It is my pleasure to introduce the 2024 AMP Foundation Impact Report, my first as Chair of the AMP Foundation.
Tomorrow Makers program
SPARK Tomorrow Makers
IGNITE Tomorrow Makers
Alumni
Capacity development
Year-end reflections
AMPlifiers
Volunteering
Fundraising
2024
Partnerships
Impact investments
Our people
I have been on the Board of the AMP Foundation for three years and I have thoroughly enjoyed seeing our impact grow and positively change the lives of an increasing number of individuals, families and communities across Australia. I have been a Lifeline counsellor for ten years and the themes that I see emerging in that role help me understand what the Australian community is facing in this cost-of-living crisis, and therefore the role AMP Foundation can play.
The past 12 months has seen us increase our support to individual and community initiatives in line with our purpose. Our Impact Investments have a continuing focus on community housing and education; our Tomorrow Makers Program is in its second year of social enterprise development support and is going from strength to strength as you will see in the stories later in this report. Our dollar matching of the charitable endeavours of the AMP employees demonstrate the joy of giving, and how even the smallest contribution can make a big difference.
As I am also CEO of AMP Ltd, it would be remiss of me not to say how proud I am of the employees and the time and money they give to causes that are important to them and their families.
Our overall giving this year brings our lifetime giving to over $116M. The money is one thing but seeing the increasing number of people we are positively impacting is my measure of success, and we could not achieve this without the partnerships we continue to develop.
We believe our partnerships demonstrate our commitment to being that certain friend in uncertain times. Through our support, community led initiatives that are creating a better tomorrow, have the opportunity to become financially sustainable and continue their great work.
Alexis George Chair
AMP Foundation
I am delighted to share our most recent impact report with you. While all the achievements are inspiring, my top three are the commencement of our first Tomorrow Makers IGNITE program; our Tomorrow Makers Alumni kicking off; and an all-time high dollar matching of AMP employee charitable initiatives.
Taking what we learnt in 2023, we increased our funding modestly, and we focussed on capacity development and who we were positively impacting - and measured both. We are delighted with the results.
The way to approach this report is to think of it as a guide. The reports’ purpose is to enable you to click on links and read about the wonderful achievements of the individuals and organisations we help. Their stories, alongside the data, illustrate the impact they are having in communities across our nation. For other philanthropists, I hope this report identifies initiatives you may wish to further fund.
We are humbled by everything our partners have accomplished in year two of this three year strategy and I look forward to what we will achieve together in 2025.
I would like to acknowledge Lex my new Chair for her guidance over the past 12 months; Andrea and Stephen for their continued commitment; Prue who served on the AMP Foundation board for 9 wonderful years; and welcome David Cullen as a fellow Director.
Last but by no means least, thank you to my team for their innovation, insight and laughter, I hope you are as proud of what you have made possible for others, as I am of you.
Warm regards,
Nicola Stokes Director & CEO AMP Foundation
3,180
1,689 $116.2m
development hours
AMP Foundation’s purpose is to “help people create their tomorrow” and we achieve this through; Tomorrow Makers Program: philanthropic giving in the form of capacity development and funding; AMPlifiers Program: the primary source of our charitable donations
in the form of dollar matching the fundraising and volunteering efforts of the AMP employees; and; Impact Investing: a commitment to contribute 10% of our corpus to investments which demonstrate financial return alongside measurable social impact advised by Aii.
Tomorrow Makers – Social Enterprise Development
Female-led Businesses
Led by or with women.
First Nations People
Created by or with Indigenous communities.
Improving Financial Fairness
Helping vulnerable or disadvantaged individuals and communities.
Our reach is important to us as it ensures we receive as many applications as possible from potential Tomorrow Makers and charities who with our help can have an even more positive impact in the lives of individuals and families across our nation.
Our growing digital reach Community
Retire with Confidence
Improving the quality of life for older Australians.
AMPlifier – Dollar Matching
Team Volunteering
Donating to the charities AMP employees volunteer with.
Fundraising
Charities AMP employees raise money for.
Payroll Giving
For individuals who are time poor but still want to give.
Approach to Investing
Impact Investing
10% of corpus dedicated to impact investments.
Our Tomorrow Makers program fosters social enterprise development because we firmly believe in the power of the ‘business for good’ movement, where the heart of charity meets the muscle of business. This unique intersection of purpose and profit is where innovative solutions to our society’s most complex and persistent challenges are born.
