Destination Canada Portrait Prospectus 2015-16 by Anderson Vacations

Page 1

ANDERSON VACATIONS PARTNERSHIP PACKAGES 2015 INCLUDING THE CANADA AND ALASKA DESTINATION PLANNER AND ONLINE INTEGRATION


Our Six Fundamental Business Principles •

WE are passionate in delivering unique experiences with our diversity, of quality product through strategic planning.

WE have specialist Knowledge and Expertise that exceeds expectation, setting industry standards in service quality.

WE have powerful partnerships with both our internal and external relationships

WE are an accountable team based on “owner-management philosophy” that think like owners, and are encouraged to excel and grow.

WE are Leaders in travel industry as innovative thinkers, staying ahead of market trends and being first.

WE respect one another at all times, protect the environment wherever possible and benefit the communities with where we work.

ANDER SON VAC ATIONS “Destination Experts Creating Customised Travel Experiences” Celebrating 21 years of business in 2015


Anderson Vacation Partners

Extensions of Anderson

Anderson Vacations North America Retail Distribution Partners:

Carlson Wagonlit Travel

Trip Central

Sears Travel

Rainbow High Vacations

Thomas Cook

AMA

Riverside travel Group

Co Op Travel

Travelsavers/NEST

Vacation.com

Maritime Travel

Expedia CruiseShipCenters

CAA

Anderson Vacations North America Tour Operator Partners and Associations:

Travel Alliance Partners

NTA Operators

ABA Operators

Bank Travel & US Group Leaders

03


Anderson Vacation Partners

Extensions of Anderson

International Destination Canada Distribution partners include:

House of Travel

Canada Small Group Touring

Destination International

Canada Traveller NZ and AUD

First Travel Group

The Travellers Collection

Destination Headquarters

(NZ Distribution)

International Wholesale partners include: Destination Canada

United Vacations

Adventure World Australia

World Journeys

Adventure World New Zealand

1st Class Holidays

Air New Zealand Holidays

Canadian Sky

ATI Tours Australia

Frontier Travel

Expanding Horizons

Complete North America

Rail and Cruise Tours Go Holidays

Flight Centre

Tourism and Leisure Holdings

Hoot Holidays

Venture Holidays SA/ NT

Expanding Horizons

World Discovery Tours

Ocean Grove Trave

Stella Travel Group

Seven Oceans

Qantas Vacations

The Tour Company

Adventure Destinations

Creative Holidays

Momento Travel Services

Prestige Holidays

04


The Destination Planner Design

“50 000 Copies Printed and Distributed Across North America and Internationally Through More than 9 Partner Brands” – Corey Marshall, CEO

CANADA & ALASKA

CANADA & ALASKA

CANADA & ALASKA

Destination Planner 2014 – 2015

Destination Planner 2014 – 2015

Destination Planner 2014 – 2015

Carlson Wagonlit

Expedia CruiseShipCenters

AMA

CANADA & ALASKA

CANADA & ALASKA

CANADA & ALASKA

Destination Planner 2014 – 2015

Destination Planner 2014 – 2015

Destination Planner 2014 – 2015

CAA

Maritime Travel

CANADA & ALASKA

CANADA & ALASKA

Destination Planner 2014 – 2015

Destination Planner 2014 – 2015

Destination International

Destination Headquarters

50 000 Copies Printed and Distributed Across USA and Canada

Anderson NZ

05


The Destination Planner Design

The destination planner will include 50 pages of informative itineraries, maps, custom planning techniques for consumers and destination introductions. Over 100 product pages are designed to add value, motivate and include high quality supplier imagery and descriptions, written by suppliers. This will ensure we are the most up to date publication in the Canadian market.

at

io n

Accommodation Image One high resolution image

Ac

Ac

co

1/ 12

Fe 1/6 at of u co r e a P m L ag m is e od t at ing io n

Li o f a s m tin Pag m g e od

Accommodaton Images Two high resolution images (exterior & interior if possible)

Sheraton on the Falls Hotel Since the early 19th century guests from around the world have travelled to Niagara Falls to experience the wonder and majesty of the mighty falls. Sheraton on the Falls Hotel is the largest resort property in Niagara and is home to thrilling attractions, awardwinning theme restaurants and one-ofa-kind stores. Here you will experience some of the best falls views.

