Central Expy

At our Dallas location, we cater to wealthy suburban and urban women. In this high-end area of the city, there are many luxury boutiques and upscale restaurants. With a warm climate year-round, this a place to see and be seen. Here we have a slightly older customer base, ranging from 30-50 years old. Almost all the clientele is Caucasian, with little diversity from other ethnicities. Our local customers are married women with children, though they are not necessarily conservative as one might expect. These ladies go out often with friends, especially downtown and outdoors to enjoy the warm weather. Bestsellers include trendy, flashy eveningwear, prints, lightweight fabrics, and exotic leathers. Larger sizes for tops accommodate for enhanced bust lines, which are quite common among our shoppers here. Major labels and up-and-coming designers are respected and important as status symbols, so signature clothing items and accessories perform well.

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Store Comparisons

Average Income (in thousands) New York

58 47 99 0

Los Angeles Dallas

100

The average income varies among the three locations, with Dallas customers earning much more than those in New York and Los Angeles. The cost of living in Dallas is also much lower, so these shoppers have more discretionary income to spend on high-end clothing. While the New York average income is lower, it will be boosted considerably because if the influx of tourist spending at this location. Therefore, sales plans for the New York store will be the highest of the three.

Age New York

34.2 40.3 42.4 0

Los Angeles Dallas 50

The average age for Los Angeles and Dallas are relatively close, but New York shoppers are younger. Trendier styles and newer designers work well for these young clients, so New York will carry pieces that are more avant-garde.4 â&#x20AC;˘

Zipskinny - http://zipskinny.com/

Intermix%>%Phillip%Lim,%Sportswear NY%Prince%St.,%Los%Angeles,%Dallas Average%Price%$595

FEB MAR APR $%%%%%%%%%%28.8 $%%%%%%%%%%39.5 $%%%%%%%%%%44.6 $%%%%%%%%145.0 $%%%%%%%%199.2 $%%%%%%%%225.0

Future%Sales Sales BOM%Stock

OCT $%%%%%%%%237.9 $%%%%%%%%%%47.2 16.8% $%%%%%%%%%%12.0 11.3% $%%%%%%%%%%32.9 $%%%%%%%%%%%%%3.3 $%%%%%%%%%%29.6 $%%%%%%%%211.6

AUG $%%%%%%%%207.1 $%%%%%%%%%%41.1 14.7% $%%%%%%%%%%13.6 12.8% $%%%%%%%%252.3 $%%%%%%%%%%25.2 $%%%%%%%%227.1 $%%%%%%%%404.8

PlanGThis5Year Plan Beg.%Month%Stock Sales Sales%%%Total Markdowns Markdown%%%Total Purchases 10%%Reserve Actual%Purchases End%Month%Stock SEPT $%%%%%%%%404.8 $%%%%%%%%%%80.3 28.6% $%%%%%%%%%%27.2 25.6% $%%%%%%%%%(59.4) $%%%%%%%%%%%(5.9) $%%%%%%%%%(53.5) $%%%%%%%%237.9

FEB MAR APR $%%%%%%%%%%29.2 $%%%%%%%%%%40.1 $%%%%%%%%%%45.3 $%%%%%%%%144.3 $%%%%%%%%198.2 $%%%%%%%%223.9

OCT $%%%%%%%%234.9 $%%%%%%%%%%47.9 16.8% $%%%%%%%%%%12.8 11.3% $%%%%%%%%%%55.6 $%%%%%%%%%%%%%5.6 $%%%%%%%%%%50.0 $%%%%%%%%229.8

Future%Sales Sales BOM%Stock

SEPT $%%%%%%%%269.5 $%%%%%%%%%%81.5 28.6% $%%%%%%%%%%29.0 25.6% $%%%%%%%%%%75.9 $%%%%%%%%%%%%%7.6 $%%%%%%%%%%68.3 $%%%%%%%%234.9

AUG $%%%%%%%%206.1 $%%%%%%%%%%41.7 14.7% $%%%%%%%%%%14.5 12.8% $%%%%%%%%119.6 $%%%%%%%%%%12.0 $%%%%%%%%107.6 $%%%%%%%%269.5

ActualGLast5Year Plan Beg.%Month%Stock Sales Sales%%%Total Markdowns Markdown%%%Total Purchases 10%%Reserve Actual%Purchases End%Month%Stock

NOV $%%%%%%%%211.6 $%%%%%%%%%%42.0 15.0% $%%%%%%%%%%32.5 30.6% $%%%%%%%%113.7 $%%%%%%%%%%11.4 $%%%%%%%%102.4 $%%%%%%%%250.8

NOV $%%%%%%%%229.8 $%%%%%%%%%%42.6 15.0% $%%%%%%%%%%34.7 30.6% $%%%%%%%%%%70.5 $%%%%%%%%%%%%%7.1 $%%%%%%%%%%63.5 $%%%%%%%%223.0

DEC $%%%%%%%%250.8 $%%%%%%%%%%49.7 17.7% $%%%%%%%%%%16.5 15.5% $%%%%%%%%%(83.2) $%%%%%%%%%%%(8.3) $%%%%%%%%%(74.9) $%%%%%%%%101.3

DEC $%%%%%%%%223.0 $%%%%%%%%%%50.5 17.7% $%%%%%%%%%%17.6 15.5% $%%%%%%%%%%37.7 $%%%%%%%%%%%%%3.8 $%%%%%%%%%%33.9 $%%%%%%%%192.6

JAN $%%%%%%%%101.3 $%%%%%%%%%%20.1 7.2% $%%%%%%%%%%%%%4.4 4.1% $%%%%%%%%%%68.2 $%%%%%%%%%%%%%6.8 $%%%%%%%%%%61.4 $%%%%%%%%145.0

JAN $%%%%%%%%192.6 $%%%%%%%%%%20.4 7.2% $%%%%%%%%%%%%%4.7 4.1% $%%%%%%%%%(23.2) $%%%%%%%%%%%(2.3) $%%%%%%%%%(20.9) $%%%%%%%%144.3

Total $%%%%%%1,413.4 $%%%%%%%%%280.3 100% $%%%%%%%%%106.2 100% $%%%%%%%%%324.5 $%%%%%%%%%%%32.4 $%%%%%%%%%292.0 $%%%%%%1,351.4

Total $%%%%%%1,355.9 $%%%%%%%%%284.6 100% $%%%%%%%%%113.3 100% $%%%%%%%%%336.1 $%%%%%%%%%%%33.6 $%%%%%%%%%302.5 $%%%%%%1,294.1

Actual5Markdown5$ $%%106.2 Sales5Change: >1.50% Average5Stock PLN $%%235.6 Turnover PLN 1.19 WOS/STS/FM PLN 5.04 Avg.5Monthly5Sales MarkGUp 54.8%

Actual5Markdown $%%113.3 Sales5Change: >5.40% Average5Stock PLN $%%234.4 Turnover PLN 1.21 WOS/STS/FM PLN 4.94 Avg.5Monthly5Sales 1.29 4.66

ACT ACT $%%%%47.4

$%%222.6 1.26 4.77

ACT ACT ACT $%%%%46.7

37.9%

$%%220.9

ACT

39.8%

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Six-Month Business Plan 9

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Business Plan Sales for this season, when compared to last year, are slightly higher, though the plan remains negative. With the introduction of 3.1 Phillip Lim to our test stores, these number should increase steadily and build as demand increases. With an average price point of $595, the $4,300 rise in projected sales accounts for a relatively minor increase in inventory and average stock. The slight drop in markdowns, paired with a 10% purchase reserve, allow us to react efficiently if the need for a new project or sale arises. The average mark-up of 54.8% also allows us to take discounts throughout the season, which is especially important given the fact that purchases only occur for August, October, November, and January.

