Sales guide bizhub c227 c287

bizhub C227/C287 SALES GUIDE

SALES GUIDE bizhub C227/C287

SALES GUIDE bizhub C227/C287 2

WOULD YOU HAVE GUESSED, THAT EVEN OUR A3 ENTRY-LEVEL MODELS CAN OPEN UP NEW BUSINESS? Discover the new bizhub C227/C287

Why has Konica Minolta developed these systems?

We are living in exciting times in which technology and work processes change rapidly. As a result, customer requests are becoming increasingly complex and more diverse than ever before. Until now, the Konica Minolta product range comprised a product series that had to fulfil all these requirements. In order to satisfy the demanding market, we decided to expand our line-up. With the new additional bizhub C227/C287 systems, we are able to provide customers with products tailored to each customer requirement.

Why should a customer opt for a multifunctional system with specifications that do not match their requirements?

Do all customers really need all of the functionalities that the current A3 product range offers? With these new systems, we are introducing products that fill this gap perfectly and constitute the ideal choice for more straightforward customer requirements. This new product series supports a variety of office requirements and simultaneously provides the opportunity to address the needs of a wide variety of customers.

SALES GUIDE bizhub C227/C287 3

WHAT CAN bizhub C227/C287 DO FOR YOU? THE SYSTEMS HAVE BEEN SPECIFICALLY DESIGNED TO HELP YOU EXPAND YOUR BUSINESS ACTIVITIES. Products for the modern office

Customers want customisation

It is rumoured that the laser printing industry has reached saturation point. Did you know that last year more than 600,000 multifunctional A3 laser colour systems were sold in western Europe? Forecasts predict that growth in the industry is set to continue over the next five years*. This anticipated positive development was an incentive for ­Konica Minolta to expand the A3 colour line-up. The product range now comprises nine products that cover the entire segment, providing you with even more opportunities and your customers with scalable solutions.

800.000 700.000 600.000 500.000 400.000 300.000 200.000 100.000 0

2011 2012 2013 2014 2015 2016 2017 2018 Col 3: 20 – 29

Col: 4 30 – 49

The displays on the new bizhub C227/C287 systems can be customised to simplify operation as much as possible.

For example, they can be set up so that only the most important functionalities are displayed to the customer.

Similarly, the screen background can be changed to a customised logo so that the customer’s corporate design also appears in the multifunctional system.

Reach brand new customers and maximise your sales in the multifunctional A3 colour system sector The expansion of the Konica Minolta line-up to include the bizhub C227/C287 systems makes it possible for you to approach new customers, who were previously beyond the reach of the established A3 line-up. You can use the new systems to target those customers seeking to replace their black and white or A4 systems. These customers normally do not require a fully equipped A3 system, but by choosing bizhub C227/C287 they will be choosing premium, Konica Minolta quality at an attractive price. The systems are equipped with all functionalities that already feature in established A3 systems and also win round customers with their high level of cost-efficiency and reliability, thereby achieving maximum productivity.

COL 5: 50+

Based on InfoSource market data

The mobile office Due to the ongoing rise in the use of mobile devices, mobile printing is an issue for all companies. The new ­Konica Minolta multifunctional systems support new work processes, mobile devices and cloud services without the need for additional installations. For com­panies that already use the bizhub C227/C287, mobile printing is as easy as clicking a button, both for mobile employees and for visitors.

Succeed in sectors that once seemed out of reach If price is a key concern, then with the bizhub C227/C287 you’ll have a very flexible ace up your sleeve. It gives you the option to engage in areas where opportunities were previously few and far between, and to do so with a very enticing concept. The new systems are our response to requests for simpler operation at an attractive price without compromising on top quality. We have developed this product series so that you can strengthen your market position in the A3 colour system sector by addressing the needs of brand new customers. Our bizhub C227/C287 systems bridge the gap to new customers, bringing them within reach of their first experience with Konica Minolta products.

Konica Minolta is expanding its range of A3 colour systems to cover new market trends and work processes.

