CONCLUSION

To understand the strategic direction of Oysho sport it helps to create the vision of the future.

In order to Achieve Oysho Sports Long range plan current strategy must be adapted. Oyshos long term marketing strategy considers the current industry environment and the challenges that will occur in future years such as technological advancemenets, Strategically analysing competitors in order to stay ahead. Oysho is already streamline with its customer behaviour elements such as sustainability and wearability it will now utilise these aspects taking ideas forward linking with future drivers and trend cycles to ensure they are always on trend. to ensure they are always on trend. The identified focus on particular marketing channels both on and offline and the distancing of others will strengthen Oyhos brand recognision within the Gen z society, driving website traffic resulting in increasing revenue.

This links to the long rage plan as One of Oysho’s key goals is to compete with the giants of the industry including Nike and Adidas therefore, Oysho’s marketing strategy’s must follow suit in order for them to achieve this.

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