THE CAMPING MARKET #09
CARAVANING IS COOL THE TREND TOWARDS CARAVANNING – DESPITE OR BECAUSE OF COVID? THERE‘S NO DOUBT ABOUT IT, CAMPING IS IN AND NOT JUST SINCE THE DAYS OF CORONAVIRUS. THIS FREE, FLEXIBLE AND INFORMAL STYLE OF HOLIDAYING, FAR AWAY FROM MASS TOURISM, HAS BEEN ENJOYING EVER-INCREASING POPULARITY FOR MANY YEARS NOW. CAMPING AS AN ECONOMIC FA C T O R The range of interests is as diverse as humanity itself: from purist minimalism to luxury furnishings (so-called “glamping”), from the adventurous traveller to the sedentary permanent camper. It really has something to suit every taste. This is also underlined by a recent Allensbach study on caravanning in Germany, which revealed that the most important motives for choosing a caravanning holiday are:
• INDEPENDENCE AND NOT BEING BOUND TO A PARTICULAR PLACE (88%) • CLOSE PROXIMITY TO NATURE (75%) • A SAFE HOLIDAY OPTION IN TIMES OF CORONAVIRUS (62%) Environmental friendliness, on the other hand, plays only a minor role. A mere 21 per cent of those surveyed named this as an important criterion. Yet caravanning need not take a back seat when it comes to the topic of the environment and sustainability.
Enthusiasm for caravanning is rising among the over-55 generation
Compared to air travel with hotel accommodation, it generates significantly fewer harmful emissions. Germany continues to be the most popular destination for German camping holidaymakers. Foreign tourists prefer accommodation in hotels and holiday homes for their stay in Germany. Only 7% chose campsites for their holiday accommodation. By far the greatest number of foreign guests come from the Netherlands.
SECTION BY PRODUCT CATEGORY in units 2021
2020
Total units sold
25,922
24,349
of which caravans
14,208
12,705
of which motorhomes
6,659
7,017
of which vans
5,055
4,627
