Development Book

MORE SUPPORT PER SQUARE FOOT D E VE LO P M E N T

M A R K E T I N G

S U P P O R T

More Support Per Square Foot BERKSHIRE HATHAWAY HOMESERVICES KOENIGRUBLOFF R E A LT Y G R O U P I S O N E O F T H E L A R G E S T A N D M O S T SUCCESSFUL REAL ESTATE BROKERAGES IN THE CHICAGO A R E A . W E H A V E B E E N C O N S I S T E N T LY C H O S E N T O REPRESENT THE FINEST NEW CONSTRUCTION PROJECTS AND CONVERSIONS, INCLUDING THE ICONIC PROJECTS YOU’LL VIEW IN OUR PORTFOLIO.

WE RECOGNIZE THAT EACH PROJECT IS UNIQUE. WE TAILOR A SALES AND MARKETING PROGRAM THAT WILL ENSURE SUCCESS.

Picture the Perfect Partner WE HAVE THE EXPERIENCE, CONNECTIONS AND EXPERTISE.

We are grateful for the opportunity to present our ideas on how to market and sell your exceptional project. Our specialized marketing program has been established with one goal in mind — to deliver unrivaled customer service and superior knowledge of the Chicago area real estate market. Our network of professionals will work closely with you to achieve results that exceed your every expectation.

Our Berkshire Hathaway HomeServices story starts with a sign: We call it like we see it. When one of the world’s most admired companies puts its name on a real estate sign, that’s a sign buyers and sellers want to see.

Berkshire Hathaway HomeServices is a real estate brokerage network built for a new era in residential real estate. The brand, among the few organizations entrusted to use the world-renowned Berkshire Hathaway name, brings to the real estate market a definitive mark of stability, strength, quality and innovation.

Our vision is crystal clear: To be the best-recognized and most highly respected homeownership services brand in the United States and worldwide.

Our lineage is Good to know™: HSF Affiliates LLC, based in Irvine, CA, operates Berkshire Hathaway HomeServices. The company is a joint venture of which HomeServices of America, Inc., the nation’s second-largest, full-service residential brokerage firm, is a majority owner. HomeServices of America is a Berkshire Hathaway Inc. affiliate.

Berkshire Hathaway is a worldwide holding company based in Omaha, NE. Its chairman and CEO is Warren Buffett, often referred to as the “Oracle of Omaha,” who according to Time magazine’s ranking is among the world’s most influential people.

Berkshire Hathaway is the #1 company in Barron’s 2013 ranking of the world’s 100 most respected companies; it ranks at #8 in Fortune magazine’s 50 Most Admired Companies survey; and is #18 in Harris Interactive’s reputation study of the 60 Most Visible Companies.

More Support Per Square Foot

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D E L I V E R I N G B O T T O M - L I N E S A L E S R E S U LT S

Development Marketing Program OUR DEVELOPMENT MARKETING PROGRAM STANDS OUT FOR ITS ABILITY TO DELIVER B O T T O M - L I N E S A L E S R E S U LT S F R O M S T A R T T O F I N I S H .

• We are committed to being your dedicated sales and marketing team. We seek long-term, mutually beneficial relationships with builders who share our commitment to excellence.

• Our goal is to sell your inventory as quickly as possible and for the highest price possible. We staff your development with our best brokers who are committed to your success.

IN BUSINESS, SOME NAMES STAND OUT FROM THE CROWD. OUR NAMESAKE, BERKSHIRE HATHAWAY, WAS NAMED THE

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• Luxury Collection

is our luxury marketing program. It provides access

to markets that cater to the buyers of premium properties on a regional, national and international level.

• Throughout the city of Chicago and suburbs, southeast Wisconsin, northwest

NO. 1 COMPANY IN BARRON’S ANNUAL RANKING OF THE WORLD’S MOST RESPECTED COMPANIES.

