Getting customers through your doors is often your biggest challenge as a business owner. Once they’re inside, though, you need to deliver an exceptional experience. According to , attracting new customers costs five times as much as retaining existing ones. With that in mind, it’s wise to ensure you make a good first impression with great lobby signs.
But what exactly makes a top-notch lobby sign? Here are a few simple rules you should follow when creating your signage.
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