New Corporate Profile 2025 by Pinnacle ICT

Delivering the Exceptional

Pinnacle stands at the forefront of value-added ICT distribution.

Established in 1993 with a deep-rooted entrepreneurial ethos, we pride ourselves on offering a wide array of premier technology products seamlessly delivered throughout South Africa and the broader Southern African region. Our operations are fuelled by a blend of technical prowess, unyielding drive, and steadfast determination, all aimed at Delivering the Exceptional.

As an authorised and exclusive distributor for numerous leading ICT brands, Pinnacle brings cutting-edge hardware, software, and technology solutions to the local market.

Our commitment to delivering excellence infiltrates every aspect of our business. We firmly believe that our technical expertise, drive, and determination are what truly set us apart.

Pinnacle provides resellers with a comprehensive service offering, bolstered by complimentary value-added services, and underscored by our dedication to digital transformation through our ecommerce website. While we excel in the traditional ICT distribution space, particularly in client devices, our portfolio extends to encompass Compute, Hyperconverged, Storage, Infrastructure, POS, Power, and Security Solutions.

Our business objective is to provide resellers with top-quality ICT products, backed by exceptional technical skills and delivery standards.

The philosophy is simple: Where expertise meets drive and energy exceptional things happen.

This means:

• Delivering exceptional service

• Delivering exceptional products

• Delivering exceptional knowledge

• Delivering exceptional technology

• Delivering exceptional experiences

• Delivering exceptional commitment

• Delivering exceptional teamwork

Group Structure

Financial Services ICT Distribution

Services and Solutions Services and Intergrators Applications and IP

Ownership and structure

Pinnacle is part of the privately owned Alviva Group - In its most recent B-BBEE Rating Pinnacle achieved a Level 1 B-BBEE Rating , with 80.60% black ownership and 43.49 % black women Ownership.

Executive Team

Tim Humphreys-Davies Chief Executive Officer

Pinnacle’s Chief Executive Officer, Tim Humphreys-Davies, has played an instrumental role in the success of Pinnacle over his 23 year tenure. Tim’s journey at Pinnacle began in Sales and Marketing, thereafter his role transitioned into Managing Director and in 2017 he took over the business as the Chief Executive Officer. Armed with a BA Honors degree in Marketing and 30 years of experience, Tim has a wealth of knowledge within the ICT space, with an incredible understanding of the market, the customer segment as well as the technological environment. Tim has successfully grown the Enterprise business over the past decade, establishing Pinnacle as a significant player in the Value-Added Distributor space. Tim is passionate about sports and is an avid cyclist with over 20 Cape Town cycle tours under his belt, along with achievements such as completing the Cape Epic Cycle Tour, Baviaans Cycle Race and the Three Peaks Trail Race.

Coert Vorster Chief Financial Director

Coert joined Pinnacle in 2022, bringing over a decade of experience in FMCG and Logistics within multinational organisations. With a strong combination of intellectual acumen and a pragmatic approach, he excels at identifying process inefficiencies and implementing improvements that advance business strategy.

Coert is a Chartered Accountant and holds a CIMA qualification. Beyond his professional accomplishments, Coert is a devoted family man and a passionate endurance athlete.

Michael Dockerill Sales Director

Michael joined Pinnacle in 2008 as the HP Business Development Manager for the Cape Town Branch. By 2010, he had been promoted to Channel Sales Manager and Business Unit Manager of the Business Development team. After building a reputable, highly experienced, and driven sales team, Michael was promoted to Branch Manager of Pinnacle Cape Town in 2016 and then Pinnacle Durban in March 2020.

In September 2020, Michael assumed the role of Regional Director, overseeing Pinnacle’s Cape Town, Durban, Bloemfontein, PE, Namibia, and Nelspruit branches. In November 2024, Michael was further promoted to Sales Director, recognising his exceptional leadership and strategic vision in driving Pinnacle’s growth and success.

