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Kopenhagen fur September 2012


KOPENH AGEN FUR NE W S


Contents september 2012

6 Editor in Chief Torben Nielsen

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14 5 Editorial

Editor PERNILLE MUNK CHRISTENSEN/ pmc@kopenhagenfur.com Layout Frances Yuan Jinsong Print Datagraf Advertising K athrine Engberg / [+45] 4326 1112 Cover haute couture design by Gustavo Lins

6 Branding is essential 8 News in Brief 11 Kopenhagen Fur meets with the Chinese Minister of Commerce

ISSN 1901-731

12 Royal support in Korea 14 Danish mink breeders campaigning 16 A centre of excellence for fur business 8 Future Hong Kong business leaders 1 visited the June auction 2 0 Distinguishing two shades of Black 2 2 A true fur pioneer 23 Kopenhagen Fur congratulates Paul Pedersen 25 Events in Copenhagen 26 Auction schedule and offering 2011/12 2 9 Copenhagen hotels 3 0 Contact Kopenhagen Fur


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Editorial Meeting future challenges

The fur industry has always been international. The fur production and the consumption of fur have inherently been geographically separated. The hunt for the precious skins typically took place in deserted areas such as Siberia, North America, Greenland, etc., while the consumers buying the fur garments were living in densely populated economically developed areas. By and large, it is still like that. The production of fur skins is considerably bigger than the consumption in Northern Europe and North America while it is the other way round in China, Korea, Japan, Southern Europe and Russia. In an astonishingly short time, China has assumed the role as the world’s only most important country for production of fur products. A few years ago, the fur production typically took place in the consuming countries and was mostly handled by smaller furriers. The division of labour in the international fur industry has therefore become even more fragmented. Major structural changes will often be experienced as a crisis. Seen from the outside, our industry prospers, as sales are good and prices are high. However, the situation in the industry varies widely depending on where the business is in the value chain and where it is located geographically. Generally, farmers and trappers enjoy good times with high earnings. Conversely, the future in some countries is uncertain because of the threat of a ban on fur production. Retailers are suffering in North America and Europe during the economic crisis and it does not improve their situation that the traditional furrier profession is under heavy pressure. It is inherently extremely difficult for many businessmen to go from being a craftsman to become the proprietor of a fashion company. The industry in the traditional markets therefore needs a tremendous modernization. Similarly, large parts of the industry seem to be plagued by overcapacity in China, with the consequence that profit

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However, the process is necessary. Stagnation is equal to decline in a dynamic world and therefore, although all change carries the seeds of conflict, we are forced to adapt our international organizations to the reality we now live in. This is the process IFTF has now started on. Photo: Helle Moos

margins are extremely small and not nearly provide sufficient earnings to a reasonable consolidation and - equally important - to the further development of the sector. Our business is global but the challenges vary from market to market. As an industry, we have a need for strong international cooperation because we are extremely dependent on each other. However, we also need a strong national and regional cooperation because the problems in the industry vary from country to country and between regions. Consequently, we decided to modernize IFTF. We currently work at dividing IFTF into four strong regions. IFTF London is to coordinate the work in the regions and will continue to carry out a range of universal functions such as the fight for free trade and OA label issues. IFTF London will also attend to the industry’s trade policy interests in countries that do not naturally fall within the four regions. The four regions are Europe, North America, Asia and Russia. The idea is that the four regions will be responsible for the entire industry’s interests including

both trade and production. In Europe, this means that we have established a joint organization between IFTF and EFBA, i.e. the fur breeders’ European interest organization based in Brussels. The idea is that the other regions are to organize themselves accordingly. We live in a changing world. Therefore, it is extremely important that organizations do not stagnate in a structure that might have been relevant when it was set up but which is not able to meet future challenges. All processes of change are difficult because the process of change a little brutally uncovers weaknesses and strengths in a given industry. However, the process is necessary. Stagnation is equal to decline in a dynamic world and therefore, although all change carries the seeds of conflict, we are forced to adapt our international organizations to the reality we now live in. This is the process IFTF has now started on.

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Branding is essential Until February this year, Chen Weixian was the Head of Kopenhagen Fur’s representative office in Beijing. Now this is a closed chapter in his life, and in cooperation with Kopenhagen Fur, Chen has launched a marketing company. In the future, Chen Weixian will be consultant for the Chinese fur industry, and teach them how to market and brand themselves. By kRistoffer veggerby

In recent years, as the Chinese economy has kept on expanding, the country has become the biggest fur manufacturing nation in the world. On average, 90% of the skins that pass through Kopenhagen Fur’s auction house end up being processed in The People’s Republic of China. As a result of this, the country has witnessed a regular boom in the number of fur importers and manufacturers. These are the people Chen now wants to do business with, by teaching them how focusing on marketing can strengthen their companies and increase sales. - In China everybody wants to be the best, but marketing and especially branding is something they haven’t really dealt with before. Many people are not used to promoting their company or distinguishing it from the competition – until now, it has not been necessary in order to succeed. I have worked with a company whose name was similar to the word “shark”, but the logo portrayed a dolphin. When I pointed this out, they immediately noticed the problem, and it shows what we are dealing with, says Chen Weixian with a smile. - A name is not the same as a brand. A brand is a “life story” you can combine with your product and thereby make it more interesting for the buyers. A brand is so much more than just a name. Evidently, there is plenty to tackle if you ask Chen Weixian. At the moment there are about 4,000 fur manufacturers located in China – a number that just keeps growing. And this is where the new consulting company comes into play.

