Marketing Menu - The Usman Group

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Property Journey THE MENU

We believe that everyone deserves the extraordinary, because luxury is not about price point, it’s about an experience. And when it comes to real estate, experience matters.

Online Listing Distribution

Every home represented by Sotheby’s International Realty receives exposure on an unrivalled collection of the world’s most authoritative digital media. Regardless of your property’s price, your home will be marketed to elite homebuyers and real estate investors in the New York Times, Wall Street Journal, Bloomberg Property Listings and Financial Times Property Listings.

Professional Photography & Video

Now more than ever professional media is playing a significant role in successfully marketing a property for sale. Millions of viewers immerse themselves in our collection of vibrant quality-controlled property photographs and video.

Signs

First impressions are critical and less is always more with our brand’s signage. Upon listing, your property will have the distinctive Sotheby’s International Realty Canada signage installed.

Canada’s Premier Real Estate Website sothebysrealty.ca

Featuring a state-of-the-art location-based and predictive-search experience, sothebysrealty.ca draws over 5 million visits and 15 million pageviews from uniquely qualified homebuyers annually, while generating thousands of qualified home buyer leads for property listings.

Property Brochures

One of our first initiatives will be to create a compelling professional marketing brochure printed on premium paper. By combining professional photography and attention getting narrative details, your home’s brochure will act as an essential tool in attracting qualified buyers.

The Power of Sotheby’s International Realty’s Network

Every home represented by Sotheby’s International Realty is showcased on sothebysrealty.com, the world’s premier website for real estate and homes for sale attracting over 30 million visits and 118 million pageviews annually, as well as on Sotheby’s International Realty’s mobile app. From there, your property is distributed to more than 100 interconnected Sotheby’s International Realty local websites around the world.

Social Media Advertising for Your Home

Every property represented by Sotheby’s International Realty Canada is advertised to a targeted and exceptionally qualified segment of local and Canadian real estate consumers on Facebook and Instagram.

Folio – A VIP Experience

Exclusive to Sotheby’s International Realty Canada, Folio offers you a clear and immediate view of the sales and marketing activity completed for your home.

Stay fully aware of how your home is being showcased to local and global buyers –receive updates to your email whenever critical activities are complete, or login to your personalized online dashboard anytime, anywhere for documents and details.

Customized Canadian Print Advertising Options

Our Canadian property advertising program offers opportunities for your home to be advertised in prominent national, regional and community media such as Globe & Mail, LaPresse, Calgary Herald, Vancouver Sun, local community publications, as well as Sotheby’s International Realty Canada’s exclusive magazine Insight: The Art of Living.

Customized Global Print

Advertising Options

By leveraging the strength of the Sotheby’s International Realty network, our clients gain exclusive access to a vast array of premier international print and digital media options unavailable through other real estate brokerage brands.

HOMEWITHUSMAN.COM

SOTHEBYSREALTY.CA

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