Around the Sound
SHOP
Soft Surroundings opens in Bellevue Square written By Allana Schwaab
A
new women’s retail store opened May 1 at Bellevue Square. Soft Surroundings features stylish clothing with a comfortable fit, beauty and skincare products, jewelry and accessories, and relaxing home furnishings. This is the company’s 21st location, and part of an 11-store expansion in 2015. The store includes merchandise from the catalog and website, but also contains location-exclusive items made specifically to suit the style of the Pacific Northwest. The shop’s cozy atmosphere welcomes browsers into a space that might resemble a luxurious dressing room. With sophisticated presentation tables, elegant displays, and a gorgeous chandelier, all of the store’s products are showcased in an attractive and tasteful way. Even the mannequins seem cool and relaxed wearing the brand’s comfy yet chic designs. President and founder Robin Sheldon created Soft Surroundings amid what she saw as a need for busy women to take some well deserved
time for themselves, according to the store’s website. That philosophy includes surrounding these women with achingly soft and comfortable fabrics — both in clothing and bedding — without sacrificing their unique sense of style. Every fabric in the store is rated for softness, from so soft to heavenly soft to ultimate softness. Soft Surroundings released its first catalog in 1999 and opened its flagship retail location in St. Louis, Missouri in 2005. The upscale lifestyle brand is dedicated to ensure women look and feel their best, according to a press release. The brand is growing rapidly and will continue to expand to meet demands and expectations of its devoted customers. 2027 Bellevue Square, Bellevue softsurroundings.com July | August 2015 35