Indiana and Harbor Country, our large portfolio of new and converted properties underscores our ability to deliver and close buyers across a broad spectrum of price points and lifestyles.

Delivering Bottom-Line Sales Results

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MARKETING PROCESS

Marketing Designed to Build Sales W E N O T O N L Y U N D E R S T A N D T H E T H E O R Y O F B U I L D I N G A S T R O N G B R A N D F O R Y O U R D E V E L O P M E N T, B U T H A V E T H E A B I L I T Y T O T R A N S L A T E O U R M A R K E T I N G S A V V Y I N T O B O T T O M - L I N E S A L E S R E S U LT S F O R Y O U R P R O J E C T.

• We take the time to understand the current state of the market and share insights with you to help drive your sales.

• We look at your development with a fresh perspective that allows us to maximize your project’s unique points of difference and present them in their best light.

• We then work to ensure that all facets of your marketing communications efforts work seamlessly to communicate the brand in a highly motivating manner that turns lookers into buyers.

Our Development Marketing program is executed by an experienced marketing team and brokers who are highly knowledgeable in development marketing and project sales. We do not take a cookie-cutter approach to serving your needs.

WE HAVE WORKED WITH ESTABLISHED BRANDS LIKE DONALD TRUMP AND HIS INTERNATIONAL HOTEL & TOWER BUT WE ARE EQUALLY AT HOME WHEN YOUR NEEDS DICTATE A COMPLETE BRANDING EFFORT.

Our marketing is designed to provide every possible selling advantage in today’s marketplace.

Marketing Process

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Berkshire Hathaway HomeServices KoenigRubloff Realty Group functions as your in-house advertising agency with experience creating compelling and awardwinning multi-media marketing campaigns. Our development programs utilize an integrated Marketing and Information Technology Department. By bringing the strength of these two critical areas together, we provide a seamless approach to market your project in a creative, compelling and cost-effective manner.

5 STEPS TO SUCCESS 1.

UNDERSTANDING TODAY’S MARKETPLACE 2.

UNDERSTANDING YOUR DEVELOPMENT’S BRAND 3.

CREATING A COMPREHENSIVE MARKETING PLAN 4.

MARKETING, ADVERTISING & MEDIA 5.

TRACKING RESULTS WITH ROBUST REPORTING

Understanding Today’s Marketplace WE TAKE THE TIME TO UNDERSTAND WHERE YOU FIT INTO TODAY’S MARKETPLACE. WE ASK IMPORTANT QUESTIONS AND SHARE RELEVANT INFORMATION. • What is the current state of the market?

• What is the best pricing model?

• How does current local activity influence your pricing strategy?

• What are the numbers with regard to activity and recent sales?

Understanding Your Development’s Brand WE FEEL THIS IS THE MOST CRITICAL STEP TO UNDERSTAND YOUR PROJECT AND TO BE ABLE T O S E T I T A P A R T F R O M A L L T H E R E S T. • We begin by asking the right questions.

• We take the time to thoroughly understand your potential buyers.

• We work with you to develop a strong value proposition by asking questions: • What makes your development the best choice?

• What differentiates you from the competition that prospects care about?

• How do we communicate your value proposition

• We understand what motivates buyers of properties like yours on both an emotional and rational level.

• We gain a thorough understanding of the features and amenities that set your project apart.

• We take the time to understand existing brand graphic standards.

• We can create a complete brand identity system for your development that includes a professional logo and appropriate color palette.

quickly and clearly?

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Marketing Process

WE WILL SHARE INFORMATION FROM OUR EXTENSIVE DATABASE AND HELP YOU FRAME AN ANSWER TO THE QUESTION, “WHAT’S REALLY GOING ON IN MY NEIGHBORHOOD?”

WE UNDERSTAND

Creating a Comprehensive Marketing Plan D U R I N G T H I S S T E P W E A P P LY O U R F I F T Y P LU S Y E A R S O F E X P E R T I S E T O T H E C R E AT I O N OF A MARKETING PLAN THAT COVERS IMPORTANT ELEMENTS LIKE: • Understanding the demographics and psychographics of your prospective buyers.