Kulani Maphophe

Public Sector & SADC Sales Executive

Kulani Maphophe joined Pinnacle in 2019 as the Public Sector Sales Manager. With over 22-years of operational and management experience, Kulani has worked for a number of reputable companies and has been utilising his skills and experience to enhance Pinnacle’s shareholder and stakeholder value. Kulani adds great value to Pinnacle’s management team with his cross-functional business leadership experience across OA, ICT, Financial Services and Telecom sectors. It is thanks to these expertise that Kulani received a promotion to Sales Executive for the Government and SADC teams in September 2020.

Anelme Collins Brand Director: Dell, HP & Lenovo

Anelme prides herself on her goal-orientated attitude, drive, and her ability to build valuable relationships with both vendors and clients. Living and breathing distribution, Anelme was promoted to Head of Brand: Marquee Brands in June 2021 and aimed to position Pinnacle as a Value-Added Distributor within the Marquee Brands space by managing the overall strategic and financial success of HP, Lenovo, and Dell. Being the natural leader that she is, Anelme grew the Marquee Brands business significantly to be the biggest contributor within Pinnacle, while delivering on strategic and financial empirical goals. As Brand Director, Anelme plans to continue the growth projection she achieved with the help of her exceptional team.

Fred Saayman Brand Director: Huawei & Enterprise

Fred has over 30 years’ experience in the IT industry working at various managerial and executive levels, he holds a National Diploma in Computer Data Processing as well as a Bachelor’s of Science and an MDP from the University of Pretoria. After starting at Pinnacle in 2012, he was actively involved in establishing different business units within the company. Fred’s aim and mandate is to grow the Enterprise business for Pinnacle to become one of the biggest contributors in Pinnacle’s business.

Tanja Schutte Brand Executive: SSI

Tanja joined Pinnacle in March 2020, assisting with re-aligning the vision and stratergy within the SSI division. Tanja is no stranger to the industry having worked for companies such as ADC Krone and Dimension DataAdvanced Infrastructure (DDAI) where she took full ownership of DDA’s Communication Cabling and Wireless Connectivity Business Unit.Tanja has a very strong background in technical operations, design and consulting, and boasts a breadth of experience across our SSI portfolio.

Support Services

Anandi Hartzenberg Operations Director

Anandi is an integral part of our Pinnacle Executive team and has over 10 years of experience in category, sales and operations management within the ICT sector. Anandi’s core professional strength stems from the ability to identify, analyse and break down complex business tasks for common understanding and effective application within all organisation levels. She excels in identifying any potential business risks, with the ability to formulate a detailed execution and corrective action plan to drive greater business performance and results.

Andre van der Westhuizen Chief Logistics Executive

Andre joined Pinnacle in February 2020 as an Operations Systems Analyst with the aim of optimising businesses processes. Holding a National Diploma in Mechanical Engineering, Andre has gained valuable experience in various sectors including supply chain management and demand planning, ERP and WMS implementations and optimisation, as well as warehousing and distribution. Within his role as the Chief Logistics Executive, Andre will be following a ground up approach ensuring Pinnacle’s basic procedures are executed exceptionally, adding enhancements to achieve further goals when needed.

Emily Scott Executive: Human Resources

Emily Scott joined Pinnacle in 2017 as the Human Resources Executive. Emily is a seasoned HR professional known for her leadership in strategic talent management and her ability to foster positive workplace cultures. Emily is committed to redefining the role of human resources in the modern corporate landscape, proving that at the heart of every successful business is a commitment to its people.

Kyle Giltrow Head of Legal and Compliance

Kyle joined Pinnacle in September 2021 and attends to all legal and compliance matters from an in-house perspective, including improving current processes and implementing procedures to mitigate potential risks as best as possible. Kyle was admitted as an Attorney of the High Court of South Africa in 2017 after which he joined First National Bank where he was exposed to frontline sales in the Private Wealth Banking space. In 2019 Kyle moved on to become a Premium Legal Advisor and Lead Legal Advisor for the Mass Affluent Sub-Section of FNB. Within this position, he demonstrated excellent capabilities in delivering on complex projects, the most recent being POPI, as well as building strategic partnerships to enhance productivity and drive efficiencies.