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Stock Assortment Plan From the 3.1 Phillip Lim fall/winter 2013 collection, we have chosen five categories to sort our stock: tops, knits, outerwear, dresses, and bottoms. These classifications are divided by month and budget as follows: Class%Plan

Plan - This Year Plan

Beg.Month%Stock Sales Actual%Purchases End%Month%Stock Plan - This Year Plan

Beg.Month%Stock Sales Actual%Purchases End%Month%Stock

Intermix%Sales%Plan.xlsx

32% AUG

24% SEPT

Tops

26%

OCT

22% NOV

24% DEC

24% JAN

Total

$%%%%%%66.3 $%%%%%%97.1 $%%%%%%61.9 $%%%%%%46.5 $%%%%%%60.2 $%%%%%%24.3 $%%%%356.3 $%%%%%%%%13.1 $%%%%%%%%19.3 $%%%%%%%%12.3 $%%%%%%%%%%9.2 $%%%%%%%%11.9 $%%%%%%%%%%4.8 $%%%%%%70.7 $%%%%%%%%72.7 $%%%%%%(12.8) $%%%%%%%%%%7.7 $%%%%%%%%22.5 $%%%%%%(18.0) $%%%%%%%%14.7 $%%%%%%86.8 $%%%%%%%%86.2 $%%%%%%%%56.4 $%%%%%%%%59.7 $%%%%%%%%49.1 $%%%%%%%%46.2 $%%%%%%%%34.6 $%%%%332.3 8%

AUG

12% SEPT

$%%%%%%%%16.6 $%%%%%%%%%%3.3 $%%%%%%%%18.2 $%%%%%%%%32.4

Outerwear

$%%%%%%%%56.7 $%%%%%%%%11.2 $%%%%%%%%%(7.5) $%%%%%%%%33.3

28%

30% SEPT

AUG

20%

OCT

$%%%%%%121.4 $%%%%%%%%24.1 $%%%%%%(16.0) $%%%%%%%%71.4 20%

24%

Dresses

SEPT

$%%%%%%%%47.6 $%%%%%%%%%%9.4 $%%%%%%%%%%5.9 $%%%%%%%%42.3

Bottoms

$%%%%%%%%46.5 $%%%%%%%%%%9.2 $%%%%%%%%22.5 $%%%%%%%%55.2

12%

OCT

Total

$%%%%%%%%24.3 $%%%%%%%%%%4.8 $%%%%%%%%14.7 $%%%%%%%%34.8

8% DEC

$%%%%269.5 $%%%%%%53.5 $%%%%%%42.2 $%%%%240.8

24% JAN

$%%%%%%%%75.2 $%%%%%%%%14.9 $%%%%%%(22.5) $%%%%%%%%30.4

8% NOV

Total

$%%%%%%%%20.3 $%%%%%%%%%%4.0 $%%%%%%%%12.3 $%%%%%%%%29.0

30% DEC

$%%%%204.1 $%%%%%%40.5 $%%%%%%36.7 $%%%%188.7

20% JAN

$%%%%%%%%60.2 $%%%%%%%%11.9 $%%%%%%(18.0) $%%%%%%%%24.3

22% NOV

Total

$%%%%%%%%18.2 $%%%%%%%%%%3.6 $%%%%%%%%11.0 $%%%%%%%%26.1

24% DEC

$%%%%%%%%63.5 $%%%%%%%%12.6 $%%%%%%%%30.7 $%%%%%%%%75.2

18% JAN

$%%%%%%%%35.1 $%%%%%%%%%%7.0 $%%%%%%(10.5) $%%%%%%%%14.2

30%

NOV

$%%%%%%%%52.3 $%%%%%%%%10.4 $%%%%%%%%%%6.5 $%%%%%%%%46.5

14% DEC

$%%%%%%%%38.1 $%%%%%%%%%%7.6 $%%%%%%%%18.4 $%%%%%%%%45.1

22%

OCT

$%%%%%%%%16.6 $%%%%%%%%%%3.3 $%%%%%%%%18.2 $%%%%%%%%32.4

$%%%%%%%%58.0 $%%%%%%%%11.5 $%%%%%%%%63.6 $%%%%%%113.3

18% NOV

$%%%%%%%%47.6 $%%%%%%%%%%9.4 $%%%%%%%%%%5.9 $%%%%%%%%42.3

14% SEPT

AUG

20%

OCT

$%%%%%%%%48.6 $%%%%%%%%%%9.6 $%%%%%%%%%(6.4) $%%%%%%%%28.5

8% AUG

Knits

$%%%%%%373.1 $%%%%%%%%74.0 $%%%%%%%%68.2 $%%%%%%347.4

14% JAN

Total

$%%%%%%%%49.7 $%%%%%%%%%%9.9 $%%%%%%%%54.5 $%%%%%%%%97.1

$%%%%%%%%81.0 $%%%%%%%%16.1 $%%%%%%(10.7) $%%%%%%%%47.6

$%%%%%%%%28.5 $%%%%%%%%%%5.7 $%%%%%%%%%%3.5 $%%%%%%%%25.4

$%%%%%%%%16.9 $%%%%%%%%%%3.4 $%%%%%%%%%%8.2 $%%%%%%%%20.1

$%%%%%%%%20.1 $%%%%%%%%%%4.0 $%%%%%%%%%(6.0) $%%%%%%%%%%8.1

$%%%%%%%%14.2 $%%%%%%%%%%2.8 $%%%%%%%%%%8.6 $%%%%%%%%20.3

100%

$%%%%%%210.4 $%%%%%%%%41.7 $%%%%%%%%58.2 $%%%%%%218.6

Given the nature of the designer collection, stock must be purchased heavily early in the season to create a solid presentation within the store. Because of this, August is allotted the highest purchase level of the season. There are no purchases for September or December, but small ‘mini collections’ will arrive for October, November, and January.

12/12/12

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Market Purchases â&#x20AC;&#x201C; August The month of August is our biggest purchase period, allowing us to introduce a range of new styles for the fall season. The styles selected for this month were chosen for their color, weather-appropriate fabrics, and signature structure. Sales: $41,100 Purchase Budget (-10% reserve) : $227,100 Actual Spent: $231,100

Style&Number 13F.31PL.1001.1

Vendor'Name Ship'Date'(start/cancel) NOTES Total'Cost Total'Retail Total'Units Mark>up Description Draped'Silk'Tank

3.1'Phillip'Lim 7/15'>'7/29 August'Season'Start $'''''''''''''''''''''''''' 7,119.00 $'''''''''''''''''''''''' 15,750.00 45 54.8% Color Size Maroon 0 2 4 6 8 10

NY 2 4 3 2 2 1 14

2 3 3 3 2 1 14

Stores LA 1 3 4 4 3 2 17

Total&Units 5 10 10 9 7 4 45

Unit&Cost $'''''158.20 $'''''158.20 $'''''158.20 $'''''158.20 $'''''158.20 $'''''158.20

Unit&Retail $''''''350.00 $''''''350.00 $''''''350.00 $''''''350.00 $''''''350.00 $''''''350.00

Total&Cost $''''''791.00 $'''1,582.00 $'''1,582.00 $'''1,423.80 $'''1,107.40 $''''''632.80 $&&&7,119.00

Total&Retail $''''''1,750.00 $''''''3,500.00 $''''''3,500.00 $''''''3,150.00 $''''''2,450.00 $''''''1,400.00 $&&&15,750.00

Bunch 13

Style&Number 13F.31PL.1001.2

Vendor'Name Ship'Date'(start/cancel) NOTES Total'Cost Total'Retail Total'Units Mark>up Description LS'Jersey'Shadow'Top

3.1'Phillip'Lim 7/15'>'7/29 August'Season'Start $'''''''''''''''''''''''''' 5,763.00 $'''''''''''''''''''''''' 12,750.00 34 54.8% Color Size Maroon 0 2 4 6 8 10

NY 2 3 3 2 1 1 12

1 2 3 2 1 1 10

Stores LA 1 2 3 3 2 1 12

Total&Units 4 7 9 7 4 3 34

Unit&Cost $'''''169.50 $'''''169.50 $'''''169.50 $'''''169.50 $'''''169.50 $'''''169.50

Unit&Retail $''''''375.00 $''''''375.00 $''''''375.00 $''''''375.00 $''''''375.00 $''''''375.00

Total&Cost $''''''678.00 $'''1,186.50 $'''1,525.50 $'''1,186.50 $''''''678.00 $''''''508.50 $&&&5,763.00

Total&Retail $''''''1,500.00 $''''''2,625.00 $''''''3,375.00 $''''''2,625.00 $''''''1,500.00 $''''''1,125.00 $&&&12,750.00

Bunch 14

Style&Number 13F.31PL.1001.3

Vendor'Name Ship'Date'(start/cancel) NOTES Total'Cost Total'Retail Total'Units Mark>up Description Silk'Layover'Blouse

3.1'Phillip'Lim 7/15'>'7/29 August'Season'Start $'''''''''''''''''''''''''' 6,508.80 $'''''''''''''''''''''''' 14,400.00 32 54.8% Color Gold

Size 0 2 4 6 8 10

NY 2 2 2 2 1 1 10

1 2 3 2 1 1 10

Stores LA 1 2 3 3 2 1 12

Total&Units 4 6 8 7 4 3 32

Unit&Cost $'''''203.40 $'''''203.40 $'''''203.40 $'''''203.40 $'''''203.40 $'''''203.40