Pricing from. $98

Superior

Canadian Museum for Human Rights Accommodation Description Max: 55 words / 375 characters (including spaces and no paragraph returns) Accommodation Description Max: 85 words / 600 characters (including spaces and no paragraph returns)

Pr

e 1/3 A c fe r of a co re P m d ag m Li e o d st at in io n g

Accommodaton Images Three high resolution images (exterior & interior if possible)

The Canadian Museum for Human Rights (CMHR) in Winnipeg opens to the public on September 20, 2014. This national museum is the only museum in the world solely devoted to human rights awareness and education. Every visitor experience will be made up of a series of amazing interactions with architecture and content. An inspiring encounter with human rights will await all who visit: families, tourists and scholars alike. Fully bilingual exhibits and students from across the country and beyond. The CMHR has embraced an approach to inclusive design that will set new Canadian and world standards

Prices on request

Accommodation Description Max: 200 words / 1,400 characters (including spaces and 3 paragraph returns. Note: additional paragraph returns reduce count by 80 characters)

Rosedale on Robson Suite Hotel Comfortable, casual, and convenient. This is the Rosedale on Robson Suite Hotel, your all-suite accommodation that makes it easy to enjoy the best of downtown Vancouver. The hotel is just two blocks from BC Place Stadium, home of the BC Lions, and just two blocks from Rogers Arena, home of the Vancouver Canucks. Situated in the entertainment district, the hotel is a favourite destination for theatre goers, close to the Queen Elizabeth Theatre and the Vancouver Centre for the Performing Arts. When you stay at the Rosedale on Robson Suite Hotel, you will have plenty of room to stretch out and relax in one of the 217 spacious one- and two-bedroom suites and penthouses. Each

The Rosedale on Robson Suite Hotel features an indoor lap pool, whirlpool, steam room and in the lobby, underground parking, valet and self-parking, business centre with a printer, coin operated laundry, dry cleaning services and easy access to public transportation. Restaurants within the hotel include Rosie’s on Robson, Subway, Superchef Grill and Ramon Jinya.

Pricing from. $136

06


The Destination Planner Design

2/

3

o

El f a P i t e ag

e

Images Four high resolution images

Whistler Blackcomb Whistler Blackcomb is a dream destination for people who love to ski and snowboard. With over 3,307 hectares of snow-covered slopes, 16 alpine bowls, three glaciers, world-class terrain parks and half pipes and over 200 marked trails for all ability levels. Whistler Blackcomb has become synonymous with towering peaks, deep snow, innovative ideas and the passionate people who are drawn to it all.

the tops of the two mountains to provide an unparalleled experience and a Olympians and Paralympians mingle with the snow industry’s pre-eminent Whistler Blackcomb the number one ski resort in North America. it special. Whistler Blackcomb is late-autumn hikes to pristine peaks covered

over 11 metres of snow each year. Vast alpine bowls and ancient glaciers stretch down to meet a seemingly endless variety of glades, groomers and learning areas that make up the most terrain in North America. The world record-breaking PEAK 2 PEAK Gondola stretches over four kilometres between

Blackcomb’s renowned glacier. Pricing from. $190 (3 days)

Description Max: 200 words / 1,400 characters (including spaces and 3 paragraph returns. Note: additional paragraph returns reduce count by 80 characters)

07


The Destination Planner Design Images Four high resolution images

Fu

ll

Pl Pag at e L in ist u m ing

* Not actual size

Calgary Stampede

4 Days / 3 Nights – Independent

Witness the world famous Calgary Stampede. This 10 day festival combines a world class rodeo with the best in western entertainment, live music, unique food options and countless exhibitions. PACKAGE INCLUDES: • 3 nights of accommodation • Reserved ticket to the Afternoon Rodeo (north or south centre level 1) • Reserved ticket to the Evening Chuckwagon Races & Grandstand Show (north or south centre level 5) • LRT Pass to and from Stampede Park for 2 days. • Calgary Tower Elevation Pass • Afternoon Rodeo souvenir program • Evening Chuckwagon Races & Grandstand show souvenir program • Calgary Stampede embroidered golf t-shirt

Pricing from. $795 Pricing is per person, double occupancy.

