DEBBIE ASHER
l l What an incredible and versatile designer she is. She’s turned her hand (albeit sometimes with a squawk of alarm when I first suggest it) from pretty intense multi-page clinical articles to eye-catching posters, conference banners, infographics, social media, animations – you name it, she’s done it – and there is absolutely no way I’d still be running this business without her. This magazine in fact, is probably one of the best examples of her incredible versatility l l
Tor Davies, CEO, Co-Kinetic
Done For You Marketing But there’s a catch! Only 49 licences remain Because we don’t want to end up working for two people in the same area, we’ve segmented the country into just 100 available licences and over 50% of these have gone since we launched on the 1st March. The facts l It costs £299+vat per month l Your area remains exclusive to you while your subscription is live l There’s no contract you can cancel at any time For more information and to check if your geographical region is available visit https://doneforyou.co-kinetic.com/ Let Us Help You Do the Following: l Book more appointments through our non-salesy email promotions l Bring more visitors to your website using our client-facing newsletter l Open communication with prospective new customers through your social networks l Expand your marketing reach by collecting email prospects with your current customers Build authority and credibility in Grow your social media followers Strengthen relationships with existing by providing value Save yourself valuable time, hassle l 2 x customer emails - one content-rich ‘nurture’ email and one appointment-driving email (we’ll even send the emails out for you) l 1 x professionally designed and branded lead generation resource designed to help you collect new leads and strengthen relationships with existing and prospective customers l 15 x branded social media posts including images to grow your follower base and build authority (we post them to your social networks too) l 5 x animated branded video posts to really grab attention on your website or social networks l 1 x trackable telephone number to monitor campaign success and return on investment l Google Remarketing branded ads which we create for you, and which will “follow” your prospective customers around the internet on some of the biggest websites in the world l We’ll encourage customer reviews and with it boost your Google search ranking as well as your reputation. How? Every month we will create, brand and implement the following marketing for you: B2B PUBLISHING PRINT & DIGITAL ASSET DESIGN MAGAZINE ADVERTISING MARKETING DIGITAL ASSETS FOR SOCIAL MEDIA AND WEB SITE
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O steoporosis is often referred to as a ‘silent disease’ because there is very often little sign of it existing. However, osteoporosis is a condition that speeds up the loss of bone strength, the word literally means ‘porous bones’. Despite popular belief, it’s not confined to elderly frail ladies or post-menopausal women either. People of any age, particularly if your mobility is restricted due to spending a lot of time in wheelchairs or bed-bound, can suffer from it. Other causes can include poor nutrition, eating disorders, over-training in a particular sport, or chronic steroid use. Men can suffer from osteoporosis to. Approximately 1 in 3 women and 1 in 12 men have osteoporosis. A simple fracture, especially when you’re younger, may seem a minor consequence of the disease but this can impact your personal, social and sports life as well as work commitments. In older patients however, the more common hip fracture can have much more serious outcomes. The estimated mortality rate following a hip fracture within the first month is 10%, and 21% in the first year. Many patients do not recover full mobility or independence following a hip fracture, which for some results in admission to a care facility. Damage to your spine due to ‘crumbling’ vertebra can result in chronic pain and impact on your abdominal organs and lung capacity. The good news is that there are treatments available to reduce the amount of bone loss resulting from both age and osteoporosis. The very best thing you can do is to achieve the best peak bone mass when you’re young, through good nutrition and an active lifestyle. However, many of us are past that stage in our lives, and need to maximise bone strength and prevent bone loss through regular weight bearing activities. The ironic thing is that the thought of participating in exercise or sport may be frightening, because you may worry about suffering a bone fracture with impact, loading or falling, but the research has proven the benefits of exercise, if done correctly and safely, FAR outweigh the risks of osteoporosis. THE BONE CYCLE Bone is made up of minerals, mainly calcium salts, bound together by strong collagen fibres. Bones have a thick, hard, outer shell called cortical bone. Inside is a softer mesh of bone, called trabecular bone, which has a honeycomb-like structure. Bone is a living, active tissue that is constantly renewing