Asia Best Speciality Coffee Supplier
Specialty Batch Coffee LLC is a full spectrum specialty coffee solutions company with production and distribution facilities based in Dubai, U.A.E. Since their launch over 10 years ago, the company has built an impressive reputation and client portfolio on the premise of remaining synonymous in coffee quality and the intricacies that it entails. So, what does it take to be the best in coffee? For the sake of rationalizing, let’s first look at it from the perspective of a coffee shop or restaurant. Is the ‘best’ associated with the most branches or the widest reach? Or is it about managing customer expectations while maintaining a higher proportion of positive experiences compared to negative ones? These days, it’s fair to say that brands are first perceived through a social media lens, with customers primarily seeing what brands want them to see and judging brands by their social presence and following. The décor, ambience and accessibility have a strong impact on first impressions as well, with ‘Instagrammable’ cafés often on the ‘visit list’ of many. However, from the moment a customer walks through the doors for the first time, the success probability clock officially starts. By success we mean; the customer leaving the premises highly impressed with their experience and keen to return. Their overall experience, when negative, has a higher probability of spreading. Our research into the café and restaurant segments within the United Arab Emirates showed that the average unhappy customer would talk to 10-15 people about their negative experience. Equally important to note is that a whopping 85% of patrons would not return to a café or restaurant if they experience poor customer service or inconsistencies in product quality.
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the same question every day. For us, being the best means not only offering a great roasted coffee with unrivalled quality dependability but also being able offer a wide range of highly competent ancillary products and services that thoroughly complement our brand. Our business focuses on key aspects; coffee origin developments, equipment innovation, ongoing coffee quality, after-sales service, and long-lasting relationships. Since 2011, our brand has been grounded by strong ethics and a passion for the specialty coffee industry. We knew our success would only be possible by aligning ourselves with people and companies that shared our ethos. Over the years, we formalised strategic exclusive UAE distributorships with global specialty coffee equipment brands Synesso, Anfim, Bentwood and Poursteady. Coupled with the fact that these companies manufacture the most efficient and high-performance espresso machines, coffee grinders and coffee brewers respectively, we believe that these brands and more importantly the people behind them, are pioneers within their own rights. It should go without saying that to be the best, you need to work with the best.
So, to cafés or restaurants in the U.A.E., how do you remain relevant and sustainable in a market that, while booming, can also be perceived as being oversaturated?
This approach is relevant to our wholesale client relationships; For our success to be pertinent, we need to ensure the success of our clients. The unique proposition of our business, compared to most in the region, is our specialized 3-division scope; our coffee supply program, our quality and consistency, our consultancy & training campus, and our equipment sales & after-sales servicing department.
As specialty coffee roasters and suppliers, we ask ourselves
Our coffee roastery focuses on importing the tastiest coffees
GLOBAL 100 | 2022