SALES GUIDE bizhub C227/C287 4

HOW CAN YOU SELL THE NEW SYSTEMS TO YOUR CUSTOMERS? Until now, the Konica Minolta A3 range comprised just one product line. Based on speed, each of the various requirements had matching systems in that product line; but if a customer required an entry-level system, they were limited to choosing a Konica Minolta system from a single, existing line-up. Our new bizhub C227/C287 systems have removed this limitation and provide – in addition to our established A3 systems – an ideal entry-level model that also opens up brand new sources of financial potential.

OLD LINE-UP

More opportunities and options

NEW LINE-UP

bizhub C368

bizhub C308 bizhub C364e bizhub C258 bizhub C284e

bizhub C224e

bizhub C287

bizhub C227

Opening up new fields of business requires new products with new potential. It is precisely for that reason that the introduction of these systems was a logical, important step for us to take.

As a result of this new diversification, you not only have the option of addressing the needs of brand new customers, but also have a chance to win back lost customers, or to add to the range used by existing customers by emphasising the benefits of standardisation across all systems.

Particularly in the A3 entry-level sector, if customers are in two minds about whether to choose an A4 or an A3 system, the price is often a key concern and can even be the crucial factor due to fierce competition. Our new bizhub C227/C287 systems provide you with renewed flexibility because – from firmware to solution-compatibility, right through to mobile printing – the very same functionality as our established A3 systems is guaranteed, and all at a very attractive price.

The price is always a important factor when it comes to closing business transactions, but it is not the only one to ultimately win the customer round. The new bizhub C227/C287 systems will enable you to score highly with customers in terms of reliability and functionality, because these new systems are also based on established and fully developed printing units that have minimal susceptibility to errors, which in turn has a positive effect on everyday business. Consistency is often another crucial factor for customers. Systems built to meet a wide variety of requirements often differ not only in size and speed, but frequently in handling too. The biggest problem here that makes life difficult for users is the difference between user interfaces. We attach the utmost importance to providing customers with a simple, customisable interface – and that is often the key to success. Help your customers have this positive experience by equipping them with the latest systems from Konica Minolta.

SALES GUIDE bizhub C227/C287 5

WHO ARE YOUR TARGET GROUPS FOR bizhub C227/C287?

The broader the range, the harder it is sometimes to make the right decision. As far as multifunctional systems are concerned, it may also be unclear which system is best suited to which customer. Until now, there was not a great deal to consider at Konica Minolta because decisions were based primarily on the required speed rather than the model.

However, a more detailed consideration and distinction between products in the range is a logical step for our new systems. How do the typical customers differ for each system in our range?

New and simple – simply great!

Tried and tested – always reliable.

Our new bizhub C227/C287 systems represent the A3 entry-level sector. For customers that focus on the aspects listed below, our new systems could be the perfect solution:

Customers whose system requirements are considerably more advanced than those mentioned so far may find it worth considering one of our well-established A3 systems (bizhub C258/C308/C368) instead:

– We need a system that is easy to operate and simple to use.

– We would like to replace our black and white systems because we do print in colour every now and again, but we don’t want to spend too much on a colour system as the majority of our printouts are still in black and white.

– Our monthly print volume is approx. 3000 pages/ month.

– All of our printing and scanning processes tend to be in smaller volumes.

– On average, the system is used by up to 10 people.

– We have to manage a very large scan volume each month.

– We need to be able to digitise all our documents.

– We work with a wide variety of systems, which is why our multifunctional system must integrate seamlessly into our work processes.

– We print our own brochures and need to have the option of printing trim marks on print sheets, which is why SRA3 is an essential format for us.

– At our company we have more than 10 people using the system, which is why availability and performance are always crucial.

As you can see, the distinction is clearer than you might initially expect. Our new systems focus primarily on the A3 entry-level segment, particularly on new customers for whom the previous range did not provide a suitable system. Customer expectations are rather restricted to the basic functionalities without an excessive monthly print volume, whilst having the option of being able to adapt the system for future developments. All the above at an attractive price is the customer's desired result, but with our systems they are safe in the knowledge that there is no need to compromise on quality.