itself. Old bone is broken down by cells called osteoclasts and is replaced by new bone material produced by osteoblast cells. The balance between the breakdown of old bone and formation of new bone, changes through life. Everybody will experience a degree of loss in bone mass and density as they age. The amount of bone loss can vary across age, sex, race, health, activity level and underlying medical conditions. It is the rate of loss, accelerated by certain factors (like menopause in women, smoking, etc) that ultimately results in osteoporosis. When a bone is ‘weakened’ by osteoporosis, it is the “holes” in the spongy honeycomb that grow larger and more numerous, making the bone more fragile. Women are at the greatest risk following the menopause because they Building Bone Strength and Preventing Bone Loss in Later Life lose the protective benefits that come from the hormone, oestrogen. Oestrogen is responsible for facilitating the uptake and retention of calcium in bone. Hence the accelerated decline in bone mass following the menopause. RISK FACTORS FOR OSTEOPOROSIS l Early menopause, before age of 45 l Hysterectomy and removal of one or both ovaries (loss of oestrogen) l Family history of osteoporosis l BMI of 18.5 or less, if you are underweight l Eating disorder, anorexia, bulimia l Amenorrhea - your periods have stopped or are irregular for 6 months to a year prior to the age of menopause l Have taken or are taking chronic steroid medication l Smoker l Alcohol intake of more than 4 units per day l Lack calcium and/or vitamin D, poor diet and little exposure to sunlight l Not very mobile, wheelchair confined to chair or bed l Underlying medical condition: hyperthyroidism, coeliac disease, Cushing’s Rate of bone resorption exceeds formation resulting in a loss of bone Balance between rate of new bone formation and old bone resorption plateau in bone mass Quick bone formation allows bones to grow in density and strength. Peak bone mass is reached in mid to late 20’s New bone forms quickly as you grow and bones lengthen CHILDHOOD ADOLESCENTS & EARLY 20s MID 20s APPROX 40 40s ONWARDS W e all know that anyone can trip or fall, but the risk of falling increases as we get older. So often you hear people saying it was a silly accident – ‘I tripped on the mat’, or ‘bumped into my stool which has always been there,’ or ‘I didn’t see my dog lying on the floor’. But as we get older, accidental falls, however stupid the reason for them, can have extremely serious consequences, which is why learning how to reduce that risk of falling, or knowing how to cope if you do fall, becomes potentially life-saving. If we’re lucky when we fall, we’ll only suffer a bruise or maybe a cut, but even these take longer to heal when we’re older, due to the poorer blood circulation, fragility of our skin and skin healing rates which can be further affected by diseases like diabetes as well as some medications. But one of the greatest threats to long-term health and wellbeing, comes from fractures. Fractures to the wrist and arm, while impacting your daily activities, will hopefully be resolvable, but fractures to weight-bearing joints like the hip, can have very serious consequences including permanent disability, loss of independence and possibly even death. Even falls that do not lead to injury can have a negative effect on older adults, often impacting self-confidence. After a fall, older people often limit their activity because they are afraid they will fall again. When you reduce your exercise and movement, your muscles and joints become weaker which makes you less stable, makes you less stable on your feet, and further increases the risk of another fall. Add the further complication of the bone-weakening condition, osteoporosis, into the matter, which affects both men and women, and we have a perfect storm threatening our wellbeing in the latter years. Which probably helps to explain why preventing falls from occurring in the first place has become a major priority in most national health programmes, particularly as we’re now living longer. The good news is that falls can be prevented with some simple precautions and some preparation helping you to avoid injuring yourself in the first place. ARE YOU AT RISK OF FALLING? l More than 1/3 of people over the age of 65 have at least one fall each year l Sight and hearing difficulties, muscle weakness, and poor coordination can increase your risk l Diabetes and heart disease, or problems with your circulation, thyroid, or nervous system can impair your balance l Other common medical conditions that increase your risk of falling include arthritis, cataracts, or hip surgery. Anyone can fall, but some factors can make it more likely for you to fall. Additional risk factors for falls are: l If you have fallen before l Being fearful of falling, low self-confidence l Feeling weak, tired, forgetful l Feeling numbness or tingling in your feet l Difficulty walking or unsteady walking l Feeling light-headed, disoriented or dizzy l Being dehydrated and having poor nutrition l Using a cane or walker l Having anxiety or