Vision Care Concepts 2014
Creative Director Kishan Samarasinghe Graphics Designer Asela Siriwardana
2014 Three Sixty Five - Sri Lanka
Vision Care Sri Lanka Proposal for Advertising Services
Background to Vision Care With the prime intention of providing World Class service standards and with professional knowledge and modern technology the Corporate oﬃce was established in 1997. Presently the VC Corporate Oﬃce facilitates the BEST eye care equipment in Sri Lanka whilst making available the world`s best and renowned eye wear brands. Current customer base of Vision Care according to the VC database is just over 400,000 registered customers. Over 500 walk-in customers a day. 180 conﬁrmed orders/ purchases a day. Target set for the new ﬁnancial year is to increase from 180 to 200 conﬁrmed orders/ purchases a day.
Brief The Agency is required to develop a comprehensive nation-wide�integrated communication strategic plan for Vision Care in all 3 languages to bring about better coverage for Vision Care. Communication needs to be well planned and very informative�which will help establish conﬁdence and build the VC image as Sri Lanka’s premier Eye Care company
Our Approach The approach that we are taking is broken into 5 areas. This is done in this manner to accommodate diﬀerent target markets and purposes; 1. Promoting Vision Care as the Premium Eye Care partner. 2. Promoting Sunglasses. 3. Promoting Frames for diﬀerent occasions. 4. Colombo Fashion Week. 5. “As Deka… As Deka Wagey Raka Gannang” (Campaign idea proposed by Ramesh De Silva).
Promoting as the Premium Eye Care partner
Promoting for diďŹ€erent occasions
Colombo Fashion Week
Colombo Fashion Week Facebook Campaign
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