Superior

Description Max: 280 words / 1,900 characters (including spaces and 3 paragraph returns. Note: additional paragraph returns reduce count by 80 characters)

08


How else does Anderson market your product or destination?

Destination Posters

E - Newsletter

In conjunction with the destination planner, Anderson Vacations destination posters are used to highlight regions. Distribution will be based upon the success and call volume by market across North America.

Consumer e-Newsletter • 79,000 consumers in e-mail database

Retail e-Newsletter • 12,700 Preferred Travel Agents • Bi-weekly distribution

Tour Operator e-Newsletter • 1125 Tour Operators • Monthly distribution

Bank Travel e-Newsletter • 550 Bank Travel Leaders • Monthly distribution

Agent Events Anderson Hosts Agent Training and Appreciation Events across North America in the major cities of New York, Washington, San Francisco, Toronto, Ottawa, Regional Ontario, Halifax, Calgary, Edmonton and Vancouver. Suppliers and destination partners can exhibit and attend. For more information email pmccardle@andersonvacations.ca

Business Development Team Anderson is pleased to have external business development managers responsible for the following regions: Darcie Guarderas – Western Canada Dan Harbert – Western USA Gavin Antill – Eastern Canada Richard Bromberg – Eastern USA Jim Warren – North American Groups Responsibilities include training, consumer engagement and group business.

09


How else does Anderson market your product or destination?

Partner Co-op Campaigns

Magazines, Newspapers and Trade Shows

CWT • Sears Travel Canada • Maritime Travel • Travelsavers • Vcom Expedia CruiseShipCenters • CAA • AMA • Bank Travel

Logimonde • Travel Hot News • Canadian Travel Press Travel Courier • Travelpress • Journal • Herald •

The Land of Active Vacations

• Guaranteed editorial content and Anderson Vacations banner ads in up to 194 editions of printed material

Anderson Vacations

BRITISH COLUMBIA S pectacul ar Albe rta rta!!

British Columbia is a land of active vacations, with options to suit everyone from reluctant weekend warriors to hard-core athletes.

Alberta is undoubtedly one of the most breathtak ing places on earth, as and experiences. It's a vast as it is varied in landscape destination you won't soon forget, filled with activities, urban charms incredible mountain views, and cultural jewels. Guarante unique e yourself the Ultimate Alberta Experience today! Ultimate Alberta Experien ce 10 Days/ 9 Nights - Customiz ed Package with VIA Rail

The choices are endless: wilderness or car-accessible camping in spectacular natural settings; single or multiday hiking treks through backcountry; cycling along city paths or mountain biking down steep vertical terrain. Go golfing on courses set against dramatic, panoramic vistas, or try rounding up cattle or relaxing at guest ranches. Explore BC’s Aboriginal history or discover its heritage sites. Scale towering granite cliffs at popular rock climbing sites, or venture underground to see exotic rock formations on a caving tour.

Cities to Experience: Calgary | Edmonton | Jasper | Banff & Lake Louise Package Includes: 9 nights of accommodation, Calgary Tower elevation scheduled coach Calgary pass, to Edmonton, West Edmonton 3 course dinner at Buzzards restaurant, Jasper in economy class, Mall attractions pass, Athabasca River float VIA Rail from Edmonton trip, Jasper Tramway Lake Louise including to elevation pass, full day the Ice Explorer ride and tour Jasper to the Glacier Skywalk, Lake breakfast, evening wildlife Louise gondola pass with tour, entrance to the Banff Hot Springs, shuttle transfer Banff to Calgary. Package Prices starting from $1,479

Ultimate West Coast Explorer 8 DAYS / 7 NIGHTS – INDEPENDENT Combine the highlights of these three scenic cities. Explore the vibrant metropolitan city of Vancouver, see the unique white beluga whales at the Vancouver Aquarium, try the the tree-top walk at Capilano Suspension Bridge, wander along English Bay and shop on Robson street. In Victoria visit the renowned Butchart Gardens, with over 22 hectares of colourful gardens. In Whistler you can join in one of the many adventure activities or just wander through this picturesque alpine resort.

