Business Weekly GREATER
FORT WAYNE
NOVEMBER 22-28, 2013
Daily updates at www.fwbusiness.com
Foodies and fans of natural nutrition have not had to look far for a Thanksgiving turkey that is a cut above most of the frozen hens found in northeast Indiana’s supermarket freezers. Customers started calling Custom Quality Meats on Ryan Road in New Haven as early as five weeks before the holiday to order a natural turkey, often arranging to have it smoked for 10 days before picking it up. At that location and at Custom Quality’s location on Carroll Road, the turkeys are kept in the cooler rather than the freezer, and at 39 degrees there may be a little ice in the bird’s cavity, but “the meat itself is not frozen,” said Sandy Seyfert, who owns the business with her husband, Joe. Most customers of their shops have learned about them and the Amish Valley brand of turkeys they sell by asking, “Where can we get a nice, natural turkey?” she said. “They will pay more for their holiday dinner and they want a premium product.” “Customers are looking for larger and larger turkeys,” said Joe Seyfert. “We used to sell a lot of 18-20 pound turkeys, and now we have a lot of
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llipp@kpcmedia.com
dleduc@kpcmedia.com
Vol. 9 Issue 47
PAGE 5
BY LINDA LIPP
BY DOUG LEDUC
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County steps up e-waste education
A number of area stores will take part in Small Business Saturday
Area farms focus on raising all-natural birds
See TURKEY on PAGE 21
Avoiding the landfill
Cash registers ready to ring in holiday sales
TALKING TURKEY
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LOCAL NEWS
They won’t be open on Thanksgiving and they can’t afford to offer the kind of door-buster holiday bargains the chain stores do, but small, independent merchants are luring customers by offering joint promotions, niche products and a level of service the majors can’t match. “With us, the building of the relationship is first and foremost,” said Kristi Moeller, owner of Moe’s Bikes & More in Auburn.
Moe’s is one of a number of northeast Indiana businesses participating in Small Business Saturday on Nov. 30. This is the fourth year for the American Express Co. promotion nationwide, and the second year for Moeller. “It was not as good as we hoped it would be last year, but then it’s still fairly new. This year, it seems like people are talking more about it,” she said. Cindy Shay, owner of Peekers in Auburn, had a better experience n
See RING on PAGE 22
CONTRIBUTED PHOTO BARRY ROCHFORD
Hawkins Family Farm in North Manchester sells between 100 and 200 turkeys each year.
“Holly Pop” at 127 W. Wayne St. in downtown Fort Wayne will feature 22 temporary “pop-up” vendors Nov. 27, Nov. 29 and Nov. 30.
Local news .................... 3-7
MANUFACTURING
PERSONAL BUSINESS
BizView .............................. 8
Still growing
A fresh start
Factory output continues to climb, Federal Reserve survey finds
Layoff leads to catering business, then cafe
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Manufacturing ................ 10 Personal Business ... 13-15 Top List ............................ 17 BizLeads..................... 19-21