COMPETITOR ANALYSIS

COMPETITOR ANAYLSIS

Exploring Oysho sports competition is important when identifying brand improvements such as customer values, marketing and trend cycles. Oysho has many well established competitors but also many new sustainable sports wear companys that have rapidly gained a large customer bas and appeal to a wide demographic.

Perceptual Mapping

LUXURY BRANDS

FAST FASHION SUSTAINABLE FOCUS

PREMIUM BRANDS

Tala is na up and coming sportswear brand focusing on innovation and the future of sustainability and activewears role in the progression of fashionn. This puts them in direct competition with Oysho.

1

Women between the ages of 20 - 35 living both rurally and in cities. These woman are young, enthusiastic and implusive who live a helathy lifestyle and enjoy being outside. Motivated by improvemnet and have a sustainable conciounce.

2

Customers buy and use Tala products as they combine comfort and functionality to create timeless design which is super important in creating a sustainable waredrobe. All made from sustainable, ethically sourced fabrics.

3

Tala products are advertised through socail media channels such as instagram and tiktok in a relatable yet aesthetic way to relate to the existing customer but also to inspire new ones.

4

The customer is at the forfront of the buying journey. Its all about finding the correct product and fit for the customer using extensive guidence on each product. The checkout process is very quick and simple with easy returns.

5

Revenue is earned through product sales both through the website and store. Talas annual revenue hit 52 millione euros in under a year and products range from £36 - £96.

6

Tala delivers and advertises its products through social channels such as tiktok and instgram. Tala grew its maerketing through youtube makreting offering exceptionally transparentcy.

7

Talas unique relatablity in the sports industry is its strongest selling point. Tala will need to move with the times of advertising such as creating an app and promoting affordable sustainability.

8

Tala ould out source a marketing team to create strong connections with consumers through socail channel so that the rest of the team can focus on the product quality, sustainability and performance.

9

The major cost drivers for Tala is the demand from the customers for certain products that will increase production costs but not unit costs, however result in a rise in revenuie.