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“It can be difficult for people outside the business to understand just how the fur trade works. Therefore, it makes sense that a company like Kopenhagen Fur, with all its expertise and experience, undertakes this assignment.” - The fur companies rarely think in terms of branding or marketing, because they did not need to. But now the competition on the Chinese market has become so fierce that it is necessary to create more than just a product. They have to create something that people know and can associate themselves with, something more than just fur. We need to create the Adidas and Louis Vuitton of fur, explains Chen Weixian. A supplement Chen Weixian has been employed at Kopenhagen Fur for the last seven years. He helped establish Kopenhagen Fur’s representative office in Beijing, and that is why he has been given the full responsibility for the new consulting company. Torben Nielsen, CEO of Kopenhagen Fur, explains: - In Chen Weixian we found a man, who has managed to gather some of the best minds around him. He has an exceptional network in the Chinese part of the fur business and is extremely loyal towards Kopenhagen Fur. I can’t think of anyone else who could manage what he does. The Kopenhagen Fur consulting agency is meant as a supplement to the existing office in Beijing. The representative office

will still promote Kopenhagen Fur in China and provide services for Kopenhagen Fur’s customers. They will continue to assist the customers in obtaining visa for Denmark and other free services, but when it comes to consulting assignments for the Chinese fur industry the new consulting company takes over. - Recently we have seen an increase in the demand for actual consultancy assistance from the Chinese manufacturers. Therefore, it was natural to establish the consulting company with the purpose of servicing the Chinese market and establish a separate business, says Torben Nielsen. According to Chen Weixian it is only natural that a company like Kopenhagen Fur meets the challenge to consult the Chinese fur business. - It can be difficult for people outside the business to understand just how the fur trade works. Therefore, it makes sense that a company like Kopenhagen Fur, with all its expertise and experience, undertakes this assignment, says Chen Weixian. Through its presence in the past several years, Kopenhagen Fur has established a reputation which, according to Chen Weixian, enjoys great respect both in China in general and in every aspect of

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the fur business. - People in the fur business know that with us they get professional, and competent assistance. In general, there is a great deal of trust associated with the name, and brand, Kopenhagen Fur. In addition, no one has the same focus on servicing the Chinese market as we have, the best example is our services yield by the representative office in Beijing. The consulting agency plans to join in on the effort in promoting the new innovation centre, which is under development in Copenhagen. The centre will be a joint venture consisting of Kopenhagen Fur, Danish Fashion & Textile and Danish Jewellers Association. Apart from promoting Danish design in China the purpose with the centre is to attract Chinese investors and designers to Copenhagen. The last piece of the puzzle The new consulting agency will soon be a reality, but Chen Weixian already has a number of ideas on how to develop the consulting agency further.

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- It would be obvious to link the company to Kopenhagen Fur’s EMBAproject at the Tsinghua University in Beijing. At the university they learn the importance of branding and marketing and they are provided with a number of tools and methods which they can work with themselves. But they do not become experts on the matter. This is where we can step in. We can help them utilize the tools they have been given, says Chen Weixian. For the time being, Chen Weixian is just waiting for the final approval from the Chinese government before the consulting agency will be a reality. The office is ready, the customers are ready and Chen Weixian is ready to write a new chapter in Kopenhagen Fur’s Chinese tale. - When our role is completely defined, we hope to undertake even more assignments. For example we could train the customers’ employees in terms of marketing and branding. In that way they can contribute to raising the image of the business as a whole in the future, concludes Chen Weixian.

“In Chen Weixian we found a man, who has managed to gather some of the best minds around him. He has an exceptional network in the Chinese part of the fur business and is extremely loyal towards Kopenhagen Fur. I can’t think of anyone else who could manage what he does.”

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News in brief

Offering Schedule 2012/13 We are pleased to announce the auction dates for the season 2012-2013 as follows:

Beyond boundaries The second EU-China year of Intercultural Dialogue started with an Open Day event at the Danish Embassy in Beijing in May, where more than 2,000 guests enjoyed a great day of Danish culture and the best of Danish brands and products. As a leading Danish exporter to China, Kopenhagen Fur participated in the event with an exhibition featuring creativity in fur developed together with young design talents from China. The exhibition of innovative fur designs featured the theme of “Beyond Boundaries” allowing fur to transcend all boundaries.

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December 2012 Inspection: 9 – 11 Dec. Sales: 12 – 14 Dec.

June 2013 Inspection: 12 – 17 June Sales: 18 – 24 June

February 2013 Inspection: 30 Jan – 2 Feb. Sales: 3 – 7 Feb.

September 2013 Inspection 1 – 6 Sept. Sales: 7 – 13 Sept.

April 2013 Inspection: 15 – 19 April Sales: 20 – 24 April

SORTING COURSES Kopenhagen Fur Academy hereby announces the dates of the popular courses next season; Sorting course I: 22 to 26 October 2012 Sorting course II: 14 to 18 January 2013 Sorting and auction procedures course: 28 May to 18 June 2013 The courses are well attended. You can register to attend the courses online on www.kopenhagenfur.com – AUCTION ABOUT US - SORTING COURSES.

The exhibition showcased a series of the latest design pieces from both Tsinghua University Kopenhagen Fur Studio in China and Kopenhagen Fur Studio in Copenhagen. Among the exhibited items, the fur teddy bear attracted the visitors overwhelming attention.

For more details, please contact: Annette Hindborg Phone: +45 4326 1440 Fax: +45 4326 1449 E-mail: customers@kopenhagenfur.com

- For Kopenhagen Fur, ‘Beyond Boundaries’ represents our commitment to the innovation of fur techniques and design, as well as the cultivation of local fur designers, so as to upgrade the Chinese fur industry together with the international fur industry, says Ms Chris Cui, General Manager of Kopenhagen Fur’s office in Beijing.

The calendar 2012/13 with next season’s auction dates is available at Kopenhagen Fur’s September auction 2012. You are welcome to pick up the calendar in the service counters.