depression l Alcohol consumption l Taking medication – Some medications can make you feel sleepy or dizzy, for example: pain medication, anti-histamines, sleeping pills, antidepressants, seizur medication, laxatives, and diuretics – Check with your doctor or carer to see what medication can be changed or carefully monitored to reduce your risk of falling – Medication that does make you sleepy or drowsy should be taken at night or when you are in bed or the need to move around and risk a fall. MOST FALLS OCCUR AT HOME BUT MANY CAN BE PREVENTED Some tips for making your home safe: l Set up your furniture so that you can walk around without anything blocking your way. l If your lighting is dim, use brighter light bulbs. Use a nightlight or keep a tor close to you at night. l Secure loose electrical cords. l Remove throw rugs or other loose items from your floor. If you have a rug covering a slippery floor, make sure the rug does not have any loose or fringed edges. Secure it with a non-slip mat underneath. l Add handrails to stairways. Don’t Fall Foul to Muscle or Bone Weakness Strategies for Reducing the Risk of Suffering a Fall Many people, particularly women, and increasingly with age, experience urinary stress incontinence. As many as 1 in 5 women over the age of 40 will experience it. However, it is also happens to younger, active women. Studies have reported that up to 47% of physically active women experience this problem at some time. In this article, we’re going to look at why it happens and what you can do to stop it happening. There is also an associated exercise leaflet. Stress incontinence is the leakage of urine during physically stressful activities. These activities could be as simple as coughing, lifting, or carrying parcels and even laughing or sneezing. It is also common in sports that involve jogging, jumping, running, lifting weights, aerobics and during abdominal exercises. Common or not, it doesn’t make it any less comfortable or embarrassing and studies have shown that women will change their physical activity or sport, or even stop exercising all together. WHY DOES IT HAPPEN? The pelvic floor muscles are the firm, supportive muscles that stretch from your pubic bone at the front of your pelvis, to the base of your spine at the back. The pelvic floor muscles work as a sling or hammock, and help to hold your bladder, uterus and bowel in place. Those muscles also close your bladder outlet and rectal passage. When your pelvic floor muscles are welltoned they stop leakage of urine from your bladder and accidental passing of wind. When you go to the toilet, the pelvic floor muscles relax, once empty they tighten to restore control. These muscles actively squeeze when you laugh or cough, to avoid leaking. Stress incontinence happens when there is sudden extra pressure, with weak pelvic floor muscles that can’t withstand this added pressure, or maintain bladder closure. In this case a small (or sometimes larger) amount of urine is leaked. CAUSES OF MUSCLE WEAKNESS l Childbirth, a vaginal delivery can cause trauma to the pelvic floor muscles or the nerves supplying the muscles l Lack of exercise, poor muscle tone l Changing hormone levels in pregnancy and menopause l Long term history of constipation l Chronic cough or chest problems l Being overweight, obese, high BMI l Certain sports, for example, running and jogging l Performing abdominal exercises incorrectly l Incorrect lifting techniques For a woman who doesn’t have other significant factors that may cause stress incontinence, such as nerve dysfunction or bladder infection, research has shown that pelvic floor exercises are very effective in treating stress incontinence. These exercises include “Kegel Exercises.” KEGEL EXERCISES The best way to experience what this exercise should feel like is to stop the flow of urine while urinating. That will contract the muscles that you should be exercising. The muscles around your vagina and anus should be contracted with the feeling that they are being lifted “up and in”. Once you have that sensation, practice the contractions when you’re not urinating. Exercising your pelvic floor should not show at all ‘on the outside.’ It is important that you should not pull in your tummy, or tighten your buttocks. There are two types of Kegel Exercises, slow (endurance) and fast: Slow l Tighten, pulling up and in l Hold tight for as long as you can (up to ten seconds) l Rest for four seconds l Repeat the exercise, up to ten times Fast l Tighten as before, as quickly as you can, hold for 1 second and relax l Repeat the exercise up to 10 times l Use this exercise to tighten your pelvic floor muscle prior to coughing or sneezing or bending over Repeat both exercises at least 4 times a day. This sounds like a lot but if you consciously plan to build the sets into your daily routine it can be done easily – for example do a set each time you are standing waiting for the kettle to boil, brushing your teeth, waiting at the bus stop, sitting on the train or at a red traffic light. EXERCISE THERAPY Kegel exercises alone are not enough. Working the muscles