Farmers' Market - Brand Guidelines

Logo - Full Color vs Black and White

Hampton Farmers’ Market

Brand Guide | Page 1

Logo - Dos and Don’ts

Do not place logo on backgrounds that do not offer contrast.

Hampton Farmers’ Market

Brand Guide | Page 2

Color - Our Primary and Secondary Colors Primary Colors

Secondary Colors

PANTONE P 45-7 U CYMK 0 85 86 0 RGB 240 78 54 #f04e36

PANTONE P 45-4 U CYMK 0 57 56 0 RGB 245 137 107 #f5896b

PANTONE P 151-8 U CYMK 71 0 100 0 RGB 76 183 72 #4cb748

PANTONE P 151-5 U CYMK 42 0 59 0 RGB 154 207 141 #9acf8d

PANTONE P 7-7 U CYMK 0 15 82 0 RGB 255 213 76 #ffd54c

PANTONE P 7-4 U CYMK 1 7 42 0 RGB 255 233 166 #ffe9a6

PANTONE P 27-7 U CYMK 0 54 85 0 RGB 246 141 61 #f68d3d

PANTONE P 27-4 U CYMK 0 31 48 0 RGB 251 186 137 #fbba89

Hampton Farmers’ Market

Brand Guide | Page 3

Assets - Brand Assets

Hampton Farmers’ Market

Brand Guide | Page 4

Assets - Dos and Don’ts

Do not place assets on backgrounds that do not offer contrast.

Hampton Farmers’ Market

Brand Guide | Page 5

Typography - Wording and Fonts

Primary Font

ABCDEFGHIJK LMNOPQRSTU VWXYZ abcdefghijkl MEATBALL mnopqrstuv wxyz 0123456789 !@#$%^&*()?

Meatball Regular

Hampton Farmers’ Market

Brand Guide | Page 6

Typography - Wording and Fonts

Blambot Blambot FXPro Light BB Regular

Hampton Farmers’ Market

Secondary Font

ABCDEFGHIJKLMNOPQ RSTUVWXYZ abcdefghijklmnopq rstuvwxyz 0123456789 !@#$%^&*()?

Brand Guide | Page 7

Typography - Wording and Fonts

Primary Canva Font

Atma Bold

Hampton Farmers’ Market

Brand Guide | Page 8

Typography - Wording and Fonts

Secondary Canva Font

Livvic Bold

Hampton Farmers’ Market

Brand Guide | Page 9

Typography - Wording and Fonts

Secondary Canva Font

Livvic

Hampton Farmers’ Market

Brand Guide | Page 10

Imagery - How We Show Who We Are

Showcase people, products, information and fun!

Hampton Farmers’ Market

Brand Guide | Page 11

Imagery - Dos and Don’ts

This image doesn’t focus on the product.

Hampton Farmers’ Market

This image doesn’t have a clear focus but could be cropped to help.

This image has too many background elements.

Brand Guide | Page 12

Imagery - Dos and Don’ts

These images have a clear subject, were taken in good lighting, and are colorful.

Hampton Farmers’ Market

Brand Guide | Page 13

Canva Templates - Social Media

Hampton Farmers’ Market

Brand Guide | Page 14

Canva Templates Examples

Hampton Farmers’ Market

Brand Guide | Page 15

Canva Templates - Recipe Cards

Hampton Farmers’ Market

Brand Guide | Page 16

Recipe Card Examples

Hampton Farmers’ Market

Brand Guide | Page 17

Social Media - General Dos and Don’ts Don’t Don’t take random images from Google

Don’t ask people to follow you back

Don’t post bad photos

Don’t abuse hashtags

• Not all images are for free use.

• If found, some images could result in a copyright lawsuit.

• No pixelated or small images.

• Don’t post unflattering images.

• Look at the background, inappropriate t-shirts, overflowing trash cans, etc.

• Don’t post anything with watermarks.

• Don’t overuse filters.

Don’t post screenshots

• The quality will be low.

• Use our Canva templates instead and remember to download the files!

• It’s generally off-putting after following another account to ask for someone to follow you back.

• Use hashtags that are relevant to your post.

• Place hashtags at the end of your post for viewers to easily focus on your message.

Don’t overuse direct messaging

• Use direct messaging to answer in-depth questions.