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Chinchilla specialist buys top lot

Well known top lot buyer did it again

Mr Iordanis Michailidis, IMPEL Luxury Furs, bought the June auction’s chinchilla top lot for 700 DKK (118 USD) per skin through Michael Tager and Frank Sun. Mr Michailidis is a veteran in the chinchilla business having spezialized in chinchilla dealing and manufacturing for nearly two decades. However, he did not buy the top lot for himself.

The economy in Turkey is improving, and so is the country’s fur business. The fact that Mr. Coskun Köluk from Turkey, General Manager of Tasari Kürkmod, has recently bought several top lots at Kopenhagen Fur’s auctions is evidence of this.

- I bought it for a customer who ordered a special jacket and only wants the best quality which is the reason why I bought the chinchilla top lot here at Kopenhagen Fur, Mr Michailidis says. Mr Michailidis owns a range of high-end boutiques around the world, where he sells his own chinchilla products.

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Posters For the season 2012/13 we have produced new fashion posters. The posters are always very popular. You are welcome to collect the posters from our service counter downstairs during your visit. The posters will be available from the September auction on.

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At Kopenhagen Fur’s June auction, Mr. Coskun Köluk bought the male top lot Palomino Velvet for 1320 DKK (223 USD) per skin. - I simply like the excitement of bidding for the top lot, so I always try to compete for it. I regard the top lot as a very prestigious purchase, Mr. Coskun Köluk says. Along with the purchase of the top lot comes the privilege to show three styles at Kopenhagen Fur’s gala show at the Beijing Fur Fair in January 2013. Mr. Coskun Köluk plans to use the top lot skins to market the styles under the Gata Fur Tasari Kürkmod’s brand. - I think an initiative like giving us the opportunity to show three styles at Beijing Fur Fair strengthens the image of Tasari Kürkmod and Kopenhagen Fur. I definitely see the benefit of getting the exposure for my company outside Turkey, especially in China, Coskun Köluk says. The auction’s other mink top lot, Stardust females, was bought by China Fur Commodities Co. Ltd for their customer Beijing Weiernuo Fashion Co., Ltd., who owns the brand VLLRNO. The sales price was 700 DKK (118 USD) per skin.

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Kopenhagen Fur meets with the Chinese Minister of Commerce During the Chinese state visit to Denmark in June, Torben Nielsen, CEO of Kopenhagen Fur, participated in a meeting with the Chinese Minister of Commerce and attended the royal gala dinner. by hans lØgstrup poulsen

With Kopenhagen Fur’s significant contribution to Danish exports to China, Torben was sought after both by the media and at meetings during Hu Jintao, the Chinese President’s visit to Denmark on 14-16 June. Torben was present when the Danish business elite world met with Chinese executives and top ranking politicians, officials and ministers at the ChineseDanish Conference on Business and Trade. Later during the state visit, Chen Deming, the Chinese Minister of Commerce, joined Pia Olsen Dyhr, the Danish Minister for Trade and Investment, at a more selected meeting. Five Danish companies including Kopenhagen Fur were invited to participate in the meeting to discuss the subject of even better conditions for Danish companies in China. Thus, Torben had the opportunity to present Kopenhagen Fur’s views directly to the Chinese Minister of Commerce. Torben’s main message was a further development of Kopenhagen Fur’s vision to strengthen

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“Everyone knows that the Chinese state visit is a fantastic event with a great potential for Danish trade and investment interests – and can be seen from Kopenhagen Fur’s activities in China especially because of Kopenhagen Fur’s efforts and activities in China. Kopenhagen Fur delivers – along with other Danish companies - some of the solutions, which the Chinese are looking for.” the Chinese fur industry through knowledge sharing and co-operation. Besides co-operating with retailers in

China and our Chinese customers, our present co-operations in China have culminated in the fur-related design centre and an MBA education at Tsinghua University. We believe that the Chinese fur industry will be able to add more knowledge to the products in terms of even better manufacturing, better design, and better marketing in order to develop international brands. The meeting was a success and the talks continued far beyond the appointed schedule. Commenting on Kopenhagen Fur’s presence at the meeting with the Chinese Minister of Commerce Chen Deming, Pia Olsen Dyhr, Minister for Trade and Investment, said: - Everyone knows that the Chinese state visit is a fantastic event with a great potential for Danish trade and investment interests – supported by Kopenhagen Fur’s efforts and activities in China. Kopenhagen Fur delivers – along with other Danish companies - some of the solutions, which the Chinese are looking for.

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Royal support in Korea The promotion tour to Korea, attended by Kopenhagen Fur, was graced by the presence of the Danish crown prince couple. The trip has already let to concrete engagements. By Hans Løgstrup Poulsen

Along with the three Danish ministers of Business Affairs, Trade and Education, HRH Crown Prince Frederik and HRH Crown Princess Mary went to Korea with a Danish business delegation in May. Kopenhagen Fur took this opportunity to present the high quality of Danish mink skins and its versatile potential in fashion at several meetings and with a pop-up shop in one of the major department stores in Seoul selling fur products of the new in-house brand Oh! By Kopenhagen FurTM. Most noticeable, Kopenhagen Fur hosted a gala dinner and lavish fashion show, presenting Kopenhagen Fur’s customers and representatives from the Korean fashion and retail industry with the quality and the potential of Danish mink skins in fashion. Representatives from the Hyundai Department Stores were pleased with what they saw. That led to an instant agreement on pop-up shops in Hyundai Department Stores in July. Mr Seung Ho Lee, purchaser for Hyundai Department Store Group, explains that by becoming acquainted with the

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history and brand power of Danish products, he sees Kopenhagen Fur as a promoter for a new initiative selling fur products in Hyundai Department Stores. - We do this to make customers interested in other types of fur products than they usually see in our shops. Therefore, we believe that a summer shop with small and light fur accessories is a good idea, Seung Ho Lee says. Kopenhagen Fur’s own products will be sold together with fur designs made by the Korean fur manufacturers SungJinFur, Jindo and Keun Hwa. Kenneth Loberg, Sales and Marketing Director at Kopenhagen Fur, is very pleased with the summer pop-up shops in Hyundai Department Stores. He sees this engagement as an instance of the great potential for fur fashion in Korea. - We have experienced great interest from retailers for our high-quality mink skins in Korea. We aim to turn this interest into a demand to match our skin collection on the Korean fur market in the future, Kenneth Loberg says.