• Understanding the media habits of your potential buyers.

• Using that knowledge to create a comprehensive marketing and advertising plan that includes appropriate new and traditional media vehicles.

• Creating custom color brochures, price sheets and postcards. Complete branding and rebranding services are also available.

• Providing professional photography of finished model units, common areas and lobby, and creating an optional online virtual tour.

• Creating a public relations plan.

• Coordinating broker events.

WE SEE YOUR DEVELOPMENT MARKETING PLAN AS A LIVING DOCUMENT AND CLOSELY MONITOR RESULTS. THIS ALLOWS US TO FINESSE OUR EFFORTS TO MAXIMIZE MEDIA DOLLARS AND EXPOSURE.

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Marketing Process

Pre-Marketing Communications to the Brokerage Community WE WILL GENERATE INTEREST AMONG TOP SELLING BROKERS AND OFFICES IN THE AREA O F Y O U R D E V E L O P M E N T T O I N V I T E T H E M I N F O R A P R E V I E W.

THE PERSONAL TOUCH We will personally contact area brokers with recent transactions by phone or in person.

BROKER eBLAST We hand-pick a database of brokers who have recently sold in the area of your development, as well as those who have buyers potentially interested in purchasing in your area.

EVENTS We will hold private broker open houses to generate buzz.

WE CREATE Marketing Process

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MLS Exposure and Ongoing Broker Marketing BEFORE YOUR DEVELOPMENT IS LISTED IN THE MLS, WE WILL UTILIZE REVERSE P R O S P E C T I N G , C L O S E D S A L E S D A T A , O U R K O E N I G R U B L O F F. C O M R E G I S T E R E D U S E R D A T A B A S E A N D G U E R I L L A M A R K E T I N G T A C T I C S T O G E N E R A T E E A R L Y I N T E R E S T I N Y O U R P R O J E C T.

MLS EXPOSURE

E-MAIL MARKETING CAMPAIGNS

The MLS is the most effective way to create awareness

E-mail blasts will be sent to the brokerage community the

about your development within the brokerage community.

week of the launch. Our automated system identifies every

We will strategically position units and regularly modify

buyer in our database exhibiting interest in developments

inputs to keep listings fresh, up-to-date and ensure accurate

like yours and sends out e-mails, directly notifying them of

representation of the project at all times.

your listing.

BROKER OPEN HOUSES

IN-HOUSE BROKER MARKETING

Approximately 1-2 weeks after your development is introduced

We will announce the listing of this project at company

in the MLS, we will hold an Introductory Broker Open House.

sales meetings and execute follow-up promotions within

Publicity among local brokers is crucial to gain exposure and

our office by sending a company-wide e-mail announcement

receive feedback.

and distributing flyers in each broker’s personal mailbox.

REVERSE PROSPECTING Our extensive contact database allows us to connect directly with potential buyers searching for similar properties. We monitor potential leads and follow up to schedule showings and proactively get feedback.

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Marketing Process

WE WILL UTILIZE MULTIPLE RESOURCES TO GENERATE EARLY INTEREST IN YOUR PROJECT.

We Create the Ultimate Online Experience O N C E W E H A V E G A I N E D A C O M P L E T E U N D E R S T A N D I N G O F Y O U R P R O J E C T, W E W I L L B E READY TO BUILD YOUR BRAND IN THE MARKETPLACE BY CREATING AND IMPLEMENTING THE MEDIA PLAN AND MARKETING MATERIALS.

ONLINE MARKETING Online promotion and advertising has rapidly become an essential component of modern marketing. Today, approximately 90% of home buyers search for their properties on the Internet.* Our online marketing objective is to reach the widest audience of potential buyers, produce activity to attract buyers and monitor traffic to follow up leads. We will create an immediate and heavy Internet presence, grabbing the attention of web savvy consumers.

