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Traditional Indian Women's Clothing and Klum

Look no further than Klum if you are shopping for traditional Indian women's clothing (keyphrase). Klum offers a vibrant, ethnic, yet at the same time striking array for the woman who loves to celebrate her heritage and culture.

Story of Klum Starting as a fabric outlet in Maikavu, Thamarassery, in 2016, Klum reinvented itself in 2019, when Kalamkari first caught PrajinaJaanaki's attention. The founder ofKlum was mesmerized by this ancient technique of hand painting or block printing on cotton textiles, the origins of which could be traced to the art of storytelling. Besides motifs of beautiful flowers and exotic birds like the peacock, Kalamkari (outbound link to wiki) also employs the mythical and divine, such as figures from the epics Ramayana and Mahabharata.

The rich and diverse culture of India and its breathtaking array of fabric prints that reflect the country's heritage offered Prajina the opportunity to experiment further with her designs. She added more block prints like Ajrakh, Bagru, and Dabu from Rajasthan and Asia's very own Ikat to her designs. Prajina continues to research new and rare patterns to enrich her collection.(outbound links to wiki)

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By skilfully treading the tightrope of ethnic and chic, Klum soon became the go-to brand for traditional Indian women's clothing in Kerala. Klum embarked on its online journey earlier this year, and is evolving to be the region's best women's clothing line. (keywords)

Klum - an eco-friendly brand.

Block printing uses plant-based inks and natural dyes, which work best with boundless cotton fabric. Linen, modal, hemp, bamboo, etc. are the other choices. Artisans across India align behind Klum to offer unique designs that make your couture stand out. Personally involved in the printing process, the company recognizes and appreciates the talent and hard work of the craftsmen it employs. (internal link to artisan stories page)

As a responsible brand committed to a sustainable future, Klum uses natural fabrics and dyes for its creations. In India use of vegetable dyes dates back to the Vedic period, but the introduction of chemical dyes from the west had crippled the industry. However, in the recent times, there has been an increase in demand for natural dyes in the fashion industry due to the constant rallying by environmental activists, organic dye makers, designers, and so on. The movement has revived the hand block printing industry and hopefully will take the industry to new heights.

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Klum spices up traditional Indian Women's Clothing.

With the introduction of online collections by Klum, now ethnic authenticity and modern aesthetics are at your fingertips for you to embrace. The vision of the brand is to make this creative combination accessible to every modern woman.

PrajinaJaanaki is not just a businesswoman with a keen, observant eye and artistic inclination; she is also a skilled and passionate entrepreneur who conducts classes and exhibitions of her collections in the state's bigger cities.

Celebrities are often seen flaunting designs by Klum in leading magazines, making Klum already a fashion statement. If you want to be that woman who lights up a room when she enters it, yet who has a dash of mystery to her, Klum is here for you.

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