Revolution RETOLD

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W ELCOME It is with great pleasure that I bring to you the first issue of RETOLD. A continually evolving collection of student collaboration to learn the processes of product development, buying and planning, visual merchandising, product design management, social media and outreach, within the Fashion Industry.

As Editor in Chief and Creative Director this semester I have had experiences that reflect the excellence of The Fashion School at Kent State University. This class has cultivated great maturity, time management and leadership qualities within me. Driving the creative direction and cohesion within the collection as well as it’s attributes was a fantastic time to collaborate with the cross functionality of Fashion Design and Fashion Merchandising majors. In spearheading class discussions as well as coordinating with the photographers and models to meet deadlines were very formative experiences that I grew by doing.

This class has an extraordinary amount of talent, I wish everyone well and look forward to working with them again in the future.

MICHEALA MCVIKER Creative Director

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BUYING & PLANNING The Buy Team helped coordinate The Fashion School Store’s Buy Day event. Throughout the semester they analyzed sales reports, created an assortment plan, an allocation plan, and a six month plan. After the Buy Day event, they focused efforts towards finalizing the collection, sourcing fabric trims and findings along with other merchandise. They helped to decide on quantities and prices of items within the collection.

The team also was in direct communication with the design team throughout every activity as well as collaborative production.

Taylor Nowakowski

Kiarra Torres

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Trinity Rocha

COMMUNICATIONS This team handled the brand vision and how it would be communicated to the public stated within the new brand guidelines. The team created content for social media posts including flyers, polls, & announcements.

They also marketed social media content through the dashboard Hootsuite. The group successfully increased the store’s overall likes, profile visits, and followers compared to before the creation of the social media plan. The social media team helped to write product descriptions, create advertisements, and chose photos for the magazine.

Jahnaye Chapman

Onyx Fuller

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Caroline Tullis

STORE PLANNING DESIGN This team created and implemented window displays in The Fashion School and the Fashion School Store.

They scouted locations for the collection photoshoots & helped coordinate models. They developed planograms to visually merchandised the store and assisted with the store set up and layout. They also supported the collection by laser etching patterns onto upcycled denim, developing patterns, sourcing materials, and creating candle, earring, and soap labels. Throughout these projects, they collaborated with the Kent State Fashion Museum.

Kennedy Brouillard

Jill Whitesel

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Amanda Leon

OUTREACH Outreach created a new media plan and wrote product descriptions which were edited by the Social Media Team. A campus-wide survey was developed regarding current & future directions of the Fashion School Store.

Lily created awareness for events through posting flyers around campus as well as collaborating with the Social Media team. She worked with other colleges within Kent State University to create street signage outside the store to increase public awareness. Lily managed the store’s public relations and created a prize drawing for frequent visitors to the store.

Lily Wilhite

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PRODUCT DESIGN MANAGEMENT This team coordinated a cohesive collection. They managed production of garments and designed garments along with student submissions. They sourced materials, created accessories, and managed fittings of garments to the correct sample size to ensure correct grading of patterns and fit.

Lizeth helped to create and source all jewelry for the collection. This team worked hand-in-hand with buying and planning to ensure feasibility of the products. Connie helped to style the brand’s photoshoots.

Connie Pettaway

Jillian Begue

Arin Weinstein PAGE | 08

Lizeth Ramirez

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OUR STORY In honor of the 50th anniversary of May 4th at Kent State University, 15 Fashion Design and Merchandising students curated a product line dedicated to reforming the idea of a revolution.

This line focuses on the current cultural values of solidarity and community while reminiscent of vintage ideas. We hope to inspire regrowth and promote boundlessness. With the help of student artists, who designed the garments and prints, we present…

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[ r ]EVOLUTION

SILHOUETTE: Boundless

EMOTION: Solidarity

PAGE |EXPERIENCE: 11 Regrowth

COLOR: Reminiscent

ALMOND COCONUT SOAP / $ 6.95

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FRESH RENEWAL CANDLE / $ 14.95

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JEWELRY COLLECTION

Designed and handmade using scrap metal by Payton Klaas, fashion design student

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HANDMADE EARRING / $15.95

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HANDMADE EARRING / $ 15.95

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UPCYCLED DENIM COLLECTION

Renewing and upcycling worn pieces through a laser etching process highlighting a print design by Lin Jiang, fashion design student

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DENIM JUMPER / $ 49.95

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DENIM JACKET / $69.95

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DENIM PANTS / $ 39.95

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DENIM PANTS / $ 39.95

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APPAREL COLLECTION

Featuring garments that minimize textile waste through use of zero waste pattern cutting techniques

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Designed by Katie Stoller, M.F.I.S. graduate student

BELTED DRESS / $ 69.95

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Designed by Amanda Wildman, fashion design student

UNI-SEX KNIT TOP / $ 45.95

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Designed by Bing Cheng, fashion design student

HANDKERCHIEF DRESS / $ 120.00

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VISUAL MERCHANDISING & WINDOW DISPLAY Mixing of industrial cement blocks with recyclable printed photography to create a display with a future life beyond the window

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