around the entire pelvic area and core, including your transversus abdominus, have shown to aid the contraction of the pelvic floor muscles. So, strengthening those muscles may also help improve your symptoms. Your health practitioner can help with these exercises. Other treatments by health practitioners can also include the use of vaginal cones and electrical stimulation to improve muscle tone in the pelvic floor. Pilates is another excellent exercise therapy that will work your core abdominal muscles, pelvis, lower back and pelvic floor and improve bladder control. Don’t let this be a sensitive or embarrassing health issue, affecting your social and personal life, as well as your ability to participate in sports. The sooner you act, the better the outcome. Under Pressure: Strategies for Reducing and Preventing Stress Incontinence BUSINESS MARKETING CAMPAIGNS PRINT & DIGITAL ASSET DESIGN LEAD MAGNETS CAMPAIGN PRINT BLOG & SOCIAL MEDIA POSTS ADVERTISING
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the Wellingburian 2 0 16 –2017 Wellingburian 2016 – 2017 THE
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(T/A Auto Retail Network) Theopportunity Theopportunityhasarisentoacquirethehighlysuccessful,nichebusinessintelligence provider:AutomotiveRetailLtd ThecompanyoperatesintheUKmotorretailsectorandhasawell-establishedand profitablecustomerbaseamongnewandusedcardealerships,globalcarmanufacturers andtheirUKnationalsalescompanies,andmajorsupplierstothis£61.9bnindustry. Theowner-directorsofthecompanyareopentoasale(orpart-sale)ofthebusiness toallowittoachieveitsfullpotential.Thedirectorsbelievethebusinessprovidesan opportunitytoestablishauniquemarketingpropositiontothemotorretailindustry throughthought-leadership,trainingandbestpracticeforseniorexecutives. Desktop Speed of loading/clarity of design 4/5 New car specifications/prices 5/5 Speed of response to brochure request 3/5 Speed of response to e-mail enquiry 5/5 Build a car feature 3/5 Used car search 2/5 Dealer locator/test drive 3/5 Social media links/feedback/reviews 5/5 Aftersales/parts/warranty 3/5 Added value features 3/5 tablet Format specific loading/content 4/5 New car specifications/prices 5/5 Used car search 3/5 Dealer locator/test drive 5/5 Natural search optimisation 3/5 smartphone Format specific loading/content 2/5 New car specifications/prices 3/5 Used car search 5/5 Dealer locator/test drive 3/5 Natural search optimisation 3/5 audi overall score 80% www.audi.co.uk The design of Audi’s site feels a little dated and the type size is very small in places but the major failing for such a premium brand is the total lack of a mobileoptimised offering – activity has clearly been focused around the desktop version. In favour, navigation is straightforward, prices lists are easy to find and there’s a really impressive ‘find-adealer’ tool. Enquiry repsonse speed RetaileRs page Auto Nation 11 Billia 10 Caffyns 18 Cambria 10, 11 CarlMax 11 Halfords 10 Inchcape 10 Lookers 6, 10 Mekonomen 11 Pendragon 10 Rede 10 Vertu Motors 10 BRands page Ford 2 Hyundai 7 Toyota 11 Volkswagen 16 Volvo 11 supplieRs page ACEA 2 Auto Trader 9 Barclays 22 Black Horse 6, 14 CDK 15 FLA 2 KeeResources 17 KPMG 22 Mapfre 3 MSX International 4 NADA 12 NFDA 3, 23 SMMT 22 Trend Traders 4,11 08 2015 Be Better informed Ro cum eos as enim dem. Rem quasperunt doluptatquam rerepud issimin itatia ipsam, adigenis evel ilitiam excestrum facesequid quis dolluptat anderum dust ides ipsandus, sum rati blabor aut apeliant alit as ipsae et qui cum simusdamusam vent ium int dolorio nsequibus andandi gnisqui dolut aut plignam doluptiBus, omni oditae simagnihicti temqui tem quiae. Ut expedio coressin nis sus, que laboratiis sequatiusam hilia derfers pelenitatem vollige nducia de volorit, iumqui aut as sitam rehent ventori ossequam, cor sum voloren ditium velis magnit, con eariost in corum quiae duscidis cuptatis sit remquias doluptatures modi od mintinv Elluptios natur, ut aut endis plibusciae eos conserro eatio veliquo cus, tempos si quiaturecese pressunt offici ipsandu cillestisint labo. Denihil ipsam is nis dolute nemolorem ipit ut aut iducit re non porita dolorum laccatemqui torpos aut modit aspiend iciaspelit quia dolore mint, ullati dio volupicidita is non perro modit elit et ipiciis dolori ut volutaqui ullorioria sant, sitatibus maiossum volorru ptaectat eos aut is dolorep eliquib usandis reribus aecture, nobit laniend itibusam eiuriam aliquia eriasse pratem et estiam hilita nobis ea quatus re, aut utem volupta nim estruntem. Faceptateces quiaecto mo volesti orepell iquibus everum nimos nese dolorer eperest iosame et untur, quos resequa ectur? Quis modis autem excepudae auditiorum faccus antectemqui od quodis resequame cus, con corepud ipsusae storesc ienihil iliandandis et ut ad quamendamust aut offictam, comnimi, volorro vitatem oluptibus comnit officietur, vendia volesci atius. Huidiu issenicto consus, nonsus, dit. Habem con verebestris abus firmiu intissi maiocup imoludet fuiurbi cre tuusatum hui in susul utebatu medo, senequod adducon sicasti et antea vit; nonsus hoccideliis, ubit, C. It. M. Catusuntrit Catum