GOALS

FUTURE

Oysho’s first goal is to compete with the giants of the sports fashion industry such as nike and Adidas along with major distribtion groups such as Decathelon. (MDS,2019)

Improve brand recognision through broadening our audience focusing on genz. This will be paired with marketing through new channels and extend the makret reach through click measuremnets. Working with influnecers with affliate marketing. along side Opening new stores in prime location and holding brand events and dive deeper into the sporting world.

To Increase online sales from 30% to 60% by 2027.

Following the ever chnaging market. This can be achieved by marketing the new oysho app along side holding multiple sales insentives such as student discount and various other promotions through out the year. Featuring the sports wear mainly online rather than instore. Investing in sustainable delievery.

Improve the usability of the app and shopping experienec for the customer.

To achieve this Oysho will Include more techniqual, and sustainable aspects to the garments. Investing in AI technology for customer convenience. Instore enhsncemnets in technology along side employee advicacy.