PACKAGE INCLUDES:

7 nights of accommodation, hop-on hop-off city tour, entrance to the Vancouver Aquarium and the Lookout, North Shore tour including Capilano Suspension Bridge and Grouse Mountain OR sea safari ride on Howe Sound, Whistler Mountaineer rail tour, choice of horseback riding, white-water rafting, ATV tour OR Peak 2 Peak gondola ride in Whistler, floatplane Whistler to Victoria, city tour of Victoria, whale watching excursion, one way tour Victoria to Vancouver including Butchart Gardens.

MODERATE pricing from

$1665 per person

SUPERIOR pricing from

$1975 per person

DELUXE pricing from

$2395 per person

Exploring Vancouver Island & Whistler

To book, contact us TODAY!

8 DAYS / 7 NIGHTS - INDEPENDENT Here you will experience what they call ‘island life’. The island’s very diverse eco-system, mountains, oceans, rivers and lakes create habitats for multitudes of wildlife species.

PACKAGE INCLUDES:

7 nights of accommodation, 8 day mid-size car rental including unlimited kilometres (special conditions apply), choice of activity in Tofino, wildlife zodiac morning tour, choice of activity in Whistler.

Packages starting from

person* $1395 per

Please note the BC Ferry crossing from Nanaimo to Horseshoe Bay is paid locally.

Annual Conferences As a preferred supplier of Canada product Anderson is a major sponsor at Sears, CWT, Travelsavers, VCOM, Maritime Travel, Expedia CruiseShipCenters, Bank Travel, NTA and Thomas Cook National Conferences with on site delegate. Trade and Consumer Shows

1.866.814.7378 Email: fitres@andersonvacations.ca Visit www.CanadaTravelSolution.com for: Brochure Requests Webinar/Product Launch Calendar Online Booking & Quote Request Destination Information, and more!

* (Prices based on double occupancy, $CAD, plus applicable taxes)

Terms and Conditions: Price is per person.

including the The Destination Planner throughout 2014.

Introducing Anderson Vacations website relaunch Point Of Sale Top Anderson Agents receive point of sale material for in store promotion including: • Box Cubes • Banner Displays • POS Cut Outs Coming October 2014

Introducing Anderson Bucks and CRM Integration Currently under development is a new CRM system for travel agent partners that on implementation will also allow Agents to earn Anderson Bucks. Anderson Bucks will be loyalty rewards that can be redeemed for Travel Agent Travel, Gift Cards etc. Program to launch in the Fall of 2014. Destinations and Suppliers can work with Anderson on Double the Loyalty promotions from 2015 onwards. 10


Anderson Vacations Partnership Information Packages

Listing Package

Gold Package

Listing size insertion in The Destination Planner – 1/12th of a page, 1 image, 55 word description

Elite size insertion in The Destination Planner – 2/3 of a page, 4 images, 200 word description

• Activity engine reservation link

• Gold Priority Ranking in Online Booking System

• Listing feature XML link into online systems

• Gold Priority in Quotation Decision Tree • Guaranteed inclusion in two itineraries

Bronze Package

• Guaranteed inclusion in two email distributed itinerary

Feature size insertion in The Destination Planner – 1/6 of a page, 2 images, 85 word description

• Bronze Ranking in Online booking System

• Activity engine reservation link

• Bronze Priority in Quotation Decision Tree

• Extended online description collection that will allow for up to 10 images and factual information such as location, facilities, room types (for hotel partners), departure details and more

• Shared product distribution to 1150 tour operators

• Guaranteed inclusion in one itinerary • Activity engine reservation link • Extended online description collection that will allow for up to 10 images and factual information such as location, facilities, room types (for hotel partners), departure details and more

Silver Package

Platinum Package Platinum size insertion in The Destination Planner – Full Page, 1 large image and 3 smaller images, 280 word description

Preferred size insertion in The Destination Planner – 1/3 of a page, 3 images, 200 word description