Tamsyn Foster Chief Marketing Officer

Tammy Foster heads up the very creative Marketing department within Pinnacle, and has been with the company since 2011. Equipped with a Bachelor of Technology degree in Marketing, Tammy has extensive knowledge in implementing marketing strategies in line with Pinnacle’s strategic objectives and has set a strong focus on Digital Transformation and ecommerce within the organisation. Through her drive and determination, Tammy has managed to execute various projects in Pinnacle’s digital transformation journey, one of which being the new Pinnacle website. As Chief Marketing Officer, Tammy focuses on diving deeper into targeted digital marketing activities resulting in increased online revenue.

“ We have 7 warehouses across Southern Africa including Namibia. ”

Size and Location

Pinnacle proudly employs approximately 600 employees.

Windhoek

Cape Town

Pinnacle’s footprint, scale and size allow our resellers to access a broad range of world-class ICT products which we are able to deliver seamlessly throughout all major centers across the country and almost the entire SADC region.

Our headquarters are in Johannesburg and we have branches in Durban, Cape Town, Bloemfontein, Nelspruit, Gqeberha, and Namibia.

Our SADC business division facilitates our growth outside of the border, and services and advances Pinnacle’s capacity to sell ICT products in surrounding African countries. Growth continues to take place into Zimbabwe, Zambia, Mozambique, Angola and Malawi.

Johannesburg

Gqeberha

Footprint

Pinnacle’s resellers span across Southern Africa, stretching from Struisbaai in the South to Windhoek in the North, and from Springbok in the far West to Richards Bay on the East Coast, encompassing all areas in between.

Our reseller base currently comprises approximately 7000 active members, representing a wide spectrum of sizes and specialties. From the largest national and international IT companies to smaller niche vertical market specialists, Pinnacle welcomes all without discrimination based on size. We strive to provide the perfect solution for every company, regardless of scale.

Nelspruit

Durban Bloemfontein

Who we Supply

Pinnacle is geared to deliver exceptional service by catering to the diverse needs of ICT resellers, spanning from individual entrepreneurs to prominent entities in commercial, government, and education sectors.

Who are our customers?

In today’s industries, ICT equipment has evolved into a necessity. Pinnacle has forged partnerships with numerous resellers and corporate clients to cater to various sectors with a wide array of IT equipment and deployment options, spanning from simple plug-and-play products to intricate enterprise solutions.

Sectors Serviced

• Education • Healthcare • Retail • Public Sector

Mining

Financial

Travel & Leisure

Commercial Business

Within our company, the commercial sales unit is dedicated to selling and distributing cutting-edge IT hardware, software, and services to thriving corporate giants and dynamic enterprise sectors. Our clientele spans across government entities, educational institutions, and non-profit organisations, adding a dash of diversity to our vibrant portfolio.

This unit plays a vital role within our IT distribution company, being tasked with revenue generation and growth stimulation. Comprising a dedicated team of sales experts, they collaborate closely with clients to comprehend their specific needs and deliver customised solutions tailored to meet those needs effectively.

SMB Channel

The beating heart of our enterprise lies within the realm of small to medium-sized business (SMB) technology channel sales. This segment stands as a pivotal force within the broader technology landscape, dedicated to empowering small and medium-sized enterprises with transformative technology solutions and services. As the demand for digitalisation and cloud-based solutions among SMBs continues to surge, this sector experiences an exhilarating period of rapid growth.

At its core, SMB technology channel sales embody a mission to furnish SMBs with the tools they need to elevate their productivity, streamline operations, and enhance competitiveness in their respective markets. From hardware to software, networking to cybersecurity, cloud computing to managed services, this vibrant sector offers an array of offerings tailored to propel SMBs towards technological advancement.

Mass Retail

The mass retail team provides our products to major national chain stores, including the JD Group (Incredible Connection, HiFi Corporation, etc.), Makro, and Game. We cater to the expanding lower LSM sector of the market by offering competitively priced products. Additionally, our channel includes computer resellers who cater to businesses and NGOs across all tiers. Furthermore, the retail team distributes our products to well-known online national retailers such as Takealot and Loot.