CUSTOMIZED DEVELOPMENT WEBPAGE We will create a custom webpage and provide a unique URL to match the project address. The webpage is an easily accessible destination for buyers to view the best representation of your development as well as obtain a brochure and other materials available for download. The custom URL will enhance search optimization of your custom webpage, increasing its footprint online and driving more traffic to the site.

REGISTERED USER eBLAST We will inform our large registered user database of KoenigRubloff.com of your development and generate interest early on with highly desirable prospects.

ONLINE SOCIAL MEDIA MARKETING We connect your project with brokers and potential buyers using a variety of social media platforms, including Twitter, Facebook, Pintrest, YouTube and our blog, as well as innovative e-marketing outreach.

*Source: 2012/13 National Association of Realtors速 Profile of Home Buyers and Sellers

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Marketing Process

Realtor.com

Zillow.com

Trulia.com

WEBSITE REPRESENTATION Your development will get premium placement on a network of over 100 major sites, extending the reach of your project to thousands of online users each day to generate buyer traffic in today’s market.

COMBINED WEB EXPOSURE Our marketing strategies utilize our superior online positioning so your development gets the most effective exposure and buyer traffic.

• We have thousands of registered users and our sites draw over 4,000 unique visitors every day, providing your development the exposure and buyer traffic necessary to sell quickly and successfully.

• Through exclusive partnerships, we feature your listings on popular Chicago area websites, including ChicagoTribune.com and SunTimes.com.

• We syndicate listings to more than 100 of the top real estate websites in the world, giving your development maximum web exposure in the Chicago area and beyond.

• This includes enhanced listings on Realtor.com®, which receives more than

TODAY, APPROXIMATELY 90% OF HOME BUYERS SEARCH FOR THEIR PROPERTIES ON THE INTERNET.

13 million unique views each month. Realtor.com® is the most utilized website for real estate in the United States.

• We also syndicate our listings to HomeFinder.com, Trulia.com, Zillow.com, Move.com, Moving.com, MSN.com, SunTimes.com and many more.

• Awareness of your development will skyrocket from the expanded Internet presence, and online house hunters will find your development listings no matter which search engine they use.

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Marketing Process

Google.com

Frontdoor.com

MSN.com

Move.com

Moving.com

Pioneer Press sites

ChicagoTribune.com

SunTimes.com

Yahoo.com

Y O U R P R O J E C T W I L L B E P R O M O T E D VIA PRINT ADVERTISING, DIRECT MAIL AND MORE.

FINANCING AVAILABLE

Hamptons of Hinsdale offers luxurious Townhomes and Condominium residences appointed with the finest of finishes and a meticulous attention to detail. From the finely crafted architecture to the superb interior amenities and superior quality of construction, you will find that no detail has been overlooked. These unique residences are located on 12.5 generously landscaped acres.

Close to downtown Hinsdale, area shopping, and transportation.

Our first of 4 condo buildings is already 90% sold and we have over 30% reserved in our NEW BUILDING coming May 2014. Hurry in and see what we are building next! You owe it to yourself to make an appointment for a personal tour of this truly outstanding new home development.

Your Park Stretches

for Miles

hermitagesixteen11.com 3 BEDROOMS/2 BATHS Prices starting at $650,000 EXCLUSIVE FEATURES INCLUDE: Private elevator entry Expansive private outdoor space Ideal floor plans with refined finishes Attached heated garage parking

for more information please contact

AARON SHARE JENNIFER MILLS

773.710.9932 773.914.4422 DEV#2240048

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Spacious residences available from $1 million, penthouse floors available from the upper bracket, located at 2520 N. Lakeview. Visit our Sales Center at the John Hancock Center, 875 N. Michigan Avenue, Suite 3980.

Open by appointment. Call to schedule your private presentation.

