Corporate Identity

STARWORTH INFRASTRUCTURE & CONSTRUCTION LTD.

CORPORATE IDENTITY MANUAL

CONTENT

1.1 About the Company 2.1 What is Corporate Identity?

2.2 Why a Corporate Identity Guide?

3.1 3.2 3.3 3.4

About the Logo The Logo and its variations Background Logo in Grid Construction

4.1 Corporate Typeface 5.1 Corporate Colours

STARWORTH INFRASTRUCTURE & CONSTRUCTION LTD.

6.1 Stationery 7.1 7.2 7.3 7.4

Application Application Application Application

2.1

1.1

ABOUT THE COMPANY

Starworth Infrastructure and Construction Limited specializes in residential and commercial development projects all over India.

The company armed with its expertise and capabilities in executing all the in house projects of Puravankara group, during last 11 years is in the process of spreading its wings into taking up third party contracts for execution as a new front for its expansion.

The capabilities are showcased through the high quality of the structures completed and in progress.

VISION To be one of the leading company in the Construction world.

MISSION Our Mission is to grow as a construction company of high integrity and professionalism while maintaining highest quality standards.

WHAT IS COPORATE IDENTITY ?

Corporate identity refers to the visual aspect that is created for an organization in order to communicate its ideology to the people.

It's combination of color schemes, designs, words, images, etc that an organization is presented visually.

It helps to create a visual statement and impact of its business philosophy. Corporate identity is often seen as a collection of visual elements, which are used in various applications to promote the image of an organisation. It also helps deďŹ ne a positive corporate identity is of vital importance for success and growth.

The objective of this Corporate Identity Manual is to establish a strong visual identity of Starworth Infrastructure and Construction ltd. company, which is to be applied with its transition of the logo and to help identify its applications. .

2.2

3.1

WHY A CORPORATE IDENTITY GUIDE?

Corporate identity is what the an organization chooses how to be perceptions. To make it easy for employees to present the corporate identity consistently, many businesses publish a corporate identity manual.

A corporate identity manual is simply a set of precise instructions for how to present things such as logos, its application.

Therefore a corporate identity manual helps to keep these aspects in mind, in order to avoid mistakes.

ABOUT OUR LOGO

STARWORTH INFRASTRUCTURE & CONSTRUCTION LTD.

The logo consists of basic elements been used, which are companies initials S & W (Starworth). It is created in a geometric format by using columns to create the letter, through this angular depiction it will help identify/relate with the companies business which is in the feild of infrastructure and construction.

The Starworth logo reects a certain characteristics of development and growth that the company wants to identify with and thus the logo has been desgined keeping these aspects in mind.

With its visual weight, it reects the solidity represented by the companyt hat carries out infrastructure and contrustion. With the angular depiction of the initials, which are created by using columns convey the company's character.

The logo is in monochrome which gives a balanced contrast and appears to be legible in all sizes.

3.3

3.2

LOGO AND IT'S VARIATIONS COLOUR VERSIONS

BACKGROUND COLOURED BACKGROUND

The logo of Starworth Infrastructure and Construction Ltd. exists in monochrome only, black and grey. No other verions exist.

STARWORTH

STARWORTH

INFRASTRUCTURE & CONSTRUCTION LTD.

INFRASTRUCTURE & CONSTRUCTION LTD.

STARWORTH

STARWORTH

INFRASTRUCTURE & CONSTRUCTION LTD.

INFRASTRUCTURE & CONSTRUCTION LTD.

STARWORTH INFRASTRUCTURE & CONSTRUCTION LTD.

PHOTOGRAPHIC BACKGROUND

STARWORTH INFRASTRUCTURE & CONSTRUCTION LTD.

The logo will be edged with a white outline when applied to a background of the same colour.

The logo can be applied over a backgroud either a colour or a photographic.

There are no restrictions in applying the logo over the mentioned background, however it should be ensured that the logo should remain legible.

3.4

4.1

CONSTRUCTION

CORPORATE FONTS

Logo in Grid

FUTURA MD BT

H= 5 x

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789.,/;":?<>()@&!*#

STARWORTH INFRASTRUCTURE & CONSTRUCTION LTD.

