Vision Care Concepts 2014

Vision Care Concepts 2014

Creative Director Kishan Samarasinghe Graphics Designer Asela Siriwardana

2014 Three Sixty Five - Sri Lanka

Vision Care Sri Lanka Proposal for Advertising Services

Background to Vision Care With the prime intention of providing World Class service standards and with professional knowledge and modern technology the Corporate office was established in 1997.

Presently the VC Corporate Office facilitates the BEST eye care equipment in Sri Lanka whilst making available the world`s best and renowned eye wear brands.

Current customer base of Vision Care according to the VC database is just over 400,000 registered customers.

Over 500 walk-in customers a day.

180 confirmed orders/ purchases a day.

Target set for the new financial year is to increase from 180 to 200 confirmed orders/ purchases a day.

Brief The Agency is required to develop a comprehensive nation-wide�integrated communication strategic plan for Vision Care in all 3 languages to bring about better coverage for Vision Care.

Communication needs to be well planned and very informative�which will help establish confidence and build the VC image as Sri Lanka’s premier Eye Care company

Our Approach The approach that we are taking is broken into 5 areas.

This is done in this manner to accommodate different target markets and purposes; 1. Promoting Vision Care as the Premium Eye Care partner.

2. Promoting Sunglasses.

3. Promoting Frames for different occasions.

4. Colombo Fashion Week.

5. “As Deka… As Deka Wagey Raka Gannang” (Campaign idea proposed by Ramesh De Silva).

Vision Care

Promoting as the Premium Eye Care partner

Promoting

Sunglasses

Frames

Promoting for dierent occasions

Sponsorship of

Colombo Fashion Week

Sponsorship of

Colombo Fashion Week Facebook Campaign

21/5c, fernando road, karagampitiya, dehiwala, sri lanka. tel: 0094 11 2724372 mobile: 0094 772 196206 e-mail: kishansamarasinghe@gmail.com