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Danish mink breeders campaigning by sĂ˜ren jespersen

Aggressive animal rights campaigners have made propaganda for years telling that fur breeding equals animal cruelty. As everyone working in the fur trade knows, that is rubbish. In recent years, the campaign has aimed at telling the public that mink held at fur farms are subject to massive injuries caused by housing standards. Activists in Denmark, Norway, Sweden and Finland have published pictures of injured mink claiming to document animal welfare problems, and mass media have more than willingly made sensational stories based on these pictures. In spring, Danish fur breeders decided to put a foot down and present facts of fur breeding to the Danish public. It culminated with people in their thousands visiting mink farms all over the country on 13 May. In Denmark, mink farming is a major contributor to the GNP. Almost 100 per cent of the produced mink skins are exported and a total of 6,000 people are directly employed by mink breeding. Many Danes are not aware of the importance of the fur trade to the Danish economy. Therefore, Kopenhagen Fur’s campaign began by informing about the hardcore economical facts by ads in leading newspapers. As most other European countries, Denmark faces a slow economy and budget reductions so the mink farming’s contribution to the economy

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Politicians and the public in general welcomed this step. Reactions were positive, and widespread support was publicly spoken. Instead of discussing propaganda spread by animal rights activists the discussion concentrated on facts, and that is always for the benefit of fur farming and trade. was an important fact to tell. Kopenhagen received much positive response from this first campaign.

The second step was an up-front never-seen-before-campaign showing mink with injuries to tell the truth about the presence of injured mink in the production. Solid documentation shows that way below 1 per cent of the mink population must be destroyed due to injuries, and, as documented by an official report from the Ministry of Food, Agriculture and Fisheries, the presence of injuries and diseases is extremely low in the mink production and considerably below other kinds of husbandry. The campaign stated that Danish fur breeders are the best in the world but not perfect. Fur breeders will do what they can to keep down the number of injured and ill animals, but will also deal with them when it occurs. Politicians and the public in general welcomed this step. Reactions were positive, and widespread support was publicly spoken. Instead of discussing propaganda spread by animal rights activists the discussion concentrated on facts, and that is always for the benefit of fur farming and trade. Kopenhagen Fur finished the campaign by inviting the public to visit a mink farm on 13 May. Nine farms all over the country opened their gates, and 7,500 people accepted the invitation. As always, people were pleasantly surprised by what they saw. In September, mink breeders will invite the public to come and visit again.

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A centre of excellence for fur business The second MBA class from Tsinghua University had their last lecture at Kopenhagen Fur auction house. Kopenhagen Fur News had a talk with two of the graduates on the instant output and future goals. By Hans Løgstrup Poulsen

After their final lecture at Kopenhagen Fur’s auction house in Denmark, the second class of Executive MBAs in fur graduated from Tsinghua University, one of China’s top rank universities and Kopenhagen Fur’s collaborator on the Executive MBA programme. After the graduation ceremony, the graduates’ contentment was obvious.

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Emphasizing on the most valuable output, there was concord about the value of getting new perspectives on the fur industry, especially through the other MBA graduates. - The programme has surpassed my expectations. For me, the level of new information has been tremendous and I have gained a new network, where everybody have

the same visions for future development of the fur industry through cooperation, Mr. Zhang Kai Biao, General Manager of Beijing Vostokfur Product Work Sho, says. Another MBA graduate is Mr. Li Liang, owner and CEO of Beijing Nassin Quotent Trade Co., Ltd. He agrees with Zhang Kai Biao and sums up the versatility among MBA participants.

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“Kopenhagen Fur’s support through knowledge-sharing is already extensive and immense. I hope that we in the future will see further initiatives from Kopenhagen Fur, also regarding a wider range of issues like technology, manufacturing techniques and product information.”

- It provides the right kind of knowledgesharing when you have a room full of brokers, manufacturers, retailers and so forth. Then every sector of the fur industry can contribute, he says. Changing the future As the two businessmen put it themselves, an MBA programme takes up precious time considering that they both have a company to run. But at the same time, they call it a necessary sacrifice and an investment for future development for their own businesses. That requires innovative and changed mind-sets. - For instance, I have gained valuable knowledge on how to optimize human research; how to retain skilled staff members and how to recruit new ones. Also, the courses made me reconsider how the retail link should

be organized out in the shops, Li Liang says. For many operators in the fur industry, innovative thinking seems to be an important part of the future. In recent years, prices of mink skins have been increasing, and throughout the auctions of the first six months of 2012, the prices have been at a very high level. That situation prompts a challenge for the actors to seek out the profit in the fur industry. Zhiang Kai Biao and Li Liang both hope that Kopenhagen Fur will take future leadership to guide the fur industry in the right direction and to handle the comprehensive situation concerning high skin prices. - Kopenhagen Fur’s support through knowledge-sharing is already extensive and immense. I hope that we in the future will see further initiatives from Kopenhagen Fur, also regarding a wider range of issues like

technology, manufacturing techniques and product information, Zhang Kai Biao says. Kenneth Loberg, Sales and Marketing Director at Kopenhagen Fur, appreciates and welcomes the visions for future cooperation. He considers further cooperation as an important aspect for developing the fur industry in the right direction. For the fur Exective MBA alumni particularly he sees a logical potential for knowledge-sharing in the newly created alumni club for all present and future graduates. - We are more than willing to share our knowledge of fur, when it can benefit the fur industry as a whole. Through the alumni club, we wish to create an innovative forum to strengthen the fur industry through cooperation. It is in our best interest to promote a continued development of the fur industry, Kenneth Loberg says.