773.549.8888

www.LincolnPark2520.com

Developed by Ricker-Murphy Development, LLC with GE Asset Management, Real Estate Advisor to the General Electric Pension Trust.

Presented Exclusively by

Developer registration #1742893. This advertising material is not an offer to sell or a solicitation of an offer to buy to residents of any state in which registration requirements have not been fulfilled.

Magnificent Living

“I cordially invite you...”

to visit my luxurious new residential and hotel condominium showrooms at Trump International Hotel & Tower Chicago.

Nothing but the finest finishings and fixtures are displayed and the results are spectacular. This will be the perfect expression of the Trump lifestyle in the heart of Chicago.

We look forward to your visit.

Priced from $, to over $ million

NEW SALES CENTER 330 NORTH WABASH SUITE 2000 CHICAGO, IL 60611

888.922.1787 WWW.TRUMPCHICAGO.COM

EXCLUSIVELY MARKETED BY KOENIG & STREY GMAC REAL ESTATE Broker registration required. Obtain the Property Report required by Federal Law and read it before signing anything. No Federal agency has judged the merits or value, if any, of this property.“We are pledged to the letter and spirit of U.S. policy for the achievement of equal housing opportunity throughout the Nation. We encourage and support an affirmative advertising and marketing program in which there are no barriers to obtaining housing because of race, color, religion, handicap, familial status or national origin.

.......

Exclusively marketed by Prudential Rubloff

The Ritz-Carlton Residences, Chicago, Magnificent Mile are not owned, developed or sold by The Ritz-Carlton Hotel Company, L.L.C. NM Project Company LLC uses The Ritz-Carlton marks under license from The Ritz-Carlton Hotel Company, L.L.C. DEVELOPER NO. 1898487

We Create Strong Traditional Media Support PRINT ADVERTISING We will feature your development in publications such as Chicago Tribune, Pioneer Press and The Wall Street Journal.

DIRECT MAIL Professionally designed and customized direct mail postcards will be sent to prospective purchasers in the area and neighborhoods surrounding your development.

GUERILLA MARKETING We will post flyers and drop off postcard-sized marketing pieces at strategic locations throughout the area surrounding your development.

1547nDearbornPkwy.com CHICAGO, ILLINOIS M.BENNETT & J.KRAMER | 312.475.4543 $15,000,000

N2403Snake.KoenigRubloff.com LAKE GENEVA, WISCONSIN THE FRUMENTINO TEAM | 847.945.7653 $5,900,000

21eCedarSt.KoenigRubloff.com CHICAGO, ILLINOIS MARY BENNETT | 312.893.3566 $5,000,000

2044nClifton.KoenigRubloff.com CHICAGO, ILLINOIS BRAD SCHREIBER | 312.296.1881 $4,500,000

1825nCleveland.KoenigRubloff.com CHICAGO, ILLINOIS JANET OWEN | 312.268.0700 $4,395,000

East Lake Shore Drive CHICAGO, ILLINOIS JANET OWEN | 312.268.0700 $4,250,000

1837nWinchesterAve.KoenigRubloff.com CHICAGO, ILLINOIS MONIQUE PIERON | 312.264.5865 $3,895,000

1838nHudson.KoenigRubloff.com CHICAGO, ILLINOIS PATTY STERNBERG | 312.849.4044 $3,875,000

704ParkLn.KoenigRubloff.com WINNETKA, ILLINOIS CHRIS DOWNEY, GRI | 847.784.3045 $3,795,000

1901nDayton.KoenigRubloff.com CHICAGO, ILLINOIS MELINDA JAKOVICH | 312.953.3425 $3,750,000

37IndianHillRd.KoenigRubloff.com WINNETKA, ILLINOIS CHRIS DOWNEY, GRI | 847.784.3045 $3,695,000

419wOakdaleAve.com CHICAGO, ILLINOIS NATASHA MOTEV | 312.475.4200 $3,295,000

SIGNAGE We will create visible and eye-catching signage highlighting your development’s features and price point, motivating buyers to

From a name that is the most respected and admired throughout the world, our real estate experts raise the bar for the luxury home market and redefine the art of fine living.

explore. We will create large banner and corner signs to capitalize

Why trust the purchase or sale of a luxury home to anyone else?

on exposure from nearby traffic.