Public Sector & Education

Pinnacle has in excess of 300 resellers and implementation partners who attend to the needs of our Public and Education Sector. We work very closely with these resellers and implementation partners to ensure that the Public Sector is efficiently serviced.

With 47 National Government Departments, 127 Provincial Department and 271 Local Municipalities across all 9 provinces, Pinnacle with the assistance of our authorised resellers and implementation partners, ensure that these Departments get the support and latest technology that we offer.

As a local OEM and distributor, Pinnacle is one of a handful of OEM’s that is currently approved on the current SITA transversal contracts (client device and server and storage) that service National, Provincial and Local Government Departments as well as Government Agencies and Parastatals. The contracts are currently serviced by our approved resellers for the various transversal contracts on a provincial basis.

Service Providers & Installers

Our network of IT market service providers and installers are not just essential; they’re the unsung heroes of the technology realm! They dive into a variety of tasks, ensuring businesses and organisations are armed with the latest IT hardware and software solutions.

At Pinnacle, our team of vibrant and accredited installers and service providers are on a mission to revolutionise IT setups! From setting up state-of-the-art computers, servers, and networking equipment to installing cutting-edge operating systems, productivity tools, and security software, they leave no stone unturned. Each installation is not just a job but a passion project, driven by a deep understanding of the products and services and a burning desire to meet the unique needs of every customer.

What We Sell

Distribution

At Pinnacle, we blend a rich array of top-tier technology products and services to enhance our locally manufactured offerings. Our product range is constantly growing and adapting, covering the full spectrum of ICT hardware equipment and peripherals. From renowned international brands like Lenovo, Dell, Intel, HP, Microsoft, to the innovative offerings of Huawei, our range leaves no stone unturned in delivering excellence across our products.

Cyber Security

Compute

Storage

Networking

Cloud Services

Infrastructure

Point of Sale

Surveillance

Security and

Infrastructure Software

End User

Compute Components and Peripherals

What We Do

Enterprise Solutions

The Pinnacle Enterprise Solutions division offers a full turnkey solution. The Enterprise product range has been selected based on best of breed and interoperability between brands ensuring a cohesive solution. The focus on enterprise includes: data protection, security, performance management, anti-virus, out of band management, analytics, storage solutions, network management and monitoring.

The Pinnacle Enterprise Solutions division, has invested in highly cross-skilled staff around these product sets with the aim of delivering the exceptional.

We provide Professional Services to our resellers and will continue to invest in upskilling staff to be able provide SMME partners with the ability to co-deploy larger solutions within their customer base.

By adding these additional Professional Services, Pinnacle is able to augment and build on current services - while also becoming certified system engineers across solutions within the Enterprise portfolio.

We offer the below turnkey solutions:

Enterprise Solution

Hardware

Software Support

Security

Storage

Infrastructure

Hybrid Cloud/ Public Cloud/ Private Cloud HCI

Software Defined Computing

Switching

Proline

Proline is a proud South African brand that emerged in 1994 under the Pinnacle umbrella.

Throughout its journey, Proline has cemented its reputation in the South African landscape as a provider of topnotch yet cost-effective monitors, PCs, notebooks, and all-in-one (AIO) devices, with a particular emphasis on serving the education and retail sectors. Proline Power Solutions are the latest addition to the Proline family.

With boundless potential, Proline remains steadfast in its belief that there’s a perfect Proline solution for every requirement, paving the way for endless possibilities.

The Proline range is assembled in a contemporary ISO 9001:2015 certified assembly line capable of producing up to 8 000 units per month. Only Tier 1 and A grade components are used and all systems are tested with the Windows Hardware Quality Labs (WHQL) program to ensure accurate functioning with Microsoft products.

Proline Value Added Services

Proline goes above and beyond in delivering an array of value-added services to our customers! Whether it’s complimentary offerings or services at a nominal fee, our goal is to ensure flawless execution of plans. Within our cutting-edge assembly facility, we don’t just add small touches – we infuse every detail with immense value, setting the stage for unparalleled customer satisfaction!