W= 8 x

Height x Width = 40

=x

The logo is created in a geometric form, letter S and W are the initials of the companies name.

Through this formation of the columns it suggests a certain structure. = x is a square block, through which the logo has been constructed, keeping the proportion in mind, so that the letters/initials are identified.

Beneath the depiction of the intials, is the name of the company which has been placed right under it.

The companies name Starworth has been given character space in order to fight right in proportion.

FUTURA MD BT BOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789.,/;":?<>()@&!*#

Futura Md Bt typeface is a sans serif font, and most apropriate for corporate usage.

Typography plays an important role for a Brand’s image, through which it creates a certain standard and a consistent appearence for communication purpose.

Futura Md Bt offers various type of options In terms of weights and styles which provide a large amount of design flexibility.

The font is to be used for companies stationery or business purpose such as Envolope, Letterhead, Business Card, Id card etc .

The typeface chosen is simple and sharp, makes it legible even when in smaller size.

Aa Aa

5.1

6.1

CORPORATE COLOURS

STATIONERY

Colour is a fundamental element in communicating the company's identity and its impact. Thus its important what colours are used and what it convey's. The colours used in the logo are in monochrome.

The purpose of using a monochrome is to use minimilistic colour.

...................................................................................

24cm

1cm

.....................................................................................................................................................................................

11cm

STARWORTH

0.8 cm

INFRASTRUCTURE & CONSTRUCTION LT D.

....................................................................................................................................................................................

R-43 G-42 B-41

R-197 G-198 B-198

1cm ................................................

1cm

C- 0 M-0 Y- 0 K- 30

STARWORTH

STARWORTH INFRASTRUCTURE & CONSTRUCTION LTD.

RAVI PURAVNAKRA +91-80-49009999

Starworth Infrastructure & Construction Ltd. No.301, 3rd oor, Sunrise Chambers, Ulsoor road, Bangalore – 560042.

5.8cm

INFRASTRUCTURE & CONSTRUCTION LTD.

ENVOLOPE VISITING CARD 2.2/2.8cm LOGO SIZE: 3/3.5 cm PRINT: Offset Offset MATERIAL: Royal Excecutive Texture paper Bond Paper

8.90 cm

C- 0 M-0 Y- 0 K- 100

..................................................

16 cm

6.2

7.1

APPLICATIONS

LETTER HEAD

BOTTLES FOR OFFICE CANTEEN

...............................................................................................................................................................................................................

STATIONERY

1cm

STARWORTH

INFRASTRUCTURE & CONSTRUCTION LTD.

3.8 cm

21.5 cm

29.7 cm

3 cm

..............................................................................................................................................

STARWORTH INFRASTRUCTURE & CONSTRUCTION LTD.

Starworth Infrastructure & Construction Ltd. No.301, 3rd oor, Sunrise Chambers, Ulsoor road, Bangalore – 560042.

Tel: +91-80-49009999, Fax: +91-80-49009917, Email: info@starworthinfra.com

21 cm

Panel size: 21cm/1.20cm

Logo size= 3/3.8 cm Print: Screen Printing Material: Royal excecutive bond Paper

10.5 cm

Logo size= 6/7.30 cm Bottle Material: Plastic Print: Transparent Sticker

7.2

7.3

APPLICATIONS

APPLICATIONS

FILE FOLDER

Bookmark

TRUCT ION

STARWO RTH TURE & CONS

INFRA STRUC LT D.

TRUCT ION

STARWORT H E

INFRAST RUCTUR LT D.

38 cm

STARWO RTH TURE & CONS

INFRA STRUC

& CONSTR UCTION LT D.

STARWORTH INFRASTRUCTURE & CONSTRUCTION LTD.

26

cm

18 cm

Logo size= 4.5/5.5 cm Print: Sticker File Material: All Type

5 cm

Logo size= 3/3.5 cm Print: Screen Print Bookmark Material: Card Sheet

7.4

APPLICATIONS SIGNAGE

Logo size= 3.5/2 ft.

Print: Vinyl Material: Aluminium Composite Panel

STARWORTH INFRASTRUCTURE & CONSTRUCTION LTD.

Copy Rights Riserved With StarWorth Construction and Infrastructure Ltd.