Unit&Retail $''''''450.00 $''''''450.00 $''''''450.00 $''''''450.00 $''''''450.00 $''''''450.00

Total&Cost $''''''813.60 $'''1,220.40 $'''1,627.20 $'''1,423.80 $''''''813.60 $''''''610.20 $&&&6,508.80

Total&Retail $''''''1,800.00 $''''''2,700.00 $''''''3,600.00 $''''''3,150.00 $''''''1,800.00 $''''''1,350.00 $&&&14,400.00

Bunch 15

Style&Number 13F.31PL.1001.4

Vendor'Name Ship'Date'(start/cancel) NOTES Total'Cost Total'Retail Total'Units Mark>up Description Leather>Neck'Silk'Tee

3.1'Phillip'Lim 7/15'>'7/29 August'Season'Start $'''''''''''''''''''''''''' 6,960.80 $'''''''''''''''''''''''' 15,400.00 44 54.8% Color Tan

Size 0 2 4 6 8 10

NY 2 3 4 3 2 1 15

2 3 3 2 1 1 12

Stores LA 2 3 4 3 3 2 17

Total&Units 6 9 11 8 6 4 44

Unit&Cost $'''''158.20 $'''''158.20 $'''''158.20 $'''''158.20 $'''''158.20 $'''''158.20

Unit&Retail $''''''350.00 $''''''350.00 $''''''350.00 $''''''350.00 $''''''350.00 $''''''350.00

Total&Cost $''''''949.20 $'''1,423.80 $'''1,740.20 $'''1,265.60 $''''''949.20 $''''''632.80 $&&&6,960.80

Total&Retail $''''''2,100.00 $''''''3,150.00 $''''''3,850.00 $''''''2,800.00 $''''''2,100.00 $''''''1,400.00 $&&&15,400.00

Bunch 16

3.1'Phillip'Lim 7/15'>'7/29 August'Season'Start $'''''''''''''''''''''''''' 3,457.80 $'''''''''''''''''''''''''' 9,350.00 22 54.8%

Style&Number Description Color 13F.31PL.1002.1 Merino'Comic'Book'Sweater Multi

Vendor'Name Ship'Date'(start/cancel) NOTES Total'Cost Total'Retail Total'Units Mark>up Size 0 2 4 6 8 10

NY 1 2 3 2 1 1 10

Stores LA 1 2 2 1 1 0 7

DA 0 1 2 1 1 0 5

Total&Units 2 5 7 4 3 1 22

Unit&Cost $'''''192.10 $'''''192.10 $'''''192.10 $'''''192.10 $'''''192.10 $'''''192.10

Unit&Retail $''''''425.00 $''''''425.00 $''''''425.00 $''''''425.00 $''''''425.00 $''''''425.00

Total&Cost $''''''384.20 $''''''960.50 $'''1,344.70 $''''''768.40 $''''''576.30 $''''''192.10 $&&&3,457.80

Total&Retail $'''''''''850.00 $''''''2,125.00 $''''''2,975.00 $''''''1,700.00 $''''''1,275.00 $'''''''''425.00 $&&&&&9,350.00

Bunch 17

Style&Number 13F.31PL.1002.3

Vendor'Name Ship'Date'(start/cancel) NOTES Total'Cost Total'Retail Total'Units Mark>up Description Angora'Graphic'Swtr

3.1'Phillip'Lim 7/15'>'7/29 August'Season'Start $'''''''''''''''''''''''''' 3,457.80 $'''''''''''''''''''''''''' 9,000.00 20 54.8% Color Teal

Size 0 2 4 6 8 10

NY 1 2 3 2 1 0 9

Stores LA 1 1 2 1 1 0 6

DA 0 1 1 2 1 0 5

Total&Units 2 4 6 5 3 0 20

Unit&Cost $'''''203.40 $'''''203.40 $'''''203.40 $'''''203.40 $'''''203.40 $'''''203.40

Unit&Retail $''''''450.00 $''''''450.00 $''''''450.00 $''''''450.00 $''''''450.00 $''''''450.00

Total&Cost $''''''406.80 $''''''813.60 $'''1,220.40 $'''1,017.00 $''''''610.20 $'''''''''''' > $&&&3,457.80

Total&Retail $'''''''''900.00 $''''''1,800.00 $''''''2,700.00 $''''''2,250.00 $''''''1,350.00 $'''''''''''''' > $&&&&&9,000.00

Bunch 18

Style&Number 13F.31PL.1003.1

Vendor'Name Ship'Date'(start/cancel) NOTES Total'Cost Total'Retail Total'Units Mark>up Description Scuba'Jacket

3.1'Phillip'Lim 7/15'>'7/29 August'Season'Start $'''''''''''''''''''''''''' 3,842.00 $'''''''''''''''''''''''' 10,200.00 12 54.8% Color White

Size 0 2 4 6 8 10

NY 0 1 2 1 1 0 5

Stores LA 0 1 2 1 0 0 4

DA 0 0 1 1 1 0 3

Total&Units 0 2 5 3 2 0 12

Unit&Cost $'''''384.20 $'''''384.20 $'''''384.20 $'''''384.20 $'''''384.20 $'''''384.20

Unit&Retail $''''''850.00 $''''''850.00 $''''''850.00 $''''''850.00 $''''''850.00 $''''''850.00

Total&Cost $'''''''''''' > $''''''768.40 $'''1,921.00 $'''1,152.60 $''''''768.40 $'''''''''''' > $&&&3,842.00

Total&Retail $'''''''''''''' > $''''''1,700.00 $''''''4,250.00 $''''''2,550.00 $''''''1,700.00 $'''''''''''''' > $&&&10,200.00

Bunch 19

Style&Number 13F.31PL.1003.2

Vendor'Name Ship'Date'(start/cancel) NOTES Total'Cost Total'Retail Total'Units Mark>up Description Two>Tone'Blazer

3.1'Phillip'Lim 7/15'>'7/29 August'Season'Start $'''''''''''''''''''''''''' 3,069.08 $'''''''''''''''''''''''''' 8,245.00 17 54.8% Color Size Blk/Wht 0 2 4 6 8 10

NY 0 1 2 2 1 0 6

Stores LA 1 1 2 1 1 0 6

DA 0 1 2 1 1 0 5

Total&Units 1 3 6 4 3 0 17

Unit&Cost $'''''219.22 $'''''219.22 $'''''219.22 $'''''219.22 $'''''219.22 $'''''219.22

Unit&Retail $''''''485.00 $''''''485.00 $''''''485.00 $''''''485.00 $''''''485.00 $''''''485.00

Total&Cost $''''''219.22 $''''''657.66 $'''1,315.32 $''''''876.88 $''''''657.66 $'''''''''''' > $&&&3,069.08

Total&Retail $'''''''''485.00 $''''''1,455.00 $''''''2,910.00 $''''''1,940.00 $''''''1,455.00 $'''''''''''''' > $&&&&&8,245.00

Bunch 20

Style&Number 13F.31PL.1004.1

Vendor'Name Ship'Date'(start/cancel) NOTES Total'Cost Total'Retail Total'Units Mark>up Description LS'Shadow'Dress

3.1'Phillip'Lim 7/15'>'7/29 August'Season'Start $'''''''''''''''''''''''''' 4,983.30 $'''''''''''''''''''''''' 14,175.00 27 54.8% Color Size Blk/Wht 0 2 4 6 8 10

NY 1 2 3 2 1 1 10

Stores LA 1 1 2 2 1 1 8

DA 0 2 3 2 1 1 9

Total&Units 2 5 8 6 3 3 27

Unit&Cost $'''''237.30 $'''''237.30 $'''''237.30 $'''''237.30 $'''''237.30 $'''''237.30

Unit&Retail $''''''525.00 $''''''525.00 $''''''525.00 $''''''525.00 $''''''525.00 $''''''525.00

Total&Cost $''''''474.60 $'''1,186.50 $'''1,898.40 $'''1,423.80 $''''''711.90 $''''''711.90 $&&&4,983.30

Total&Retail $''''''1,050.00 $''''''2,625.00 $''''''4,200.00 $''''''3,150.00 $''''''1,575.00 $''''''1,575.00 $&&&14,175.00

Bunch 21

3.1'Phillip'Lim 7/15'>'7/29 August'Season'Start $'''''''''''''''''''''''''' 6,102.00 $'''''''''''''''''''''''' 16,875.00 25 54.8%

