Blaklader has always had a bit of a rebellious streak. They want to remain a challenger brand, even now when their market share is growing and the company is expanding. Today, their company’s mission statement focuses on a commitment to quality, sustainability and equal opportunities for men and women.
Blåkläder is a rebel with a vision and responsibilities. It’s a tough and challenging task. But they are being driven and spurred on by the complex issues surrounding sustainability, environmental responsibility and social justice.