Point of Sale

Specialised Point-of-Sale technology division of Pinnacle, with a focus on technology used for improving business productivity in the retail, logistics, manufacturing and other supply chain-related industries.

Pinnacle also distributes data capture terminals, Point-of-Sale hardware and Large Format Displays.

Pinnacle also represents leading international vendors of industrial label printers, bar code scanners and rugged mobile computers used for Enterprise Mobility. Pinnacle has a sales and technical team with specialist knowledge in the Point-of-Sale, printing, bar code scanning and data capture industries and provides sales and support to a large reseller base that focuses on this market.

Pinnacle has been involved in various exciting point of sale installations, including:

Paradise Beach Hotel (Zanzibar)

Fumba Beach Lodge (Zanzibar)

Swahili House (Zanzibar)

Tintswalo Atlantic (Cape Town)

Roco Mamas (Cape Town)

McDonalds

Starbucks (Cape town)

Dischem (National)

Sandvik (Gauteng)

Benteler (Gqeberha)

KFC (Durban, KZN)

OBC Group (Gauteng)

Liquor City (Gauteng)

Security, Surveillance & Infrastructure

Our Security, Surveillance and Infrastructure division caters to the ICT infrastructure and security market, offering a comprehensive product portfolio and nationwide support service. Renowned for its commitment to service excellence, our division has earned a leading position in Southern Africa.

Specialising in structured cabling, power management, enterprise fibre optic, and racking solutions, we provide toptier ICT infrastructure to a broad installer base. Our in-house experts ensure that each solution is tailored to suit the specific needs of its environment.

From small office/home office setups to large enterprises, our division maintains a diverse inventory to meet the demands of every infrastructure project. Notably, we’ve achieved significant success in the Data Centre infrastructure arena.

In addition we offer a range of world-class CCTV, Public Address, Evacuation and Access Control solutions. With expertise spanning various industries including banking, commercial, education, government, healthcare, logistics, manufacturing, mining, retail, sports, transportation, and more.

Core Competencies

Pinnacle Enterprise reputation and expertise: Established relationships with clients and strong understanding of their IT needs, and has a well-established reputation for providing high-quality IT solutions and excellent customer service.

Innovative data storage solutions addressing critical market demands.

Experienced sales and technical teams.

Synergistic sales and marketing efforts: Combined reach and expertise to unlock new market opportunities.

Broad comprehensive portfolio, providing turnkey solutions to our partners.

Existing partner network with access to a broader customer base.

Ability to assist public sector onboarding.

Success demands a high level of logistical and organisational competence “

Technical Expertise

Our sales and product teams attend brand training on a regular basis to ensure they are equipped with all the latest product knowledge to offer only the best suited products and solutions to fit the needs of our resellers and their end clients.

Technical qualifications and certifications are encouraged throughout the business and our teams are qualified across many sectors and brands. Our teams boast the following skill sets:

Nutanix

NCP (Nutanix Certified Professional)

NCSE (Nutanix Certified Server Engineer)

NCSR (Nutanix certified Sales Representative)

NCS (Nutanix Certified Sales)

Commvault

CVSA19 (Commvault Solutions Architect)

CVTSP 20 (Commvault Technical Sales Professional)

CVCSA18 (Commvault Certificate Service Associate

Windows

MCP(Microsoft Certified Professional)

MCTS (Microsoft Certified Technology Specialist)

MCSA (Microsoft Certified Solutions Associate)

MCSE (Microsoft Certified Solutions Expert)

Mellanox

Ethernet 1 & 2

Inuvika

Inuvika level 1 & 2

Inuvika Technical Specialist VMWare

Dell Technologies

Date Centre Networking

High End Storage

Hyper Converged Infrastructure

Campus Networking

Server Credential 2020

Having highly staff is of the utmost importance at Pinnacle “

Skills

Enabling our resellers to grow their business is at the heart of our business. “ ”

Business Development

Delivering the exceptional means so much more than supplying a broad range of high quality technology products to our resellers.