Style&Number Description Color Size 13F.31PL.1004.2 Two>Tone'Sleeveless'Dress Blk/Wht 0 2 4 6 8 10

Vendor'Name Ship'Date'(start/cancel) NOTES Total'Cost Total'Retail Total'Units Mark>up NY 1 1 3 2 1 1 9

Stores LA 1 2 2 2 1 0 8

DA 1 1 2 2 1 1 8

Total&Units 3 4 7 6 3 2 25

Unit&Cost $'''''305.10 $'''''305.10 $'''''305.10 $'''''305.10 $'''''305.10 $'''''305.10

Unit&Retail $''''''675.00 $''''''675.00 $''''''675.00 $''''''675.00 $''''''675.00 $''''''675.00

Total&Cost $''''''915.30 $'''1,220.40 $'''2,135.70 $'''1,830.60 $''''''915.30 $''''''610.20 $&&&6,102.00

Total&Retail $''''''2,025.00 $''''''2,700.00 $''''''4,725.00 $''''''4,050.00 $''''''2,025.00 $''''''1,350.00 $&&&16,875.00

Bunch 22

3.1'Phillip'Lim 7/15'>'7/29 August'Season'Start $'''''''''''''''''''''''''' 6,169.80 $'''''''''''''''''''''''' 18,850.00 29 54.8%

Style&Number Description Color Size 13F.31PL.1004.3 Blocked'Linen'Blend'Dress Blk/Grey 0 2 4 6 8 10

Vendor'Name Ship'Date'(start/cancel) NOTES Total'Cost Total'Retail Total'Units Mark>up NY 1 2 3 2 2 1 11

Stores LA 1 2 2 2 1 1 9

DA 1 1 2 2 2 1 9

Total&Units 3 5 7 6 5 3 29

Unit&Cost $'''''293.80 $'''''293.80 $'''''293.80 $'''''293.80 $'''''293.80 $'''''293.80

Unit&Retail $''''''650.00 $''''''650.00 $''''''650.00 $''''''650.00 $''''''650.00 $''''''650.00

Total&Cost $''''''881.40 $'''1,469.00 $'''2,056.60 $'''1,762.80 $'''1,469.00 $''''''881.40 $&&&6,169.80

Total&Retail $''''''1,950.00 $''''''3,250.00 $''''''4,550.00 $''''''3,900.00 $''''''3,250.00 $''''''1,950.00 $&&&18,850.00

Bunch 23

Style&Number 13F.31PL.1004.4

Vendor'Name Ship'Date'(start/cancel) NOTES Total'Cost Total'Retail Total'Units Mark>up Description Trompe'L'Oeil'Dress

3.1'Phillip'Lim 7/15'>'7/29 August'Season'Start $'''''''''''''''''''''''''' 4,671.42 $'''''''''''''''''''''''' 13,515.00 17 54.8% Color Size Nde/Blk 0 2 4 6 8 10

NY 1 1 2 1 1 0 6

Stores LA 0 1 2 1 1 0 5

DA 0 1 1 2 1 1 6

Total&Units 1 3 5 4 3 1 17

Unit&Cost $'''''359.34 $'''''359.34 $'''''359.34 $'''''359.34 $'''''359.34 $'''''359.34

Unit&Retail $''''''795.00 $''''''795.00 $''''''795.00 $''''''795.00 $''''''795.00 $''''''795.00

Total&Cost $''''''359.34 $'''1,078.02 $'''1,796.70 $'''1,437.36 $'''1,078.02 $''''''359.34 $&&&4,671.42

Total&Retail $'''''''''795.00 $''''''2,385.00 $''''''3,975.00 $''''''3,180.00 $''''''2,385.00 $'''''''''795.00 $&&&13,515.00

Bunch 24

Style&Number 13F.31PL.1005.1

Vendor'Name Ship'Date'(start/cancel) NOTES Total'Cost Total'Retail Total'Units Mark>up Description High>Waist'Jersey'Skirt

3.1'Phillip'Lim 7/15'>'7/29 August'Season'Start $'''''''''''''''''''''''''' 4,237.50 $'''''''''''''''''''''''' 12,000.00 32 54.8% Color Brown

Size 0 2 4 6 8 10

NY 1 3 3 2 1 1 11

1 2 3 2 1 1 10

Stores LA 1 1 3 3 2 1 11

Total&Units 3 6 9 7 4 3 32

Unit&Cost $'''''169.50 $'''''169.50 $'''''169.50 $'''''169.50 $'''''169.50 $'''''169.50

Unit&Retail $''''''375.00 $''''''375.00 $''''''375.00 $''''''375.00 $''''''375.00 $''''''375.00

Total&Cost $''''''508.50 $'''1,017.00 $'''1,525.50 $'''1,186.50 $''''''678.00 $''''''508.50 $&&&4,237.50

Total&Retail $''''''1,125.00 $''''''2,250.00 $''''''3,375.00 $''''''2,625.00 $''''''1,500.00 $''''''1,125.00 $&&&12,000.00

Bunch 25

Style&Number 13F.31PL.1005.2

Vendor'Name Ship'Date'(start/cancel) NOTES Total'Cost Total'Retail Total'Units Mark>up Description Silk'Skirt'with'Side'Zip'

3.1'Phillip'Lim 7/15'>'7/29 August'Season'Start $'''''''''''''''''''''''''' 4,610.40 $'''''''''''''''''''''''' 12,750.00 30 54.8% Color Yellow

Size 0 2 4 6 8 10

NY 1 2 3 2 1 1 10

Stores LA 1 2 3 1 1 1 9

1 2 3 3 1 1 11

Total&Units 3 6 9 6 3 3 30

Unit&Cost $'''''192.10 $'''''192.10 $'''''192.10 $'''''192.10 $'''''192.10 $'''''192.10

Unit&Retail $''''''425.00 $''''''425.00 $''''''425.00 $''''''425.00 $''''''425.00 $''''''425.00

Total&Cost $''''''576.30 $'''1,152.60 $'''1,728.90 $'''1,152.60 $''''''576.30 $''''''576.30 $&&&4,610.40

Total&Retail $''''''1,275.00 $''''''2,550.00 $''''''3,825.00 $''''''2,550.00 $''''''1,275.00 $''''''1,275.00 $&&&12,750.00

Bunch 26

3.1'Phillip'Lim 7/15'>'7/29 August'Season'Start $'''''''''''''''''''''''''' 5,717.80 $'''''''''''''''''''''''' 15,525.00 27 54.8%

Style&Number Description Color 13F.31PL.1005.3 Neoprene'Blend'Crop'Pant White

Vendor'Name Ship'Date'(start/cancel) NOTES Total'Cost Total'Retail Total'Units Mark>up Size 0 2 4 6 8 10

NY 1 2 2 2 1 1 9

Stores LA 1 2 2 2 1 0 8

1 2 3 2 1 1 10

Total&Units 3 6 7 6 3 2 27

Unit&Cost $'''''259.90 $'''''259.90 $'''''259.90 $'''''259.90 $'''''259.90 $'''''259.90

Unit&Retail $''''''575.00 $''''''575.00 $''''''575.00 $''''''575.00 $''''''575.00 $''''''575.00

Total&Cost $''''''779.70 $'''1,559.40 $'''1,819.30 $'''1,559.40 $''''''779.70 $''''''519.80 $&&&5,717.80

Total&Retail $''''''1,725.00 $''''''3,450.00 $''''''4,025.00 $''''''3,450.00 $''''''1,725.00 $''''''1,150.00 $&&&15,525.00

Bunch 27

Style&Number 13F.31PL.1005.4

Vendor'Name Ship'Date'(start/cancel) NOTES Total'Cost Total'Retail Total'Units Mark>up

Description Color Cuffed'Stovepipe'Trouser Orange

3.1'Phillip'Lim 7/15'>'7/29 August'Season'Start $'''''''''''''''''''''''''' 4,994.60 $'''''''''''''''''''''''' 14,450.00 34 54.8% Size 0 2 4 6 8 10

NY 1 3 3 3 2 1 13

1 3 2 2 1 1 10

Stores LA 1 2 3 2 2 1 11

Total&Units 3 8 8 7 5 3 34

Unit&Cost $'''''192.10 $'''''192.10 $'''''192.10 $'''''192.10 $'''''192.10 $'''''192.10

Unit&Retail $''''''425.00 $''''''425.00 $''''''425.00 $''''''425.00 $''''''425.00 $''''''425.00

