community notice boards, and circulating them electronically around community email groups, partners’ websites and other online spaces such as Facebook and Twitter. This aimed to not only generate attendance on the day but to raise the profile of the programme and of Knowle West. The DWYL Facebook account was managed by re:work and allowed the programme to keep in touch with the local community. As illustrated previously, groups such as Sew Clever have been supported to develop their own use of social media, especially Facebook, raising the profile of the work and of Knowle West. For further example, KWMC has developed a social media app, My Knowle West (MyKW), which was designed to facilitate hyper-local photo and information sharing, and has been used by businesses involved in DWYL, such as Steve Griffiths.37 A core area of support offered to participants was the ability to receive advice and guidance from the programme’s graphic design team. This proved very valuable for several of the businesses as it greatly assisted in piloting businesses and developing a professional brand identity.
For example, A Ride in The Park accessed branding and marketing advice and used the design to buy their own marketing materials such as branded clothing, postcards and flyers. They also used the design to develop their online brand via Twitter. For further example, the following logos were produced for use by all local food producers, to develop a brand identity for food sourced or produced in Knowle West:
The programme also commissioned short promotional films, beginning with an animation explaining the DWYL ethos,38 followed each year with films 37
MyKW http://mykw.org.uk
38
Link to DWYL animation by Nick Hilditch on vimeo
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