iaest fure cus forteris catandii publicaet; es? Opio tem reorus aus; nihilic epontere, vis. Hebatar berobulvium teme tusquemum tam mur, se comnihilissi con se cut virio, que adem que condum dii ficupio, que inicivi gnatientrum ia no. An hac mus loccitatu vicatum aut in teris bonc ver is es! Fin hocae aute vit, Ro cum eos as enim dem. Rem quasperunt doluptatquam rerepud issimin itatia ipsam, adigenis evel ilitiam excestrum facesequid quis dolluptat anderum dust ides ipsandus, sum rati blabor aut apeliant alit as ipsae et qui cum simusdamusam vent ium int dolorio nsequibus andandi gnisqui dolut aut plignam doluptiBus, omni oditae simagnihicti temqui tem quiae. Ut expedio coressin nis sus, que laboratiis sequatiusam hilia derfers pelenitatem vollige nducia de volorit, iumqui aut as sitam rehent ventori ossequam, cor sum voloren ditium velis magnit, con eariost in corum quiae duscidis cuptatis sit remquias doluptatures modi od mintinv Ro cum eos as enim dem. Rem quasperunt doluptatquam rerepud issimin itatia ipsam, adigenis evel ilitiam excestrum facesequid quis dolluptat anderum dust ides ipsandus, sum rati blabor aut apeliant alit as ipsae et qui cum simusdamusam vent ium int dolorio nsequibus andandi gnisqui dolut aut plignam doluptiBus, omni oditae simagnihicti temqui tem quiae. Ut expedio coressin nis sus, que laboratiis sequatiusam hilia derfers pelenitatem vollige nducia de volorit, iumqui aut as sitam rehent ventori ossequam, cor sum voloren ditium velis magnit, con eariost in corum quiae duscidis cuptatis sit remquias doluptatures modi od mintinv Hyundai to outperform market Issue Number 135 www.auto-retail.com Boost your dIgItal research Who’s made digital progress in developing their websites over the last months. see page 5 for details In tHIs Issue autumn launch for vignale slow move to digital By hugh huNstoN Ongoing ROI Automotive Retail Ltd has invested heavily in the quality and relevance of its business intelligence products in order to ensure they continue to meet the needs of its target audience. Reports and live events are created on the basis of relevance to the target audience. Content is provided, in the main, by industry ‘experts’, rather than journalists, thus enhancing the net-worth and perceived value of the information, events and reports. The company has recently moved into webinars and live online broadcasts under the Auto Retail Live banner. A key focus in the past 12 months has been the development of a consistent subscription marketing strategy in order to grow the core subscription base. This has required investment in new CRM systems and a new group website platform which will come onstream early in 2017. Key personnel The key operational directors of Automotive Retail Ltd are both highly respected within the business intelligence and motor retail sectors. They are available to continue within the business, if appropriate. Francis Marshall, the commercial director, began his career at Reed Business Publishing before joining Automotive Management (AM). When AM was acquired by EMAP, he rose to become Commercial Director for AM publications and events. He was a founder of Automotive Retail Ltd in 2004. Tristan Young worked at Automotive Management and Autocar before becoming editor of Fleet Week, which he relaunched as BusinessCar in 2006. He joined Automotive Retail Ltd in 2010 as Editorial Director and is responsible for all editorial content and the online presence. The other directors/shareholders of Automotive Retail Ltd have indicated that they are ready to step down from the business, but might be available on a short term basis. The company operates from short-term, leasehold premises in Oakham, Rutland which is the base for three full-time and two part-time employees (including the commercial director). All editorial and production staff are contracted on a freelance basis. Strong revenue & margin Automotive Retail Ltd draws its revenues from a wide base and has been profitable from day one. Each and every product contributes positively to pre-tax profits. The company is debt free and has a strong balance sheet with net cash assets (to January 31, 2016) of £90,687. Total revenue has grown steadily over the past five years to reach £419,500 (2015/16) and pre-tax profits are also strong, at £87,500 (2015/16), giving a net margin of 20.1%. Projected figures for 2016/17 are within a similar range with a net operating margin increase likely. Automotive Retail Ltd benefits from a broad spread of revenue and earnings: income from commercial partners (advertising and thought leadership) accounts for about a third of the total. There is also strong subscription and other sales income to spread risk. £109,790 £118,000 £53,570 £19,670 £7,720 2012 2013 2014 2015 2016 Partner income33% Subscriptions 23% Event sales 14% Report sales16% Database sales 14% Broad spreadof revenues (2015/2016) Strong revenue&profitgrowth Auto retail websites: rated and ranked The Website RepoRt2014 AUTOMOTIVE PUBLISHING & MARKETING REBRANDING, MAGAZINE & REPORT DESIGN AND PRODUCTION
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