With help from the AMP Foundation, our Tomorrow Makers create a ripple effect of positive social change that will help shape a brighter future for generations to come. The program operates in two distinct phases, each designed to support social entrepreneurs at different stages of their journey: Tomorrow Makers SPARK program is an 18-week grant and capacity development program designed to support and empower aspiring social entrepreneurs to test their ideas and plan how to turn them into a social enterprise.
The Tomorrow Makers IGNITE program supports social enterprises in their startup phase through a 12 month grant and capacity development program that will ensure they commence trading within 12 months of starting the program.
Partnership with Impact Boom
Our Tomorrow Makers program is delivered in partnership with Impact Boom who are a B Corporation and certified social enterprise focused on supporting and developing the global ‘business for good’ movement.
“Working alongside the AMP Foundation shows what’s possible when bold ideas meet genuine commitment.
Together, we’re not just supporting social entrepreneurs, we’re shifting systems, elevating community voices, and backing solutions that are built for long-term impact. It’s a partnership grounded in purpose, and it’s helping shape a future where people and communities thrive.”
Tom Allen CEO and Founder Impact Boom
SPARK Tomorrow Makers
Laura Greaves OAM
Founder of Muddy Cuddles
Muddy Cuddles provides animal-assisted therapy (AAT) for children in foster care. It matches children with therapy dogs and offers an app to train dogs for accreditation, expanding therapeutic support.
Maria Jerez
Founder of Accessilife
Accessilife is revolutionising accessibility by creating a centralised marketplace for disabilityfriendly products and services. This social enterprise ensures people with disabilities have greater choice, control, and ease in finding essential resources.
Sita Sargeant
Founder of She Shapes History
She Shapes History offers engaging walking tours in Canberra highlighting the contributions of women and queer figures making history relevant, accessible, and unforgettable for all Australians. Sita now aims to expand these tours nationwide and develop educational programs.
CEO of Accountable Futures Collective Female-led Businesses
Accountable Futures Collective drives systemic reform by ensuring institutions are accountable to young people. The new social enterprise arm will co-design accountability frameworks, fostering genuine youth engagement.
Mahamed
Founder of Stitch the Gap
Stitch the Gap empowers women facing financial barriers through training in sustainable textile production. By repurposing unsold fabric, the enterprise creates employment pathways while reducing industry waste.
Rebecca Keeley
Founder of Yarn Speech
Yarn Speech is a digital speech pathology platform designed to reduce wait times for Australian families struggling to access speech pathology services and reduces pressures on waitlists and clinicians. It offers AI-powered intervention tools, ensuring early support for children’s communication development in rural and remote areas.
Brodie Germaine
Founder of Brodie Germaine Fitness
Brodie Germaine Fitness is a holistic community gym in Mount Isa, QLD, that supports at-risk youth with fitness programs, mental wellbeing workshops, and cultural education, helping reduce reoffending rates and improve educational outcomes.
Co-Founders of A Curious Tractor
A Curious Tractor (ACT) transforms plastic waste into sustainable products, supporting remote Australian communities. Their first product, an eco-friendly bed and mattress, addresses essential needs while stimulating local economies and promoting a sense of ownership and pride within the community.
Mona
Nicholas Marchesi OAM and Ben Knight
Tasha Ritchie
SPARK Tomorrow Makers
Built In-Kind delivers workshops teaching tooluse, design and construction skills, empowering marginalised communities. The workshops, combined with custom furniture design and construction, provide participants with the confidence and skills needed to improve their employment opportunities, housing security and confidence.
Pathfinders NT delivers mentoring and wellbeing programs for young people across the Northern Territory. To expand its impact, Jessy is developing an app that connects young people with employment, education, and financial literacy resources. By leveraging technology, Pathfinders NT empowers young people with the tools to build brighter futures.
Brad Grieve and Linda Doolan
Co-Founders of Community led aged care
Brad and Linda’s community-driven aged care model enables older Australians to age at home with local workforce support. By connecting residents with government-funded care and training community members as support workers, they address aged care shortages while boosting local employment.
Nathaniel Diong
Founder of The Young Artists Centre
Threads is a social enterprise addressing both financial fairness and rehabilitation by providing compliant inmate clothing while offering ex-inmates transitional employment, aiding reintegration into society.
The Young Artists Centre nurtures the next generation of creative entrepreneurs, equipping young artists with the skills, guidance, and networks needed to transform their talents into sustainable careers.