Total&Cost $''''''576.30 $'''1,536.80 $'''1,536.80 $'''1,344.70 $''''''960.50 $''''''576.30 $&&&4,994.60

Total&Retail $''''''1,275.00 $''''''3,400.00 $''''''3,400.00 $''''''2,975.00 $''''''2,125.00 $''''''1,275.00 $&&&14,450.00

Bunch 28

Bunch

Market Purchases â&#x20AC;&#x201C; October For the month of October, the purchase budget is considerably smaller than in August. This is because some of the styles previously bought will carry into later collections like the capsule collection for this month. In order to bring new life to the store, we have created a special capsule project for October, with a limited number of sizes in a few select styles. These are luxury items that have unique personalities, and will refresh the existing collection so customers do not grow bored of the previous purchases. Sales: $47,200 Purchase Budget (-10% reserve) : $29,600 Actual Spent: $29,500

Style&Number 13F.31PL.1001.5

Vendor'Name Ship'Date'(start/cancel) NOTES Total'Cost Total'Retail Total'Units Mark>up Description LS'LTHR'Peplum'Top

3.1'Phillip'Lim 9/15'>'9/29 October'Capsule $'''''''''''''''''''''''''' 3,322.20 $'''''''''''''''''''''''''' 7,350.00 7 54.8% Color Size Black 0 2 4 6 8 10

NY 0 1 1 1 0 0 3

Stores LA 0 1 1 0 0 0 2 DA 0 0 1 1 0 0 2

Total&Units 0 2 3 2 0 0 7

Unit&Cost $'''''474.60 $'''''474.60 $'''''474.60 $'''''474.60 $'''''474.60 $'''''474.60

Unit&Retail $'''1,050.00 $'''1,050.00 $'''1,050.00 $'''1,050.00 $'''1,050.00 $'''1,050.00

Total&Cost $'''''''''''' > $''''''949.20 $'''1,423.80 $''''''949.20 $'''''''''''' > $'''''''''''' > $&&&3,322.20

Total&Retail $'''''''''''''' > $''''''2,100.00 $''''''3,150.00 $''''''2,100.00 $'''''''''''''' > $'''''''''''''' > $&&&&&7,350.00

Bunch 30

3.1'Phillip'Lim 9/15'>'9/29 October'Capsule $'''''''''''''''''''''''''' 2,203.50 $'''''''''''''''''''''''''' 6,000.00 16 54.8%

Style&Number Description Color Size 13F.31PL.1002.2 LS'Wool'Houndstooth'Swtr Blk/Wht 0 2 4 6 8 10

Vendor'Name Ship'Date'(start/cancel) NOTES Total'Cost Total'Retail Total'Units Mark>up NY 1 1 2 2 1 0 7

Stores LA 1 1 1 1 1 0 5

DA 0 1 1 1 1 0 4

Total&Units 2 3 4 4 3 0 16

Unit&Cost $'''''169.50 $'''''169.50 $'''''169.50 $'''''169.50 $'''''169.50 $'''''169.50

Unit&Retail $''''''375.00 $''''''375.00 $''''''375.00 $''''''375.00 $''''''375.00 $''''''375.00

Total&Cost $''''''339.00 $''''''508.50 $''''''678.00 $''''''678.00 $''''''508.50 $'''''''''''' > $&&&2,203.50

Total&Retail $'''''''''750.00 $''''''1,125.00 $''''''1,500.00 $''''''1,500.00 $''''''1,125.00 $'''''''''''''' > $&&&&&6,000.00

Bunch 31

3.1'Phillip'Lim 9/15'>'9/29 October'Capsule $'''''''''''''''''''''''''' 3,073.60 $'''''''''''''''''''''''''' 6,800.00 4 54.8%

Style&Number Description Color 13F.31PL.1003.3 Leather''Tiger''Biker'Jacket Black

Vendor'Name Ship'Date'(start/cancel) NOTES Total'Cost Total'Retail Total'Units Mark>up Size 0 2 4 6 8 10

NY 0 1 1 0 0 0 2

Stores LA 0 1 0 0 0 0 1

DA 0 0 1 0 0 0 1

Total&Units 0 2 2 0 0 0 4

Unit&Cost $'''''768.40 $'''''768.40 $'''''768.40 $'''''768.40 $'''''768.40 $'''''768.40

Unit&Retail $'''1,700.00 $'''1,700.00 $'''1,700.00 $'''1,700.00 $'''1,700.00 $'''1,700.00

Total&Cost $'''''''''''' > $'''1,536.80 $'''1,536.80 $'''''''''''' > $'''''''''''' > $'''''''''''' > $&&&3,073.60

Total&Retail $'''''''''''''' > $''''''3,400.00 $''''''3,400.00 $'''''''''''''' > $'''''''''''''' > $'''''''''''''' > $&&&&&6,800.00

Bunch 32

Style&Number 13F.31PL.1004.5

Vendor'Name Ship'Date'(start/cancel) NOTES Total'Cost Total'Retail Total'Units Mark>up Description LS'Tweed'Dress

3.1'Phillip'Lim 9/15'>'9/29 October'Capsule $'''''''''''''''''''''''''' 2,420.46 $'''''''''''''''''''''''''' 5,950.00 10 54.8% Color Grey

Size 0 2 4 6 8 10

NY 0 1 1 1 1 0 4

Stores LA 0 1 1 1 0 0 3

DA 0 1 1 1 0 0 3

Total&Units 0 3 3 3 1 0 10

Unit&Cost $'''''268.94 $'''''268.94 $'''''268.94 $'''''268.94 $'''''268.94 $'''''268.94

Unit&Retail $''''''595.00 $''''''595.00 $''''''595.00 $''''''595.00 $''''''595.00 $''''''595.00

Total&Cost $'''''''''''' > $''''''806.82 $''''''806.82 $''''''806.82 $''''''268.94 $'''''''''''' > $&&&2,420.46

Total&Retail $'''''''''''''' > $''''''1,785.00 $''''''1,785.00 $''''''1,785.00 $'''''''''595.00 $'''''''''''''' > $&&&&&5,950.00

Bunch 33

Style&Number 13F.31PL.1005.5

Vendor'Name Ship'Date'(start/cancel) NOTES Total'Cost Total'Retail Total'Units Mark>up Description Wool'Crop'Pant

3.1'Phillip'Lim 9/15'>'9/29 October'Capsule $'''''''''''''''''''''''''' 1,536.80 $'''''''''''''''''''''''''' 3,400.00 8 54.8% Color Tan

Size 0 2 4 6 8 10

NY 0 1 1 1 0 0 3

Stores LA 1 1 1 0 0 0 3

DA 0 0 1 1 0 0 2

Total&Units 1 2 3 2 0 0 8

Unit&Cost $'''''192.10 $'''''192.10 $'''''192.10 $'''''192.10 $'''''192.10 $'''''192.10

Unit&Retail $''''''425.00 $''''''425.00 $''''''425.00 $''''''425.00 $''''''425.00 $''''''425.00

Total&Cost $''''''192.10 $''''''384.20 $''''''576.30 $''''''384.20 $'''''''''''' > $'''''''''''' > $&&&1,536.80

Total&Retail $'''''''''425.00 $'''''''''850.00 $''''''1,275.00 $'''''''''850.00 $'''''''''''''' > $'''''''''''''' > $&&&&&3,400.00

Bunch 34

Bunch

Market Purchases â&#x20AC;&#x201C; November For the month of November, we have created another capsule collection, bringing special items geared toward holiday party shoppers. These styles are trendy and festive, with interesting shapes and materials. Sequins, color blocking, peplums, and leather pieces offer dramatic looks with great textures. Since November is our biggest month for markdowns, we will liquidate the first collections and introduce these pieces. They will carry into December, for which there is no purchase budget. The holiday collection will be especially relevant between Thanksgiving and New Yearâ&#x20AC;&#x2122;s Eve, so markdowns on these items will begin after January 1st. Sales: $42,000 Purchase Budget (-10% reserve) : $102,400 Actual Spent: $102,335

Style&Number 13F.31PL.1001.6

Vendor'Name Ship'Date'(start/cancel) NOTES Total'Cost Total'Retail Total'Units Mark>up

Description LS'Jersey'Peplum'Top

3.1'Phillip'Lim 10/15'>'10/29 Holiday'Collection $'''''''''''''''''''''''''' 3,559.50 $'''''''''''''''''''''''' 10,500.00 28 54.8% Color Black