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Future Hong Kong business leaders visited the June auction The Executive MBA programme at the Chinese University of Hong Kong is top ranked in Asia. In June, the class of 2012 visited Denmark and Kopenhagen Fur on their graduation trip. By Hans Løgstrup Poulsen

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The Executive MBA class 2012 had decided in unison that their graduation trip lasting eight days should go to Denmark. The students had free rein to choose the destination, and the choice was popular with Professor Andrew C. F. Chan, Director of the Executive MBA programme. - Denmark and Danish companies are interesting case studies when it comes to globalization and internationalization. Brands like Lego and Maersk have high rank in their respective industries globally. It is also interesting that Denmark acts outside the European currency zone while member of the European Union. A trip like this gives the class the chance to experience and learn about things firsthand, he explains. Visits were paid to many renowned Danish companies. The visit to Kopenhagen Fur was arranged by Christopher Lam, who attended the Executive MBA class 2012. He is Vice-President of KC Enterprises (Int’l) Co. Ltd. Together with his older brother, Kam Lam, President of KC Enterprises (Int’l) Co. Ltd, they are regular buyers at Kopenhagen Fur’s auctions. With Christopher Lam’s familiarity to the fur business and Kopenhagen Fur in mind, it seemed logical for the class also to visit the auction house. - Danish fur is a well-known high-end product in the fur industry, so the relevance to the overall theme of our visit to Denmark was obvious, Christopher Lam says.

Danish fur is well-known as a highend product in the fur industry, so the relevance to the overall theme of our visit to Denmark was obvious, Christopher Lam says.

Ready for hard work For years, Financial Times has ranked the Executive MBA at the Chinese University of Hong Kong as the best among all independent programmes in the Asia-Pacific region and number 14 worldwide in 2011. The quality of the programme reflects the positions of the 35 participants. Many of them are either CEOs or board members, and with an average of 14 years of business experience, they are well over the limit of seven years, which is required to attend the programme. The participants are dedicated to the programme although they have to manage their career while studying. Therefore, lectures have been put on Friday nights and Saturdays. However, according to Professor Andrew C. F. Chan that does not intimidate the participants. - For ambitious people as these participants, working hard is a natural part of everyday life. They know that the programme will be beneficial for their future career, he says. The participants will do a project on their experience from their trip. The aim is to show that they understand the country and the market and thus be able to develop concepts and business ideas relevant for the market. - The Executive MBA programme has been self-education. As participants, we have to take matters in our own hands to secure the best possible output. The trip to Denmark and the following project will challenge our ability to utilise this output, Christopher Lam says. The Executive MBA programme at the Chinese University of Hong Kong lasting two years consists of a number of core courses as well as elective courses.

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Every year, Kopenhagen Fur holds a free sorting and auction procedures course for the fur business. Many businesses take the opportunity to use the course as an introduction to the fur business.

Distinguishing two shades of Black This year, Kopenhagen Fur’s sorting and auction procedures course was attended by 15 trainees. Compared to last year, this year’s course could be described as “small”. But what it lacked in numbers of participants, it made up for in skill. BY kristoffer veggerby

Every year Kopenhagen Fur holds a free sorting and auction procedures course for the fur business. Many businesses take the opportunity to use the course as an introduction to the fur business. This year’s course was attended by 15 participants from six different countries spanning Germany, Greece, Italia, The Netherlands, Russia and China. - About 24 trainees signed up for the course, but for various reasons some of them had to cancel. Normally, we have about 20-22 trainees per course, says Hanne Kirkegaard, Head of Kopenhagen Fur Academy.

eager students Fewer participants than usual did not bother Sheila Hartung Wagner, skin sorter at Kopenhagen Fur and chief instructor of the course. - The ones who did attend did an amazing

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job. Maybe we have had a little more time for each trainee because the group was small, but they have not been given any special treatment compared to previous years. This group has been exceptionally eager to learn the procedures, she says. The course is free and offers a broad spectrum introduction to the fur business. This is the reason why many companies use the course as a way of training new employees for their future careers. - There are courses like this in Finland and the US, but they are neither as comprehensive nor as thorough as the one in Copenhagen. At Kopenhagen Fur we get three weeks’ training in how to sort the many types of skins and we are also taught how to conduct ourselves during the auctions, tells Yang Yao from the Chinese company Shenlong Processing. The course also consists of a mandatory

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The instructors at Kopenhagen Fur can teach anybody to grade skins. They will also encourage you and give you good advice if you are struggling with something. The fur business puts a lot of trust in Kopenhagen Fur and that is why companies keep sending their employees here to learn. trip to a Danish mink farm and a dressing house. Furthermore, the trainees also learns the auction procedures. Every course finishes with an auction test where the trainees get a taste of how the auctions at Kopenhagen Fur proceed. But in the end it all comes down to the matter how to grade the skins. That is the reason why trainees wish to attend the course at Kopenhagen Fur, and another participant Yu Yang Yang from Newise Fur has a clear idea of

why this is so. - The instructors at Kopenhagen Fur can teach anybody to grade skins. They are very patient with you and do not mind going through the instructions again. They will also encourage you and give you good advice if you are struggling with something. The fur business puts a lot of trust in Kopenhagen Fur and that is why companies keep sending their employees here to learn.