1970Windridge.KoenigRubloff.com LAKE FOREST, ILLINOIS

KoenigRubloffLuxuryCollection.com

J. ANDERSON & D. MANCUSO | 847.460.5412 $3,195,000

PUBLIC OPEN HOUSES We will hold open houses and staff your development with additional brokers as the size of the development and traffic dictates.

1333WatersEdgeLn.com NORTHBROOK, ILLINOIS

1040nLakeShore7A.KoenigRubloff.com CHICAGO, ILLINOIS

2223wBeldenAve.com CHICAGO, ILLINOIS

1430nLakeShore-14.KoenigRubloff.com CHICAGO, ILLINOIS

6135nKnoxAve.KoenigRubloff.com CHICAGO, ILLINOIS

1081SheridanRd.com HIGHLAND PARK, ILLINOIS

JOAN MCGOWAN | 847.510.5000 $2,700,000

NANCY NUGENT | 312.264.1271 $2,685,000

NATASHA MOTEV | 312.475.4200 $2,595,000

JANET OWEN | 312.268.0700 $2,450,000

PAUL GORNEY | 773.914.0023 $2,300,000

MIKE HEAGNEY | 847.456.4290 $2,295,000

NEW CONSTRUCTION WITH DELIVERY SPRING OF 2014 1105FranklinAve.KoenigRubloff.com RIVER FOREST, ILLINOIS STEPHEN CHERTOK | 708.334.9634 $1,988,000

Marketing Process

712North.KoenigRubloff.com NEW BUFFALO, MICHIGAN B.BIERNACKI & J.GINTAUTAS | 269.469.8300 $1,700,000

Jennifer Mills-Klatt 773.914.4422 jmills@koenigrubloff.com

hermitagesixteen11.com

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If your development qualifies to be included in our Luxury Collection

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marketing program, it will benefit from additional targeted exposure on a local, regional, national and international level.

LUXURY COLLECTION

SM

BERKSHIRE HATHAWAY HOMESERVICES KOENIGRUBLOFF REALTY GROUP BROKERS HAVE CLOSED NEARLY $2.5 BILLION IN LUXURY REAL ESTATE IN THE PAST TWO YEARS ALONE. OUR LUXURY COLLECTION

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PROGRAM YIELDS RESULTS

BECAUSE OUR BROKERS UNDERSTAND THAT MARKETING A LUXURY PROPERTY IS A BLEND OF ART AND MARKET SAVVY.

ONLINE SUPPORT Your luxury development is distributed to all Berkshire Hathaway HomeServices KoenigRubloff Realty Group partner websites, and an elite list of additional luxury websites that most notably include: • Luxury CollectionSM at KoenigRubloffLuxuryCollection.com.

• Who’s Who in Luxury Real Estate at LuxuryRealEstate.com.

• The Wall Street Journal at RealEstateJournal.com.

• Unique Homes at UniqueHomes.com.

KoenigRubloffLuxuryCollection.com

• Your luxury property’s one-of-a-kind webpage at www.<youraddress>.com.

• Your luxury development will also be featured in special e-mail announcements that we send to our proprietary database of high-end prospects.

TRADITIONAL SUPPORT Professional photos of your luxury development are featured in select print media, from advertising to broker communications to professionally designed consumer marketing pieces.

LuxuryRealEstate.com

RealEstateJournal.com

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Marketing Process

Marketing, Advertising & New Media Summary • Create a bold, contemporary design for your development’s customized webpage with large, professional photos and unique URL. • Program and maintain your fully search engine-optimized webpage.

• Implement Walkscore® on every detail page, with neighborhood information for your development.

