What is Ecommerce CRM Software?

What is Ecommerce CRM Software?

Top 5 Ecommerce CRM Software for Business Growth

1. Salesforce One of the go-to choices for ecommerce businesses, Salesforce provides several useful features not found in other CRM solutions. Other than its common features, like workflow creation and contact management, Salesforce provides collaborative tools, opportunity tracking, targeted promotions, customer engagement analytics—even its intuitive dashboard is mobile-friendly. Salesforce has grown into such a CRM giant that in 2020 it produced Salesforce Commerce Cloud. This cloud-based platform enhances your Salesforce potential with helpful features like content management, social media integration, and comprehensive pricing.

2. Zoho This CRM solution is widely popular for its versatility, and has something to offer businesses of any size. Its rich toolkit of features, which ranges from standard to advanced, allows you to tailor your CRM to fulfill your company’s exact needs. However, for some users, Zoho’s vast range of features can be a bit overwhelming.

3. Hubspot While the previous two CRMs listed are fantastic for smaller businesses, Hubspot was designed with larger ecommerce businesses in mind. So if you already own a strong business and are now just looking to scale larger, Hubspot is the best CRM option for you. While it includes all the standard CRM features, it emphasizes financial forecasting, upgraded content creation, social media sharing, and lead capturing.

4. Capsule The main benefit of Capsule is its ease of integration with other apps you might have in your ecommerce store, like MailChimp, Google G Suite, or Zapier. In fact, this CRM solution was created with integration in mind. But another strong advantage Capsule has to offer is its sales forecasting and lead management, which are customized specifically for ecommerce and help you monitor sales pipelines and track interactions with customers. The best part: Capsule offers a free version equipped with all its basic features.