Size 0 2 4 6 8 10

NY 1 2 3 2 1 1 10

1 2 3 2 1 1 10

Stores LA DA 0 1 2 2 2 1 8

Total&Units 2 5 8 6 4 3 28

Unit&Cost $'''''169.50 $'''''169.50 $'''''169.50 $'''''169.50 $'''''169.50 $'''''169.50

Unit&Retail $''''''375.00 $''''''375.00 $''''''375.00 $''''''375.00 $''''''375.00 $''''''375.00

Total&Cost $''''''339.00 $''''''847.50 $'''1,356.00 $'''1,017.00 $''''''678.00 $''''''508.50 $&&&3,559.50

Total&Retail $'''''''''750.00 $''''''1,875.00 $''''''3,000.00 $''''''2,250.00 $''''''1,500.00 $''''''1,125.00 $&&&10,500.00

Bunch 36

Style&Number 13F.31PL.1001.7

Vendor'Name Ship'Date'(start/cancel) NOTES Total'Cost Total'Retail Total'Units Mark>up

Description LS'Silk'Shadow'Blouse

3.1'Phillip'Lim 10/15'>'10/29 Holiday'Collection $'''''''''''''''''''''''''' 4,610.40 $'''''''''''''''''''''''' 12,750.00 30 54.8% Color Size Blk/Wht 0 2 4 6 8 10

NY 1 2 3 2 1 0 9

Stores LA 1 2 2 2 1 1 9

1 2 3 3 2 1 12

Total&Units 3 6 8 7 4 2 30

Unit&Cost $'''''192.10 $'''''192.10 $'''''192.10 $'''''192.10 $'''''192.10 $'''''192.10

Unit&Retail $''''''425.00 $''''''425.00 $''''''425.00 $''''''425.00 $''''''425.00 $''''''425.00

Total&Cost $''''''576.30 $'''1,152.60 $'''1,536.80 $'''1,344.70 $''''''768.40 $''''''384.20 $&&&4,610.40

Total&Retail $''''''1,275.00 $''''''2,550.00 $''''''3,400.00 $''''''2,975.00 $''''''1,700.00 $'''''''''850.00 $&&&12,750.00

Bunch 37

3.1'Phillip'Lim 10/15'>'10/29 Holiday'Collection $'''''''''''''''''''''''''' 7,195.84 $'''''''''''''''''''''''' 17,910.00 18 54.8%

Style&Number Description Color 13F.31PL.1002.4 LS'Multi'Sequin'Sweatshirt' Multi

Vendor'Name Ship'Date'(start/cancel) NOTES Total'Cost Total'Retail Total'Units Mark>up Size 0 2 4 6 8 10

NY 1 2 3 2 1 0 9

Stores LA 1 1 1 1 0 0 4

DA 0 1 1 2 1 0 5

Total&Units 2 4 5 5 2 0 18

Unit&Cost $'''''449.74 $'''''449.74 $'''''449.74 $'''''449.74 $'''''449.74 $'''''449.74

Unit&Retail $''''''995.00 $''''''995.00 $''''''995.00 $''''''995.00 $''''''995.00 $''''''995.00

Total&Cost $''''''899.48 $'''1,798.96 $'''2,248.70 $'''2,248.70 $''''''899.48 $'''''''''''' > $&&&7,195.84

Total&Retail $''''''1,990.00 $''''''3,980.00 $''''''4,975.00 $''''''4,975.00 $''''''1,990.00 $'''''''''''''' > $&&&17,910.00

Bunch 38

Style&Number 13F.31PL.1003.4

Vendor'Name Ship'Date'(start/cancel) NOTES Total'Cost Total'Retail Total'Units Mark>up Description Shearling'Bomber'Jacket

3.1'Phillip'Lim 10/15'>'10/29 Holiday'Collection $'''''''''''''''''''''''''' 5,876.00 $'''''''''''''''''''''''' 17,000.00 17 54.8% Color Black

Size 0 2 4 6 8 10

NY 0 1 1 1 1 1 5

Stores LA 1 1 2 1 1 0 6

DA 0 1 2 2 1 0 6

Total&Units 1 3 5 4 3 1 17

Unit&Cost $'''''452.00 $'''''452.00 $'''''452.00 $'''''452.00 $'''''452.00 $'''''452.00

Unit&Retail $'''1,000.00 $'''1,000.00 $'''1,000.00 $'''1,000.00 $'''1,000.00 $'''1,000.00

Total&Cost $''''''452.00 $'''1,356.00 $'''2,260.00 $'''1,808.00 $'''1,356.00 $''''''452.00 $&&&5,876.00

Total&Retail $''''''1,000.00 $''''''3,000.00 $''''''5,000.00 $''''''4,000.00 $''''''3,000.00 $''''''1,000.00 $&&&17,000.00

Bunch 39

Style&Number 13F.31PL.1003.5

Vendor'Name Ship'Date'(start/cancel) NOTES Total'Cost Total'Retail Total'Units Mark>up

Description Wool'Patchwork'Coat

3.1'Phillip'Lim 10/15'>'10/29 Holiday'Collection $'''''''''''''''''''''''''' 4,972.00 $'''''''''''''''''''''''' 13,200.00 12 54.8% Color Multi

Size 0 2 4 6 8 10

NY 0 1 2 1 1 0 5

Stores LA 0 1 1 1 1 0 4

DA 0 1 1 1 0 0 3

Total&Units 0 3 4 3 2 0 12

Unit&Cost $'''''497.20 $'''''497.20 $'''''497.20 $'''''497.20 $'''''497.20 $'''''497.20

Unit&Retail $'''1,100.00 $'''1,100.00 $'''1,100.00 $'''1,100.00 $'''1,100.00 $'''1,100.00

Total&Cost $'''''''''''' > $'''1,491.60 $'''1,988.80 $'''1,491.60 $''''''994.40 $'''''''''''' > $&&&4,972.00

Total&Retail $'''''''''''''' > $''''''3,300.00 $''''''4,400.00 $''''''3,300.00 $''''''2,200.00 $'''''''''''''' > $&&&13,200.00

Bunch 40

Style&Number 13F.31PL.1004.6

Vendor'Name Ship'Date'(start/cancel) NOTES Total'Cost Total'Retail Total'Units Mark>up Description Sequin'SL'Dress

3.1'Phillip'Lim 10/15'>'10/29 Holiday'Collection $'''''''''''''''''''''''''' 5,663.56 $'''''''''''''''''''''''' 16,110.00 18 54.8% Color Multi

Size 0 2 4 6 8 10

NY 1 1 2 1 1 0 6

Stores LA 1 2 1 1 1 0 6

DA 0 1 2 1 1 1 6

Total&Units 2 4 5 3 3 1 18

Unit&Cost $'''''404.54 $'''''404.54 $'''''404.54 $'''''404.54 $'''''404.54 $'''''404.54

Unit&Retail $''''''895.00 $''''''895.00 $''''''895.00 $''''''895.00 $''''''895.00 $''''''895.00

Total&Cost $''''''809.08 $'''1,618.16 $'''2,022.70 $'''1,213.62 $'''1,213.62 $''''''404.54 $&&&5,663.56

Total&Retail $''''''1,790.00 $''''''3,580.00 $''''''4,475.00 $''''''2,685.00 $''''''2,685.00 $'''''''''895.00 $&&&16,110.00

Bunch 41

Style&Number 13F.31PL.1004.7

Vendor'Name Ship'Date'(start/cancel) NOTES Total'Cost Total'Retail Total'Units Mark>up

Description Silk'Jumpsuit'w/Back'Dtl

3.1'Phillip'Lim 10/15'>'10/29 Holiday'Collection $'''''''''''''''''''''''''' 3,051.00 $'''''''''''''''''''''''''' 6,750.00 9 54.8% Color Black

Size 0 2 4 6 8 10

NY 0 1 1 1 0 0 3

Stores LA 0 1 1 1 0 0 3

DA 0 1 1 1 0 0 3

Total&Units 0 3 3 3 0 0 9

Unit&Cost $'''''339.00 $'''''339.00 $'''''339.00 $'''''339.00 $'''''339.00 $'''''339.00

Unit&Retail $''''''750.00 $''''''750.00 $''''''750.00 $''''''750.00 $''''''750.00 $''''''750.00

Total&Cost $'''''''''''' > $'''1,017.00 $'''1,017.00 $'''1,017.00 $'''''''''''' > $'''''''''''' > $&&&3,051.00

Total&Retail $'''''''''''''' > $''''''2,250.00 $''''''2,250.00 $''''''2,250.00 $'''''''''''''' > $'''''''''''''' > $&&&&&6,750.00