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A true fur pioneer For over 40 years, Mauro Lotti, the Italian furrier, has contributed to the innovation of the fur industry. Recently, he automatized his greatest inventions for industrial use. BY HANS LØGSTRUP POULSEN

- A sea of ideas ends up as a wave of new inventions. That is how Mr. Mauro Lotti describes his work with fur. Mauro Lotti started work with fur in 1968. Since then, many new contributions to work with fur have originated from his innovative mind and hands. At Kopenhagen Fur’s international centre for fur design and fashion, Kopenhagen Studio, many techniques and machines invented by Mauro Lotti are used to originate new ideas for the use of fur and to implement fur with other materials in fashion creations. Thomas Andersen, Kopenhagen Studio’s Product Development Manager, emphasizes Mauro Lotti’s contribution to the fur industry. - Without Mr. Lotti, the fur industry would not be the same. And it would definitely not be as interesting due to his strong personality, Thomas Andersen says.

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Beneficial both for consumer and producer Among Mauro Lotti’s first inventions was a tool to optimize the utilization of fox skins, especially the rear end of the skins. Then he refined a technique to make small cuts in fur skins in order to stretch them and thus use fewer skins to create a coat. - For the consumer, it has the advantage to make fur coats much lighter for instance, Mauro Lotti explains. Later, Mauro Lotti invented a membrane, which has the flexibility to move the skins but at the same time not let the skins overstretch. This supporting effect is valuable for skins with weak leather such as chinchilla skins. That invention got improved when a new version was invented, which could also be used as lining in fur coats - My cutting technique improved the results. The membrane also pushes the fur the right way and thus secures the fur to look its best, Mauro Lotti says.

“Without Mr. Lotti, the fur industry would not be the same. And it would definitely not be as interesting due to his strong personality.”

KOPENH AGEN FUR NE W S


During the process of creating the lining membrane, he also invented a type of glue that glues linings to skins. This invention helped produce a better feeling when a person moves while wearing a fur coat. Just push the button With an expensive material like fur skins, there is great interest in reducing the production costs. The latest project of the ingenious Italian has been to industrialize his inventions. He has succeeded in the production of a machine, which can carry out his cutting techniques faster just by pushing a button. - Efficiency improvements of fur manufacturing processes have to take place by implementing machines. The day will come when even China will face the challenge of higher wages, Mauro Lotti says.

Kopenhagen Fur congratulates Paul Pedersen Kopenhagen Fur congratulates Paul Pedersen, Chief Auctioneer at Kopenhagen Fur, on his sixtieth birthday on 9 September 2012. Paul started his career back in 1976 when he attended a sorting course at Kopenhagen Fur. After the course he received an in-house training as grader, and later on he became responsible for training of the skin sorters at Kopenhagen Fur. During the years, he gradually became both a skin and an IT expert. Paul is a key employee of Kopenhagen Fur, as he is an expert in all aspects of the cataloguing as well as IT data processing. Beyond his profession as chief auctioneer Paul also plays a leading role in developing IT programs for farmers,

sep tember 2012

customers and staff. He is in charge of the development of IT and data processes, statistics and sales programmes. Paul is so dedicated to his work that he very often works long hours. Paul is popular with farmers and customers who have known him as a fair and valuable auctioneer for more than 30 years. He has a special talent for keeping the auction room at boiling point with a sense of humour and a lot of energy. Buyers in the auction room feel great respect for Paul, and it makes him an important sparring partner when it comes to activities directed towards the customers. Looking forward to a continued good co-operation, Kopenhagen Fur congratulates Paul on his birthday.

23


To all companies with faith in the future Whether it is small or big business, conducted locally or globally, you always find us close at hand. We are located in 21 countries, our main market being the Nordic region, the Baltic States and Poland. As a customer, you get one, single contact person with the total resources of the bank at your disposal. We utilise our entire network to together create solutions that provide your company with real competitive advantage. You are welcome to discuss with us the most interesting topic of all – the future. Get in touch with your nearest branch office.

nordea.com 24

Making it possible KOPENH AGEN FUR NE W S


Events in copenhagen 2-14 September 2012

Exhibition

Exhibition

Over the past decade, India has made its mark

A full-scale replica of the Statue of Liberty has been

as one of the most vital and innovative centres of

built at a metal workshop in Shanghai. However, the

contemporary art. With great creativity and intellectual

statue has not been welded together but has been split

depth a new generation of artists is reacting to the

into 400 fragments scattered all over the world.

rapid changes typifying the globalized cities of the

The instigator behind this trans-boundary project

world’s largest democracy.

is the artist Danh Vo. He had an exact replica of the

The prominent artists and artist groups include Rina

Statue of Liberty from the New York harbour made

Banerjee, Hemali Bhuta, Atul Dodiya and Sheela

at a metal workshop in Shanghai. However, the

Gowda. The artists in the exhibition lose themselves in

approximately 400 parts that make up the 45 meter

the chaos of urban life or seek out a quieter, inner life.

sculpture have not been welded together – and nor

They describe the dreams of a new generation and

will they be. Quite the contrary: they have been sent

expose social conflicts.

out into the world and are currently being exhibited at

INDIA : ART NOW

We the People (Detail)

a range of museums worldwide. 〉Until 13 January 2013 〉ARKEN Museum of Modern Art

〉Until June 2013

〉www.arken.dk

〉National Gallery of Denmark 〉www.smk.dk

Exhibition

INDIA: FASHION NOW In recent years, a brand new fashion scene has grown up in India, where young Indian designers challenge

Concert

are transforming Indian fashion with sophisticated

Lady Gaga: “Born this way ball”

style experiments and pushing the envelope of

Lady Gaga’s tour “Born this way ball” took off in Seoul

what Indian fashion can be. Elegantly or teasingly,

on 27 April and will travel the world during 2012-2013.

the creations of the young designers build bridges

On 2 September she is in Copenhagen!

between the local and the global, between past and

Of the new tour, Gaga said “THE BORN THIS WAY

present.

BALL is an Electro-Metal Pop-Opera; the tale of the

ARKEN is showing colourful, witty, imaginative,

Beginning, the genesis of the Kingdom of Fame. How

sculptural and experimental creations by the seven

we were birthed and how we will die celebrating.”

and experiment with the traditional dress culture. They

most prominent young designers: Morphe by Amit Aggarwal, Little Shilpa, Manish Arora, Sabyasachi

〉2 September

Mukherjee, Prashant Verma, Varun Sardana and 11.11

〉Parken

by Cell DSGN.