Enabling our resellers to grow their businesses exponentially is at the heart of our business and it is for this reason that we have a highly skilled group of Product Specialists and Business Development Managers who assist our resellers and ensure that they are fully equipped to train and to sell the products & solutions in their portfolio, exceptionally.

Value Added Services

While our focus is strongly on traditional ICT distribution, we have grown our portfolio to include a variety of complimentary brands and products as well as value added services in the ICT Infrastructure, Point of Sale, Enterprise Mobility and Life Safety & Security industries.

Deal registration – assistance with registering and protecting deal opportunities.

Solution planning – assistance with gathering relevant information in order to ensure an accurate design that will seamlessly tie into any environment.

Solution design – assistance with the design of an enterprise based solution that will not just meet the customer’s immediate IT needs but also simplify their IT operations and allow for ease of management coupled with proactive response.

Solution implementation – assistance with the implementation of an enterprise based solution that covers everything from rack and stack through to VM migration.

Solution optimization – assurance that the enterprise based solution was implemented according to best practices and performs as expected.

Solution familiarization – equipping the customer with an holistic understanding of the enterprise environment and the management thereof.

Solution support – educating the customer in terms of best practices going forward and on how to obtain support once the solution is being used in a production environment.

The above service is rendered by a team of Certified Systems Engineers that have extensive experience in enterprise based solution design, implementation and administration.

Warehouse and Logistics

Deliver directly to an individual anywhere in Southern Africa. We have a custom designed, powerful logistics system that allows configuration on the assembly line and transportation directly to a customer anywhere in Southern Africa.

Pinnacle has a custom designed logistics system that allows configuration in assembly, attach tags and directly transport to an individual worker in a large corporate or Government department anywhere in Southern Africa. A complete record of the configuration and serial numbers of all components and systems distributed are stored for future reference. With 7 warehouses and 30 service centres nationwide the company can support its promise to deliver anywhere in Southern Africa.

Pinnacle has in excess of 17, 027.4m² warehouse space throughout Southern Africa which allows us to hold a healthy stock offering for our customers.

Repairs and Maintenance

Pinnacle is the authorised service provider for repair solutions from industry leaders such as Hikvision, Lenovo, Supermicro, Proline, and ASUS. Dedicated to providing comprehensive service, all 7 Pinnacle branches are fully equipped with state-of-theart repair and maintenance facilities, catering to the needs of our valued resellers with convenient call-in as well as field services. Moreover, our Johannesburg and Cape Town branches offer an additional advantage with their unique board level component repair facility, ensuring meticulous attention to detail and superior quality repairs.

At Pinnacle, we prioritise excellence in service delivery. Our dedicated technical staff undergo regular training to stay abreast of the latest advancements in technology, enabling them to maintain their expert skills and guarantee faster repair turnaround times. It’s this commitment to quality that sets us apart, reflected in our exceptional first-time-repair rates, consistently ranked among the best in the industry.

Pinnacle has in excess of 17, 027. 4m² warehouse space throughout Southern Africa “ ”

Certifications

ISO is the International Organisation for Standardisation comprising members from 150 global national standards institutes. ISO International Standards ensure that products and services are safe, reliable and of excellent quality.

At Pinnacle, our Johannesburg technical division has been ISO 9001:2015 (Quality Management) and ISO 14001:2015 (Environmental) certified. Everything from the production line all the way through to implementation, repairs, and warranty as well as the call center, have been ISO approved for quality and environmental care.

Marketing and Events

Pinnacle’s marketing efforts are directly focused on assisting our resellers in growing their businesses. We regularly arrange events in order to aid our resellers with marketing their products, expanding their product ranges to suit their markets, as well as giving them the opportunity to network with both our vendors and other resellers.

These events include everything from reseller events such as Techscape event hosted in Mauritius, annual Product Emporium and Brand launch events to evenings of top level entertainment. We also regularly take our clients to sporting events for a bit of down time while networking with our staff, vendors and fellow resellers.