• Platinum placement in Online Booking System

• Silver Ranking in Online Booking System

• Inclusion in Destination Posters

• Silver priority in Quotation Decision Tree

• Booth space (6 by 6) at Anderson Vacations Agent Nights in each market. (Travel and associated costs not included)

• Guaranteed inclusion in one itinerary • Guaranteed inclusion in one email distributed itinerary • Activity engine reservation link • Extended online description collection that will allow for up to 10 images and factual information such as location, facilities, room types (for hotel partners), departure details and more online content system

• Platinum Priority in Quotation Decision Tree

• Guaranteed feature in at least two Anderson Vacations email distributed itineraries • exclusive product distribution to 900 tour operators • One e-news feature • Activity engine reservation link • Extended online description collection that will allow for up to 10 images and factual information such as location, facilities, room types (for hotel partners), departure details and more

All Packages Include: Reciprocal web link to E-Reservations System, 100 word description online, use of The Destination Planner as main tool at all Consumer Shows, Explore Canada and FIT ads promoting programs, direct mail

Anderson Vacations group packages and special interest groups.

Hotel, Sightseeing & Transport

Attractions

Pricing Initial Partner

Established Partner

Initial Partner

Established Partner

Listing

$1,200

$1,000

$600

$500

Bronze

$1,800

$1,600

$900

$800

Silver

$3,000

$2,800

$2,200

$2000

Gold

$4,000

$3,500

$2,800

$2,500

Platinum

$5,000

$4,500

$4,000

$3,700

All rates applicable to GST. 11


Anderson Vacations Partnership Information Packages

Additional Opportunities Include: Anderson Vacations Agent Events: (Victoria, Vancouver, Kelowna, St. Catherine’s, Kitchener, London, Mississauga, Toronto, Markham, Kingston, Ottawa, Winnipeg, Saskatoon, Calgary, Edmonton and Red Deer), New York City, San Francisco, Washington DC, Halifax and Saskatoon.) (Sponsorship fees for $350/ Show for any exhibitor wishing to exhibit that is not a platinum sponsor.$200/Show for gold partners.) (a)

x

#Agent Nights

= #Show Cost

Total

Anderson Vacations E Newsletter Hotel of the Month Feature – 12 in total (First come first serve) $1,000 per distribution (Consumer, Agent or Tour Operator) or $1,500 for both plus a date specific special offer (ex. Stay 4 Pay 3) (a)

x

#Distributions

= #Cost

Total

Attraction or Sightseeing Exclusive – 12 in total (First come first serve) $500 per distribution (Consumer, Agent or Tour Operator) or $1,500 for both plus a date specific special offer (ex. Kids free, senior disc.) (a)

x

#Distributions

= #Cost

Total

Banner Ads: $1,000 per distribution (Consumer or Agent) or $1,500 for both. Create your own advertisement for our e-newsletter. (a)

x

#Distributions

= #Cost

Total

Comapny:

Contact:

Date:

Phone:

Fax:

Email:

Address:

City:

Province: Website:

Reservations email address for e-booking system (Can have 2): I agree to a (circle one)

1

2

3

Postal Code:

year commitment to this program

Signed by:

Bronze Silver Gold Platinum

Cost:

Title:

Plus Additional Opportunities:

(a)

Print Name:

Early Bird Date: June 30th, 2014

(b)

Signed By:

Participation Date: August 1st, 2014

Corey Marshall, President Anderson Vacations

E-Newsletter month of preference:

Invoice Date: January 1st, 2015 or prior if requested.

(c) GST: Total Cost:

Payment Date: January 31st, 2015 *Early bird confirmations will receive first opportunity for free content size upgrades subject to availability. *Hotels receive $100.00 off and Attractions $50.00 off for confirmations before the end of the early bird.

12


For more information contact: Corey Marshall CEO Anderson Vacations Cmarshall@andersonvacations.ca Skype:corey_marshall Phone: + 1 403 245 6200 NZ Mobile: + 64 21 555 463 www.andersonvacations.ca


For more information contact: Peri McCardle Destination and Supplier Specialist Anderson Vacations pmccardle@andersonvacations.ca Skype: andersonvacations_peri +1 403 245 6200 www.andersonvacations.ca


Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.