Royal support in Korea The promotion tour to Korea, attended by Kopenhagen Fur, was graced by the presence of the Danish crown prince couple. The trip has already let to concrete engagements. By Hans Løgstrup Poulsen
Along with the three Danish ministers of Business Affairs, Trade and Education, HRH Crown Prince Frederik and HRH Crown Princess Mary went to Korea with a Danish business delegation in May. Kopenhagen Fur took this opportunity to present the high quality of Danish mink skins and its versatile potential in fashion at several meetings and with a pop-up shop in one of the major department stores in Seoul selling fur products of the new in-house brand Oh! By Kopenhagen FurTM. Most noticeable, Kopenhagen Fur hosted a gala dinner and lavish fashion show, presenting Kopenhagen Fur’s customers and representatives from the Korean fashion and retail industry with the quality and the potential of Danish mink skins in fashion. Representatives from the Hyundai Department Stores were pleased with what they saw. That led to an instant agreement on pop-up shops in Hyundai Department Stores in July. Mr Seung Ho Lee, purchaser for Hyundai Department Store Group, explains that by becoming acquainted with the
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history and brand power of Danish products, he sees Kopenhagen Fur as a promoter for a new initiative selling fur products in Hyundai Department Stores. - We do this to make customers interested in other types of fur products than they usually see in our shops. Therefore, we believe that a summer shop with small and light fur accessories is a good idea, Seung Ho Lee says. Kopenhagen Fur’s own products will be sold together with fur designs made by the Korean fur manufacturers SungJinFur, Jindo and Keun Hwa. Kenneth Loberg, Sales and Marketing Director at Kopenhagen Fur, is very pleased with the summer pop-up shops in Hyundai Department Stores. He sees this engagement as an instance of the great potential for fur fashion in Korea. - We have experienced great interest from retailers for our high-quality mink skins in Korea. We aim to turn this interest into a demand to match our skin collection on the Korean fur market in the future, Kenneth Loberg says.
KOPENH AGEN FUR NE W S