Incentives form an important part of our marketing strategy as we believe in rewarding our sales staff for delivering the exceptional. We align these incentives with our company and vendors to ensure we maximise the return for all parties involved. We also incentivise our customers to reach targets and win amazing trips and prizes such as participation at the Rugby World Cup in France 2023.

We also run online advertising campaigns to raise awareness and promote the product ranges of the numerous vendors in our portfolio.

We have a well-established online presence which allows us to connect with our employees and resellers via LinkedIn, as well as engage with our resellers on a social networking level via Facebook and X. We use these platforms to run regular competitions, keep them updated on promotions and events and also assist clients who may be experiencing issues or have enquiries.

Incentives and

Rewards

Our channel resellers are also motivated to deliver exceptionally. The incentives and rewards for outstanding results are excellent and are not only monetary and product based. We reward the top performing resellers by taking them to events like the Rugby World Cup, Moscow 7s, Formula One Grand Prix, Soccer World Cup, European Rugby Tours and countless local events.

Ecommerce Websites

Pinnacle presents an exhilarating B2B eCommerce experience through our dynamic website platform.

Harnessing the power of the renowned Magento2 platform, now known as Adobe Commerce, our website is crafted to ignite excitement and deliver seamless transactions for our resellers.

At Pinnacle, we boast a dedicated team devoted to maximising the potential of these platforms. Our latest triumph? The implementation of a cutting-edge Product Information Management (PIM) system on the Akeneo platform. This innovation ensures an explosion of rich product data, propelling our services to unprecedented heights.

But that’s not all! We’re thrilled to offer complete Electronic Software Delivery (ESD) solutions. From downloadable products to secure key accessibility, we’re revolutionising the way businesses access and utilise digital resources.

“

We have a well established online presence which allows us to connect with our employees and resellers

Brand Bullseye

Pinnacle Values & Culture

Statement

Our purpose is to support growth within the Southern African economy by providing world-class ICT products to our clients with superior technical expertise and exceptional delivery

How do we achieve this:

Be passionate and driven

We strive hard to achieve our gouls

We strive hard to achieve our goals

Exude energy, enjoy your work

Exude energy, Enjoy your work

Our positivity is contagiouse

Our positivity is contagious

Respect the customer and your colleagues

Deliver on your promises

We perform as we transfrom

We perform as we transform

Provide an awsome customer service

Provide an awesome customer

We collaborate to build success together

Respect the customer and your colleagues

We care about each other

Corporate & Social Responsibility

B-BBEE Level 1 Credentials

Pinnacle operates as a trading companies held by Alviva Holdings through DCT Holdings (Pty) Ltd and is now a Level 1 B-BBEE company with 51% black ownership, which comprises of 51.42% black voting rights, 51.42% black economic interest, 47.09% black women economic interest, 47.09% black women voting rights and 30% black women ownership.

Alviva Holdings is positioned as a Black Empowered company with a 29.9% share held by Pinnacle Foundation (Pty) Ltd (RF). The 100% beneficiary of the Pinnacle Foundation (Pty) Ltd (RF) is the Pinnacle Foundation Trust. This Foundation Trust was founded by Pinnacle, and its beneficiaries are a 100% black owned.

Pinnacle is fully committed to the empowerment and transformation within our organisation as we continuously work towards the upliftment of previously disadvantaged groups within South Africa, by providing equal opportunities to all employees regardless of their gender and or ethnic origin as we recognise the value of diversification in the workforce. We also encourage historically disadvantaged resellers and resellers by means of support, mentoring and incentives.

Employment Equity

Pinnacle is passionate about empowerment and transformation, and therefore we work hard toward uplifting previously disadvantaged groups within our company by providing equal opportunities to all employees regardless of their gender or ethnic origin.

We’ve steadily increased the progression of black managers and staff in our work force and provide ongoing training and opportunities in skilled and managerial positions to all our employees.

Pinnacle recognises the value of diversification, and therefore our Employment Equity and Skills Development Plans are in line with the relevant authorities. We are proud to mention that we constantly strive toward, and exceed the required targets.

We do not stop our transformation efforts at our own doorstep.