〉www.parken.dk Exhibition

〉Until 13 January 2013 〉ARKEN Museum of Modern Art 〉www.arken.dk

sep tember 2012

Concert

Beethoven & Ravel’s bolero

Matisse – doubles and variations

Two master pieces from France: Debussy’s sea

The subject of this exhibition is Matisse’s experimental

symphony La Mer and Ravel’s immortal Bolero.

process, specifically how the artist developed his work

French music is special and that is noticeable in this

by repeating compositions while using different formal

concert’s two masterpieces. Debussy’s symphony La

means of expression.

Mer (The Ocean) describes the oceans’ incredible and

This exhibition will present the main phases of Matisse’s

intangible size.

development with a selection of paintings that spans

Another French classic is Ravel’s Bolero. Originally

Matisse art from around 1900 until the late 1940s.

composed as a ballet commissioned by Russian

The exhibition will include approximately fifty

ballerina Ida Rubinstein, the piece, which premiered in

paintings by Matisse, as well as drawings and

1928, is Ravel’s most famous musical composition.

photographs.

〉13 and 14 September

〉Until 28 October 2012

〉DR Koncerthuset

〉National Gallery of Denmark

〉www.dr.dk/koncerthuset

〉www.smk.dk

25


Kopenhagen Fur Auction schedule and Offering 2011/12

Kopenhagen Fur Offering 2011/2012 Sizes to be offered.

Males

December

February

April

June

September

Black Mahogany 30-00 Brown 40-30-00 Glow 40-30-00 Silverblue 30-00 White 30-00 Pearl 30-00

40-30-00 40-30-00 40-30-00 40-30-00 40-30-00 40-30-00 40-30-00

30-00-0 40-30-00-0 50-40-30-00-0 50-40-30-00-0 30-00-0 30-00-0 30-00-0

30-00 30-00 30-00 30-00 50-40-30-00 50-40-30-00 50-40-30-00

50-40-30-00-0-1-2-3 50-40-30-00-0-1-2-3 50-40-30-00-0-1-2-3 50-40-30-00-0-1-2-3 0-1-2-3 0-1-2-3 0-1-2-3

December

February

April

June

September

Black Mahogany 1-2 Brown 0-1-2 Glow 0-1-2 Silverblue 1-2 White 1-2 Pearl 1-2

0-1-2 0-1-2 0-1-2 0-1-2 0-1-2 0-1-2 0-1-2

1-2-3 0-1-2-3 0-1-2-3 0-1-2-3 1-2 1-2 1-2

1-2 1-2 1-2 1-2 00-0-1-2 00-0-1-2 00-0-1-2

00-0-1-2-3-4-5 00-0-1-2-3-4-5 00-0-1-2-3-4-5 00-0-1-2-3-4-5 3-4-5 3-4-5 3-4-5

Females

Other sizes will be offered when appropriate numbers of skins are available. Sizes of types not mentioned above will be offered when appropriate quantities are available.

26

KOPENH AGEN FUR NE W S


Auction dates 2011/2012 December 2011 Inspection: 11 to 13 December Sales: 14 to 16 December

April 2012 Inspection: 15 to 19 April Sales: 20 to 24 April

February 2012 Inspection: 3 to 6 February Sales: 7 to 10 February

June 2012 Inspection: 13 to 18 June Sales: 19 to 25 June

Selling days

December 14-16

September 2012 Inspection: 2 to 7 September Sales: 8 to 14 September

February 7-10

April 20-24

June 19-25

September 8-14

• • • • • • • •

• • • • • • • •

• • • • • • • • •

• • • • • • • • •

• •

• •

• • •

in total

Mink (IN MILLIONS) Black Mahogany Brown Glow Pearl Beige

• • • •

Golden Pearl White Sapphire Silverblue

• • •

Black Cross Var. Cross

Pastel

Violet

Blue Iris

Jaguar

• •

• • • •

1,1 – 1,4m

3,8 – 4,3m

4,7 – 5,1m

4,7 – 5,1m

4,7 – 5,1m

• •

• •

• • • •

• •

• • •

Palomino Stardust Cinnamon Var. mutations Total mink

• • • 20m

Other skins Chinchilla Rex Rabbits Swakara Foxes

Breeders and breeders lowgrades will be offered at the June auction. We reserve the right to make changes.

sep tember 2012

27


A helping hand from The Netherlands The Dutch farmer Rien Leeijen, who owns Lion Mink Farms together with his brother Pierre Leeijen, woke up one morning, and felt a need for charity. The need manifested itself during Kopenhagen Fur’s April auction, when he donated four of the mink lots, that he had brought to the auction, to Kopenhagen Fur’s Namibian School project. We have participated in charity before, but I felt that here was an opportunity to both help a good cause and at the same time bring some attention to it. These kids have nothing, but the project gives them a chance to get a good start in life, and we want to support that, says Rien Leeijen. Had nothing Today, Leeijen is quite wealthy, and he is involved in a lot of things from mink to steel production, and in general he lives a very comfortable life. But it has not always been like that. He had eight brothers and sisters, and his father worked his fingers to the bone to provide for them, but there was never enough. Never enough money, never enough food, never enough of anything Leeijen was the poor boy of the class. - I was the kid who had nothing, while

28

some of my classmates had everything. My life was not worse than the lives of many of the children that are lucky to attend the school project in Namibia, but I can relate to their situation.