Bunch 42

Style&Number 13F.31PL.1005.6

Vendor'Name Ship'Date'(start/cancel) NOTES Total'Cost Total'Retail Total'Units Mark>up Description Silk'Jaquard'Skirt

3.1'Phillip'Lim 10/15'>'10/29 Holiday'Collection $'''''''''''''''''''''''''' 1,785.40 $'''''''''''''''''''''''''' 3,950.00 10 54.8% Color Size Blk/Blue 0 2 4 6 8 10

NY 0 1 2 1 0 0 4

Stores LA 1 1 1 0 0 0 3

DA 0 1 1 1 0 0 3

Total&Units 1 3 4 2 0 0 10

Unit&Cost $'''''178.54 $'''''178.54 $'''''178.54 $'''''178.54 $'''''178.54 $'''''178.54

Unit&Retail $''''''395.00 $''''''395.00 $''''''395.00 $''''''395.00 $''''''395.00 $''''''395.00

Total&Cost $''''''178.54 $''''''535.62 $''''''714.16 $''''''357.08 $'''''''''''' > $'''''''''''' > $&&&1,785.40

Total&Retail $'''''''''395.00 $''''''1,185.00 $''''''1,580.00 $'''''''''790.00 $'''''''''''''' > $'''''''''''''' > $&&&&&3,950.00

Bunch 43

Style&Number 13F.31PL.1005.7

Vendor'Name Ship'Date'(start/cancel) NOTES Total'Cost Total'Retail Total'Units Mark>up

Description Lthr'Skirt'w/Side'Zips

3.1'Phillip'Lim 10/15'>'10/29 Holiday'Collection $'''''''''''''''''''''''''' 1,882.58 $'''''''''''''''''''''''''' 4,165.00 7 54.8% Color Black

Size 0 2 4 6 8 10

NY 0 1 1 1 0 0 3

Stores LA 0 1 1 0 0 0 2

DA 0 0 1 1 0 0 2

Total&Units 0 2 3 2 0 0 7

Unit&Cost $'''''268.94 $'''''268.94 $'''''268.94 $'''''268.94 $'''''268.94 $'''''268.94

Unit&Retail $''''''595.00 $''''''595.00 $''''''595.00 $''''''595.00 $''''''595.00 $''''''595.00

Total&Cost $'''''''''''' > $''''''537.88 $''''''806.82 $''''''537.88 $'''''''''''' > $'''''''''''' > $&&&1,882.58

Total&Retail $'''''''''''''' > $''''''1,190.00 $''''''1,785.00 $''''''1,190.00 $'''''''''''''' > $'''''''''''''' > $&&&&&4,165.00

Bunch 44

Bunch

Market Purchases â&#x20AC;&#x201C; January Since many of our customers travel during winter months, we have created a resort collection of lighter materials and colors for the month of January. The selected items will transition easily into spring, which will be a great selling point even for those who do not travel. This is, by far, our lowest sales month, so we must be able to capitalize on as many full-price, new collection transactions as possible. This will help keep our profit margin high. Sales: $20,100 Purchase Budget (-10% reserve) : $61,400 Actual Spent: $60,750

Style&Number 13F.31PL.1001.8

Vendor'Name Ship'Date'(start/cancel) NOTES Total'Cost Total'Retail Total'Units Mark>up

Description Sheer'Sleeve'Blouse

3.1'Phillip'Lim 12/01>12/15 January'Resort $'''''''''''''''''''''''''' 2,644.20 $'''''''''''''''''''''''''' 7,475.00 23 54.8% Color Black

Size 0 2 4 6 8 10

NY 0 2 3 2 1 0 8

Stores LA 1 2 2 1 1 0 7

DA 0 1 2 2 2 1 8

Total&Units 1 5 7 5 4 1 23

Unit&Cost $'''''146.90 $'''''146.90 $'''''146.90 $'''''146.90 $'''''146.90 $'''''146.90

Unit&Retail $''''''325.00 $''''''325.00 $''''''325.00 $''''''325.00 $''''''325.00 $''''''325.00

Total&Cost $''''''146.90 $''''''734.50 $'''1,028.30 $''''''734.50 $''''''587.60 $''''''146.90 $&&&2,644.20

Total&Retail $'''''''''325.00 $''''''1,625.00 $''''''2,275.00 $''''''1,625.00 $''''''1,300.00 $'''''''''325.00 $&&&&&7,475.00

Bunch 46

Style&Number 13F.31PL.1001.9

Vendor'Name Ship'Date'(start/cancel) NOTES Total'Cost Total'Retail Total'Units Mark>up Description Sheer'Lace'Blouse

3.1'Phillip'Lim 12/01>12/15 January'Resort $'''''''''''''''''''''''''' 2,958.34 $'''''''''''''''''''''''''' 7,140.00 12 54.8% Color Nude

Size 0 2 4 6 8 10

NY 0 1 1 1 0 0 3

Stores LA 1 1 1 1 0 0 4

DA 0 1 1 2 1 0 5

Total&Units 1 3 3 4 1 0 12

Unit&Cost $'''''268.94 $'''''268.94 $'''''268.94 $'''''268.94 $'''''268.94 $'''''268.94

Unit&Retail $''''''595.00 $''''''595.00 $''''''595.00 $''''''595.00 $''''''595.00 $''''''595.00

Total&Cost $''''''268.94 $''''''806.82 $''''''806.82 $'''1,075.76 $''''''268.94 $'''''''''''' > $&&&2,958.34

Total&Retail $'''''''''595.00 $''''''1,785.00 $''''''1,785.00 $''''''2,380.00 $'''''''''595.00 $'''''''''''''' > $&&&&&7,140.00

Bunch 47

Style&Number 13F.31PL.1002.5

Vendor'Name Ship'Date'(start/cancel) NOTES Total'Cost Total'Retail Total'Units Mark>up

Description Wool'Embellished'Swtr

3.1'Phillip'Lim 12/01'>'12/15 January'Resort $'''''''''''''''''''''''''' 4,474.80 $'''''''''''''''''''''''' 11,000.00 20 54.8% Color Cream

Size 0 2 4 6 8 10

NY 1 2 3 2 1 0 9

Stores LA 1 2 2 1 0 0 6

DA 0 1 1 2 1 0 5

Total&Units 2 5 6 5 2 0 20

Unit&Cost $'''''248.60 $'''''248.60 $'''''248.60 $'''''248.60 $'''''248.60 $'''''248.60

Unit&Retail $''''''550.00 $''''''550.00 $''''''550.00 $''''''550.00 $''''''550.00 $''''''550.00

Total&Cost $''''''497.20 $'''1,243.00 $'''1,491.60 $'''1,243.00 $''''''497.20 $'''''''''''' > $&&&4,474.80

Total&Retail $''''''1,100.00 $''''''2,750.00 $''''''3,300.00 $''''''2,750.00 $''''''1,100.00 $'''''''''''''' > $&&&11,000.00

Bunch 48

Style&Number 13F.31PL.1003.6

Vendor'Name Ship'Date'(start/cancel) NOTES Total'Cost Total'Retail Total'Units Mark>up

Description Wool'Melange'Jacket

3.1'Phillip'Lim 12/01'>'12/15 January'Resort $'''''''''''''''''''''''''' 4,271.40 $'''''''''''''''''''''''' 12,150.00 18 54.8% Color Gray

Size 0 2 4 6 8 10

NY 0 1 2 2 1 0 6

Stores LA 1 1 2 1 1 0 6

DA 0 1 2 1 1 1 6

Total&Units 1 3 6 4 3 1 18

Unit&Cost $'''''305.10 $'''''305.10 $'''''305.10 $'''''305.10 $'''''305.10 $'''''305.10

Unit&Retail $''''''675.00 $''''''675.00 $''''''675.00 $''''''675.00 $''''''675.00 $''''''675.00

Total&Cost $''''''305.10 $''''''915.30 $'''1,830.60 $'''1,220.40 $''''''915.30 $''''''305.10 $&&&4,271.40

Total&Retail $'''''''''675.00 $''''''2,025.00 $''''''4,050.00 $''''''2,700.00 $''''''2,025.00 $'''''''''675.00 $&&&12,150.00

Bunch 49

3.1'Phillip'Lim 12/01'>'12/15 January'Resort $'''''''''''''''''''''''''' 5,390.10 $'''''''''''''''''''''''' 14,310.00 18 54.8%

Style&Number Description Color 13F.31PL.1004.8 Wool'SL'Embellished'Dress' Cream

Vendor'Name Ship'Date'(start/cancel) NOTES Total'Cost Total'Retail Total'Units Mark>up Size 0 2 4 6 8 10