Hannah Cheetham
Founder of Built In-Kind
Jessy Hall
Founder of Pathfinders NT
Fair
Luke Anderson
Founder of Fair Threads
Improving Financial Fairness
Improving Financial Fairness
Retire with Confidence
Tomorrow Makers
Watson
Tomorrow Makers Program Manager
“It’s been a privilege to witness the inaugural Tomorrow Makers IGNITE program come to life. This first cohort has set the benchmark for what can be achieved with the right capacity development and funding support. Working alongside each Tomorrow Maker as they pioneer impactful and innovative solutions to real-world challenges - while strengthening their confidence and enhancing their capability - is inspiring.”
Luke Wright and Phil Smith
Co-Founders of The Men’s Place
The Men’s Place creates culturally tailored community hubs where men can access job training, health services, and social support. By reducing isolation and strengthening community ties, the initiative helps prevent family violence and reduce rates of incarceration.
First Nations People
Catherine MacDougall
Co-Founder of Prepare Produce Provide
Prepare Produce Provide empowers Indigenous youth through the Djinda Ngardak culinary program. Their new non-alcohol beverage, Kepa Kwab, integrates training, employment, and Indigenous enterprise by producing and selling the non alcoholic drink.
2023 SPARK Tomorrow Maker
First Nations People
Tanya Egerton
Founder of Remote OpShop Project
The Remote OpShop Project partners with First Nations communities to establish locally owned and led opshops. These social enterprises provide employment, affordable goods, and funding for cultural initiatives while operating on circular economy principles.
2023 SPARK Tomorrow Maker
First Nations People
IGNITE Tomorrow Makers
Anthony MacShane & Jobe MacShane
Co-Founders of Reboot Australia
Reboot Australia is a reintegration enterprise providing skills training and employment pathways for people leaving the prison system. Through employer partnerships and mentorship, it ensures successful workforce re-entry.
Improving Financial Fairness
Simone Eyles
Founder of Disinfluencer
Disinfluencer is bridging the representation gap in media by providing a talent agency for people with disabilities. This enterprise creates meaningful employment pathways and shifts the narrative on disability inclusion.
2023 SPARK Tomorrow Maker
Improving Financial Fairness
Jimmy Leishman and Ed Trick
Co-Founders of TeaTime
TeaTime reduces social isolation in aged care through a user-friendly app that helps elderly residents stay connected with family. The enterprise ensures accessibility without requiring digital literacy, improving mental and emotional wellbeing.
Retire with Confidence
Mizzi
Co-Founder of Virtual Contact Centre
Virtual Contact Centre tackles ageism in employment by providing remote job opportunities and training for over 50’s. The enterprise connects businesses with experienced professionals through a work-fromhome contact centre model.
2023 SPARK Tomorrow Maker
Retire with Confidence
Lucy
Paul
This year we launched the Alumni program to extend our commitment to supporting social entrepreneurs beyond the Tomorrow Makers program. The Alumni, powered by the Business For Good Network (BFGN) provides ongoing capacity development and connection to a values-aligned community. BFGN is a certified social enterprise and digital platform powering collaboration across Australia’s purpose-driven business ecosystem. Through a vibrant, private space on the platform, including curated resources, storytelling, peer learning, and events, Tomorrow Makers stay connected, exchange ideas, and grow their impact.
“Through this partnership, with AMP Foundation, we’re building a powerful, connected ecosystem where Alumni can exchange ideas, lift each other up, find support and keep pushing the boundaries of what’s possible. This is how long-term impact takes root – through shared purpose, real collaboration, and a commitment to doing good.”
Javier Casanova Chief Operating Officer BFGN
Capacity development
SPARK Immersive
The two-day SPARK immersive was held at The Old Beechworth Gaol - a social enterprise space and Australian Centre for Rural Entrepreneurship (ACRE) headquarters. Social entrepreneurs from North East Victoria - Matt Pfahlert (ACRE), Matt Grogan (Indigo Power), Sara Jenkins (Corryong Neighbourhood Centre), and Rebecca Crawley (Thamarrurr Youth Indigenous Corporation) joined the immersive to share their insights which allowed our 13 SPARK Tomorrow Makers to exchange ideas and learn from local leaders.
reIGNITE Retreat
The retreat, held on Bundjalung Country, brought together our first IGNITE Tomorrow Makers alongside other purpose-driven leaders from Australia and New Zealand. Hosted by GoodNorth in conjunction with Impact Boom, the retreat gave Tomorrow Makers space to reflect, connect, and find clarity on their next steps, both personally and through their social enterprises. First Nations elders shared powerful stories and knowledge centred on deep learning, connection, and renewal.
