5 marketing concepts you have to know

5 marketing concepts you have to know Nowadays, digital marketing has become trending to promote a business. It is like that if you want to grow your business, you need to choose digital marketing to promote your business. So if you are looking for a Digital Marketing Company, call us @ 9999564333. We are always there to assist you.

So before getting into it, we have mentioned some marketing concepts. Have a look:

The production concept When this concept came inexistent, a production-oriented business dominated the market.

At that time of the production concept, businesses were concerned primarily with efficiency, manufacturing, and production issues. The company uses the production concept that has the belief because the customers mainly focus on the products that are affordable and accessible.

The production concept is based on the approach by which the supply will increase the company and decrease its costs. As a result, the production concept highlights that a business can lower costs through mass production.

A production-oriented company believes in economies of scale (decreased production cost per unit). Mass production will reduce costs and maximize profits. In the end, the production concept is oriented towards operations.

The product concept This concept works where customers' imagination prefers more excellent quality products, and price and availability don't influence their purchase decision. That is why the company develops a product of more superior quality that usually turns out to be expensive.

The best examples are the IT companies, who are always improving and updating their products to make a difference from their competition. Every marketer's key focus is product quality, most of the time. They lose or fail to appeal to customers whose demands are driven by other factors like price, availability, usability, etc.

The selling concept The Production and product concept focuses on production. Still, the selling concept focuses on making an actual sale of the product, whether it is the quality of the work or the customer's need.

This concept highlights that the customers will buy your products if you are selling your products aggressively. But it does not works building relations with the customers. That means the repeated sales are rare, and customer satisfaction is not great.

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Companies that focus on the concept of marketing place the consumer at the center of the organization. There all the activities geared towards the consumer. Mostly a business aims to understand the needs and wants of a customer. It starts work with planning according to market research beginning from product conception to sales.

If you focus on your customers' needs, you can deliver value services than your competitors. The marketing concept shows off the "pull" strategy." That means a brand has to be so strong that customers always suggest your services to others.

The societal marketing concept That is the new and trending marketing concept. At the same time, it highlights the needs. It wants a target market and the delivery of better value than its competitors. It also convinces the importance of the well-being of customers and society as a whole.

The societal marketing concept means the marketers build social and ethical considerations into their marketing practices. They must balance and juggle the often conflicting criteria of company profits and satisfy consumer and public interest.

Conclusion I hope these 5 marketing concepts give you an excellent example of how marketing has changed throughout the years. It has changed its focus from products to users. So after reading this blog, if you are looking for a Digital Marketing Company, try to connect with our team to solve your problem.

Nowadays, companies focus on the customers first and build not only the right product (or service) but also a good experience around it.

Š Copyright 2020 Knit Infotech. All Rights Reserved.