SPECIALTY BATCH COFFEE Best Speciality Coffee Supplier - UAE

Best Speciality Coffee Supplier

Specialty Batch Coffee LLC is a full spectrum specialty coffee solutions company with production and distribution facilities based in Dubai, U.A.E. Since their launch over 10 years ago, the company has built an impressive reputation and client portfolio on the premise of remaining synonymous in coffee quality and the intricacies that it entails.

So, what does it take to be the best in coffee?

For the sake of rationalizing, let’s first look at it from the perspective of a coffee shop or restaurant. Is the ‘best’ associated with the most branches or the widest reach? Or is it about managing customer expectations while maintaining a higher proportion of positive experiences compared to negative ones?

These days, it’s fair to say that brands are first perceived through a social media lens, with customers primarily seeing what brands want them to see and judging brands by their social presence and following.

The décor, ambience and accessibility have a strong impact on first impressions as well, with ‘Instagrammable’ cafés often on the ‘visit list’ of many. However, from the moment a customer walks through the doors for the first time, the success probability clock offciallystarts.By success we mean; the customer leaving the premises highly impressed with their experience and keen to return. Their overall experience, when negative, has a higher probability of spreading. Our research into the café and restaurant segments within the United Arab Emirates showed that the average unhappy customer would talk to 10-15 people about their negative experience. Equally important to note is that a whopping 85% of patrons would not return to a café or restaurant if they experience poor customer service or inconsistencies in product quality.

So, to cafés or restaurants in the U.A.E., how do you remain relevant and sustainable in a market that, while booming, can also be perceived as being oversaturated?

As specialty coffee roasters and suppliers, we ask ourselves the same question every day. For us, being the best means not only offering a great roasted coffee with unrivalled quality dependability but also being able offer a wide range of highly competent ancillary products and services that thoroughly complement our brand.

Our business focuses on key aspects; coffee origin developments, equipment innovation, ongoing coffee quality, after-sales service, and long-lasting relationships. Since 2011, our brand has been grounded by strong ethics and a passion for the specialty coffee industry. We knew our success would only be possible by aligning ourselves with people and companies that shared our ethos.

Over the years, we formalised strategic exclusive UAE distributorships with global specialty coffee equipment brands Synesso, Anfim, Bentwood and Poursteady. Coupled with the fact that these companies manufacture the most effcient and high-performance espresso machines, coffee grinders and coffee brewers respectively, we believe that these brands and more importantly the people behind them, are pioneers within their own rights.

It should go without saying that to be the best, you need to work with the best.

This approach is relevant to our wholesale client relationships; For our success to be pertinent, we need to ensure the success of our clients. The unique proposition of our business, compared to most in the region, is our specialized 3-division scope; our coffee supply program, our quality and consistency, our consultancy & training campus, and our equipment sales & after-sales servicing department.

Our coffee roastery focuses on importing the tastiest coffees

UAE

from over 18 different coffee estates around the world. Our highly specialized and dedicated team works tirelessly for our café clients ensuring the most consistent roasting and quality control techniques are flawlessly implemented.

Quality over quantity is paramount to us; with a steadily growing list of clients, we remain selective in our approach to signing on new wholesale accounts. Our methodology allows us to ensure our existing clients’ supply chain is guaranteed; and that they are always serving the best and most consistent coffees onwards to their customers, while maintaining our brands’ collective integrity.

In addition to a wide-range of value-added services such as coffee bar consultancy, staff recruitment, education & training, ongoing technical support and equipment maintenance, we also offer our long-term customers the rights to reserve specific single origin coffees exclusively and we offer them an on-demand, roast-to-order service. These are some of the strategies that have contributed to a very organic and sustainable means of growth of our company, as a local coffee brand, over the last 10 years.

Our infrastructure has always been able to effcientlysupport our clients in the most comprehensive manner without having to spread our efforts too thin. We afford our clients the dedication they require because we realise in the world of business, attention is the new currency, and you get back more than double of what you spend.

With an abundant history, we are proud to be considered as one the pioneers in the regional development of the specialty coffee segment. Our barista, roasting and customer training programs have shaped the market and led to a vast number of coffee professionals that continue to operate and service the UAE coffee community.

Our equipment brands have reached the coffee bars of over 300 restaurants across the U.A.E and our equipment servicing division ensures the upkeep of a wide range of equipment at over 500 restaurants.

In the fast-paced business world of coffee, you can have the best of equipment, highly graded specialty coffee and elaborate fancy packaging, but if the core product, the coffee, is not roasted to an exacting standard consistently and our clients are not able to properly represent the best from our coffee - our business will also have a more defined shelf life. Given the habitual nature of coffee drinkers’ there is a requirement for a sense of familiarity. If they have a coffee at a café that they thoroughly enjoy, they will surely want to return and experience that same taste. If we, as the suppliers, are not roasting our set recipes consistently, or the café is negligent in their preparation standards, then we are both liable to fail at some point.

So, how do you remain relevant?

Be aware of your competition while also focusing on being fresh and ready to evolve. Anything customers don’t like about your competitors is a chance for you to do better.

Be unique by defining your personality. Customers get tired of the copy-paste strategy when it comes to restaurant design and menus. So, find your niche and establish credibility through your offering.

Choose your partners and suppliers wisely. Work with people who have their own credibility through experience, who know your business, understand your values and requirements, and have your interest at heart

Lastly, ensuring superior customer service and product quality consistency will leave less room for failure or stagnation.

Final words..

Many years ago, someone asked me ‘what would you like your company, Specialty Batch Coffee, to be known for’? That got me thinking about overall brand reputation. A naive version of myself responded ‘I would want to be known as the coffee company that roasts and supplies the best and exotic selection of specialty coffees in the region.

Now, after spending a bit more time with that question, in retrospect, I’d rather we are known for being the most dependable coffee company and the most reliable brand that is able to deliver a consistently exceptional coffee and coffee experience.

A strong reputation that can stand the test of time and a company that constantly works to enhance the reputation of businesses that sees the value in working with us.

Owner & Head Roaster: Email: Instagram: Facebook:

Ryan Godinho ryan@specialtybatch.com @SpecialtyBatch fb.com/SpecialtyBatch