Year-end reflections
The SPARK Tomorrow Makers graduated by presenting their bold and innovative social enterprise ideas to 120 guests at our annual Showcase.
From inspiring pitches to a vibrant evening of connection, it was a celebration of their creativity and commitment over the previous 18 weeks.
A special congratulations to Brodie Germaine, who was voted People’s Choice and received an additional grant of $20,000.
Our IGNITE Tomorrow Makers joined the SPARK Showcase in Sydney and also spent a day together as a mid point check in.
Together all the Tomorrow Makers went on the first ever She Shapes History walking tour outside Canberra led by founder, and Tomorrow Maker, Sita Sargeant.
AMPlifiers is a dollar-matching program for AMP employees. Through this initiative, we double the impact of our employees’ philanthropic endeavours. Whether through fundraising, volunteering, or payroll giving, we match their efforts dollar-for-dollar to maximise the positive impact on causes that are meaningful to them and their families. We encourage every AMP employee to become a champion of causes they care about.
We provide opportunities for teams of AMP employees to contribute their time and skills to meaningful causes, whether through hands-on activities or sharing professional expertise with charities. AMP employees themselves also volunteer as individuals outside work hours as part of their commitment to strengthening community connections.
“Your team has made a real impact!
With approx. 130 AMP team members in the kitchen, you collectively created approx. 1,040 nutritious meals, helping us in our mission to nourish our country and support those in need.
The food you prepared in Cooking For A Cause will equate to approx. 520kgs of food being saved from heading to landfill - directly fighting food waste, and it will help stop 499kgs of Co2 - which reduces global warming.
Every meal makes a difference, and we’re so grateful for your contribution.”
Gina Nicolopoulos
NSW State Engagement Lead OzHarvest
“With $148,800 donated and over 280 AMP staff volunteering across seven major events, this partnership not only broke our record for the most Supertees ever distributed by a single organisation—it also ensured that children in regional hospitals received the same comfort, dignity, and imaginative play opportunities as those in the city. AMP has become a key driver of our growth and reach. As the sole provider of Supertee garments to regional Australia, AMP’s commitment is truly life-changing, helping families feel supported and seen during some of their most difficult moments. We are so proud to stand alongside AMP Foundation, your impact continues to ripple far beyond the walls of each hospital. With much thanks and heartfelt appreciation.”
Jason Sotiris CEO SuperTee
Volunteering
Whether participating in charity events, hosting workplace fundraisers, or rallying colleagues to contribute, AMP employees play an active role in generating donations for charities. The AMP Foundation amplifies these efforts through dollar matching, ensuring every dollar raised goes even further.
“Dementia is one of the main causes of death in Australia and not talked about enough. We got to raise awareness through the bake sale organised by the Social Committee across AMP. It meant a lot for us that AMP Foundation supported our efforts by dollar matching funds raised. We’ve raised close to $4,000 in a few hours, which was exceptional.”
Jade Ng Manager, Performance Reporting AMP Ltd
“In 2024, 206 AMP employees from across Australia participated in STEPtember, raising $23,417. This was matched by the AMP Foundation making a positive difference to the lives of people with Cerebral Palsy and their families.”
Kristie Steggles Senior Manager of Partnerships and Fundraising
Cerebral Palsy Alliance
“Unfortunately, at 14 my daughter Emma was diagnosed with Melanoma. I appreciate the support and generous donations from everyone and the fact AMP Foundation then matched $ for $ personally means a lot to me, not only to help find a cure for the disease but also recognises our journey.”
Warren Arnott
WA
Senior
Manager AMP Ltd
Business Development
Top five charities supported through payroll giving
Fundraising
“I would love to be able to do charity work, but time is an issue at this point in my life. Payroll giving is amazing because it allows me to give to my preferred charities, for any amount I want and for as long as I want.”
AMP Employee Superannuation Team
RSPCA Australia
The
Year-end reflections
This year has been marked by moments of real impact and connection.
We’ve seen first-hand the power of small actions to create meaningful change. These experiences remind us that impact isn’t always about grand gestures, it’s about showing up, being present, and offering support when it’s needed most.