• Provide KoenigRubloff Report detailed market reports for individual neighborhoods.

• Create and execute an e-mail marketing campaign to KoenigRubloff.com subscribers and area real estate brokers.

• Create and maintain reports giving a historical profile of your project and the surrounding market.

• Create a Buyer Tour with directions “to and from” your development, including a detailed map.

• Feature your development on KoenigRubloff.com where we average over 100,000 visitors each month.

• Where appropriate, incorporate our New Construction search feature.

Marketing Process

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SALES PROCESS

It’s Phase 4—Will You Have the Same Broker?

B E R K S H I R E H A T H A W A Y H O M E S E R V I C E S K O E N I G R U B L O F F R E A LT Y G R O U P H A S I T A L L : T H E T A L E N T, T E C H N O L O G Y A N D T R A D I T I O N . I N T H I S S E C T I O N W E W O U L D L I K E T O H I G H L I G H T T H E H I G H L E V E L O F T A L E N T T H A T W E W I L L F I E L D F O R Y O U R D E V E L O P M E N T. We make a great partner for your development because we look for long-term relationships and we are committed from start to finish. While some real estate companies are far better at getting listings than closing sales, Berkshire Hathaway HomeServices KoenigRubloff Realty Group delivers results.

IS THAT WHAT YOU REALLY WANT? In today’s world a talented broker is not an option, it is critical. We were one of the first major real estate companies to embrace the Internet; however, we never lost site of how important good brokers are to closing a sale.

We have one of the largest and most productive networks of real estate sales professionals in the Chicago area. We hire the best and it shows in your results.

CONSIDER THIS: ALTHOUGH A MAJORITY OF PROSPECTS START THEIR SEARCH PROCESS ONLINE, ONLY 15 PERCENT OF PEOPLE PLAN TO BUY WITHOUT PROFESSIONAL ASSISTANCE, AN ALL-TIME LOW, DOWN FROM 25 PERCENT IN 2001.

Sales Process

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We Track Results with Weekly Summary Reports W H E N Y O U R B R A N D I S O U T I N T H E M A R K E T P L A C E , W E T R A C K R E S U LT S A N D P R O V I D E R O B U S T I N F O R M AT I O N T O K E E P Y O U F U L LY I N F O R M E D AT E A C H M I L E S T O N E .

TRANSACTION MANAGEMENT We manage all details of each transaction by opening the escrow accounts, being present at inspections, appraisals and walk-throughs, supervising any repairs and ensuring contract and paperwork are in order. We coordinate with lenders, attorneys, developers and developerâ&#x20AC;&#x2122;s in-house brokers throughout the entire process.

MANAGE & TRACK PROSPECTS/COMPILE FEEDBACK We are diligent in obtaining feedback from all leads and showings as well as responding to inquiries immediately.

A propertyâ&#x20AC;&#x2122;s initial exposure to the market brings considerable information and data to our attention, that was not available at first.

We will provide regular feedback and traffic statistics to update you on changing market conditions. We also monitor the pulse of the market regularly to analyze the performance of your project against its competitors and provide feedback in a timely manner.

WE TRACK RE 28

Sales Process

PROJECT MANAGEMENT In addition to the Sales Team, our Development Marketing Team will coordinate all components of the marketing plan.

INFORMED UPDATES A summary of the week’s activity, including showings, inquiries and feedback, will be delivered via e-mail to you each week.

STRATEGIC MEETINGS We will be available for regular meetings to review activity, feedback and to evaluate our plan and strategy.

SPECIAL FINANCING We will work with your preferred lender or bank and schedule their representatives to be present at open houses and events. This will make the lending process for potential buyers easier and the sales process for us…seamless.

WELLS FARGO HOME MORTGAGE Wells Fargo Home Mortgage offers a comprehensive menu of mortgage loans at competitive rates. Our in-house mortgage consultants offer a superior level of service and expertise to your clients, along with support tailored to meet the needs of your project.

