Google Ads the Basics

GOOGLE ADS THE BASICS Google Ads makes it easy to show the world what’s unique about your business, so you can reach customers searching for what you offer.

DECIDE ON YOUR GOALS We’ll tailor your ad based on the results you want. And, no matter which advertising goal you choose, Google Ads can help you across the board: • Get more calls to your business • Increase visits to your store • Drive people to your website

DECIDE WHERE TO ADVERTISE Go global, or stay local.

You decide where you’d like to show your ads, and we’ll get them in front of the right people.

CREATE YOUR MESSAGE Highlight what’s best about your business in 3 short sentences

to get customers excited.

Or create compelling banner ads by adding images.

SET YOUR BUDGET CAP You’ll never pay more than the monthly cap you set,

and you can adjust or pause anytime.

Plus, we’ll show you estimated results for your budget.

GO LIVE • We’ll display your ads when people search for products or services like yours. Your ads can appear on Google Search and Maps, and across our network of partner sites.

• The Keywords used for these ads are chosen through keyword research and can be edited at anytime, the adds run on a bidding system per keyword, this is monitored daily and the bid can be adjusted as needed per word.

Keywords can be customized allowing you to spend more money on the quality keywords rank higher and less on the words that don’t.

• You’ll pay for results, like when people click your ad to call your business, visit your website, or get directions to your store.