19 AMP employees, who we call Unsung Heroes, chose to dedicate more than 80 hours of their own personal time to causes close to their hearts. The AMP Foundation donated $5,000 to each of the charities they championed, $95,000 in total.
Heart of the Nation delivered CPR training across all states, equipping AMP employees with life-saving skills.
Partnerships
ACRE
Australian Centre for Rural Entrepreneurship (ACRE)
First Australian’s Capital (FAC)
“With the resources we now have, we’re building on the solid foundations of Social Enterprise Schools in a way simply unimaginable a couple of years ago. In an Australian first, all teachers and their students now have access to free world-class enterprise education curriculum online, shifting student
“With the resources we now have, we’re building on the solid foundations of Social Enterprise Schools in a way simply unimaginable a couple of years ago. In an Australian first, all teachers and their students now have access to free worldclass enterprise education curriculum
mindsets from job seeker to job creator.”
online, shifting student mindsets from job seeker to job creator.”
Matt Pfahlert
Matt Pfahlert
Co-Founder & CEO ACRE
• Recruit team for national expansion
• Secure additional sponsor/s aligned to AMP foundation leadership position
Indigenous-led enterprises and the creation of intergenerational wealth.”
Mi-Lin Finnie Managing Director
Co-Founder & CEO ACRE highlights
(Australian Centre for Rural Entrepreneurship) Vector logo to be supplied
“We are pleased to present the inaugural annual impact update for the FAC Catalytic Impact Fund (CIF), Australia’s foremost First Nations-led impact fund. Our impact framework is designed to foster a thriving Indigenous economy through sustainable,
• Strengthen and update teacher resources, platform, online marketplace, marketing/comms Green
• Develop evaluation/impact framework and implementation Plan Green
• Train Social Enterprise Schools facilitators Green
• Review and enhance teacher professional development resources and delivery Yellow
• Conduct EOI for Community onboarding programs and local sponsor interest
• Continuation and consolidation of current school commitments to SKILLS and BEHAVIOURS with over 70 schools
First Australians Capital Catalytic Impact Fund (CIF)
Annual Impact Report: As of 30 June 2024
Impact Overview
We
This report summarizes the activities and outcomes of the CIF for FY2024 including the initial operating period Q4 Our impact framework reflects our commitment to FAC’s ‘Right Capital-Right Support’ impact investing model. This model is designed to foster a thriving Indigenous economy through sustainable, Indigenous-led enterprises and the creation of intergenerational wealth.
This report is issued biannually, with updates for 31 December and 30 June. It provides a summary of impact outcomes for the respective periods. Please note that certain impact indicators will be reported annually, aligned with the availability of data from businesses.
Report Scope
- Includes Indigenous businesses within the Catalytic Impact Fund as of 30 June 2024. - Data encompasses the
FAC
The Funding Network (TFN)
“AMP Foundation’s unwavering support enabled delivery of 7 Flagship events and raised $710,436 in support of Thriving Young People, Equity & Inclusion and Local Communities. An estimated 3,788 people are expected to benefit from the 21 programs funded.
AMP Foundation hosted our Sydney Equity and Inclusion event and our first dedicated First Nations event, which has been informed by both TFN Alumni and AMP Foundation Tomorrow Makers. In addition, AMP Foundation has engaged a cross-section of employees, amplifying the impact of their donations.”
Kristen Lark CEO
The Funding Network
Global Sisters (GS)
“The Solo Mums PPS Demonstration Program is designed to prove that solo mums receiving income support can, with the right conditions, participate meaningfully in the economy, become self-employed, and ultimately achieve financial independence. This initiative is not only about showcasing potential—it’s also about deeply understanding barriers that keep women reliant on welfare. Our goal is a welfare system that genuinely
supports women’s choice to pursue selfemployment as a viable pathway out of poverty, and the progress made in 2024 gives us confidence we are creating that path.”
Mandy Richards Founder and CEO Global
Sisters
Impact investments
Our Impact Investments are carefully selected to ensure they align with our values and contribute to meaningful outcomes that improve lives and support a healthier planet. Our focus is not only on supporting impactful initiatives, but also on driving innovation and fostering sustainable growth for future generations.
“Together AMP Foundation and Aii are driving innovation and fostering sustainability while enhancing AMP Foundation’s ability to assess and understand the real-world impact of their investments, moving beyond traditional financial metrics.”