ESULTS

All first mortgage products are provided by HomeServices Lending, LLC Series A. HomeServices Lending, LLC Series A may not be available in your area. Wells Fargo Home Mortgage is a division of Wells Fargo Bank, N.A. ©2010 HomeServices Lending, LLC Series A. All Rights Reserved. An Equal Housing Lender. Koenig & Strey is an affiliate of HomeServices Lending. Please speak to your real estate broker for more information on this affiliation.

Sales Process

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My Commitment to You T H I S I S T H E S A L E S P R O C E S S YO U C A N E X P E C T W H E N YO U PA R T N E R W I T H U S: • Each prospect will be treated like a VIP, allowing the buying process to be as stress-free as possible. When it comes to communication, we are professionals.

• We will manage your buyers’ transactions from beginning to end. Selling your development is an involved process and our job is not only to close the sale, but also to work with your buyers, making sure they have a positive experience.

• Our team of sales professionals is among the best of the best in Chicago area real estate, showing a dedication and drive that is rare even among top producers.

• Commitment to your success is our first priority and that is a promise. Our professionals put the developer first, no matter what other clients they may be working with at the time. Ethics stand above all else.

• We understand that all potential buyers generated by advertising dollars are your clients and our goal is to make sure they become your buyers.

• Our brokers will work diligently to develop a sophisticated understanding of the strengths of your development versus the competition.

• Consistency of message is also important, and that is why our brokers will be well-versed in the history and unique opportunities provided by your development.

• Our brokers stay in touch with your prospects and work hard to convert them to buyers.

• Our brokers will follow up with every contact made and use all of our multi-media marketing tools to reach out to them, leaving no stone unturned in the pursuit of sales success.

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Sales Process

• We believe in regular updates with frequent face-to-face meetings, phone calls and e-mails to keep your buyers informed.

• We will take the time to thoroughly explain the sales contract and buying process, ensuring that every buyer understands their sales contract, an essential obligation of any real estate broker.

• Our goal is to sell each property at the highest possible price, in the least amount of time and in the most convenient manner.

SUMMARY REPORTS We provide a comprehensive report that includes traffic summary, traffic sourcing, sales summary, and project data.

Sales Process

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Outstanding Strength and Stability E V E R Y D E V E LO P E R W A N T S A PA R T N E R W H O I S G O I N G T O B E H E R E T O D A Y A N D T O M O R R O W. KO E N I G R U B LO F F I S A PA R T O F T H E B E R K S H I R E H AT H AWAY H O M E S E R V I C E S N AT I O N A L R E A L E S TAT E N E T W O R K , A N D I S W H O L LY O W N E D B Y H O M E S E R V I C E S O F A M E R I C A , I N C , A N D T H I S N O T O N LY G I V E S U S S C A L E — B U T A L S O A H I G H D E G R E E O F F I N A N C I A L S T R E N G T H A N D S T A B I L I T Y. • HomeServices of America, Inc., a Berkshire Hathaway affiliate, is the second-largest, full-service residential real estate brokerage firm and the largest settlement services provider in the U.S. • As part of the Berkshire Hathaway HomeServices, we are part of a national brand that is redefining real estate.

Our national network of nearly 30,000 brokers in 750 offices, in 37 states offers incredible access and opportunities to connect with some of the most prestigious brokers throughout the country.

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Sales Process

“PRICE IS WHAT YOU PAY. VALUE IS WHAT YOU GET.” Warren Buffett Chairman and CEO of Berkshire Hathaway

SUMMARY OUR GROUP WILL ALWAYS BE DIRECT AND HONEST. • You will know what you are getting and who you are getting with our team.

• We promise to be available and accountable for every aspect of this project from beginning to end.

• Your project will be a priority for not only our team, but for our company as a whole.

• W e feel that we can produce the results necessary to complete our number one goal, which is to sell your development as quickly as possible, for the highest total sellout.