• Overusing it may make followers uncomfortable.

Don’t focus on likes

• Focus on engagement instead!

• Ask your audience questions, be authentic, have fun.

Don’t post too much

• Somewhere between 1-4 posts and day is fine but remember your audience doesn’t want to be spammed.

Hampton Farmers’ Market

Brand Guide | Page 18

Social Media - General Dos and Don’ts Do Do be consistent

• Follow a schedule to post regularly.

• Have posts generally follow a theme and color scheme (see branding guidelines).

Do share accurate information

• If you’re unsure check before posting!

• Your audience will appreciate accurate information.

Do use videos.

• Videos gain much more attention than regular posts, use this to your advantage.

Do use carousel posts.

• Instagram allows you to post many images at once in a carousel post. Do this instead of collages.

Do post vertically

• On Instagram and Facebook vertical images and videos work very well with mobile formats.

Do redirect towards our bio

• On Instagram no links can be posted in the comments.

Mention our bio instead.

Hampton Farmers’ Market

Do use Highlights and Stories

• Both Facebook and Instagram have stories, use these to direct people to your main posts.

• Stories are also a great opportunity to show Behind the Scenes content.

• Stories can also be used for polls and quizzes to boost interaction.

Do mention and re-share posts

• If someone shares a post with our hashtag repost it!

• If someone tags us, repost it!

• Also tag the relevant people when appropriate.

Do use emojis

• Posts with emojis catch people’s attention and appear friendly.

• Use relevant emojis when possible, but don’t use too many either.

Do use analytics

• Look at analytics to determine what kind of posts are creating the most user interaction.

Brand Guide | Page 19

Social Media - Caption Tips Tips

Examples of calls to action

• Make the first line the most important.

• Click the link in bio.

• Always include a call to action (i.e., a website,

• Leave a comment, (usually the answer to a

venue, hashtag, product).

• Write similar to how you speak. Casual language is more appropriate for social media.

• Be detailed, paint a picture with your words.

question).

• Tag a friend!

• Post a photo using our hashtag #HamptonMarket

• Some posts don’t need to be promotional, just interactive.

Hampton Farmers’ Market

Brand Guide | Page 20

Social Media - Facebook and Instagram Tags Farmers Market

#freshmatters 20.1k

#farmersmarket 5.6m

Local

#farmersmarkets 352k #farmersmarketfresh 29.8k #lovemymarket 19.5k #farmersmarketlife 5000+ #farmersmarketfun 5000+

Fresh Food #freshfood 4.3m #freshfoods 215k #freshfoodmatters 40k #mostlyplants 27.8k #freshfoodmarket 15.k #healthyfreshfood 12.6k

Healthy Food #healthyfood 96.5m #healthyfoods 1.3m #healthyfoodie 948k #freshveggies 583k

Hampton Farmers’ Market

#healthyfoodideas 503k #healthyfoodideas 503k

Other #nofilter 281m

#healthyfoodrecipes 309k

#nofilterneeded 25.7m

#shopsmall 42.1m

Food

#didyouknow 3.4m

#shopsmallbusiness 6.7m

#food 447m

#shopsmallbusinesses 597k

#foodie 189m

#supportsmallbiz 388k

#foodstagram 91.4m

#shoplocally 326k

#foodphotography 80.2m

#grownnotflown 307k

#foodlove 9.4m

#shopsmalllove 212k

#foodofinstagram 3.5m

#localfarmers 180k

#realfooding 649k

#shoplocal 55.2m

#localbiz 110k #localgrown 98.5k #shoplocalbusiness 92.1k #localfarmersmarket 14.3k

Specific #tomato 7.3m #potato 4.7m

#eatlocalfirst 5000+

#cucumber 3.6m

Recipes

#radish 684k

#asparagus 2.7m

#recipes 9.2m

#saladfordays 31.6k

#healthyrecipes 8m

#tomatotuesday 31.2k

#marketkids 500+

Friday #friyay 12.4m #fridayfun 1.5m #fridayfunny 299k #foodiefriday #fridayfact 65k

Our Tag #HamptonMarket >100 • Post 3-11 tags.

• Use a combination of popular and smaller hashtags.

#easyrecipes 3.2m Brand Guide | Page 21