most important attribute in a CEO

Most Important Attributes In a CEO vs. President of The United States How do the candidates stack up?

Introduction Korn/Ferry polled senior executives and high-net worth Americans on the greatest strength of each Presidential candidate. In addition, respondents were asked about the most important attribute in a successful CEO, and the most important attribute in being President of The United States in the next four years. Results and comparisons follow.

2

Leadership Characteristics Comparing attributes associated with candidates versus importance of attributes as a President or CEO

60% 54.7%

50% 42.1%

40% 30.2%

30%

20%

10%

26.1% 19.0%

24.8%

16.7%

10.6%

15.8% 10.6% 7.7% 4.2% 4.5%

0%

24.1% 20.9%

20.6%

Honesty & Integrity

Intellectual Firepower

Barack Obama

Honesty & Integrity Intellectual Firepower Can Accomplish the Impossible Great Manager Skilled Negotiator Instills Confidence

6.4%

8.4%

Can Accomplish the Impossible

Mitt Romney

Barack Obama 19.0% 24.8% 7.7% 8.7% 24.1% 15.8%

12.2% 10.3% 9.3%

8.7%

6.8%

Great Manager

Skilled Negotiator

President

Mitt Romney 10.6% 10.6% 6.4% 42.1% 20.9% 9.3%

5.5%

President

26.1% 4.2% 30.2% 20.6% 6.8% 12.2%

Instills Confidence

CEO

CEO

16.7% 4.5% 8.4% 54.7% 5.5% 10.3%

3

Honesty & Integrity 30% 26.1%

24% 19.0%

18%

16.7%

10.6%

12%

6%

0%

Barack Obama

Mitt Romney

(Associated with attribute)

(Associated with attribute)

President

CEO

(Importance of attribute)

(Importance of attribute)

4.2%

4.5%

Intellectual Firepower 30% 24.8% 24%

18%

10.6%

12%

6%

0%

4

Barack Obama

Mitt Romney

President

CEO

(Associated with attribute)

(Associated with attribute)

(Importance of attribute)

(Importance of attribute)

Can Accomplish the Impossible 40%

30.2%

32%

24%

16%

8%

7.7%

8.4%

6.4%

0%

Barack Obama (Associated with attribute)

Mitt Romney

President

(Associated with attribute)

(Importance of attribute)

CEO (Importance of attribute)

Great Manager 60%

54.7%

48%

42.1%

36%

20.6%

24%

12%

8.7%

0%

Barack Obama

Mitt Romney

(Associated with attribute)

(Associated with attribute)

President (Importance of attribute)

CEO (Importance of attribute)

5

Skilled Negotiator 30%

24%

24.1% 20.9%

18%

12%

6.8% 6%

5.5%

0%

Barack Obama

Mitt Romney

President

(Associated with attribute)

(Associated with attribute)

(Importance of attribute)

CEO (Importance of attribute)

Instills Confidence 16%

15.8%

12.2%

13%

10.3%

9.3%

10%

6%

3%

0%

6

Barack Obama

Mitt Romney

(Associated with attribute)

(Associated with attribute)

President (Importance of attribute)

CEO (Importance of attribute)

About the Korn/Ferry Institute

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