Our new bizhub C227/C287 colour systems give you the support you need to continue strengthening your position in the A3 colour system market.

SALES GUIDE bizhub C227/C287 6

EXCEPTIONAL – IN COMPARISON WITH COMPETITORS Compared with the competition, our new models also perform exceptionally well based on the functionalities and options available to customers.

See for yourself: bizhub C227/ bizhub C287

Xerox WC 7220/7225

MOPRIA/Android

●

●

AirPrint/iOS

●

●

Google Cloud, etc.

Open Platform

●

●

NFC/coupling

●

NFC/authenticating

●

Bluetooth (LE) Coupling (iOS)

●

Bluetooth (LE) Authenticating

●

Wi-Fi AP (Access Point)

●

Wi-Fi

●

Wi-Fi Direct

●

Android + iOS app

●

Ricoh MPC2011

Ricoh MPC2003 MPC2503

Canon iR Adv C3300 ser.

●

● ●

●

●

●

●

●

●

●

●

●

●

●

●

●*

Panel larger than 7”

●

●

Adjustable panel

●

●

●

●

●

●

●

●

●

●

●

●

●

●

Dual scan

●

●

●

Integrated finisher

●

●

●

●

●

Stapling

●

●

●

●

●

Punching

●

●

●

External staple finisher

●

●

●

External brochure finisher

●

●

●

Tri-fold

●

High paper capcity

●

High paper output capacity

●

●

Integrated OCR/searchable PDF

●

●

OOXML print/scan

●

●

Consistent user interface throughout the line-up

●

●

Application connection

●

●

* Only for certain models

Samsung MX C9301 series

●

●

●

Kyocera Talfa 2551ci

●

●

RADF

Kyocera FS-C8525 MFP

● ●

●

● ●

● ● ●

●

●

● ●

●

●

●

●

● ●*

●

●

SALES GUIDE bizhub C227/C287 7

IN SUMMARY: As you will have gathered from the preceding pages, our new bizhub C227/C287 systems are the ideal products to help you to open up new business opportunities.

These systems provide you, and of course your customers, with an all-round positive experience that has numerous benefits:

– The new systems have been specially developed to facilitate your daily task of replacing customers' black and white systems, to ease your customers' transition to A3 colour systems or even to approach new businesses for whom the right product was not necessarily available in the past.

– Your customers can choose from a variety of options and functionalities which are consistently compatible across our entire A3 product range, making your warehousing easier and giving customers the opportunity to adjust their system to their own requirements at any time.

– The new systems boost outstanding productivity, as they are able to provide your customers with both a very large paper capacity when thanks to the tray combinations and a large paper output capacity that is unparalleled on the market.

– Any connection related to mobile printing can be made using our new systems, so that your customers can prepare themselves perfectly for the mobile world.

Let's use our mutual intuition to generate new business.

– The user interface for our entire line-up (A3 and A4) is standardised, making life particularly easy for customers working with Konica Minolta systems on a daily basis, even if the systems are different. This also makes your job easier when it comes to training users in how to use the systems.

– Our new bizhub C227/C287 systems are fully compatible with all applications from our product range, which is why customers are also perfectly prepared for any upgrades that could in turn open up additional solutions potential.

– All Konica Minolta systems operate using the same controller and established high-quality technology.

This makes it easy for your technicians in particular to familiarise themselves with the new systems. Many spare parts are standard across the entire line-up, simplifying your handling processes as a result.

– In short, the new systems create the ideal balance between performance, potential and possibilities for upgrade – all at an unbelievably fair price.

01/2016

Konica Minolta Business Solutions Europe GmbH Europaallee 17 30855 Langenhagen Germany Tel.: +49 (0) 511 74 04-0 Fax: +49 (0) 511 74 10 50 www.konicaminolta.eu