It was hoped that the buyers would be willing to pay a little extra for the skins, when the profits were meant for charity. That wish came through. All 547 skins were sold and in total the auction raised just under 70,000 USD which will be donated to the children in Namibia. I am so happy right now, said Leeijen with great enthusiasm, when the last lot was sold. - With this money the project can help even more children and hopefully give them the tools to help themselves out of poverty. These children are the future, and we must make sure, that they are not left behind! To the question on whether the benefactors from Lion Mink Farms will donate their skins again Leeijen replies. - We might! As I see it, you come with nothing and you leave with nothing, and until then I will be allright with what I have.

KOPENH AGEN FUR NE W S


copenhagen hotels We urge you to make your hotel reservations as early as possible.

Hotel

Cat. Address Telephone

Du Nord

(B)

Colbjørnsensgade 14,

1652 V

+ 45 3331 7750

First

(C)

Vesterbrogade 23-29,

1620 V

+ 45 3378 8000

Clarion Hotel Copenhagen

(C)

Molestien 11,

2450 SV

+ 45 7012 7373

Glostrup Park

(C)

Hovedvejen 41,

2600 Glostrup + 45 4396 0038

Admiral

(D)

Toldbodgade 24,

1253 K

Scandic Glostrup

(D)

Roskildevej 550,

2600 Glostrup + 45 4343 4200

Scandic CPH

(E)

Vester Søgade 6,

1601 V

Scandic Hvidovre

(E)

Kettevej 4.

2650 Hvidovre + 45 3686 0400

Scandic Sydhavn

(F)

Sydhavns Plads 15,

2450 SV

+ 45 8833 3666

Radisson Blu Royal

(F)

Hammerichsgacht

1611 V

+45 3342 6000

Amager Blv. 70,

2300 S

+ 45 3396 5000

Radisson Blu Scandinavia* (F)

+ 45 3374 1414

+ 45 3314 3535

Hotel rates Cat. A

Dkk

600-800

Cat. B

Dkk

800-900

Cat. C

Dkk

900-1000

Cat. D

Dkk

1000-1100

Cat. E

Dkk

1100-1200

Marriott - 5 stars**

(G)

Kalvebod Brygge 5,

1560 V

+ 45 8833 9900

Scandic Webers

(G)

Vesterbrogade 11B

1620 V

+ 45 3331 1432

Cat. F

Dkk 1200-1400

Skt. Petri - 5 stars

(G)

Krystalgade 22,

1172 K

+ 45 3345 9800

Cat. G

Dkk 1400-1800

sep tember 2012

29


Contact Kopenhagen Fur E-mail: mail@kopenhagenfur.com Phone: +45 4326 1000 fa x: +45 4326 1126

Management

Cashier

ioe@kopenhagenfur.com Torben Nielsen CEO

kenneth loberg sales and marketing director

Inge Ă˜stermand Secretary (Management)

Laila webler Cashier

+45 4326 1042 (secr.)

+45 4326 1201

+45 4326 1042

+45 4326 1413

Brian Tufvesson head of Customer dept.

Birgit friis Secretary

line spang Freight Manager

+45 4326 1401

+45 4326 1431

Christiane Rautenberg key Account manager +45 4326 1442

Annette hindborg key Account manager

Anne Lunn key Account manager

Ahmet Aydin key Account manager

+45 4326 1440

+45 4326 1443

+45 4326 1441

Customer department customers@kopenhagenfur.com

Auctioneers

Beijing Office

area manager

Paul Pedersen Chief auctioneer

CHRIS CUI general manager

Andrej Rumjancev Area Manager, Russia

Leo Boutis Area Manager, Greece

+45 4326 1203

mob. +86 139 1093 7964

+45 4326 1103

mob. +30 693 242 5858

Per Knudsen Chief auctioneer

Lisa Yu CHIEF FINANCIAL OFFICER

+45 4326 1208

mob. +86 139 1156 8019

Stig Reinhold Sales manager, auctioneer

angela Liu Customer Coordinator/Visa

+45 4326 1209

mob. +86 138 1055 4761

lars Skjoldegaard Auctioneer

andy chen MANUFACTURE COORDINATOR

+45 4326 1021

mob. +86 159 0143 7370

Kasper S. Reinbacher CONTROllER, GLOBAL FUR FINANCE, Auctioneer +45 4326 1021

Inge liu MARKETING COORDINATOR Tsing hua mba mob. +86 139 0106 0450

kopenhagen studio

studio-workshop@kopenhagenfur.com Jesper Mathiesen STUDIO DIRECTOR +45 4326 1102

30

+45 4326 1472

Reception/Booking

reception@kopenhagenfur.com Kathrine engberg Front office manager

Lis elleby Receptionist

+45 4326 1112

+45 4326 1280

Quality department

qualit ydepartment@ kopenhagenfur.com Bjarne Rasmussen head of Qualit y dept. +45 4326 1342

farmer service

farmerservice@ kopenhagenfur.com

jesper Lauge Christensen head of farmer service +45 4326 1376

Communications department info@kopenhagenfur.com Michael Holm Design- and Production Manager +45 4326 1158

Sander jacobsen Communications director

Søren Jespersen Media Manager

+45 4326 1063

+45 4326 1289

KOPENH AGEN FUR NE W S


oys ter perpe tual date jus t special edition

VESTERBROGADE 6 | 1620 CPH. V | +45 33 11 53 10 ØSTERGADE 22 | 1100 CPH. K | +45 33 15 53 10


David morgan

michael lepski

Jack felber

Infelber (Exports) Ltd 4 Elthorne Road, London N19 4AG Tel +44(20) - 7281 1966

E-mail info@infelber.com

Fax +44(20) - 7281 2398

Eurasia Furs Ltd Unit O, 10/Kaiser Estate Phase III 9-11A Hok Yuen Street, Hunghom, Kowloon, HK Tel +852 2311 9803 32

E-mail Eurasia88@biznetvigator.com

Fax +852 2721 3081 KOPENH AGEN FUR NE W S


Kopenhagen Fur News September 2012