MORELO IN FOCUS

“THE SUSTAINABILITY OF THE MATERIALS USED IN PRODUCTION ARE VERY IMPORTANT”

– HELMUT LÖHNER, General Manager

MORELO

THE LUXURY BRAND FROM KNAUS TABBERT

ENJOYING A CUP OF COFFEE WITH REINHARD LÖHNER, MANAGING DIRECTOR OF MORELO

MORELO represents the Luxury segment of the Knaus Tabbert brand. Dedicated to conveying the feeling of being at home anywhere in the world, MORELO is committed to raising the bar when it comes to quality and comfort for every vehicle it produces.

We spoke to MORELO‘s Managing Director Reinhard Löhner, who answered to our questions about trends, competitors and sustainability.

MR LÖHNER, WHAT TOPICS ARE TRENDING AT MORELO AT THE MOMENT?

LÖHNER: The hot topics we are dealing with at present are incredibly diverse. From an internal perspective, one is certainly our ability to deliver in the face of weakened supply chains and the repercussions of coronavirus. In terms of chassis technology, hybrid and electric chassis are gaining prominence. The demands on intelligent spatial solutions are also growing in equal measure.

WHEN DO YOU THINK MOTORHOMES CEASE BEING STANDARD AND BECOME DELUXE MODELS?

LÖHNER: To make the whole thing tangible, I would say luxury starts at a price of approximately 200,000 euros and a chassis with a gross vehicle weight of over 5.5 tons. Self-sufficiency ranks as luxury: highcapacity, state-of-the-art batteries, supplemented by solar panels and on-board generators, fresh and wastewater tanks offering high filling volumes guarantee independence from the power grid. Luxury also means a certain amount of space with excellent headroom inside, a generous lounge and kitchen area, homely bathrooms with a separate shower and comfortable beds with plenty of room.

ARE RECREATIONAL VEHICLES BELONGING TO THE LUXURY SEGMENT USED DIFFERENTLY THAN THOSE IN THE PREMIUM SEGMENT?

LÖHNER: Basically, I would say no. Nevertheless, the proportion of celebrity customers is somewhat higher, along with their alternative uses in sports, culture or business.

WHAT SETS MORELO APART FROM ITS COMPETITORS IN THE LUXURY SEGMENT?

LÖHNER: Our core values: Our motto “Welcome Home” and our genuinely friendly approach make MORELO a hands-on, family-orientated business. Our industrial structure sets us apart from the competition in terms of size, modernity and professionalism. We are a full-range supplier in the luxury motorhome sector, and the choice we offer our customers is correspondingly superb.

HOW IMPORTANT IS SUSTAINABILITY FOR MORELO?

LÖHNER: Considerably so. The sustainability of the materials used in production, such as energy and resource consumption or social considerations, are just as important as waste avoidance and environmental friendliness. In this context, it goes without saying that company extensions are built in line with energy-saving construction and renovation standards, that large-scale PV systems have been installed, and that our wood waste is incinerated to generate energy.

IN THE AUTOMOTIVE INDUSTRY, THE LUXURY CLASS IS OFTEN THE TESTING LABORATORY FOR LATER MASS APPLICATIONS. DO YOU THINK THE SAME APPLIES TO THE CAMPING SECTOR?

LÖHNER: In a nutshell, yes I do. The motorhomes of today can also feature hydraulic stabilisers, air-sprung seats and even slide-outs that are produced in larger series.