NY 1 1 2 1 1 0 6

Stores LA 1 1 2 1 0 0 5

DA 0 1 2 2 1 1 7

Total&Units 2 3 6 4 2 1 18

Unit&Cost $'''''359.34 $'''''359.34 $'''''359.34 $'''''359.34 $'''''359.34 $'''''359.34

Unit&Retail $''''''795.00 $''''''795.00 $''''''795.00 $''''''795.00 $''''''795.00 $''''''795.00

Total&Cost $''''''718.68 $'''1,078.02 $'''2,156.04 $'''1,437.36 $''''''718.68 $''''''359.34 $&&&5,390.10

Total&Retail $''''''1,590.00 $''''''2,385.00 $''''''4,770.00 $''''''3,180.00 $''''''1,590.00 $'''''''''795.00 $&&&14,310.00

Bunch 50

Style&Number 13F.31PL.1005.8

Vendor'Name Ship'Date'(start/cancel) NOTES Total'Cost Total'Retail Total'Units Mark>up Description Silk'Harem'Pants

3.1'Phillip'Lim 12/01'>'12/15 January'Resort $'''''''''''''''''''''''''' 1,695.00 $'''''''''''''''''''''''''' 4,125.00 11 54.8% Color Pink

Size 0 2 4 6 8 10

NY 1 1 1 1 0 0 4

Stores LA 1 1 1 0 0 0 3

DA 0 1 1 1 1 0 4

Total&Units 2 3 3 2 1 0 11

Unit&Cost $'''''169.50 $'''''169.50 $'''''169.50 $'''''169.50 $'''''169.50 $'''''169.50

Unit&Retail $''''''375.00 $''''''375.00 $''''''375.00 $''''''375.00 $''''''375.00 $''''''375.00

Total&Cost $''''''339.00 $''''''508.50 $''''''508.50 $''''''339.00 $''''''169.50 $'''''''''''' > $&&&1,695.00

Total&Retail $'''''''''750.00 $''''''1,125.00 $''''''1,125.00 $'''''''''750.00 $'''''''''375.00 $'''''''''''''' > $&&&&&4,125.00

Bunch 51

Style&Number 13F.31PL.1005.9

Vendor'Name Ship'Date'(start/cancel) NOTES Total'Cost Total'Retail Total'Units Mark>up Description Ponte'Crop'Pants

3.1'Phillip'Lim 12/01'>'12/15 January'Resort $'''''''''''''''''''''''''' 1,898.40 $'''''''''''''''''''''''''' 4,550.00 13 54.8% Color Black

Size 0 2 4 6 8 10

NY 1 1 2 1 0 0 5

Stores LA 1 1 1 1 0 0 4

DA 0 1 1 1 1 0 4

Total&Units 2 3 4 3 1 0 13

Unit&Cost $'''''158.20 $'''''158.20 $'''''158.20 $'''''158.20 $'''''158.20 $'''''158.20

Unit&Retail $''''''350.00 $''''''350.00 $''''''350.00 $''''''350.00 $''''''350.00 $''''''350.00

Total&Cost $''''''316.40 $''''''474.60 $''''''632.80 $''''''474.60 $''''''158.20 $'''''''''''' > $&&&1,898.40

Total&Retail $'''''''''700.00 $''''''1,050.00 $''''''1,400.00 $''''''1,050.00 $'''''''''350.00 $'''''''''''''' > $&&&&&4,550.00

Bunch 52

Bunch

Promotion Plan To maximize sales and customer loyalty, we have created a promotion plan for each month that shows sales, marketing, training, and promotion objectives.

August 2013 Sunday 28

Monday 29 "Get Into Fall" Training

Tuesday 30 "Get Into Fall" Training

Wednesday 31 "Get Into Fall" Training

Thursday 1 "Get Into Fall" Training

Friday 2

Saturday 3

"Get Into Fall" Training

Fall Window Launch

14 Send FNO Invitations

•

Get Into Fall – Sales floor training sessions with each associate to discuss upcoming collections, trends, and ideas; employees must try on new pieces to determine fits and create “go-to outfits” through role-playing

•

Fall Window Launch – New collection placed on mannequins in front window

•

Send FNO Invitations –Associates contact clients to invite them to upcoming Fashion’s Night Out event; press and media invited as well

Bunch

September 2013 Sunday

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

ManRepeller WindowNY

9 Top 3 Contest

10 Top 3 Contest

11 Top 3 Contest

Fashion's Night Out Event

12 Top 3 Contest

Top 3 Contest

Social Media Discount

•

ManRepeller Window – SoHo store windows curated by Leandra Medine from ManRepeller.com blog

•

Fashion’s Night Out – DJs and St. Germain-sponsored cocktails in NY and LA stores; all locations additional 10% off entire store

•

Top 3 Contest – Associates ranked each day by highest KPIs: units per transaction, average dollar sales, and sales per hour – Winner in each category receives $20 Starbucks gift card

•

Social Media Discount – Twitter and Facebook accounts offer 15% coupon code for use in stores and online for ‘likes’ and ‘follows’

Bunch

October 2013 Sunday

Monday

Tuesday

Wednesday

Thursday

Capsule Collection Training

Friday

Saturday

Employee Discount Bonus

Halloween Window

• • •

Capsule Collection Training – Sales training for staff on October launches; materials workshop for leather items Employee Discount Bonus – Employees who exceed sales goals receive 30% merchandise (15% at other times) Halloween Window – Mannequins dressed in fun ‘costumes’ with current collection and minimal props

Bunch

November 2013 Sunday

Monday

Tuesday 29

Wednesday 30

Thursday 31

Friday

Saturday

Halloween Event

Fall Clearance Sale Begins

Holiday Window

Thanksgiving

Black Friday

•

Halloween Event – Each customer receives goody bag with candy and coupon for $50 off purchase of $250 or more

•

Fall Clearance Sale – Clients called to promote fall liquidation (30-50% off earlier collections)

•

Holiday Window – Mannequins changed into winter outfits with fur, wool accessories, etc.

•

Black Friday – Stores open one hour early and one hour later; additional 15% off sale items

Bunch

December 2013 Sunday

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

SPH Contest

Staff Holiday Party

Christmas Hours

26 Christmas

Sparkle Window

•

SPH Contest – Associates ranked by sales per hour for the week; first place receives dinner expensed by store, second place receives two movie tickets expensed by store

•

Staff Holiday Party – Employees enjoy catered event after store close

•

Christmas Hours – All stores open one hour early and one hour later to accommodate last-minute Christmas shoppers

•

Sparkle Window – Mannequins changes into sequin and metallic New Year’s Eve outfits

Bunch

January 2014 Sunday

Monday

Tuesday 31

Wednesday 1

Thursday

Friday

Saturday

Resort Window

Client Appreciation Week

Resort Training Session

• • •

Resort Window – Mannequins’ ‘Sparkle’ looks removed, replaced with items from resort collection Resort Training – Morning training session with all staff to discuss new collection and upcoming season change Client Appreciation Week – Employees send ‘thank you’ cards and emails to clients with $25 off bounce-back coupon inside

Bunch

Gross Margin and Contribution Item%Entry BOP Purchase)Receipts Freight Stock)Available Sales Markdowns Shortage Employee)Discount

Cost $))))))))109.1 $))))))))232.2 $)))))))))))))2.3 $))))))))343.7

Retail $))))))))207.1 $))))))))423.7 $)))))))))))))2.3 $))))))))633.1

Cost)of)Goods)Sold $))))))))220.1 $))))))))405.6 Net)Sales $))))))))280.3 $))))))))280.3 Cost)of)Goods)Sold Workroom

$))))))))227.6 $)))))))))))))0.1

Cash)Discount

$)))))))))))))0.4

Net)Advertising Supply)Chain Selling/Store)Processing Storage Interest)on)Inventory Headquarters Contribution%$ Contribution%%

54.3% CMU

$))))))))280.3 $))))))))106.2 $))))))))))14.0 $)))))))))))))5.0

EOP $))))))))123.5 $))))))))227.6

Gross%Margin%$ Gross%Margin%%

Mark@up 52.7% BMU 54.8% IMU

$%%%%%%%%%%53.1 23.3% $)))))))))))))1.4 $)))))))))))))1.2 $)))))))))))))0.7 $))))))))))))V $)))))))))))))7.0 $)))))))))))))2.8 $%%%%%%%%%%40.1 14.3%

54.3% CMU

Bunch