Pinnacle’s goal is to contribute towards the development of South Africans to help them benefit from the country’s financial and knowledge based growth. By spreading knowledge and skills we believe this goal is achievable.

We are passionate about empowerment and transformationt “ ”

“

At Pinnacle, we take our social responsibility to heart ”

Social Responsibility & Education

At Pinnacle, we believe that education is vitally important to the development of our country and our people, which is why Pinnacle makes every effort to be a real part of this development. Internships are offered to students from historically disadvantaged communities in an effort to help break the cycle of poverty and we regularly assist learners in schools and colleges to improve their IT capacity. Pinnacle have partnered together with brands to provide accessible ICT equipment to the education sector through infrastructure that enables end-to-end solutions suitable for all budgets. Our education goal is to provide solutions that are not built around specific devices, but rather initiatives aligned to the learning experiences of students and educators.

Pinnacle’s Learnership Programme is aligned to the ‘NSDS III’ (National Skills Development Strategy III) vision to have a skilled and capable workforce who share in and contribute to the benefits and opportunities of economic expansion and an inclusive growth path.

Pinnacle currently offers 6 different learnership programmes, benefiting 65 employed and 9 unemployed learners. These learnership programmes range all the way from entry-level business applications through to executive level management and specialist programmes. In FY2025 we will expend our offering to include 8 learnership and training programs focusing on emerging technologies and 4IR technical specialities including: Cyber Security, Cloud Solutions, AI and Marketing.

Just as we are passionate about the youth of our country, Pinnacle also believes in ensuring our employees are well taken care of. Wellness Days are hosted annually at the various Pinnacle branches enabling employees to receive general health examinations and advice from healthcare professionals. In addition Pinnacle offers staff and their families a support programme through ICAS. This programme allows staff to obtain legal, financial and physiological advisory support free of charge.

Amy Foundation

The Amy Foundation, formerly known as the Amy Biehl Foundation, is a non-profit organisation in Cape Town, South Africa, dedicated to empowering underprivileged youth through education, cultural activities, and skills training. Established in memory of anti-apartheid activist Amy Biehl, the foundation aims to prevent youth violence and promote personal and professional development. A key initiative is its learnership programme, which provides comprehensive training to help young adults enter the workforce. The recent donation of laptops by Pinnacle ICT enhances this programme, enabling digital learning and improving computer literacy. This partnership highlights the vital role of collaboration between non-profits and the private sector in driving social change and fostering a brighter future for South Africa’s youth.

Awards & Achievements

Our passion to deliver the exceptional is reflected in the recent awards and achievements we have received.

Channelwise 2024 Distributor of the Year

Channelwise 2024 Distributor of the Year – End User Computing

Channelwise 2024 Distributor of the Year – Networking & Connectivity

Channelwise 2024 Distributor of the Year – Security & Surveillance

Huawei Partner Award 2024 - Reseller Development Contribution

Huawei Partner Award 2024 - Brand Promotion Contribution

Huawei Partner Award 2024 - Best SME Contribution Best Growth Partner 2024 - Alcatel-Lucent Enterprise

Certificate of Excellence 2024 – Hiksemi

Reseller of the Year 2024 – Huawei

Strategic Alliance Award 2024 – Western Digital

Commvault 2023 - Channel Salesperson of the Year

Huawei Partner Award 2023 - Best Presales

Huawei Partner Award 2023 - Best Reseller Development Contribution

Huawei Partner Award 2023 - Brand Promotion Contribution

ChannelWatch 2023 - Best Unified Communications Distributor

Nutanix 2023 - Distributor of the Year

Nutanix 2023 – Distribution Technical Rock Star

Commvault 2023 Distributor of the Year

Huawei 2023 Commercial Partner of the Year

2022 Dell Technologies Partner Programl_Excellence in Marketing

2022 HP Distributor of the Year

2022 HP Distribution - Highest Growth

2022 HP Distributor of the Year - Retail

2022 HP Distribution BU Manager of the Year

Striving for exceptional is to put a little more quality into everything you do. “

”