SAGT JAN FEB 2014 FINAL_Layout 1 1/19/14 6:40 PM Page 85
CARTS & TROLLEYS
NEWS CLIP
Adams Golf Signs Four-Time Major Champion Ernie Els ‘The Big Easy’ to Play Easy-to-Hit Golf Equipment, Showcase Company Brand Adams Golf, maker of the No. 1 Hybrids on the PGA Tour and European Tour, signed four-time major champion Ernie Els to a multi-year agreement where he will use a range of the company’s products and showcase the brand’s logo on his bag and headwear. Owner of two U.S. Open and two Open Championship titles, Els was enshrined in the World Golf Hall of Fame in 2011. His 70 professional global victories include two World Golf Championships and a record seven World Match Play Championship crowns. The former world No.1 has triumphed in tournaments in South Africa, Europe, United States, Asia, Far East, Middle East and Australasia. “’The Big Easy’ is one of the most prolific winners of his generation and a natural match for Adams, with our philosophy of creating the easiest to hit golf equipment,” said John Ward, Adams Golf President. “Ernie’s worldwide appeal and iconic status fit our international business growth as we extend our stronghold in hybrids to other categories.” January/February 2014
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