Despite the fact that creative industries certainly have a future, it is necessary to ensure the education of professionals who do creative work consciously. This is particularly so in order for creative industries to continue to develop and fulfill their growth potential in our country, as it is likely to be around the world. One of the main premises here is to be able to generate skilled people with refined creative potential.
3. Creative industries as a sector The creative industry is a widely recognized sector in numerous countries of the world, especially those in western Europe, North America and Asia. It has its permanent place in government bodies, clear definitions of what it includes and it is also regularly mapped.169 In the Czech republic, it is different. In contrast to other European countries, we lack complex analysis of its value and performance, as well as simple definition and attention from public structures. The greatest tradition of creative industries in the world is perhaps in Great Britain. In British society, this sector is being dealt with at government levels through various institutions. Right inside British government, there is Creative Industries Council as a "joint forum between creative industries and government". Council members are major actors across the creative industries, from computer games and digital industries to media, fashion and film. „Set up to be a voice for creative industries, the council focus on areas where there are barriers to growth facing the sector, such as access to finance, skills, export markets, regulation, intellectual property (IP) and infrastructure.“ (Creative Industries Council, 2019) In the Great Britain, creative industries have been mapped consistently since 1997. According to UNESCO, the United Kingdom is the country with the highest performance in the creative industries and is also the world's largest exporter. In 2016, creative industries in the UK were worth £ 92 billion (compared to £ 85 billion in 2015). This pointed out that the creative industries in the UK show double growth compared to other sectors of the British economy. (DMCS, 2017) In this volume, creative industries embody approximately 5% of the country's gross value added.170 In Germany, the public sector is also dedicated to the creative industries. The Federal Ministry of Economics and Technology runs The Cultural and Creative Industries Initiative. The 2009 report talks about € 132 billion in creative industries in 2008 (Research Report on Culture and Creative Industries of the German Federal Government, 2009). Another close country, Austria, aims to achieve three key points in the creative industries: strengthening the 169 When evaluating creative industries as a sector, a coherent analysis of their value and performance is the starting point. From a theoretical point of view, there are different approaches to calculating the value of creative industries. It is, for example, J. Howkins (2001), which calculates the value of the creative industry based on the value of creative products. It consists of a material value (such as carriers) and intangible value (intellectual property). Furthermore, value of a creative economy is the value of the creative industries multiplied by the number of individual transactions in the industry. (Römerová, 2010) Despite this simple division, it is not yet easy to clearly define the performance of creative industries in a given country, especially because of the inconsistent definitions of what industries are involved. 170 The Government continues to back the creative industries sector. For example, dedicated tax relief to support high-end television productions. There was also £1 billion of inward investment in the film industry last year as a result of tax relief. The government‟s UK Games Fund, which helps video game companies grow with grants to support new projects and talent, has just been extended until 2020. The government has also recently announced the opening of a £80 million Creative Industries Clusters Programme competition which will boost innovation in the sector by part-funding research partnerships between universities and industry. The UK‟s world leading digital sector has seen its contribution to the UK economy increase by 5.8 per cent between 2015 and 2016, and by 23.3 per cent since 2010. (ibid)
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